Rental Property Redefined

What Rental Property Redefined does

Rental Property Redefined (legally operating as Cabana 17 Realty) is a privately-held, founder-operated real estate investment company headquartered at 1537 Norris Ave, Charlotte, NC. The company purchases residential properties directly from homeowners for cash, primarily in distressed or complex situations such as inherited estates, probate, tax delinquency, pre-foreclosure, and heir disputes. Transactions are conducted without agents, listings, repairs, or staging, with a guaranteed cash offer delivered within 48 hours and closing on the seller's timeline. Danny Plueddemann is the founder and primary point of contact.

The company operates a two-line business model: (1) a buy-and-hold or flip acquisition arm, evidenced by 25+ properties purchased since 2024 across Charlotte and Jamestown, NC; and (2) a direct rental management arm, leasing acquired units to tenants through its own application process. The product surface is tangible-real-estate-based rather than technology-based — there is no proprietary platform, app, or API. Marketing is conducted through a company website (cabana17realty.com), a Guaranteed Cash Offer web form, direct phone outreach, detailed case studies, and trust signals (BBB A rating, 4.9/5 Google reviews across 16 reviews). Revenue is generated from acquisition-to-rental or acquisition-to-resale spreads, monthly rental income, and tenant application fees.

The company's go-to-market is direct-to-consumer, targeting SMB/individual homeowners in the Charlotte, NC metro. Customer segments are narrowly defined: distressed homeowners facing complex, time-sensitive property situations. Customer acquisition is local and field-driven rather than nationally scaled, and the company competes against both traditional MLS-listed buyers and other cash-buying investors. The company holds BBB accreditation as its primary third-party validation, with no disclosed institutional investors, funding rounds, partnerships, or parent company ownership.

Name

Rental Property Redefined

Legal name

Cabana 17 Realty

Website

https://rentalpropertyredefined.com

Company type

Private

Operating status

Operating

Short description

Rental Property Redefined (operating as Cabana 17 Realty) is a Charlotte, NC-based real estate investment company that buys distressed homes directly for cash and manages them as rentals. It serves individual homeowners facing inherited, probate, tax-delinquent, or pre-foreclosure situations in the Charlotte metro.

Ownership category

akta.pro rank

Product category

Residential Real Estate Services

NAICS

Real Estate and Rental and Leasing (53), Lessors of Real Estate (5311)

SIC

Real Estate Dealers (For Their Own Account) (6532), Real Estate Operators (No Developers) & Lessors (6510)

akta.pro primary industry

Full-Service Vacation Rental Property Management (BPAJAIAA)

akta.pro secondary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

Keywords

• Cash home buying
• Rental property management
• Real estate investment
• Distressed property buying
• As-is home sales

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Property Acquisition and Resale: The company purchases homes directly from sellers for cash at below-market or fair-market prices, renovates or holds them, and either resells or converts them into rental income. Revenue is derived from the spread between acquisition cost and eventual rental income or resale value.
2. Rental Income: The company manages a portfolio of rental properties in the Charlotte, NC market. Tenants pay monthly rent, generating recurring revenue. Currently listing at least one condo unit at $900/month.
3. Tenant Application Fees: Rental applicants pay application fees as part of the tenant screening process.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Rental Property Redefined (operating as Cabana 17 Realty) purchases residential properties directly from homeowners for cash in the Charlotte, NC metro area, with a 48-hour guaranteed offer and as-is closings, no agents or hidden fees. The company also manages the rental properties it acquires, leasing units directly to tenants and handling ongoing property management. It specializes in distressed-property situations including inherited homes, probate estates, heir disputes, and tax-delinquent or pre-foreclosure properties.

Product overview

Rental Property Redefined (operating as Cabana 17 Realty) operates as a real estate investment and property management company. The core offerings consist of Cash Home Buying (direct purchase of properties for cash with no agents or hidden fees), Property Rental Management (managing rental listings and tenant relations), Guaranteed Cash Offer (48-hour offer program), and Case Studies/Solutions (specialized handling of probate, heir disputes, and tax-delinquent properties). The company primarily serves the Charlotte, NC market helping homeowners sell properties quickly and landlords manage rentals.

Differentiator

Problem solved

Functional benefit

Products and services

• Cash Home Buying Direct cash purchase of residential properties from homeowners in the Charlotte, NC metro area. Homes are bought as-is with no repairs, staging, or showings required, no agents or commissions, and closing on the seller's chosen timeline; the company provides a no-obligation cash offer within 48 hours. Targeted at homeowners with distressed, inherited, probate, heir-dispute, tax-delinquent, or pre-foreclosure properties.
• Property Rental Management End-to-end rental property management for landlords in the Charlotte, NC region, including tenant placement via available listings, tenant screening and application processing, rent collection, and ongoing property maintenance. The company leases units directly to tenants (e.g., 4533 Sharon Chase Dr APT A, Charlotte, NC 28215 at $900/month) and acts as the direct landlord.

Quantifiable outcome

• Guaranteed cash offer within 48 hours of inquiry
• +3 more outcomes

Named customers8 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Knock: Knock is a direct home buyer and trade-in platform that purchases homes for cash and provides move-up trade-in guarantees. Overlaps on the direct cash purchase model, with a more tech-forward, trade-in-driven value proposition.
• Offerpad: Offerpad is a publicly traded iBuyer that buys homes directly for cash and resells or rents them. It operates the same direct cash purchase / hold-or-resell model as Rental Property Redefined, but at national scale and with institutional capital.
• Opendoor: Opendoor is the largest U.S. iBuyer, purchasing homes directly for cash and reselling them. It uses the same direct cash purchase model targeting sellers who want speed and certainty, but operates across dozens of metros with significant balance sheet and technology.
• HomeVestors: HomeVestors is a franchise-based cash home buyer network ("We Buy Ugly Houses") operating across U.S. markets. It targets the same distressed / as-is seller with a direct cash offer, making it a direct comparable for the cash-buying side of the business.
• We Buy Houses: We Buy Houses is a franchise-based cash home buyer that purchases properties in any condition directly from sellers. Closely mirrors the as-is, no-agent, no-commission cash purchase model, though at a national franchise scale.

Broad incumbents

• Invitation Homes: Invitation Homes is the largest U.S. single-family rental operator, owning and leasing tens of thousands of homes. Comparable on the buy-hold-rent side, but operates at a vastly larger institutional scale.
• Amherst Holdings: Amherst Holdings is a national real estate investment and single-family rental operator. Comparable on the institutional buy-and-lease strategy, though at materially larger portfolio scale.
• Progress Residential: Progress Residential is a national single-family rental operator with a large portfolio of leased homes. Mirrors the buy-hold-rent model, but at institutional scale with centralized property management.
• FirstKey Homes: FirstKey Homes is a national single-family rental operator managing thousands of rental homes. Shares the buy-hold-rent and resident-facing property management model at much larger scale.

Others

• Roofstock: Roofstock is an online marketplace for buying and selling single-family rental properties. Adjacent ecosystem participant that enables similar buy-to-rent strategies via third-party transactions rather than direct principal purchases.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/rentalpropertyredefined

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rental Property Redefined