Club Atletico Platense

What Club Atletico Platense does

Club Atlético Platense is a private Argentine multi-sport club (Asociación Civil) founded on May 25, 1905, in Saavedra, Buenos Aires, and currently headquartered at Juan Zufriategui 2021, Vicente López. The club operates professional and amateur teams across more than ten disciplines, including professional football (Liga Profesional Argentina and CONMEBOL Copa Libertadores), basketball (Liga Nacional de Básquet), male and female futsal, handball, field hockey, boxing, artistic roller skating, and esports, serving paying members (socios), matchday fans, and the surrounding Buenos Aires community. Core infrastructure includes three physical facilities — the Estadio Ciudad de Vicente López headquarters, the Anexo Alejandro Mariani Dolan training complex in Saavedra, and the Anexo Benavidez satellite site — with an additional own training ground (predio propio) in development.

The club's commercial operations are anchored by its professional football team, which returned to Argentina's top flight in 2021, won the Torneo Apertura 2025, and reached the CONMEBOL Copa Libertadores Round of 16 in 2026. Revenue is generated through member subscription fees, matchday ticketing, merchandise sales via the PlatenseMania online store (jerseys ARS 110,000-149,999; 20% member discount), and a diversified sponsorship portfolio led by PUMA (kit/apparel, October 2025) alongside approximately twelve other commercial partners including Personal/Telecom Argentina, Swiss Medical, Genea, and Flecha Bus. Distribution combines the official e-commerce storefront with physical retail partnerships (DOT Baires Shopping/APPA) and direct matchday sales. Supporting digital infrastructure includes the Sede Virtual member portal, a mobile application, and the Zona Calamar member benefits program, with marketing centered on the "Del Barrio al Continente" community campaign.

The club is governed as a civil association by an elected Board of Directors and members rather than external shareholders; no parent company, investor, or funding round is present. Gastón Arcieri was elected President in November 2025, and the club recently completed a member regularization campaign (June 2026) while adding three new supporter branches (filiales). Operating headcount is small (11-50 administrative employees), and revenue is not publicly disclosed.

Name

Club Atletico Platense

Legal name

Club Atlético Platense

Website

https://cap.org.ar

Company type

Private

Founded year

1905

Operating status

Operating

Headcount range

11–50 employees

Short description

Club Atlético Platense is a private Argentine multi-sport club founded in 1905, headquartered in Vicente López, Buenos Aires, operating professional football, basketball, futsal, and ten additional sports programs for paying members, fans, and the surrounding community.

Ownership category

akta.pro rank

Product category

Professional Sports Club

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Team Sports Clubs (Football/Soccer, Basketball, Baseball, Hockey, Rugby, Cricket, etc.) (MPAKABAA)

akta.pro secondary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Professional football club
• Multi-sport athletic association
• Fan membership program
• Sports merchandise retail
• Corporate sports sponsorship

Headquarters

HQ city

Vicente López

HQ country

Argentina

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Pricing tiers

Distribution channels3 records

Marketing channels6 records

Core offering

Club Atlético Platense is an Argentine multi-sport club that fields competitive teams across 10+ sports disciplines, with senior men's football in the Liga Profesional Argentina and CONMEBOL Libertadores, and basketball in the Liga Nacional. It monetizes its fan base through the Zona Calamar membership program and the PlatenseMania merchandise store, supplemented by a sponsorship portfolio led by PUMA.

Product overview

Club Atletico Platense is an Argentine multi-sport club offering a comprehensive portfolio of sports programs and member services. The core offering centers on its professional football team competing in Argentina's top division, Copa Libertadores, and Copa Argentina. The club operates professional teams in basketball (Liga Nacional) and various amateur sports including futsal, handball, hockey, boxing, artistic skating, and esports. Supporting infrastructure includes an e-commerce merchandise store (Platensemania), a member benefits program (Zona Calamar), a virtual membership platform, and mobile applications for supporter engagement. The club also runs youth development academies and reserves teams across multiple disciplines.

Differentiator

Problem solved

Functional benefit

Products and services

• Senior Men's Football Team Competition Professional men's football team competing in the Liga Profesional Argentina and the CONMEBOL Libertadores, delivered to fans and broadcast audiences.
• Professional Basketball Team Club basketball section competing in the Liga Nacional, Argentina's top basketball league, delivered to fans in Vicente López and beyond.
• Zona Calamar Fan Membership Program Paid fan loyalty/membership program for Club Atlético Platense supporters, providing member benefits and engagement.
• PlatenseMania Official Merchandise Store Official e-commerce store selling club-branded apparel and merchandise, with PUMA as the official kit supplier.
• Multi-Sport Youth and Amateur Disciplines The club operates more than 10 sports disciplines beyond senior football and basketball, including futsal, youth football, women's football, and other amateur sections for its community.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• PUMAcoreGTM or Marketing Partner · 1 October 2025PUMA serves as the official kit sponsor for Club Atlético Platense, providing official match shirts, training gear, and replica jerseys. The partnership was announced in October 2025, with the club celebrating its kit launch for the 120th anniversary and the historic Libertadores campaign.
• ArqueoTerraminorStrategic or Co-development Partner · 1 July 2025Platense and ArqueoTerra announced a new collaborative project focused on archaeological and cultural heritage initiatives, aligning with Platense's broader cultural program including Platense Cultura.
• APPA (DOT Baires Shopping)minorGTM or Marketing Partner · 1 July 2025APPA provides free parking at DOT Baires Shopping for Platense members, creating a benefit partnership that supports member retention and engagement.
• GeneaminorGTM or Marketing Partner · 1 January 2025Genea is listed as an official sponsor of Club Atlético Platense, appearing in the sponsor section of the club's website alongside other commercial partners.
• PersonalminorGTM or Marketing Partner · 1 January 2025Personal (Telecom Argentina) is an official sponsor of Club Atlético Platense, appearing in the sponsor section of the official website.
• Swiss MedicalminorGTM or Marketing Partner · 1 January 2025Swiss Medical is an official sponsor and healthcare partner of Club Atlético Platense, appearing in the sponsor section of the official website.
• Flecha BusminorGTM or Marketing Partner · 1 January 2025Flecha Bus is an official sponsor of Club Atlético Platense, appearing in the sponsor section of the official website.
• Emergencias SaludminorGTM or Marketing Partner · 1 January 2025Emergencias Salud is listed as an official sponsor of Club Atlético Platense in the sponsor section of the official website.
• MultiledminorGTM or Marketing Partner · 1 January 2025Multiled is an official sponsor of Club Atlético Platense, appearing in the sponsor section of the official website.
• TRFminorGTM or Marketing Partner · 1 January 2025TRF is an official sponsor of Club Atlético Platense, appearing in the sponsor section of the official website.
• Al PréstamominorGTM or Marketing Partner · 1 January 2025Al Préstamo is an official sponsor of Club Atlético Platense, appearing in the sponsor section of the official website.
• Civile PropiedadesminorGTM or Marketing Partner · 1 January 2025Civile Propiedades is an official sponsor of Club Atlético Platense, appearing in the sponsor section of the official website.
• PAXminorGTM or Marketing Partner · 1 January 2025PAX is an official sponsor of Club Atlético Platense, appearing in the sponsor section of the official website.
• ESCOminorGTM or Marketing Partner · 1 January 2025ESCO is an official sponsor of Club Atlético Platense, appearing in the sponsor section of the official website.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Club Atlético Independiente: One of Argentina's 'big five' clubs with civil association structure and deep membership base — comparable membership/governance model at larger scale.
• Club Atlético Vélez Sarsfield: Larger established Buenos Aires club with broader multi-sport operations and historic Primera División presence — comparable as a higher-tier incumbent in the same market.

Regional players

• Godoy Cruz Antonio Tomba: Argentine Primera División club from Mendoza with similar mid-tier profile and civil association structure — comparable operational model in a regional market.

Direct peers

• Club Atlético Argentinos Juniors: Buenos Aires-based Primera División club with civil association structure, community-driven brand, and similar attendance tier. Closely comparable operational and revenue model.
• Defensa y Justicia: Smaller Buenos Aires-area club with civil association structure and similar recent rise from lower divisions — directly comparable in size and operational model.
• Barracas Central: Buenos Aires club that recently returned to Primera División with similar community/lower-division trajectory — comparable scale and growth profile.
• Club Atlético Lanús: Mid-sized Buenos Aires football club competing in Primera División with strong community/member base — directly comparable in scale, structure, and commercial profile.
• Club Atlético Banfield: Buenos Aires-based Argentine football club competing in Primera División. Highly comparable as a mid-sized non-big-five capital club with similar membership-driven civil association structure.
• Club Atlético Tigre: Buenos Aires-area Primera División club with similar recent trajectory of promotion and steady top-flight play — direct functional and market comparable.
• Club Atlético Huracán: Historic Buenos Aires club with Primera División presence and multi-sport community focus — comparable member-driven, community-rooted model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/caplatense
• YouTubeyoutube.com/@caplatense
• Facebookfacebook.com/caplatense
• Instagraminstagram.com/caplatense
• LinkedInlinkedin.com/company/club-atl-tico-platense

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Club Atletico Platense