Pereja İleri Kimya Sanayi

What Pereja İleri Kimya Sanayi does

Pereja İleri Kimya Sanayi A.Ş. is a privately held Turkish manufacturer of personal care, cosmetics, and home fragrance products headquartered in Esenler, Istanbul, with a fully integrated production facility in the Edirne Organized Industrial Zone spanning approximately 100,000 sqm of land and 25,000 sqm of covered area (with an additional 15,000 sqm expansion underway since a 2018 growth plan). The company traces its origins to the early 1920s and is credited with introducing Turkey's first branded lemon cologne (PE RE JA) and first liquid soap (Sandy). Its product architecture is a multi-brand portfolio covering cologne, perfume, body and hair care, men's care, baby care (HAPPY BABY), sun care (SUNSHOWER), home fragrance (VERDURE), and personal care, anchored by the flagship PE RE JA brand and the premium MAISON PEREJA boutique concept.

The underlying technology and operations consist of a vertically integrated manufacturing stack — packaging, essence/fragrance production, filling, and quality control — under which Pereja is described as the only Turkish cosmetics manufacturer producing its own fragrance essences in-house through its own perfumers, supported by an R&D center staffed with chemical engineers and cosmetic chemists. The company operates three go-to-market motions: a direct-to-consumer retail channel (three PEREJA stores across Istanbul, two MAISON PEREJA boutiques in Mall of Istanbul and Akmerkez, an İzmir Çeşme Sheraton concept outlet, and the perejastore.com e-commerce site); an OEM/private-label manufacturing channel serving national brands such as Chakra, Beymen, LCW, English Home, Bella Maison, Mavi Jeans, Defacto, BİM, ŞOK, and A101; and export distribution into 82 countries, with Europe generating roughly 50% of export volume. Revenue mechanics span branded consumer sales, contract manufacturing, and international wholesale.

Ownership is family-controlled across three generations via the Susesi family (Chairman İsmail Susesi, Vice Chairman Şendoğan Susesi, and board member Burak Susesi), with no institutional investor or external funding disclosed and paid-in capital of 5,400,000 TL. Certifications include GMP, ISO 9001, ISO 14001:2009, OHSAS, REACH compliance, and SEDEX membership, supporting both export and B2B enterprise sales.

Name

Pereja İleri Kimya Sanayi

Legal name

Pereja İleri Kimya A.Ş

Website

https://pereja.com.tr

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

51–100 employees

Short description

Pereja İleri Kimya Sanayi A.Ş. is a family-owned Turkish manufacturer of personal care, cosmetics, and home fragrance products, operating 15+ owned brands and producing private-label goods for major retailers, with exports to 82 countries.

Ownership category

akta.pro rank

Product category

Cosmetics and Personal Care Manufacturing

NAICS

Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Soap and Cleaning Compound Manufacturing (32561), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)

akta.pro secondary industries

Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE), Personal Care Wipes & On-the-Go Hygiene (Non-medical) (CRADANAJ)

Keywords

• Personal care products
• Cosmetics manufacturing
• Fragrance and cologne
• Private label OEM
• Home care products

Headquarters

HQ city

Esenler

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Own Branded Consumer Products: Pereja generates revenue from the sale of its own branded personal care, cosmetics, and home care products through its retail store network (PEREJA Store, MAISON PEREJA boutiques) and its e-commerce platform (perejastore.com). Product categories include cologne, perfume, body spray, shower gel, lotion, shampoo, baby care, men's care, sun care, and home fragrance products.
2. Private Label / OEM Manufacturing: Pereja develops and manufactures products for national and international private-label brands as a contract manufacturer. Brands served include Chakra, Beymen, LCW, English Home, Bella Maison, Mavi Jeans, Defacto, BİM, ŞOK, and A101. This B2B stream involves product development, manufacturing, and supply to retailer and brand partners.
3. Export / International Sales: Pereja exports to 82 countries, with European countries accounting for 50% of total export volume. The company markets its own brands internationally and serves as a solution partner (manufacturer) for many brands in foreign markets.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Pereja İleri Kimya Sanayi manufactures and sells a comprehensive range of personal care, cosmetics, and home fragrance products including cologne, perfume, room and fabric sprays, soap, shampoo, and body lotion under owned brands such as PE RE JA, Sandy, Verdure, and MAISON PEREJA. The company also operates as a contract manufacturer producing private-label products for major Turkish and international retail and fashion brands. All production is performed at its fully integrated manufacturing campus in Edirne Organized Industrial Zone.

Product overview

Pereja İleri Kimya Sanayi is a Turkish cosmetics and personal care manufacturer producing a wide range of fragrance, personal care, and home cosmetics products. The company operates multiple brands including the core PE RE JA brand (known for cologne and perfume), MAISON PEREJA (luxury boutique retail), SANDY (personal care including the first liquid soap in Turkey), VERDURE (home care), and specialized lines like HAPPY BABY (baby care), SUNSHOWER (sun care), and WILSON (men's care). The company also manufactures private label products for national and international brands. All production is conducted at their fully integrated manufacturing facility in Edirne Organized Industrial Zone.

Differentiator

Problem solved

Functional benefit

Brands

• SANDY: Liquid soap brand; credited as Turkey's first liquid soap brand.
• MAISON PEREJA
• PEREJA Store
• VERDURE
• VIVIEN
• WILSON
• PRIZE
• DAPHNE
• PERLONA
• HAPPY BABY
• SUNSHOWER
• RIBELLA
• OSSIA
• KAROLİN
• LOLITA
• VALUE

Products and services

• PE RE JA The main house brand offering cologne, perfume, and scented personal care products; recognized as Turkey's first branded lemon cologne. Sold through PEREJA retail stores, MAISON PEREJA luxury boutiques, and perejastore.com e-commerce.
• SANDY Personal care brand credited with launching Turkey's first liquid soap; offers soap and personal hygiene products for mass-market consumers.
• MAISON PEREJA Luxury boutique retail concept offering premium fragrance and personal care products; stores located in Mall of Istanbul and Akmerkez shopping centers in Istanbul.
• VERDURE Home care and air freshener brand offering room sprays and scented home fragrance products.
• HAPPY BABY Baby care product line including baby cologne, rash cream, baby shampoo, baby oil, and wet wipes for infant and toddler care.
• WILSON Men's care product line offering grooming and personal care products targeted at male consumers.
• SUNSHOWER Sun care product line including sun milk, sun oil, and after-sun products for UV protection and post-sun skin care.
• Private Label / OEM Contract Manufacturing Contract manufacturing service for private-label personal care, cosmetics, and home care products; clients include Chakra, Beymen, LCW, English Home, Bella Maison, Mavi Jeans, Defacto, BİM, ŞOK, and A101. Service spans product development, formulation, manufacturing, and supply.

Quantifiable outcome

• Exports to 82 countries, with European countries comprising 50% of total export volume
• +1 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core.

• ChakracoreOEM/ Whitelabel/ Licensing PartnerPereja develops and manufactures private-label products for Chakra, one of the national brands it serves as an OEM manufacturing partner. This is a product development and manufacturing supply relationship where Pereja produces Chakra-branded cosmetics and personal care products.
• BeymencoreOEM/ Whitelabel/ Licensing PartnerPereja develops and manufactures private-label products for Beymen, a luxury fashion retailer. The relationship involves OEM manufacturing of Beymen-branded personal care and cosmetics products.
• LCWcoreOEM/ Whitelabel/ Licensing PartnerPereja develops and manufactures private-label products for LCW, a national fashion and retail brand. The partnership involves product development and manufacturing supply for personal care products under the LCW brand.
• English HomecoreOEM/ Whitelabel/ Licensing PartnerPereja develops and manufactures products for English Home, a home goods retailer, under a private-label arrangement. Products likely include home fragrance and personal care items matching English Home's home lifestyle brand positioning.
• Bella MaisoncoreOEM/ Whitelabel/ Licensing PartnerPereja develops and manufactures private-label products for Bella Maison, a home goods brand. The partnership involves product development and manufacturing for home care and fragrance products.
• Mavi JeanscoreOEM/ Whitelabel/ Licensing PartnerPereja develops and manufactures personal care products for Mavi Jeans, a fashion apparel brand. The partnership involves OEM production of Mavi-branded personal care and grooming products.
• DefactocoreOEM/ Whitelabel/ Licensing PartnerPereja develops and manufactures private-label products for Defacto, a fashion and apparel brand. The relationship involves OEM manufacturing of personal care products for Defacto's retail network.
• BİMcoreOEM/ Whitelabel/ Licensing PartnerPereja supplies private-label personal care, cosmetics, and home care products to BİM, a major Turkish discount retailer with thousands of stores across Turkey. This is a high-volume retail distribution partnership.
• ŞOKcoreOEM/ Whitelabel/ Licensing PartnerPereja supplies private-label personal care and home care products to ŞOK, a Turkish discount retail chain. The partnership involves manufacturing and supply of budget-oriented consumer products.
• A101coreOEM/ Whitelabel/ Licensing PartnerPereja supplies private-label personal care and home care products to A101, a major Turkish discount retail chain. This is a manufacturing and supply relationship serving A101's extensive retail network.

Scale indicators4 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Evyap: Evyap is one of Turkey's largest personal care and soap manufacturers (Elidor, Fax, Arko brands) and operates as both a branded player and an OEM/private-label producer. Direct comparable to Pereja across both consumer brands and contract manufacturing.
• Hayat Kimya: Hayat Kimya is a major Turkish manufacturer of personal care, hygiene, and cleaning products (Molfix, Papia, Bingo). Comparable to Pereja in domestic manufacturing scale, private-label expertise, and export footprint.
• Dalan Kimya: Dalan is a Turkish soap and personal care manufacturer with both own brands and B2B/private-label business. Comparable to Pereja in vertical integration and presence in both branded and OEM channels.
• Erkul Kozmetik: Erkul Kozmetik is a Turkish contract manufacturer specializing in cosmetics, personal care, and hygiene products with private-label services. Directly comparable to Pereja's OEM/private-label B2B motion.
• Kolin Kozmetik: Kolin is a Turkish cosmetics and personal care manufacturer with OEM/private-label capabilities serving regional brands. Comparable to Pereja in contract manufacturing focus and product category breadth.

Broad incumbents

• Procter & Gamble: P&G competes across personal care categories (Pantene, Gillette, Head & Shoulders) with much larger R&D and marketing budgets. A global incumbent whose Turkish operations overlap with Pereja's product space.
• Unilever: Unilever operates Dove, Rexona, and other global personal care brands in Turkey and competes both at retail and as a potential OEM client for retailers. Broad incumbent in the same product categories as Pereja.
• Eczacıbaşı Holding: Eczacıbaşı is a major Turkish conglomerate with a significant consumer products division in personal care and cosmetics. Comparable to Pereja in Turkish CPG breadth but at a much larger, diversified portfolio scale.
• L'Oréal: L'Oréal is the global leader in beauty and personal care with extensive operations in Turkey. Comparable as a category incumbent but at vastly greater scale and brand depth.

Emerging players

• Bakım Kozmetik: Bakım Kozmetik is a Turkish cosmetics and personal care manufacturer offering both own-brand products and OEM/private-label manufacturing. Comparable to Pereja as a smaller Turkish peer with overlapping product and contract manufacturing capabilities.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/pereja
• LinkedInlinkedin.com/company/pereja

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pereja İleri Kimya Sanayi