Alprestamo
Alprestamo is a Latin American fintech marketplace connecting consumers seeking personal loans, credit cards, bank accounts, mortgages, and insurance with 50+ financial institutions across seven countries, including Argentina, Peru, Mexico, Colombia, Chile, Uruguay, and the Dominican Republic.
- Company typePrivate
- Founded2017
- HeadquartersBuenos Aires, Argentina
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Alprestamo does
Alprestamo is a Latin American fintech marketplace founded in 2017 and headquartered in Buenos Aires, Argentina, that connects consumers seeking financial products with 50+ banks and financial institutions across seven countries: Argentina, Peru, Uruguay, Mexico, Colombia, Chile, and the Dominican Republic. The company operates through country-specific legal entities (Galerent SA in Argentina, Alprestamo Peru S.A.C., Wedkol S.A. in Uruguay, Alprestamo Mexico S.A. de C.V., Alprestamo Colombia S.A.S., and Al Prestamo Chile SpA) and country-localized web domains, plus mobile applications on iOS and Android. Alprestamo does not provide loans or hold a financial intermediary license; both Argentine and Chilean entities publicly disclose that their activities fall outside BCRA, CNV, and Chilean financial intermediation rules, which keeps the business out of the regulated banking perimeter.
The core product is a self-serve comparison marketplace covering personal loans, credit cards, and bank accounts, with adjacent offerings in mortgage loans, secured vehicle loans, SME/entrepreneur loans, retiree/ANSES loans, insurance and assistance products, and a dedicated debt-consolidation sub-brand called Chaodeudas in Chile. The platform is built around a user-profile-based matching algorithm that ingests credit history, income, and stated needs to surface personalized offers from partner institutions; users complete a single online form and receive multiple pre-qualified offers without paying any fee. Distribution is digital-first and organic, driven by SEO, a financial-education blog, and active social media presence across Facebook, X, Instagram, LinkedIn, YouTube, TikTok, and Telegram. The company claims 7,130,237+ cumulative users have used and chosen Alprestamo across all operating countries.
The business model is a freemium consumer experience monetized through B2B referral and lead-generation fees: end users access all comparison and application services for free, while partner banks and fintechs pay for qualified leads routed through the platform. GTM is primarily product-led growth (self-serve web and mobile) augmented by channel-partner relationships with Tier-1 regional banks (BBVA, Santander, BCP, Galicia, Banco Nación, Macro), retail financiers (Falabella, Ripley, Coppel, Coopeuch), and digital lenders (Moneyman, Vivus, Kubo Financiero, Creditel, OCA). No public funding rounds, acquisitions, parent company, or external investors are disclosed, and the ownership profile suggests a bootstrapped, privately held operation with 11-50 employees across seven markets.
Alprestamo firmographics
Firmographics- Name
- Alprestamo
- Legal name
- ALPRESTAMO PERU S.A.C.
- Website
- https://alprestamo.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Alprestamo is a Latin American fintech marketplace connecting consumers seeking personal loans, credit cards, bank accounts, mortgages, and insurance with 50+ financial institutions across seven countries, including Argentina, Peru, Mexico, Colombia, Chile, Uruguay, and the Dominican Republic.
- Ownership category
- akta.pro rank
Alprestamo industry classification
Industry- Product category
- Financial Product Comparison Marketplace
- NAICS
- Mortgage and Nonmortgage Loan Brokers (522310), Activities Related to Credit Intermediation (5223)
- SIC
- Loan Brokers (6163)
- akta.pro primary industry
- Marketplace & Loan Aggregation Platforms (Borrower-Lender Matching) (FSAGAHAL)
- akta.pro secondary industries
- Student Loan Marketplace Lending (FSAKAHAE), Consumer Direct / Online Mortgage Origination (FSALAAAB)
Keywords
Where Alprestamo is headquartered
LocationHeadquarters
- HQ city
- Buenos Aires
- HQ country
- Argentina
- HQ region
- Latin America
Offices6 records
Markets served
Alprestamo business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Referral/Lead Generation Fees: Alprestamo generates revenue by connecting users seeking financial products (loans, credit cards, bank accounts) with financial institutions. The platform is free for end users while financial partners pay for qualified leads. The company acts as an intermediary facilitating credit applications between users and banks/financial entities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free marketplace access for consumers |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels10 records
Alprestamo product offering
Product offeringCore offering
Alprestamo operates a free digital financial marketplace across seven Latin American countries that connects individual consumers with 50+ partner banks and financial institutions. Users complete an online form with personal and financial data and receive personalized offers for personal loans, credit cards, bank accounts, mortgage loans, secured vehicle loans, SME loans, retiree/ANSES loans, debt management (Chaodeudas), and insurance products. The platform generates revenue from financial institution partners through referral and lead-generation fees rather than charging end users.
Product overview
Alprestamo is a financial marketplace platform operating across Latin America (Argentina, Chile, Colombia, Mexico, Peru, Uruguay, Dominican Republic) that connects consumers seeking financial products with banks and financial institutions. The core offering consists of three main product categories: Préstamos (Personal Loans) for comparing and matching loan offers, Tarjetas de Crédito (Credit Cards) for credit card comparisons, and Cuentas Bancarias (Bank Accounts) for bank account selection. Additional specialized products include Créditos Hipotecarios (Mortgage Loans), Créditos Prendarios (Secured Vehicle Loans), Préstamos para PyMEs y Emprendedores (SME loans), Préstamos para Jubilados (Retiree loans), Préstamos ANSES (Government social security loans), Chaodeudas (Debt Management), and Seguros y Asistencias (Insurance). The platform aggregates over 50 financial institutions and serves more than 7.1 million users across its regional operations.
Differentiator
Problem solved
Functional benefit
Brands
- Chaodeudas: A sub-brand operated by Alprestamo Chile for debt management services
Products and services
- Personal Loans (Préstamos) A loan comparison and matching service that connects users with banks and financial institutions to find personalized personal loan offers based on the user's credit profile. Offered free to consumers across Argentina, Chile, Colombia, Dominican Republic, Mexico, Peru, and Uruguay.
- Credit Cards (Tarjetas de Crédito) A credit card comparison service that analyzes benefits, costs, and requirements across major banks to help users select cards suited to their financial profile. Free for consumers.
- Bank Accounts (Cuentas Bancarias) A bank account comparison tool that suggests checking and savings accounts from leading banks and digital financial institutions. Free for consumers.
- Mortgage Loans (Créditos Hipotecarios)
Quantifiable outcome
- 7.13 million users have used Alprestamo to find financial products
Companies that use Alprestamo
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Alprestamo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Alprestamo partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core, major and minor.
- BBVAcoreMajor Spanish banking group offering personal loans and credit cards through Alprestamo's marketplace platform across multiple Latin American countries including Argentina and Peru.
- Banco de Crédito del Perú (BCP)coreLeading Peruvian bank providing personal loans through the Alprestamo platform for Peruvian users seeking credit products.
- Banco GaliciacoreMajor Argentine private bank offering credit cards and personal loans through the platform for Argentine consumers.
- Banco MacrocoreArgentine bank providing loan products to users through the Alprestamo marketplace, including options for various credit profiles.
- SantandercoreMajor international banking group offering credit cards and loans through Alprestamo across Argentina, Chile, and Mexico operations.
- FalabellamajorRetail and financial services company offering credit cards and loans through the platform in Peru and Chile.
- Banco Nación ArgentinacoreState-owned Argentine bank providing government-subsidized loan programs through Alprestamo including ANSES-linked credit products.
- Banco de BogotácoreLeading Colombian bank offering personal loans through the platform for Colombian users.
- RipleymajorChilean retail bank offering credit cards and financial products through the Alprestamo platform in Chile.
- CoppelmajorMexican retail and financial services company offering credit products through the platform in Mexico.
- CoopeuchmajorChilean cooperative bank offering credit products through the platform for Chilean users.
- CreditelmajorUruguayan financial services company offering credit and loan products through the platform in Uruguay.
- OCAmajorUruguayan card network and financial services provider offering credit products through the platform.
- MoneymanminorMexican fintech offering online loans through the Alprestamo platform, specializing in quick approval loans.
- VivusminorMexican fintech offering short-term loans through the platform, targeting users needing quick cash access.
- Kubo FinancierominorMexican digital bank offering credit products through the Alprestamo platform.
Scale indicators3 records
Recent moves4 records
Expansion highlights5 records
Alprestamo competitors and assessment
Company assessmentDirect peers
- ComparaOnline: Chile-based financial product comparison marketplace operating across Latin America, matching consumers with loans, credit cards, and bank accounts from multiple financial institutions. Direct functional peer in the same product category, business model, and geographic focus as Alprestamo.
- Solcredito: Latin American online loan marketplace operating across Mexico, Colombia, and other markets, matching borrowers with lenders for personal and small-ticket credit. Directly comparable in product category (loan aggregation/matching), target customer (Latin American consumers), and affiliate/lead-gen revenue model.
- YoTePresto: Mexico-based P2P and personal loan marketplace connecting borrowers with multiple lenders/investors. Comparable marketplace model, consumer credit focus, and Latin American geographic exposure, with overlap in the underbanked-segment positioning.
- BankBazaar: India-based financial product comparison marketplace connecting consumers with loans, credit cards, and insurance products from multiple institutions. Comparable in the marketplace/aggregator business model, multi-product breadth, and PLG/affiliate revenue model, though operating in a different geography.
- Credy: Pan-Latin American loan comparison and lead-generation platform matching consumers with lenders across multiple countries. Directly comparable in product scope (personal loans, credit cards), geographic focus (Latin America), and affiliate revenue model.
Regional players
- Konfío: Mexico-based digital lending platform focused on small and medium enterprises. Comparable in Latin American fintech footprint, B2B2C distribution model, and credit-decisioning technology, though operating exclusively in Mexico and in the SME segment.
- Creditas: Brazil-based consumer finance platform focused on secured lending (auto, home equity) with a digital marketplace model. Comparable as a Latin American fintech serving consumer credit needs, though Creditas vertically integrates lending rather than acting purely as an aggregator.
Broad incumbents
- LendingTree: US-based public loan comparison marketplace connecting consumers with multiple lenders across mortgages, personal loans, credit cards, and insurance. Comparable business model and product breadth, but operates at much larger scale and in a single, mature market; serves as a benchmark for the global aggregator category.
- NerdWallet: US-based personal finance comparison and content platform generating leads for financial products across credit cards, loans, banking, and insurance. Comparable in the content-marketing-plus-lead-generation GTM motion and breadth of financial products, though at significantly larger scale.
- Banco Azteca / Elektra: Large Latin American retail bank and consumer finance platform serving underbanked and informal-economy consumers across Mexico and Central America. Comparable in targeting underbanked populations and consumer credit distribution, but operates as a vertically integrated incumbent rather than a marketplace aggregator.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Alprestamo social profiles
Digital presenceAlprestamo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alprestamo leadership team
Management profileNumber of profiles
Alprestamo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alprestamo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alprestamo
What does Alprestamo do?
Alprestamo operates a free digital financial marketplace across seven Latin American countries that connects individual consumers with 50+ partner banks and financial institutions. Users complete an online form with personal and financial data and receive personalized offers for personal loans, credit cards, bank accounts, mortgage loans, secured vehicle loans, SME loans, retiree/ANSES loans, debt management (Chaodeudas), and insurance products. The platform generates revenue from financial institution partners through referral and lead-generation fees rather than charging end users.
Is Alprestamo a public or private company?
Alprestamo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Alprestamo founded?
Alprestamo was founded in 2017. It employs 11 to 50 people.
Where is Alprestamo based?
Alprestamo is headquartered in Buenos Aires, Argentina, in the Latin America region.
How does Alprestamo make money?
One revenue line is on record: referral/Lead Generation Fees.
Who are Alprestamo's main competitors?
Direct peers on record are ComparaOnline, Solcredito, YoTePresto, BankBazaar and Credy. Regional players are Konfío and Creditas. Broad incumbents are LendingTree, NerdWallet and Banco Azteca / Elektra.
Does Alprestamo have an API?
No public API is recorded for Alprestamo.
What industry is Alprestamo in?
Alprestamo's product category is Financial Product Comparison Marketplace. Its primary akta.pro industry code is FSAGAHAL, Marketplace & Loan Aggregation Platforms (Borrower-Lender Matching), with a secondary code of FSAKAHAE, Student Loan Marketplace Lending. Its NAICS code is 522310 and its SIC code is 6163.