CARTV

What CARTV does

CARTV operates a B2B marketplace for residual vehicle valuation and trading, connecting insurance companies, expert/appraisal organizations, fleet operators, and private vehicle owners with a network of 2,000+ certified car dealers across 15 European countries. Its core technology is the CARTV sky web platform (with a mobile app counterpart, CARTV mobile sky), through which dealers access 4,500+ newly listed vehicles per day and submit binding bids; CARTV reports a 99.9% binding-bid rate. The product suite is organized around CARTV sky (bidding), CARTV all-in-WBW (replacement-value settlement executed via CARTV Service Partner GmbH), and ten add-on modules covering valuation (CARTV check pro aggregating five online exchanges plus DAT), transaction processing (CARTV All4you), enterprise access without third-party software (CARTV gate), fleet sales, recovered stolen vehicles (CARTV market), mass inspection scheduling (CARTV calendar), local dealer optimization (CARTV regional), and real-time auction tracking (CARTV tracking). The platform integrates with DAT SD3 and common expert/appraisal software systems, supports six languages, and is GDPR-compliant with ISO/IEC 27001-aligned supplier requirements.

The business model combines recurring dealer subscription fees (mandatory for participation alongside the All4you processing service) with transaction/commission fees on completed vehicle sales. The company was founded in 1998 and operates as a privately held group headquartered in Bratislava (CARTV s.r.o.), with wholly-owned operating subsidiaries in Munich (CARTV GmbH, CARTV Service Partner GmbH), Vienna (CARTV Österreich GmbH), and a Warsaw branch. GTM is sales-led: direct enterprise sales to insurance companies and expert organizations supply the listing pipeline, while dealers self-serve via CARTV sky after registration. Headcount is 51–100 across the four-country footprint. No external funding rounds, M&A activity, patents, awards, or regulatory actions appear in the source data, indicating a mature, bootstrapped operator that has scaled through product breadth and geographic coverage rather than venture capital.

Name

CARTV

Legal name

CARTV GmbH

Website

https://cartv.eu

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

51–100 employees

Short description

CARTV is a European B2B residual-value exchange and marketplace connecting insurers, expert/appraisal organizations, fleet operators, and private sellers with 2,000+ certified dealers across 15 countries, generating binding bids on 99.9% of 4,500+ daily vehicle listings.

Ownership category

akta.pro rank

Product category

Automotive B2B Residual Value Exchange / Vehicle Auction Marketplace

NAICS

Automobile and Other Motor Vehicle Merchant Wholesalers (423110)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro industry

PRIMARYTLABAKAH

Salvage, Total Loss & Insurance Auction Services

Transportation & Logistics/Fleet Leasing, Rental & Management/Fleet Remarketing & Vehicle Disposal (Auctions, Buyback, Resale)

SECONDARYTLABAKAA

Wholesale Vehicle Auctions (Physical & Online)

Transportation & Logistics/Fleet Leasing, Rental & Management/Fleet Remarketing & Vehicle Disposal (Auctions, Buyback, Resale)

SECONDARYTLABAKAB

Dealer-to-Dealer (B2B) Vehicle Remarketing Networks

Transportation & Logistics/Fleet Leasing, Rental & Management/Fleet Remarketing & Vehicle Disposal (Auctions, Buyback, Resale)

Keywords

• Residual value exchange
• Vehicle auction platform
• Automotive B2B marketplace
• Total loss management
• Accident vehicle trading

Headquarters

HQ city

Bratislava

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Dealer monthly subscription: Commercial dealers pay a monthly flat rate according to the current price list for access to CARTV sky and bidding capabilities. Participation as bidder requires purchase of CARTV dealer system access plus mandatory All4you processing service.
2. Transaction/commission fees: Marketplace commission from vehicle transactions. Bids are binding and include final prices. The All4you processing service handles purchase/sale transactions with payment processing via CARTV escrow account.
3. CARTV all-in-WBW service: When owners choose CARTV all-in-WBW, CARTV acquires vehicles via CARTV Service Partner GmbH and resells them, with the sales price paid directly to the insurer.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

CARTV operates a B2B online marketplace platform where insurance companies, expert/appraisal organizations, fleet operators, and private vehicle owners list damaged, total-loss, and used vehicles, and a certified network of more than 2,000 dealers across 15 European countries submits binding bids. The platform bundles residual value valuation tools (CARTV check pro), online access portals (CARTV sky and CARTV gate), and end-to-end sales processing services (CARTV All4you and CARTV all-in-WBW) to manage the full lifecycle from appraisal and listing to bidding, contract preparation, escrow-style payment, and vehicle handover.

Product overview

CARTV operates as a multi-product platform for residual value exchange and total loss vehicle management. The core offering consists of CARTV sky (dealer web application for bidding) and CARTV all-in-WBW (total loss management with replacement value settlement). The product portfolio includes ten additional modules: CARTV All4you (comprehensive transaction processing service), CARTV check pro (professional vehicle valuation using 5 online exchanges and DAT data), CARTV gate (web portal for assessors/insurers), CARTV calendar (mass inspection scheduling), CARTV fleet (corporate fleet sales), CARTV market (recovered stolen vehicle marketplace), CARTV regional (local dealer network optimization), and CARTV tracking (real-time auction monitoring). The platform connects insurers, vehicle owners, assessors, and over 2,000 dealers across 15 European countries.

Differentiator

Problem solved

Functional benefit

Brands

• CARTV sky: Application for dealers to access CARTV residual value exchange data and place bids on accident vehicles
• CARTV check pro
• CARTV gate
• CARTV calendar
• CARTV All4you
• CARTV market
• CARTV fleet
• CARTV regional
• CARTV tracking
• CARTV all-in-WBW

Products and services

• CARTV sky Web and mobile application for commercial dealers to access CARTV's residual value exchange, view current vehicle auctions, and submit binding bids for accident and used vehicles. Targets dealers in the 2,000+ certified network across 15 European countries.
• CARTV all-in-WBW Total loss management service with replacement value settlement (Wiederbeschaffungswertregulierung) where CARTV acquires the vehicle via CARTV Service Partner GmbH, resells it through the dealer network, and remits the achieved sales price directly to the insurer. Targets European insurance companies handling motor claims.
• CARTV All4you Comprehensive transaction processing service covering contract preparation, documentation handling, payment coordination via CARTV escrow account, vehicle handover scheduling, and customer support across all phases of vehicle sales. Mandatory for participating dealers and free for sellers.
• CARTV check pro Professional vehicle valuation portal that combines five online used-car exchanges (Mobile.de, AUTOSCOUT24, PKW.de, webmobil24, auto.de) with DAT system data and CARTV market analysis to calculate precise market values, including VIN verification and historical valuation back to September 2009. Targets insurers, expert organizations, and dealers.
• CARTV gate Web-based portal that gives experts, insurance companies, and fleet managers direct online access to CARTV for vehicle listing without additional software or interfaces, with PDF, VXS, and TXT import plus DAT SD3 data integration.
• CARTV calendar Web portal for managing mass inspection appointments across multiple locations and times, particularly used for hail damage management, with SMS and email confirmation capabilities. Targets insurance companies, expert organizations, and fleet operators handling large-scale damage events.
• CARTV fleet Platform for fleet managers and corporate vehicle administrators to evaluate or sell company vehicles via online bidding with dealers specialised in fleet vehicles, with optional All4you sales processing integration.
• CARTV market Specialised marketplace for recovered stolen vehicles connecting insurers with dealers specialised in recovered vehicle sales, including full transaction processing and documentation management. Targets insurance companies and specialised dealers.
• CARTV regional Service that leverages local market contacts by enabling businesses to invite regional dealers into CARTV to receive more bids on vehicles, with automatic email notifications for registered partners and free bidding for registered local partners. Targets sellers wanting localised dealer competition.
• CARTV tracking Real-time tracking service providing online access to current auction status, bid counts, highest bid tracking, dealer locations, and PDF data export for assessors and insurance agents monitoring listed vehicles.

Quantifiable outcome

• 99.9% of vehicles receive binding bids
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature10 records

Scale indicators8 records

Recent moves1 record

Expansion highlights5 records

Regional players

• Restwert24: Germany-focused residual-value and total-loss vehicle marketplace; the closest German-language regional analogue to CARTV's residual-value exchange offering.

Direct peers

• AUTO1 Group: Digital-first European used-car marketplace and remarketing platform connecting professional buyers with dealer inventory; competes with CARTV on dealer-side supply acquisition and pricing data.
• BCA Marketplace: Pan-European vehicle remarketing company running physical and online auctions for fleet, leasing and insurance vehicles, competing head-to-head with CARTV for dealer demand and seller supply.
• AUTOproff: European B2B online marketplace for used and remarketed vehicles with cross-border dealer reach, competing with CARTV for dealer participation and seller (fleet/insurer) inventory.
• Autorola: Operates online B2B vehicle remarketing marketplaces across Europe with dealer-to-dealer auctions and cross-border vehicle disposal, directly comparable to CARTV's exchange model for fleet, leasing and insurance vehicles.
• Openlane (formerly ADESA Europe): European digital vehicle auction platform serving fleets, leasing companies and dealers with online remarketing, directly comparable to CARTV sky's online auction functionality.

Broad incumbents

• Copart: Global leader in online salvage and total-loss vehicle auctions for insurers, with significant European operations; a broader incumbent whose insurance-auction services overlap CARTV's core.
• IAA (Insurance Auto Auctions, part of RB Global): Large North American insurance-vehicle auction network expanding into Europe; competes as a broad incumbent in the same total-loss / insurance remarketing category as CARTV.
• Manheim (Cox Automotive): Global vehicle remarketing giant with European auction and digital platforms serving fleets, dealers and manufacturers; overlaps CARTV at the dealer and fleet remarketing layer.

Others

• DAT (Deutsche Automobil Treuhand): Germany's leading automotive market-data and vehicle-valuation provider, integrated into CARTV check pro; adjacent rather than directly competitive but a key ecosystem participant shaping residual-value benchmarks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInde.linkedin.com/company/cartv-eu

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CARTV