Silver Service

What Silver Service does

Silver Service is an Australian premium taxi booking and payment platform founded in 1997, headquartered in Alexandria, NSW, and operating as a subsidiary of A2B Australia Limited. The company connects passengers with licensed taxi drivers through three primary channels — a mobile app (iOS and Android), a website booking portal (book.silverservice.com.au), and a 24/7 call centre (133 100) — supplemented by physical presence at airport taxi ranks across major Australian cities. Silver Service does not own vehicles or employ drivers directly; instead it facilitates the formation and administration of travel arrangements between passengers and licensed taxi operators, charging a 5% service fee on top of government-regulated metered fares across all eight Australian states and territories.

The technology stack is a conventional multi-channel booking and dispatch platform featuring GPS-based real-time ride tracking, fixed-fare booking with locked-in pricing, a MyDriver feature for saving and re-requesting preferred drivers, multi-stop booking, a fare estimate calculator, and a Hail-in-App function that links street-hailed or rank pickups to digital records. Payment integrations span Apple Pay, Google Pay, PayPal, Cabcharge eTickets, and standard credit/debit cards. The fleet positioning emphasises premium sedans (Mercedes-Benz, Lexus) with always-on security cameras, fully endorsed professional drivers, and specialised service lines including Baby Seat Taxi (NSW), Taxi for Pets, Wheelchair Accessible Taxis, Chauffeur Services, Airport Transfers, and Parcel Delivery.

Revenue is generated purely through transaction fees: a 5% service fee layered on government-regulated metered fares, plus optional fixed-price bookings where customers lock in fares upfront with tolls included. There is no surge pricing or cancellation fee structure. Customer segments are horizontal — individual consumers, business travellers, families, nightlife/event attendees, and parcel senders — with no disclosed enterprise contracts or B2B anchor accounts, yielding a fragmented and broadly distributed revenue base.

Name

Silver Service

Legal name

Silver Service

Website

https://silverservice.com.au

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Silver Service is an Australian premium taxi booking platform, subsidiary of A2B Australia Limited, connecting passengers with licensed taxi drivers via mobile app, website, and 24/7 call centre across all eight Australian states and territories, charging a 5% service fee on government-regulated metered fares.

Ownership category

akta.pro rank

Product category

Ground Transportation (Taxi Services)

NAICS

Taxi and Ridesharing Services (485310), Taxi and Ridesharing Services (48531), Taxi and Limousine Service (4853)

SIC

Transportation Services (4700)

akta.pro primary industry

Taxi-Hail Aggregators & Dispatch Platforms (E-Hail for Licensed Taxis) (TLAFAIAD)

akta.pro secondary industries

Dispatch / Call Center Taxi Services (THADAEAB), Ride-Hailing & Taxi Aggregation Platforms (BPAMAIAE), Premium Black Car Services (THADAEAL)

Keywords

• Taxi booking services
• Airport transfers
• Chauffeur services
• Parcel delivery
• Premium sedan transport

Headquarters

HQ city

Alexandria

HQ country

Australia

HQ region

Oceania

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Taxi Booking Commission: Silver Service charges a 5% service fee on taxi fares across all Australian states and territories (ACT, NSW, NT, QLD, SA, TAS, VIC, WA). The company facilitates bookings between passengers and taxi drivers, taking a commission on each transaction processed through its platform.
2. Metered Taxi Fares: Revenue is generated based on government regulated metered fares plus applicable tolls. Passengers pay via the Silver Service platform (app, website, or call centre), with the company facilitating payment to taxi drivers.
3. Fixed Price Bookings: Premium fixed-price bookings where customers lock in fares upfront. Additional revenue streams from fixed-fare options with tolls included.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Silver Service operates a taxi booking and payment platform that connects passengers with taxi drivers across Australia through a mobile app (iOS/Android), website booking portal, and 24/7 phone call centre. The platform facilitates rides in premium sedans (Mercedes-Benz, Lexus) with fully endorsed professional drivers, and offers specialized services including airport transfers, parcel delivery, chauffeur services, fixed fare rides, baby seat taxis, pet-friendly taxis, and wheelchair accessible vehicles. The company charges a 5% service fee on government-regulated metered taxi fares across all Australian states and territories, with optional fixed-price bookings that lock in fare including tolls.

Product overview

Silver Service is a premium Australian taxi booking and payment platform operating as a unified multi-channel service (mobile app, website, and 24/7 call centre at 133 100). The core offering is the Silver Service App and Online Booking platform, which enables consumers to book, track, and pay for taxi rides. The platform integrates with standard taxi services (luxury sedans including Mercedes-Benz and Lexus with professional endorsed drivers), plus value-added modules including Chauffeur Services, Airport Transfers, and Parcel Delivery. Key differentiated features include Fixed Fare Taxi (locked-in pricing), Price Guarantee (no surge, no cancellation fees), Baby Seat Taxi, Taxi for Pets, MyDriver (preferred driver preference), and Wheelchair Accessible Taxis. The company operates nationally across Australia including Sydney, Melbourne, Brisbane, Gold Coast, and Newcastle, with service offerings consistently branded under the Silver Service name.

Differentiator

Problem solved

Functional benefit

Products and services

• Silver Service Taxi Rides Core premium taxi service providing door-to-door transport in luxury sedans (Mercedes-Benz, Lexus) with fully-endorsed professional drivers, always-on security cameras, and government-regulated metered fares plus a 5% service fee. Available 24/7 across all Australian states and territories through app, website, or 133 100 phone booking. Targeted at individual consumers, families, business travelers, and event attendees seeking reliable, transparent, and safe taxi transport.
• Chauffeur Services Premium chauffeur-driven transportation in luxury vehicles with professional drivers focused on passenger comfort from pickup to drop-off. Targeted at business travelers, corporate events, and special occasions requiring a more refined ride experience than standard taxi service.
• Airport Transfers Taxi service for airport drop-offs with fixed pricing options and Silver Service taxis waiting at official taxi ranks at Australian airports on arrival. Drivers are familiar with airport protocols, delivering smooth, reliable transport for travelers. Targeted at air travelers needing punctual, predictable airport transfers.
• Parcel Delivery Same-day parcel and package delivery service using the Silver Service taxi fleet with real-time GPS tracking from pickup to drop-off, available through the app or website. Trusted drivers look after items from pick-up to drop-off. Targeted at individuals and small businesses needing urgent, secure parcel and document delivery as a cost-effective alternative to traditional couriers.
• Fixed Fare Taxi Pre-booked taxi service allowing customers to lock in the taxi fare before travel with no additional charges, tolls included, and no surge pricing. Targeted at passengers who want fare certainty and price transparency before committing to a ride.
• Baby Seat Taxi Family-friendly taxi service with fitted child safety seats available by advance request through the contact centre, currently available in NSW. Targeted at families with young children needing safe, compliant transport with properly fitted child seats.
• Taxi for Pets Pet-friendly taxi service enabling customers to travel with their pets in clean, comfortable vehicles with welcoming professional drivers. Targeted at pet owners needing pet-accommodating transport.
• Wheelchair Accessible Taxis Mobility-friendly taxi service providing wheelchair-accessible vehicles for passengers with accessibility needs. Targeted at passengers with mobility issues, elderly travelers, and medical patients requiring accessible door-to-door transport.

Quantifiable outcome

• No surge pricing - consistent fares regardless of demand
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature8 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Uber Australia: Global rideshare platform operating across all major Australian cities. Directly competes with Silver Service for on-demand passenger rides via app-based booking, dynamic pricing, and large driver supply.
• 13cabs: Sister brand within the A2B Australia Limited group, also operating a national Australian taxi booking platform via app, web and 133 100 phone line. Effectively Silver Service's closest sibling competitor sharing the same parent and overlapping fleet.
• Ola Australia: India-origin rideshare platform that entered the Australian market with app-based ride-hailing services. Directly competes with Silver Service for everyday taxi/rideshare trips in Australian cities.
• DiDi Australia: Major rideshare platform operating in Australia offering app-based on-demand rides. Competes head-to-head with Silver Service for urban passenger trips with comparable smartphone booking flow.

Emerging players

• Shebah: Australian women-only rideshare platform operating an on-demand booking app. Competes with Silver Service in the premium/safety-segment of urban passenger transport, particularly for vulnerable or safety-conscious riders.
• GoCatch: Australian taxi and rideshare booking app connecting passengers with drivers. Competes with Silver Service on app-based booking experience and price transparency in the same Australian market.

Regional players

• Black Cabs Melbourne: Premium Melbourne-based taxi operator with luxury vehicles. Comparable to Silver Service's premium fleet positioning, but geographically limited to Victoria versus Silver Service's national footprint.

Broad incumbents

• Cabcharge: Sister company within A2B Australia Limited group providing taxi payment infrastructure (eTickets, corporate accounts) rather than direct passenger booking. Adjacent value-chain player whose payment rails Silver Service integrates with.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/_silverservice
• Facebookfacebook.com/Silverservicetaxis
• Instagraminstagram.com/13cabs

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Silver Service