Gentle Smile Dentistry

What Gentle Smile Dentistry does

Gentle Smile Dentistry, Inc. is a privately held, owner-operated family dental practice headquartered at 10217 19th Ave. SE, #202, Everett, WA. The practice is co-owned and operated by Drs. Charles Kim and Young Kim, a married couple, each with 20+ years of clinical experience and credentials from the University of Washington, with Dr. Charles Kim additionally trained at the Kois Center, Spear Education, and Garg Implant Seminars. The team is small — approximately 5 to 10 staff including a front desk coordinator (Tammy), a hygienist (Kristyn), and a dental assistant (Elisha) — making this a local micro-practice rather than a multi-site group.

The practice delivers general, cosmetic, restorative, and implant dentistry from a single location, serving patients of all ages from children to seniors. Core service lines include preventive care (cleanings, exams, oral cancer screenings, sealants, fluoride), restorative procedures (crowns, bridges, metal-free fillings, root canals, extractions, dentures), cosmetic treatments (teeth whitening, porcelain veneers, bonding, gum contouring), and full-cycle implant placement and restoration. Clinical technology is modern but conventional for the dental-services category: digital x-rays and impressions, intraoral cameras, DIAGNOdent laser cavity detection, and KaVo handpieces. Patient-experience investments include blankets, neck pillows, in-operatory TVs, and nitrous oxide sedation, with multilingual support in English and Korean (and some Spanish from Dr. Young Kim).

The business model is fee-for-service dental care with insurance billing as a pass-through and CareCredit third-party patient financing for out-of-pocket or uninsured procedures. Pricing is quote-based and not publicly disclosed. Patient acquisition is direct-to-consumer via the practice website (with local SEO), a Facebook page, a blog, phone scheduling, and walk-ins; there is no institutional, B2B, or referral-driven channel. The practice is HIPAA-compliant, is working toward WCAG 2.0 Level AA website accessibility, and uses Google Analytics for website performance tracking. There are no funding rounds, no parent company, no subsidiaries, and no geographic expansion beyond Everett, WA; the only international activity is volunteer dental mission trips to Mexico and China.

Name

Gentle Smile Dentistry

Legal name

Gentle Smile Dentistry, Inc.

Website

https://gentle-smile.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Gentle Smile Dentistry is a privately held, owner-operated family dental practice in Everett, WA, co-run by Drs. Charles and Young Kim. It delivers general, cosmetic, restorative, and implant dentistry to patients of all ages from a single office.

Ownership category

akta.pro rank

Product category

General Dentistry

NAICS

Offices of Dentists (621210)

SIC

Services-Health Services (8000)

akta.pro industry

PRIMARYHLABAAAE

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care)

Healthcare & Life Sciences/Dental Care Services/General & Family Dentistry

Keywords

• General dentistry
• Cosmetic dentistry
• Restorative dentistry
• Dental implant services
• Family dental care

Headquarters

HQ city

Everett

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Others

Revenue model

1. Dental Services Revenue: Fee-for-service dental care including preventive, restorative, cosmetic, and implant procedures. Services include cleanings, exams, fillings, crowns, bridges, veneers, teeth whitening, dental implants, and emergency dentistry. Accepts insurance and offers CareCredit financing for patients without coverage or seeking payment plans.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Gentle Smile Dentistry is a family dental practice in Everett, WA that delivers general, cosmetic, restorative, and implant dentistry services under one roof. Led by Dr. Charles Kim and Dr. Young Kim, the practice provides preventive care (exams, cleanings, sealants), restorative procedures (fillings, crowns, bridges, root canals, extractions), cosmetic enhancements (teeth whitening, veneers), dental implant placement and restoration, and emergency dentistry, supported by digital diagnostic technology and patient comfort amenities.

Product overview

Gentle Smile Dentistry offers a comprehensive suite of dental services as a single dental practice, providing general, cosmetic, restorative, and implant dentistry all under one roof. The practice serves patients of all ages and is led by Dr. Charles Kim and Dr. Young Kim. Services include General Dentistry (comprehensive exams, cleanings, oral cancer screenings, periodontal therapy, sealants, root canals, mouthguards, emergency dentistry), Cosmetic Dentistry (teeth whitening, porcelain veneers), Restorative Dentistry (metal-free fillings, extractions, crowns, bridges, dental implants), and Implant Dentistry (placement and restoration of dental implants). The practice emphasizes patient comfort with digital technology, sedation options, and multilingual support.

Differentiator

Problem solved

Functional benefit

Products and services

• General Dentistry Comprehensive preventive and maintenance dental care including comprehensive exams, professional cleanings, fluoride treatments, dental sealants, oral cancer screenings, periodontal therapy, root canal treatments, mouthguards, fillings, and emergency dentistry for patients of all ages.
• Cosmetic Dentistry Smile enhancement procedures including teeth whitening, porcelain veneers, bonding, gum contouring, crowns, bridges, and complete smile makeovers designed to improve the appearance of teeth, gums, and alignment.
• Restorative Dentistry Dental repair and replacement services including metal-free (tooth-colored) fillings, extractions, crowns, bridges, dentures, and root canal treatments to restore tooth function and appearance.
• Implant Dentistry Complete dental implant placement and restoration services, including titanium post insertion into the jawbone, abutment attachment, and custom crown fabrication to permanently replace missing teeth under one roof without external referrals.

Quantifiable outcome

• Fewer referrals resulting in time and cost savings for patients
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Five partnerships are on record, tiered minor.

• Kois CenterminorOthersContinuing education provider for advanced dental training. Dr. Charles Kim has completed advanced training and certificates from the Kois Center, a renowned dental education institution.
• Spear EducationminorOthersPremier dental continuing education provider. Dr. Charles Kim has received advanced training from Spear Education for comprehensive dental care.
• Garg Implant SeminarsminorOthersImplant training provider. Dr. Charles Kim received implant training from Garg Implant Seminars for dental implant placement and restoration.
• CareCreditminorChannel Partner/ Reseller/ DistributorThird-party dental financing provider. Practice accepts CareCredit financing to help patients manage dental care costs with flexible payment options.
• Puget Sound Christian Dental ClinicminorOthersVolunteer dental clinic. Dr. Charles Kim previously volunteered at this clinic as part of community service and mission work.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Pacific Dental Services: Large DSO supporting hundreds of dental practices across the U.S., including in Washington state. Represents the broader DSO threat and competing operating model against which Gentle Smile's independent practice is benchmarked.
• Heartland Dental: One of the largest dental support organizations in the U.S., supporting thousands of dentist offices. Comparable as a broad incumbent shaping the competitive landscape Gentle Smile faces, including potential DSO consolidation in the Pacific Northwest.
• Aspen Dental: National DSO brand with a focus on general, cosmetic, and implant dentistry for walk-in patients. Comparable in service mix (general + implants + cosmetic) and patient-friendly positioning, but at vastly greater scale.
• Western Dental: Large dental services provider offering general, specialty, and cosmetic dentistry with strong insurance participation. Comparable as a multi-service, insurance-accepting competitor against which Gentle Smile positions on personal care and multilingual service.
• Smile Brands: Multi-brand dental support organization operating affiliated practices across multiple states. Comparable as a broader DSO competitor that could expand into the Everett market, mirroring Aspen/Heartland's threat profile.
• Gentle Dental: Multi-location dental practice group with brand emphasis on 'gentle' patient experience — directly comparable in positioning and service mix to Gentle Smile, and with significantly broader geographic scale.

Direct peers

• ClearChoice Dental Implant Centers: Network of dental implant centers performing placement and restoration in-house. Directly comparable to Gentle Smile's implant dentistry offering, but competing on scale, marketing reach, and dedicated implant-only focus.
• Affordable Dentures & Implants: National dental provider specializing in dentures and implants. Directly comparable for the dentures and implant portions of Gentle Smile's restorative and implant service lines, competing for similar price-sensitive patients.

Regional players

• Willamette Dental Group: Pacific Northwest-based multi-location dental group serving Oregon and Washington. Comparable as a regional competitor operating group practices in the same geography, including the Everett/Seattle corridor.
• Seattle Dental Care: Multi-doctor dental practice serving the greater Seattle/Everett area. Comparable as an independent regional practice offering general and cosmetic dentistry in the same local market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/gentlesmiledentistry
• Xx.com/GentleSmileDDS

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gentle Smile Dentistry