The Token Agency

What The Token Agency does

The Token Agency is a US-based, founder-owned strategic marketing agency founded in 2013 by Rob Behnke that focuses exclusively on blockchain and cryptocurrency companies. The firm sells an integrated eight-service portfolio — programmatic advertising, investor pitch coaching, strategic consulting, public relations, branding and design, video and blog content, IEO placement, and influencer marketing — to emerging tech brands, with a documented client list spanning blockchain analytics (Elementus), e-commerce (Gojoy, FINDMINE), infrastructure (Market Protocol), location data (Fysical Labs), insurance (iXledger), event ticketing (BlockTix), exchanges (Globitex), and government (City of Berkeley).

The agency's differentiated technical asset is a proprietary programmatic advertising platform built on a dataset of 35M+ GDPR-compliant unique user IDs identified as crypto-interested, assembled via data licensing agreements with CoinMarketCap.com, NewsBTC, and dozens of YouTube crypto influencers. This dataset underpins display, text, native, social, and video campaign execution optimized toward client-defined CPA goals, and is paired with established media relationships at tier-1 outlets (WSJ, Bloomberg, CoinDesk) and a curated crypto influencer network.

The business model is professional services-led: revenue is generated through project-based and retainer consulting engagements sold via direct sales with quote-based pricing. The firm maintains two US offices (New York at 295 Madison Ave, 12th flr; San Francisco at 1161 Mission St), enabling East and West Coast coverage. No institutional capital, funding rounds, headcount, or revenue figures are disclosed, and the company operates without disclosed AI/ML capabilities beyond the optimization typical of programmatic ad buying.

Name

The Token Agency

Legal name

Token Agency

Website

https://tokenagency.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

The Token Agency is a US-based, founder-owned marketing agency founded in 2013 that provides programmatic advertising, PR, branding, pitch coaching, IEO placement, and influencer services exclusively to blockchain and cryptocurrency companies.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Marketing Services: Project-based and retainer consulting engagements for strategic marketing services including programmatic advertising, investor pitch coaching, strategic consulting, PR, branding and design, video content, IEO placement, and influencer marketing.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

The Token Agency is a strategic marketing agency that sells an integrated portfolio of eight services (programmatic advertising, investor pitch coaching, strategic consulting, public relations, branding and design, video and blog content, IEO placement, and influencer marketing) to blockchain and cryptocurrency companies. Its services are anchored by a proprietary programmatic advertising platform built on a GDPR-compliant dataset of 35M+ crypto-interested unique user IDs licensed from sites and influencers such as CoinMarketCap, NewsBTC, and leading YouTube creators. Engagements are sold as project-based or retainer consulting work, including token-sale (IEO) coordination with international exchanges.

Product overview

The Token Agency is a strategic marketing agency offering an integrated suite of services specifically designed for blockchain and cryptocurrency companies. The portfolio consists of eight core service offerings: Programmatic Advertising (leveraging a proprietary dataset of 35M+ GDPR-compliant crypto-interested unique device IDs for targeted digital campaigns), Public Relations (with established media relationships at WSJ, Bloomberg, and CoinDesk), Branding & Design (creating brand voices, names, and visual identities), Strategic Consulting (guiding companies from ground level to market prominence), Investor Pitch Coaching (proven to win hackathons and investor funding), Video + Blog Content (SEO-focused content and video strategy), IEO Placement (connecting companies with international exchanges for token sales), and Influencer Marketing (access to top crypto influencers). These services are designed to work together as a comprehensive go-to-market solution for emerging blockchain brands seeking to build awareness, secure funding, and scale user acquisition.

Differentiator

Problem solved

Functional benefit

Products and services

• Programmatic Advertising

Quantifiable outcome

• 35M+ unique crypto-interested user IDs available for targeting
• +3 more outcomes

Named customers9 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core, notable and minor.

• CoinMarketCapcoreGTM or Marketing PartnerData licensing partnership providing crypto audience data for Token Agency's programmatic advertising platform. CoinMarketCap is one of the leading crypto data aggregators.
• NewsBTCcoreGTM or Marketing PartnerData licensing partnership providing crypto audience data for targeting. NewsBTC is a major crypto news outlet.
• OKCoinnotableGTM or Marketing PartnerExchange partnership for potential IEO placement services and audience reach within the exchange's user base.
• AudigentnotableTechnology or IntegrationTechnology partnership for programmatic advertising data and audience targeting capabilities.
• BitGosuminorGTM or Marketing PartnerCrypto media/marketing partner included in agency partner ecosystem.
• World Crypto ConnotableGTM or Marketing PartnerEvent partnership for industry visibility and potential client acquisition through conference participation.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/thetokenagencyd
• LinkedInlinkedin.com/company/token-agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Token Agency