Fill Me
FILL ME (Switzerland) AG designs and manufactures customizable premium borosilicate glass drinking bottles for European enterprises, governments, and consumers, serving employer branding, employee gifting, and smart-city tap water promotion across 13 European countries.
- Company typePrivate
- Founded2019
- HeadquartersWinterthur, Switzerland
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Fill Me does
FILL ME (Switzerland) AG is a Winterthur-headquartered designer and manufacturer of customizable premium borosilicate glass drinking bottles, operating since approximately 2019. Its core product is a patented bottle design offered in 0.6L and 1L capacities, produced in Germany with Swiss design and marketed as ultralight and heat-resistant laboratory-grade glassware. The company sells through three distinct channels: a Shopify-based direct-to-consumer e-commerce storefront, B2B enterprise sales for customized bulk corporate orders with graduated pricing, and an OEM/white-label program for companies seeking to embed FILL ME bottles within their own product lines.
The revenue model centers on one-time sales of customized bottles, with a $49.00 retail unit price for individual consumers and quote-based graduated pricing for enterprise orders. Customers span four primary segments: corporate enterprises (employer branding, employee gifts, customer items), hospitality (hotels, gastronomy), conferences and events, and public-sector smart-city initiatives. Named reference customers include the City of Zurich, City of Vienna, and the Principality of Liechtenstein. The company's origin is tied to the award-winning "Zurich - the city of water" concept that spawned the DRINK & DONATE non-profit association, with 1 CHF/Euro per bottle donated to selected drinking water projects.
Geographically, FILL ME operates a Shopify storefront with localized pricing across 13 European countries (Switzerland, Austria, Belgium, Denmark, Germany, Italy, Liechtenstein, Luxembourg, Netherlands, Portugal, Spain, Sweden, UK). The company claims over 700 successfully implemented corporate projects. Operating with a 1–10 person team and no disclosed external funding, FILL ME remains a founder-driven, privately held Swiss entity with no disclosed revenue figure.
Fill Me firmographics
Firmographics- Name
- Fill Me
- Legal name
- FILL ME (Switzerland) AG
- Website
- https://fill-me.ch
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- FILL ME (Switzerland) AG designs and manufactures customizable premium borosilicate glass drinking bottles for European enterprises, governments, and consumers, serving employer branding, employee gifting, and smart-city tap water promotion across 13 European countries.
- Ownership category
- akta.pro rank
Fill Me industry classification
Industry- Product category
- Reusable Drinking Bottles
- NAICS
- Glass Container Manufacturing (327213), Glass and Glass Product Manufacturing (32721)
- SIC
- Glass Containers (3221), Glass & Glassware, Pressed Or Blown (3220)
- akta.pro primary industry
- Food & Beverage Glass Packaging (Beer, Wine, Spirits, Soft Drinks, Water) (IMALAEAA)
- akta.pro secondary industries
- Lightweight & High-Performance Glass Packaging (Reduced Weight, Strengthened) (IMALAEAG), Returnable & Refillable Glass Packaging (Deposit, Reuse Systems) (IMALAEAF)
Keywords
Where Fill Me is headquartered
LocationHeadquarters
- HQ city
- Winterthur
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Fill Me business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales (Customized Bottles): Sale of branded/customized drinking bottles to corporate clients and individual consumers. Includes design services and high-quality glass printing for company branding, employer branding, and promotional items.
- Corporate/Enterprise Bulk Orders: B2B sales of customized bottles with graduated pricing based on order volume. Companies receive personalized consultation, sample bottles, and tailored offers for employee gifts, customer items, and employer branding initiatives.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail bottle |
| Unit Pricing | Pay-as-you-go | Corporate bulk orders |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels3 records
Fill Me product offering
Product offeringCore offering
FILL ME designs and manufactures a patented borosilicate glass drinking bottle available in 0.6L and 1L capacities. The company sells the standard bottle through a Shopify-based D2C online store at CHF 49.00 per unit and offers custom-branded versions (without co-branding) to corporate clients for employee gifts, customer items, and employer branding initiatives, with personalized design support and high-quality glass printing. Production takes place in the EU (Germany) under a Swiss design heritage.
Product overview
Fill Me (Switzerland) AG is a single-product company offering customizable premium glass drinking bottles. The core product is the FILL ME drinking bottle available in 0.6L and 1L capacities, made from high-quality borosilicate glass in Europe (produced in Germany) with Swiss design. The company provides customized company bottles without co-branding, targeting employer branding, employee gifts, customer items, and sustainable workplace initiatives. Over 700 company projects have been implemented across various industries.
Differentiator
Problem solved
Functional benefit
Products and services
- FILL ME Drinking Bottle 0.6L Premium laboratory-grade borosilicate glass drinking bottle in 0.6L capacity, produced in Germany with Swiss design. Sold through the D2C Shopify storefront at CHF 49.00 per bottle and available for corporate customization (branding/printing) for employer branding, employee gifts, and customer items.
- FILL ME Drinking Bottle 1L Premium laboratory-grade borosilicate glass drinking bottle in 1L capacity, produced in Germany with Swiss design. Sold through the D2C Shopify storefront and available for corporate customization (branding/printing) for employer branding, employee gifts, and customer items.
- Custom-Branded Corporate Bottles (B2B Service) End-to-end B2B service for companies to create individual company bottles using the patented FILL ME 0.6L/1L bottle, including design, high-quality glass printing, and delivery. Targeted at employer branding, employee gifts, customer items, and sustainability initiatives. Includes sample bottle requests and personalized consultation with graduated volume pricing.
- OEM / White-Label Bottle Program OEM and white-label partnership program enabling companies to embed or co-offer FILL ME borosilicate glass drinking bottles as part of their own product lines or corporate identity programs.
Quantifiable outcome
- 1 CHF/Euro donated per bottle sold to support local drinking water projects
Companies that use Fill Me
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Fill Me technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Fill Me partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- DRINK & DONATEcoreNon-profit association created from the award-winning 'Zurich - the city of water' concept. FILL ME supports DRINK & DONATE's 'Zürichwasser ZH₂0' initiative, which promotes local high-quality tap water in Zurich.
- City of Zurich (Water Utilities)coreSmart city partnership originating from the award-winning Zurich water concept. The city uses FILL ME bottles to promote tap water quality and climate-friendly urban living.
- City of ViennaminorSmart city partnership demonstrating water-sensitive urban development through the use of FILL ME bottles for tap water promotion.
- Principality of LiechtensteinminorWaterfootprint concept partnership with Liechtenstein, implementing FILL ME bottles to promote local tap water and sustainability.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Fill Me competitors and assessment
Company assessmentEmerging players
- LARQ: LARQ is a premium self-cleaning reusable bottle brand with a sustainability story. Comparable as a venture-backed premium reusable-bottle brand targeting similar environmentally conscious consumer and corporate segments.
- Chilly's: Chilly's sells premium reusable drinking bottles (primarily stainless steel) with strong B2B custom-branding capabilities. Comparable as a premium reusable-bottle brand competing for the same corporate-gift and employer-branding spend.
- Klean Kanteen: Klean Kanteen is a sustainability-led reusable bottle and drinkware brand. Comparable in mission-driven positioning and in selling into corporate and institutional customers seeking reusable alternatives.
- Eva Solo: Eva Solo is a Scandinavian design-led home and drinkware brand. Comparable in design-led premium positioning and European D2C plus corporate-gift distribution in the drinkware category.
Direct peers
- Soma: Soma designs and sells premium reusable glass water bottles with a sustainability positioning. It is the closest direct peer to FILL ME in the premium glass-bottle consumer segment.
- Lifefactory: Lifefactory produces borosilicate glass bottles with silicone sleeves, targeting both consumer and institutional buyers. Comparable product format, material choice, and dual B2B/D2C go-to-market as FILL ME.
- Black + Blum: Black + Blum designs premium reusable bottles and lunch products, often in glass, with strong design credentials and European distribution. Comparable in product category and design-led positioning.
Broad incumbents
- Villeroy & Boch: Villeroy & Boch is a large European tableware and glassware manufacturer with strong hotel, gastronomy and corporate-gift channels. Comparable as a broader incumbent supplying premium glass drinkware into hospitality and corporate segments.
- Bormioli Rocco: Bormioli Rocco is a large Italian glass container manufacturer serving food, beverage and household customers globally. Comparable as a broader glass-packaging incumbent that produces beverage bottles at industrial scale.
- Brita: Brita is the dominant water-filtration and reusable-drinking brand globally. Comparable as an incumbent in the broader 'tap water as alternative to bottled water' narrative that underpins FILL ME's smart-city partnerships.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Fill Me social profiles
Digital presenceFill Me financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fill Me leadership team
Management profileNumber of profiles
Fill Me funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fill Me M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fill Me
What does Fill Me do?
FILL ME designs and manufactures a patented borosilicate glass drinking bottle available in 0.6L and 1L capacities. The company sells the standard bottle through a Shopify-based D2C online store at CHF 49.00 per unit and offers custom-branded versions (without co-branding) to corporate clients for employee gifts, customer items, and employer branding initiatives, with personalized design support and high-quality glass printing. Production takes place in the EU (Germany) under a Swiss design heritage.
Is Fill Me a public or private company?
Fill Me is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fill Me founded?
Fill Me was founded in 2019. It employs 1 to 10 people.
Where is Fill Me based?
Fill Me is headquartered in Winterthur, Switzerland, in the Europe region.
How does Fill Me make money?
Two revenue lines are on record. Product Sales (Customized Bottles) is the primary driver. The others are corporate/Enterprise Bulk Orders.
Who are Fill Me's main competitors?
Emerging players on record are LARQ, Chilly's, Klean Kanteen and Eva Solo. Direct peers are Soma, Lifefactory and Black + Blum. Broad incumbents are Villeroy & Boch, Bormioli Rocco and Brita.
Does Fill Me have an API?
No public API is recorded for Fill Me.
What industry is Fill Me in?
Fill Me's product category is Reusable Drinking Bottles. Its primary akta.pro industry code is IMALAEAA, Food & Beverage Glass Packaging (Beer, Wine, Spirits, Soft Drinks, Water), with a secondary code of IMALAEAG, Lightweight & High-Performance Glass Packaging (Reduced Weight, Strengthened). Its NAICS code is 327213 and its SIC code is 3221.