Innocad

What Innocad does

INNOCAD Architektur ZT GmbH is a privately held Austrian architecture and interior design firm headquartered in Graz, Austria (Grazbachgasse 65a, 8010 Graz). The firm delivers architecture, interior architecture, and space planning services across corporate headquarters, hospitality, healthcare, education, residential, retail, and exhibition projects, with completed work documented in at least nine countries including Austria, Germany, Saudi Arabia, the United States, Italy, Spain, Ukraine, Romania, and the United Kingdom. The firm is led by Managing Directors Martin Lesjak and Peter Schwaiger and operates as INNOCAD ARCHITEKTUR ZT GMBH, an Austrian Ziviltechniker professional corporation, with no disclosed parent company, external investors, or subsidiaries.

The firm's signature technical differentiator is its "New Holism" methodology, which integrates fractal-based biophilic design principles developed in collaboration with affiliated studio 13&9 Design and Prof. Richard Taylor of the University of Oregon's Fractals Research group. This methodology is applied most visibly in healthcare commissions such as the FRACTAL CHAPEL at University Hospital Graz and the Palliative Care Unit at Regional Hospital Südweststeiermark, where the firm claims scientifically validated stress-reductive effects from fractal lighting and spatial geometry. The portfolio includes large-scale enterprise headquarters (ÖBB HQ Vienna at 30,000 m² across 23 floors, RLB OÖ Campus Linz under construction from May 2026), international schools (TWA at King Abdullah Economic City, 12,400 m²), cultural institutions (History Museum Schaudepot Graz, Universalmuseum Joanneum), and hospitality venues (The Rock Radisson RED Vienna, ibis hotels for AccorHotels).

INNOCAD operates a professional services model with custom project-based fees determined by scope, complexity, and floor area, acquiring work through architectural competitions, invited tenders, and direct enterprise referrals. The firm is consistently recognized by major international award bodies, including the FRAME Awards (Silver 2026 for FRACTAL CHAPEL), Interior Design Best of Year Awards (Best of the Best 2025, multiple wins 2017-2018), the World Architecture Festival (2025 Finalist), German Design Awards, Archello Awards, IIDA, and Architizer (#6 global ranking). It markets through its project portfolio, academic-style publications, lectures at industry forums (e.g., Perspective Europe 2026 in Rome), and a recurring exhibition presence. The firm has no publicly disclosed revenue, headcount, funding, or M&A activity, operating as an independent professional practice with a lean permanent team and a per-project partner network.

Name

Innocad

Legal name

INNOCAD ARCHITEKTUR ZT GMBH

Website

https://innocad.at

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

INNOCAD is a Graz, Austria-based architecture and interior design firm delivering corporate, healthcare, hospitality, education, and residential projects across Europe, the Middle East, and North America, differentiated by its "New Holism" methodology and fractal-based biophilic design research with affiliated 13&9 Design and the University of Oregon.

Ownership category

akta.pro rank

Product category

Architecture and Interior Design Services

NAICS

Architectural Services (54131), Architectural Services (541310), Interior Design Services (54141), Interior Design Services (541410)

SIC

Services-Engineering Services (8711), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Industrial/Product & Furniture Design (BPAHAKAM)

akta.pro secondary industries

Hospitality & Entertainment Venue Construction (IMAFACAC), Residential Interior Fit-Out (Multi-Family & High-End) (IMAFANAE)

Keywords

• Architecture design services
• Interior architecture
• Biophilic design
• Space planning
• Corporate office design

Headquarters

HQ city

Graz

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Architecture and Interior Design Services: INNOCAD generates revenue through architectural design, interior architecture, space planning, and design services for corporate, hospitality, healthcare, education, and residential projects. Revenue is project-based with fees determined by scope, complexity, and floor space of each commission.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

INNOCAD is an architecture and interior design firm providing comprehensive architectural design, interior architecture, space planning, and exhibition design services for corporate, hospitality, healthcare, education, residential, retail, and cultural clients. The firm delivers projects integrating fractal-based biophilic design principles and evidence-based design research, collaborating with 13&9 Design and Prof. Richard Taylor (University of Oregon). Projects are commissioned directly by enterprise clients via competitions, invited tenders, and referrals across Austria, Germany, Saudi Arabia, USA, Italy, Spain, Ukraine, Romania, and the UK.

Product overview

INNOCAD Architektur ZT GmbH is an Austrian architecture firm offering comprehensive architectural and interior design services. Their portfolio spans residential, corporate/office, healthcare, education, hospitality, exhibition, retail, and mixed-use projects. Key service offerings include architecture design, interior architecture, space planning, and exhibition design. The firm collaborates with 13&9 Design for biophilic and fractal-based design solutions and works with Richard Taylor (University of Oregon) for scientifically-informed design approaches. Projects range from private residences like CASA S to large-scale corporate headquarters, healthcare facilities, and public buildings. The firm has received numerous design awards including Archello Awards, Frame Awards, Interior Design Best of Year Awards, and various international recognition for their work in Austria, Germany, Saudi Arabia, USA, Spain, Romania, and Ukraine.

Differentiator

Problem solved

Functional benefit

Brands

• 13&9 Design: Design studio affiliated with INNOCAD, collaborating on projects including fractal design research and biophilic design solutions

Products and services

• CASA S A private residential architecture project in Salzburg featuring a wooden cross-laminated timber construction elevated on a steel structure, delivering a floating gabled house with generous glass surfaces and seamless indoor-outdoor transitions for a private homeowner client.
• Palliative Care Unit at Regional Hospital Südweststeiermark A 780 m² palliative care unit extension at Regional Hospital Südweststeiermark (site Deutschlandsberg) developed for KAGes, incorporating scientifically-based fractal pattern design with Prof. Richard Taylor (University of Oregon) and 13&9 Design to deliver stress-reductive qualities and dynamic light/shadow interplay for patient wellbeing.
• History Museum – Schaudepot A permanent exhibition architecture service for the Universalmuseum Joanneum at Palais Herberstein in Graz, designing a 486 m² Cultural History and Multimedia Collection display that integrates industrial materials and an infinite metal wall loop to balance historic and contemporary exhibition design.
• TWA The World Academy A 12,400 m² international school architecture project in King Abdullah Economic City, Saudi Arabia, commissioned by EMAAR The Economic City. The design comprises three clusters — marketplace, assembly space, and knowledge space — serving preschool through 12th grade with flexible furnishings and varied teaching settings.
• Raiffeisenlandesbank Oberösterreich Campus Linz Interior architecture and design services for the new headquarters of Raiffeisenlandesbank Oberösterreich in Linz, encompassing the customer center, the workspaces including atrium areas, and the executive level. The design integrates biophilic principles and stress-reducing workplace concepts as part of an international team led by HENN architects, with SODA Designers and HofmanDujardin.
• HQ ÖBB Vienna Space planning and interior design services for ÖBB Immobilienmanagement GmbH's headquarters in Vienna, spanning 30,000 m² across 23 floors. Features a 3.6 km long movable textile screen depicting Austrian landscapes and zoning options for communication and focused working.
• FRACTAL CHAPEL A contemplative healthcare/spiritual space architecture service at University Hospital Graz that translates fractal geometries and biophilic principles into an immersive spatial experience through light, geometry, and atmosphere, developed in collaboration with Prof. Richard Taylor (Fractals Research) and 13&9 Design.
• Transformative Atmosphere for Microsoft An office and meeting space design service for Microsoft Österreich GmbH, converting an executive lounge into a new-generation meeting space with innovative interiors combined with Cortana AI technology to generate various atmospheric settings based on individual requirements.
• XAL See The Light A corporate exhibition stand design service for XAL at the Light + Building trade fairs in Frankfurt, featuring the SEE THE LIGHT concept with translucent net façade, modular displays, and hexagonal interior furniture in interaction with XAL's lighting systems.

Quantifiable outcome

• FRACTAL CHAPEL achieved scientifically proven stress-reducing effects through fractal lighting design
• +1 more outcomes

Named customers14 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered core, minor, major project and project.

• 13&9 DesigncoreStrategic or Co-development Partner13&9 Design is a closely associated design studio that collaborates with INNOCAD on multiple projects including FRACTAL CHAPEL, MosH Bar&Dinner, Palliative Care Unit, and other initiatives. The partnership integrates fractal research, biophilic design, and innovative spatial concepts across shared projects.
• Prof. Richard Taylor (Fractals Research, University of Oregon)coreStrategic or Co-development PartnerProf. Richard Taylor leads Fractals Research at the University of Oregon and collaborates with INNOCAD and 13&9 Design on fractal-based design solutions. His research on fractal patterns and their effects on human perception underpins the biophilic design approach used in healthcare projects including FRACTAL CHAPEL and Palliative Care Unit.
• Nice DepartmentminorImplementation/ SI/ Consulting PartnerNice Department provides web development and digital services for INNOCAD. The partnership handles website development (Nice Department New Media OG) and webdesign (Nice Department), supporting INNOCAD's digital presence.
• HENN architectsmajor projectStrategic or Co-development PartnerHENN architects serves as the lead architectural firm for the RLB OÖ Campus project in Linz, with INNOCAD responsible for interior design. The international team also includes SODA Designers and HofmanDujardin.
• SODA Designersmajor projectStrategic or Co-development PartnerPart of the international design team for RLB OÖ Campus, responsible for different areas within the building alongside INNOCAD architecture and HofmanDujardin.
• HofmanDujardinmajor projectStrategic or Co-development PartnerPart of the international design team for RLB OÖ Campus, responsible for architecture and interior design alongside INNOCAD and SODA Designers.
• bisdatoprojectStrategic or Co-development PartnerCollaborated with INNOCAD on Nature Park Grottenhof visitor center project in Southern Styria, contributing to the spatial design and exhibition approach.
• ÖKOTEAMprojectStrategic or Co-development PartnerCollaborated with INNOCAD on Nature Park Grottenhof visitor center project, providing expertise for the nature conservation exhibition.
• United EverythingprojectStrategic or Co-development PartnerGraphic design studio collaborated with INNOCAD on ÖBB Headquarters project, creating the visual interpretation and graphic elements including the 3.6 km textile screen installation.
• Bildungsforum bei den MinoritenprojectStrategic or Co-development PartnerOrganizational partner for the Fractal Chapel lecture and meditation event at University Hospital Graz, alongside Evangelical Church of Styria and Office for Hospital and Nursing Home Ministry.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• BIG (Bjarke Ingels Group): Copenhagen/New York-headquartered international architecture firm with comparable typology breadth (workplace, hospitality, healthcare, residential) and global brand recognition through major design awards.
• Snøhetta: Norwegian-headquartered interdisciplinary architecture practice with strong cultural, education, and healthcare portfolios and a design-philosophy-driven brand comparable to INNOCAD's "New Holism" positioning.
• Mecanoo: Dutch international architecture firm with deep expertise in education, healthcare, and cultural buildings, comparable project typologies (schools, libraries, healthcare facilities) to INNOCAD's portfolio.
• UNStudio: Amsterdam-based global architecture firm with strong workplace, healthcare, and infrastructure portfolios; INNOCAD's Martin Lesjak appeared at Perspective Europe 2026 alongside UNStudio leadership, indicating shared positioning in interdisciplinary, sustainability-led design.
• Zaha Hadid Architects: London-headquartered global architecture firm with high brand recognition, cultural and corporate portfolios, and frequent competition wins comparable to INNOCAD's track record of winning invited tenders and high-profile awards.
• MVRDV: Rotterdam-headquartered international architecture practice with research-driven methodology similar to INNOCAD's evidence-based approach, working across cultural, workplace, and residential typologies with strong publication presence.
• 3XN: Copenhagen-based architecture firm with international offices and shared strengths in workplace, cultural, and education projects; competes for the same European and global corporate client mandates.

Direct peers

• HofmanDujardin: Amsterdam-based architecture and interior design studio known for holistic, wellbeing-focused design; partnered with INNOCAD on RLB OÖ Campus and competes for similar corporate, hospitality, and cultural commissions.
• SODA Designers: Bucharest/Paris-based architecture practice with interior design expertise; collaborated with INNOCAD on RLB OÖ Campus and operates across workplace, hospitality, and cultural sectors at a comparable scale.
• HENN architects: Munich-headquartered architecture and interior design firm with international reach across corporate, healthcare, and cultural projects; INNOCAD and HENN are co-architects on the RLB OÖ Campus, making them directly comparable in scale and service mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/InnocadArchitecture
• Instagraminstagram.com/innocad_arch
• LinkedInlinkedin.com/company/innocad-architecture

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Innocad