Free Finance Services

What Free Finance Services does

Free Finance Services is a privately held, bootstrapped loan consultancy headquartered in New Delhi, India, founded around 2008 (with a 2013 reference also present in firmographic data). It operates a direct-to-consumer, digital-first intermediary model that connects individual borrowers — primarily salaried employees, self-employed professionals, and small business owners — with a network of 50+ banks and NBFCs across India. The company offers personal loans (up to 1 crore), home loans, business loans, loan against property, debt consolidation loans, car loans, and OD/CC limits, and earns revenue through commissions and referral fees paid by lending partners on successfully disbursed loans.

Its core technology consists of a corporate website (freefinance.in), a self-built blog (loans.freefinance.in) for SEO-driven customer acquisition, and a small set of proprietary financial calculators — EMI Calculator, Loan Transfer Calculator, and OD Interest Calculator — that double as utility tools and lead generation assets. Beyond these, there are no disclosed APIs, integrations, mobile applications, or proprietary technology platforms. Customer engagement is conducted through digital channels (website forms, social media on Facebook, LinkedIn, Twitter, and Pinterest) and phone-based advisory consultation. The business is operationally active with a headcount of 11-50 employees, services PAN India from its Delhi NCR base, and has no disclosed institutional funding, M&A activity, or executive leadership team beyond a generic CEO email contact.

Name

Free Finance Services

Legal name

Free Finance Services

Website

https://freefinance.in

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Free Finance Services is a Delhi NCR-based loan consultancy connecting individual borrowers and small businesses with 50+ banks and NBFCs across India for personal, home, business, debt consolidation, and other retail loans, earning referral commissions.

Ownership category

akta.pro rank

Product category

Loan Consultancy & Lending Intermediation Services

NAICS

Mortgage and Nonmortgage Loan Brokers (52231), Mortgage and Nonmortgage Loan Brokers (522310)

SIC

Loan Brokers (6163)

akta.pro primary industry

Bank & Credit Union Personal Loans (Unsecured Installment) (FSAKAAAL)

akta.pro secondary industry

Fee-Only Advisory (FSAEAAAL)

Keywords

• Loan consultancy
• Personal loans
• Home loans
• Debt consolidation
• Loan against property

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Loan Commission/Referral Fees: The company earns commission and referral fees from banks and NBFCs for facilitating loan applications. They act as an intermediary between borrowers seeking loans and lenders providing financing. The revenue is generated per successful loan disbursement through their network of 50+ financial institution partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Free Finance Services is a loan consultancy that facilitates Personal Loans, Home Loans, Business Loans, Loan Against Property, Debt Consolidation Loans, Car Loans, OD/CC Limits, and Balance Transfer services for individual and business borrowers. The company acts as an intermediary connecting applicants with its network of 50+ Banks and NBFCs, providing personalized guidance, eligibility assessment, and application support throughout the loan process. They complement these services with free online financial calculators and digital application processing.

Product overview

Free Finance Services is a loan consultancy providing a portfolio of loan products and financial tools through partnerships with 50+ Banks and NBFCs. The core offerings include Personal Loans, Home Loans, Business Loans, Loan Against Property (LAP), Debt Consolidation Loans, Car Loans, and OD/CC Limits. These products are complemented by free calculator tools (EMI Calculator, Loan Transfer Calculator, OD Interest Calculator) and balance transfer services. The company operates as a financial intermediary connecting borrowers with lenders across Delhi NCR and PAN India.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Loan Unsecured personal loan for salaried employees offering quick approval up to 1 Crore with minimal documentation. Interest rates starting from 9.99% for corporate employees with 800+ CIBIL score. Available through the company's network of 50+ Banks and NBFCs.
• Home Loan Home financing solution for purchasing residential properties in Delhi NCR and across India, with expert consultation services. CIBIL score of 700+ is generally preferred. The company provides guidance on registration, stamp duty, and tax benefits.
• Business Loan Loan product designed for business owners and self-employed professionals to fund business expansion, working capital needs, equipment financing, and balance transfer of existing business loans. Facilitated through partner banks and NBFCs.
• Loan Against Property (LAP) Secured loan against residential or commercial property, providing higher loan amounts at competitive rates compared to unsecured loans. Available for business owners, self-employed professionals, and individuals with property assets.
• Debt Consolidation Loan Loan product that combines multiple existing debts (credit cards, personal loans, EMIs) into a single EMI to reduce interest burden and simplify repayment. Interest rates starting from 9.99%, compared to credit card rates of 30%-42% annually.
• Car Loan Financing solution for purchasing new or used vehicles with competitive interest rates through partnered banks and NBFCs. Suitable for salaried employees and self-employed individuals.
• OD/CC Limit (Overdraft/Cash Credit) Overdraft facility against salary, property, or fixed deposits allowing flexible borrowing with interest charged only on the utilized amount. Helps with working capital and short-term funding needs.
• Balance Transfer Loan Service to transfer existing loans from one lender to another for better interest rates or terms, commonly used for home loans and personal loans. Includes support for calculating potential savings via the Loan Transfer Calculator.
• EMI Calculator Online tool for calculating loan EMI (Equated Monthly Installment) supporting calculations for up to 240 months tenure. Usable in online and offline modes (with downloadable Excel sheets). Available free to users as both a utility and lead-generation asset.
• Loan Transfer Calculator Tool to compare existing loan rate of interest and calculate potential benefits and savings of transferring to a new lender. Available free to users.
• OD Interest Calculator Calculator for estimating interest on overdraft amount based on utilized amount and tenure, supporting better financial planning and helping users avoid unexpected bank charges. Available free to users.

Quantifiable outcome

• Personal loan approval within 48 hours
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• 50+ Banks and NBFCs NetworkcoreChannel Partner/ Reseller/ DistributorFree Finance Services has established relationships with over 50 banks and non-banking financial companies (NBFCs) who serve as lending partners. These financial institutions provide the actual loan products while Free Finance Services acts as a referral channel, helping customers find suitable loan options from their network of partners.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MyLoanCare: Loan comparison and advisory platform offering personal, home, and business loan matchmaking with banks/NBFCs in India. Comparable referral/aggregator business model targeting similar consumers.
• Paisabazaar: India's largest online loan aggregator and marketplace; connects borrowers with banks/NBFCs for personal, home, business, and credit card products. Closest direct competitor given similar intermediary model and product breadth.
• BankBazaar: Indian online marketplace comparing and distributing personal loans, home loans, and credit cards across multiple lenders. Directly comparable aggregator with overlapping salaried-employee target segment.

Emerging players

• CreditMantri: India-based credit-health and lending marketplace that combines credit-score improvement with loan matching. Partial overlap with Free Finance Services' personal-loan and debt-consolidation focus.
• Finology: Indian fintech combining financial education, content, and loan/investment referral services. Comparable to Free Finance Services in using content-led organic acquisition for credit-product referrals.
• LoanTap: Tech-enabled NBFC originating personal and business loans directly; overlaps with Free Finance Services' salaried and SME borrower segments but operates as a lender rather than broker.

Broad incumbents

• Tata Capital: Large Indian NBFC offering personal, home, and business loans through direct and partner channels. Represents the incumbent lender side that aggregators like Free Finance Services route customers toward.
• PolicyBazaar: India's largest financial product aggregator (insurance, loans, credit cards). Adjacent in lending aggregation with much broader scope, deeper capital base, and stronger brand — a key indirect competitor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/freefinance84
• Facebookfacebook.com/freefinanceservices
• LinkedInlinkedin.com/company/free-finance-services
• Pinterestpinterest.com/freefinance

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Free Finance Services