Meredith Music Festival

What Meredith Music Festival does

Meredith Music Festival is an annual independent music festival held at the permanent, purpose-built Meredith Supernatural Amphitheatre on Wadawurrung Country near the town of Meredith in the Shire of Golden Plains, Victoria, Australia. Founded in 1991 by Jack and Mary Nolan (later joined by Chris Nolan), the event is operated by MMF Pty Ltd, a privately held Australian proprietary limited company. It serves a long-tail consumer base of music and camping enthusiasts, distinguished by a single "One and Only Stage" format that eliminates scheduling conflicts, a BYO alcohol policy, free-range camping, and an explicit ban on commercial sponsors, market stalls, and commercial signage.

The festival's product is a multi-day live music and camping experience complemented by a substantial on-site amenity ecosystem: multiple themed bars (The Sunset Sip, Pink Flamingo Bar, Eric's Terrace, Toucan Bar, Electric Possum Bar), food courts, the Ecoplex Cinema, Tai Chi sessions with Master Song, a massage service, the Meredith Sky Show, and The Meredith Gift competition. Supporting services include a subscription newsletter (required for ballot entry), the Supernatural Express bus service from Southern Cross/Thornbury/Geelong/Ballarat, and third-party camping gear hire via Wallaroo. Technology infrastructure is limited to a Stripe-integrated ticketing and payment stack and a redesigned accessible stage lighting rig.

Revenue is generated through a subscriber-ballot ticketing system with secondary online and "Aunty's Last Chance" allocations, on-site F&B transactions (card/tap only), merchandise sales via The Gift Shoppe, and referral economics from camping gear hire. Marketing is conducted almost entirely through the subscriber newsletter and word-of-mouth, with no paid advertising. The operator also runs the related Golden Plains Festival, sharing infrastructure and management. The 33rd edition was held December 5-7, 2025, and the 34th is scheduled for December 11-13, 2026, following pandemic-driven cancellations in 2020 and 2021.

Name

Meredith Music Festival

Legal name

MMF Pty Ltd

Website

https://mmf.com.au

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

Meredith Music Festival is an independent, annual Australian music festival held since 1991 at the Meredith Supernatural Amphitheatre in Victoria, serving a subscriber-based community of music and camping enthusiasts with a single-stage, no-sponsor, BYO format.

Ownership category

akta.pro rank

Headquarters

HQ city

Meredith

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Ticket Sales: Ballot and online ticket sales through the Supernatural Ticket Centre. Tickets are allocated via a ballot system for Subscribers, with online sales and Aunty's Last Chance ticket opportunities.
2. Merchandise: The Gift Shoppe sells merchandise on-site during the festival.
3. Food and Beverage: Multiple bars operate on-site including The Sunset Sip, Pink Flamingo Bar, Eric's Terrace, Toucan Bar, Electric Possum Bar. Food courts and the Community Tucker Tent also operate. Accepts card/tap payments only.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Meredith Music Festival is an annual independent music festival held at the Meredith Supernatural Amphitheatre on Wadawurrung Country in Victoria, Australia. The festival operates a single 'One and Only Stage' format so attendees can see every artist perform, with on-site camping, BYO alcohol policy, no commercial sponsors, and no market stalls. Supporting offerings include a subscriber/ballot ticketing system, the Supernatural Express bus service, and a sister event (Golden Plains Festival).

Product overview

Meredith Music Festival is an annual independent music festival held at the Meredith Supernatural Amphitheatre on Wadawurrung Country in Victoria, Australia. Founded in 1991, the festival features a single stage (the One and Only Stage) where all artists perform without scheduling conflicts. The event operates on a BYO model with camping available on-site. Supporting services include the Supernatural Express bus service, camping gear hire, subscription/ballot system for ticketing, and various on-site amenities including bars (The Sunset Sip, Pink Flamingo Bar, Eric's Terrace, Toucan Bar, Electric Possum Bar), food courts, massage services, Ecoplex Cinema, Meredith Sky Show, and Tai Chi sessions. The festival also hosts The Meredith Gift competition and is operated by MMF Pty Ltd, which also runs the Golden Plains Festival.

Differentiator

Problem solved

Functional benefit

Brands

• Meredith Supernatural Amphitheatre: The purpose-built underground amphitheatre venue located at the festival site that hosts the main stage performances.
• The Sup'

Products and services

• Meredith Music Festival Annual multi-day independent music festival held at the Meredith Supernatural Amphitheatre in Victoria, Australia, featuring a single stage with no scheduling conflicts, BYO alcohol, on-site camping, and a strict no-commercial-sponsors policy. Designed for individual music enthusiasts seeking an authentic, non-commercial festival experience.
• Subscription Service Newsletter subscription that gives individuals priority ballot access for festival tickets and direct festival announcements via email when there is news to share.
• Supernatural Express Direct return bus service from Southern Cross, Thornbury, Geelong, and Ballarat to the Meredith Supernatural Amphitheatre for festival ticket-holders; bookings required.
• Golden Plains Festival Sister music festival to Meredith, also held in the Golden Plains region of Victoria and operated by MMF Pty Ltd. Shares the same independent, single-stage philosophy and subscriber/ballot ticketing model.

Named customers10 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Two partnerships are on record, tiered minor and core.

• Wallaroo (Camping Gear Hire)minorOthersThird-party service provider for camping gear hire. Festival-goers can hire tents, mattresses, bedding, coolers, wagons and other camping equipment pre-festival and pick up on-site near The Meredith Eye in Top Camp. The festival explicitly notes this is a third-party service not supplied directly by the festival.
• StripecoreTechnology or IntegrationPayment processing provider for credit card transactions including ticket purchases via the Supernatural Ticket Centre, volunteer agreements, and merchandise purchases via The Gift Shoppe.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Burning Man: Iconic non-commercial, anti-sponsorship, community-governed festival with a similar 'no commercialism on-site' ethos and strong subscriber/community model. Comparable in cultural positioning and independent governance model, though vastly larger and US-based.
• Woodford Folk Festival: Large Australian annual community folk/multi-arts festival with camping and a similarly independent, community-driven ethos. Comparable in audience mindset (multi-day camping, holistic programming, family-friendly) and annual cadence, though broader in genre than Meredith.
• Dark MOFO: Australian winter arts-and-music festival with strong curatorial identity, mid-sized scale, and similar willingness to operate as an independent, non-template event. Comparable in positioning as a curated, identity-led Australian festival competing for similar attendee mindshare.
• Laneway Festival: Australian/NZ touring indie music festival with comparable headliner-style curation and attendee demographic. Comparable single-day, multi-city model targeting the same indie-leaning audience Meredith serves, though without the camping/community/founder ethos.
• Splendour in the Grass: Major Australian boutique music festival held annually in Byron Bay region with comparable camping-and-indie-music positioning. Direct competitor for the same Australian attendee wallet, though significantly larger, sponsor-supported, and multi-stage.
• Golden Plains Festival: Sister festival operated by the same parent (MMF Pty Ltd) in the same Golden Plains region of Victoria with a similar independent, no-sponsor ethos and subscriber/ballot ticketing. Most directly comparable peer because it shares operators, venue region, and brand DNA.
• Pickathon: Independent, sustainably run US music festival with a similar ethos-driven, anti-corporate-sponsorship positioning and curated single-area programming. Closest international peer in values and operational philosophy to Meredith.
• Falls Festival: Long-running Australian multi-day music festival (Lorne/Marion Bay/BYOW) targeting a similar demographic of camping, indie-leaning music fans. Comparable in scale, cadence, and attendee profile, though Falls operates as a multi-stage commercial festival rather than Meredith's single-stage model.

Broad incumbents

• Glastonbury Festival: Pioneering long-running UK multi-stage festival with similar camping/community ethos at much larger scale. Comparable as an established independent festival with cultural significance, though vastly larger, multi-stage, and global in reach.
• Coachella Valley Music and Arts Festival: Massive commercial multi-stage US festival representing the opposite end of the spectrum — heavily sponsor-supported and ticketed through public sale. Useful as a scale benchmark and the dominant commercial counter-positioning to Meredith's anti-commercial model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/auntymeredith
• Facebookfacebook.com/mmfgp
• LinkedInlinkedin.com/company/meredith-music-festival

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Meredith Music Festival