What Keukentijgers does

Keukentijgers is a Dutch e-learning and content company founded in 2020 and headquartered in Vijfhuizen, Netherlands, operating as VOF (general partnership). The company targets healthcare organizations and care staff in the long-term care sector — particularly nursing homes, elderly care facilities, and residential care settings — with a continuous learning program aimed at improving food, drink, and hospitality experiences for residents. Its core proposition addresses undernutrition, staff knowledge gaps, and low engagement around mealtimes in care settings through practical, time-efficient micro-learning.

The company's product surface spans a tiered subscription membership (Light free/entry-level, Standard at €14/month with full platform access, and Verrijkt as a premium tier), complemented by monthly physical theme boxes mailed to subscribers, online quizzes, webinars, instructional videos, and a stamps-and-merchandise gamification system. The technology is built on a LearnDash-based online learning platform with a recipe database, 5-minute training modules, monthly themed content, and helpdesk/coaching services. A second product line — on-location custom workshops delivered by senior advisors at €1,250 per half-day — covers themes such as dementia-friendly cooking, fruit, hydration, hospitality, and food-waste reduction. Distribution is hybrid: self-serve subscription via the website (payments via Stripe/PayPal/invoice) combined with field-sold workshops and organic social/email content marketing.

Keukentijgers monetizes through recurring subscriptions (€14/month Standard tier), professional services workshops, and content partnerships with healthcare suppliers seeking to contribute to care quality. Its customer base is the Dutch long-term care market, with named partnerships including tea sommelier Mevrouw Cha. The company is privately held with no disclosed institutional funding, no management team publicly listed, and no disclosed revenue or customer count, indicating a small, founder-led micro-business with niche vertical specialization.

Name

Keukentijgers

Legal name

VOF Keukentijgers

Website

https://keukentijgers.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Keukentijgers is a Dutch e-learning company founded in 2020 that delivers subscription-based micro-learning, recipes, and on-location workshops to improve food, drink, and hospitality experiences for staff and residents in long-term care settings.

Ownership category

akta.pro rank

Product category

Healthcare Staff Training & E-Learning

NAICS

Educational Support Services (61171), Professional and Management Development Training (611430), Other Schools and Instruction (6116)

SIC

Services-Educational Services (8200), Services-Membership Organizations (8600)

akta.pro primary industry

Nutrition & Diet Education (Meal Planning, Macros, Healthy Cooking) (EDAAAHAA)

akta.pro secondary industry

Meal Preparation & Nutrition Support (Non-Medical) (HSABAAAC)

Keywords

• Care nutrition training
• Elderly care e-learning
• Healthcare staff education
• Food hospitality training
• Long-term care programs

Headquarters

HQ city

Vijfhuizen

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Subscription Memberships: Tiered monthly subscriptions (Light, Standard, Enriched) providing access to online training platform, recipes, 5-minute training modules, webinars, and monthly physical packages with products and recipes sent by post.
2. Custom Workshops: On-location workshops delivered by senior advisors, priced at €1250 per half-day session (excl. VAT). Includes preparation, development, and execution. Ingredient costs may be added separately depending on workshop type.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Keukentijgers sells a subscription-based continuous learning program for healthcare and elderly-care staff, delivering practical micro-training on food, drink, nutrition, hospitality, and teamwork via an online portal, weekly emails, monthly themed physical packages, and webinars. The company additionally offers on-location custom workshops at €1,250 per half-day and remote coaching/helpdesk services to subscribing organizations.

Product overview

Keukentijgers is a learning program company focused on improving food, drink, and hospitality experiences in Dutch healthcare (care) settings. The core product is the Keukentijgers Leerprogramma, a subscription-based continuous learning platform delivering 5-minute daily training, weekly emails, online quizzes, and monthly themed content on nutrition, recipes, hospitality, personal development, and team collaboration. The offering spans three membership tiers: Light (free/entry-level with weekly tips and newsletter), Standard (full website access, videos, webinars, quizzes, helpdesk, and stamps reward system at €14/month), and Verrijkt (enhanced tier above Standard). Additional offerings include custom on-site workshops (Workshops op Maat, €1,250 per half-day session) covering topics like flavor variation, fruit, healthy drinking, planetary cooking, and hospitality; remote coaching and helpdesk services; and an online development portal/database. The program is delivered through a website, postal packages with products and recipes, and in-person workshops.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 40% of food is wasted around preparation in care settings

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• Healthcare Suppliers (generic)minorStrategic or Co-development PartnerHealthcare suppliers who wish to contribute genuinely to care quality partner with Keukentijgers to develop joint training programs. Focus areas include combating undernutrition, making eating/drinking more enjoyable, and improving quality of life for care recipients.
• Mevrouw ChaminorStrategic or Co-development PartnerTea sommelier Linda from Mevrouw Cha collaborates with Keukentijgers to provide tea expertise content. Mevrouw Cha has been a pioneer in loose tea for over 10 years, sourcing directly from tea farmers worldwide. Partnership focuses on tea education for healthcare settings including iced tea recipes.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Relias: Large US healthcare workforce training platform serving behavioral health, home health, hospice, senior living and hospitals. Comparable in delivering subscription e-learning to care organizations with role-specific compliance and skills content, but operating at materially larger scale.
• Vilans: Dutch knowledge organization dedicated to long-term care improvement, producing training, guidelines and tools for Dutch care professionals. Directly comparable as a Dutch-language, care-focused knowledge/training provider, though structured as a non-profit rather than commercial subscription.
• CareAcademy: US-based e-learning platform focused on training and upskilling caregivers in home care, assisted living and adult day services. Closely comparable to Keukentijgers in targeting non-clinical care workers with short, role-specific training modules on topics relevant to resident quality of life.
• ZorgvoorBeter: Dutch care quality improvement platform providing knowledge, training and improvement programs for long-term care providers. Overlaps with Keukentijgers in targeting Dutch care organizations with continuous learning programs on quality-of-care topics.
• MedBridge: Allied health and continuing education platform offering video-based courses, micro-learning and patient education for rehabilitation and post-acute care providers. Comparable in delivering role-specific micro-learning content to healthcare professionals via subscription.

Broad incumbents

• HealthStream: US healthcare workforce development company providing compliance training, education and credentialing to hospitals and health systems. Broader incumbent in healthcare e-learning with adjacent offerings to Keukentijgers' care-sector focus.
• Wolters Kluwer Health: Dutch-headquartered global information services company with a healthcare division providing clinical decision support, training and compliance content for care professionals. A broad incumbent operating in adjacent healthcare professional education/training with much larger scale and distribution.
• Springer Nature Healthcare: Major academic and professional publisher producing medical and healthcare education content and certification programs. A broader incumbent in healthcare professional education whose content and credentials overlap thematically with Keukentijgers' nutrition/hospitality training.

Emerging players

• SkillsTown: Dutch e-learning platform offering subscription-based online training libraries to organizations, including healthcare-sector content. Comparable business model (B2B subscription micro-learning for professionals) but broader in scope than Keukentijgers' care-specific focus.
• NCOI Groep: Largest Dutch provider of post-secondary professional and management training, including healthcare-focused programs. Comparable in delivering subscription-style continuing education to Dutch professionals, though with a broader portfolio beyond care-sector food/hospitality topics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xlinkedin.com/company/keukentijgers
• YouTubeyoutube.com/channel/UCqbgAWxQXnLlmNR7AtqA7ag
• Facebookfacebook.com/Keukentijgers
• LinkedInlinkedin.com/company/keukentijgers
• Instagraminstagram.com/keukentijgers

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keukentijgers