What SoloAffittiPAY does

SoloAffittiPAY is an Italy-based digital rental guarantee platform operated by Digital Rent S.r.l., headquartered in Cesena and founded in 2020 during the COVID-19 lockdown as the digital arm of Gruppo SoloAffitti, a 28-year incumbent in Italian residential rentals. The platform guarantees monthly rent disbursement to private residential landlords regardless of tenant payment behavior, serving a community of more than 700,000 property owners and 1 million tenants and managing 35,000+ contracts annually. It operates exclusively in the Italian residential rental market with no disclosed geographic expansion outside Italy.

The product stack combines a self-serve web portal and native iOS/Android applications with digital contract execution, including electronic registration with the Agenzia delle Entrate. Proprietary products include RENT PASS for tenant vetting, Rental Report for tax/contract optimization across 1,000+ territorial agreements, Tutela Infinity legal protection, and Polizza Danni damage insurance (up to €4,000). The underlying technology is built on AWS infrastructure with integrations to Stripe (payments), Firebase, Sentry (monitoring), Pusher (real-time), and Iubenda (compliance), indicating a modern cloud-native architecture rather than legacy infrastructure.

The business model is a subscription with fees retained at source: 10% of monthly rent is deducted from each guaranteed disbursement, plus a one-time activation fee of 3-8% of annual rent depending on tier. Three tiers — Essential (3%), Digital (5%), and Professional (8%) — segment by service intensity, with the Professional tier delivered via a 1,000+ Rental Property Manager (RPM) field network inherited from the Gruppo SoloAffitti franchise system. Go-to-market mixes product-led growth (self-serve) for lower tiers with inside sales (consultation calls, WhatsApp) and field sales (RPMs) for higher tiers. There is no disclosed external funding; the company is privately held within the Gruppo SoloAffitti ecosystem.

Name

SoloAffittiPAY

Legal name

Digital Rent S.r.l.

Website

https://soloaffittipay.it

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

SoloAffittiPAY is an Italy-based digital rental guarantee platform that pays private residential landlords monthly rent regardless of tenant payment behavior, serving 700,000+ landlords and 1M+ tenants via a three-tier subscription model (Essential, Digital, Professional).

Ownership category

akta.pro rank

Product category

Rent Guarantee Services

NAICS

Rental and Leasing Services (532)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Residential Lease Administration & Tenant Services (BPAJAFAL)

Keywords

• Rent guarantee services
• Property management platform
• Tenant certification
• Rental payment guarantee
• Digital rental management

Headquarters

HQ city

Cesena

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Subscription-style service fee (% of monthly rent): SoloAffittiPAY charges landlords a percentage of the monthly rent, retained directly from the rent payment. The fee is 10% of the monthly rent, deducted at source. The upfront plan activation cost (3-8% of annual rent depending on plan tier) is also deducted from the first rent installments. No payment is required upfront; all fees are absorbed from rental income.
2. Plan tier upgrades and add-on services: Additional services such as professional photography, property management visits, contract drafting (for Essential plan), asseveration assistance (for Digital/Professional), and dedicated RPM support are available as upgrades or add-ons.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

SoloAffittiPAY guarantees monthly rent payments to property owners regardless of whether the tenant pays, taking responsibility for the entire rental process. The platform combines a tenant certification system (RENT PASS), automated contract drafting and digital signing, registration with the Italian Revenue Agency, automated rent collection with direct payout, tax optimization analysis (Rental Report), legal protection (Tutela Infinity), and damage-insurance coverage (Polizza Danni).

Product overview

SoloAffittiPAY is a digital property rental platform operated by Digital Rent S.r.l. within the SoloAffitti Group ecosystem. The platform centers on a core guarantee: paying property owners their monthly rent on time regardless of tenant payment status. The offering comprises three service tiers (Essential, Digital, and Professional) differentiated by the level of assisted management, plus two key proprietary products: RENT PASS (a tenant certification system that verifies tenant financial reliability) and the Rental Report (a fiscal and contractual optimization analysis tool). All plans include Tutela Infinity legal protection and optional Polizza Danni damage insurance. The platform enables the complete rental workflow from listing through contract signing, registration, and ongoing rent collection.

Differentiator

Problem solved

Functional benefit

Products and services

• SoloAffittiPAY Rent Guarantee Subscription-based rent guarantee and full rental management service for property owners. Covers tenant certification, contract drafting, digital signing, Agenzia delle Entrate registration, automated monthly rent collection, default coverage, and payout to the landlord regardless of tenant payment status.
• RENT PASS Proprietary tenant certification product that evaluates prospective tenants against a defined set of criteria to produce a portable "rent pass" accepted by SoloAffitti and used to underwrite the guarantee. Designed for tenants seeking rental housing and landlords seeking pre-screened candidates.
• Rental Report Tax optimization analysis product for landlords, aimed at identifying available deductions and minimizing the tax burden on rental income.
• Tutela Infinity Legal protection product covering landlords throughout the duration of the rental contract, providing legal support for issues arising during the tenancy.
• Polizza Danni Optional damage insurance coverage protecting landlords against damages to the rental property beyond ordinary wear and tear, available as an add-on to the SoloAffittiPAY guarantee.

Quantifiable outcome

• Up to 50% reduction in rental taxes
• +4 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• GSA Holding S.p.A.coreStrategic or Co-development PartnerGSA Holding S.p.A. is the financial entity within the SoloAffitti Group responsible for collecting rent from tenants and remitting guaranteed monthly payments to landlords. SoloAffittiPAY guarantees landlords receive payment every month regardless of tenant behavior, and GSA Holding handles the actual fund flows. This is the operational backbone of the payment guarantee mechanism.
• Gruppo SoloAffitti (SoloAffitti Group)coreStrategic or Co-development PartnerSoloAffittiPAY is the digital platform created by Digital Rent S.r.l., building on the 28+ years of experience, brand equity, RPM franchise network, and operational infrastructure of the SoloAffitti Group, Italy's leading rental guarantee provider. The Group provides the physical network of 1000+ property managers and the brand trust that SoloAffittiPAY leverages.
• Rental Property Manager (RPM) SoloAffitti PointscoreChannel Partner/ Reseller/ DistributorIndependent SoloAffitti franchise operators acting as Rental Property Managers throughout Italy. They provide localized services for Professional plan customers: property viewings, contract management, local market advice, and client support. Over 1000 RPM points operate nationwide.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Casavo: Italian proptech that initially operated as an instant buyer of residential properties and has expanded into brokerage and rental services. Comparable as a digital-first Italian residential property platform targeting the same landlord segment, though focused on sales transactions.

Direct peers

• Subito.it: Italy's largest horizontal classifieds platform, including a sizable residential rental vertical. Competes with SoloAffittiPAY for landlord lead generation and tenant property discovery, though transactions are unmanaged and no guarantee services are offered.
• Idealista: Leading European real estate portal operating extensively in Italy, with a tenant property search experience directly comparable to SoloAffittiPAY's tenant portal. Targets the same Italian landlords and renters but lacks the rent guarantee and RENT PASS certification that differentiate SoloAffittiPAY.
• Casa.it: Established Italian real estate portal focused on residential sale and rental listings. Comparable to SoloAffittiPAY's tenant-facing search functionality and overlapping landlord target market, though it does not offer rent payment guarantees or tenant pre-certification.
• Immobiliare.it: Italy's largest real estate listing portal, directly competing with SoloAffittiPAY's tenant-facing property search portal in the Italian residential rental market. Like SoloAffittiPAY it serves private landlords and tenants seeking rental housing, but does not offer rent guarantee or tenant certification.

Others

• MutuiOnline: Italian online mortgage and credit comparison platform. Adjacent to SoloAffittiPAY in serving property-related financial decision-making for Italian homeowners and landlords, though focused on mortgage origination rather than ongoing rental operations.
• ProntoPro: Italy's leading services marketplace connecting consumers with local professionals including property managers and real estate consultants. Adjacent to SoloAffittiPAY's RPM franchise model and landlord service ecosystem, though it does not directly compete in rent guarantee.

Broad incumbents

• UnipolSai: Major Italian insurance company with property and home insurance products targeting property owners. Comparable as a potential incumbent entrant into rent guarantee or landlord protection products bundled with existing property insurance.
• Generali Italia: Italy's largest insurance group, with property, casualty, and creditor insurance lines that could be extended into a rent guarantee product. Represents a potential incumbent threat capable of underpricing SoloAffittiPAY's guarantee given deeper capital reserves and existing agent distribution.
• Zillow: US proptech leader operating the dominant US residential real estate marketplace with tenant screening and (historically) rental listing services. Comparable as a broad incumbent in property search and tenant-landlord matching, though geographic markets differ.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/soloaffittipay.it
• LinkedInlinkedin.com/company/soloaffittipay-it
• Instagraminstagram.com/soloaffittipay.it

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SoloAffittiPAY