Positive Minds
- Company typePrivate
- Founded2019
- HeadquartersJena, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Positive Minds does
Positive Minds GmbH is a privately held German professional services firm headquartered in Jena, with additional offices in Leipzig, Dresden, Berlin, and Sofia (Bulgaria). The company specializes in omnichannel commerce consulting and implementation for B2C retail brands, with deep expertise in mobile point-of-sale (NewStore mPOS on iPhone), order management systems, headless commerce (Salesforce Storefront Next), and middleware integration (MuleSoft, AWS). The firm traces its origins to early Demandware partners and rebranded to Positive Minds following the Salesforce acquisition and DEPT merger, repositioning around unified commerce experiences that connect online, in-store, and fulfillment channels.
The company's service portfolio spans consulting workshops (e.g., the publicly priced Omnichannel-Readiness-Check at €1,500 per session after a free initial tier), tiered implementation packages (notably ShopifyPOS at €9,000–€30,000), and large-scale enterprise projects. Documented customer engagements include Boardriders (NewStore OMS across 56 countries), PAPER & TEA (mPOS/OMS across 35+ European stores), Natsana (Salesforce multi-cloud Customer 360), and Medipolis (Salesforce Commerce Cloud order portal). The firm publishes a proprietary NewStore-MuleSoft Connector on Anypoint Exchange, leveraging certified expertise across NewStore, Salesforce Commerce Cloud, MuleSoft, Shopify, and AWS to deliver integrated commerce stacks.
Revenue is generated through project-based consulting, implementation services, and ongoing managed services/support contracts. Distribution is primarily direct enterprise field sales supplemented by partner network referrals (Salesforce, NewStore, MuleSoft, Shopify, empiriecom). The firm is led by Managing Director René Helbig with partner-level consulting leads in Leipzig and Dresden, and operates with a founder-driven ownership structure with no disclosed institutional investors or external capital.
Positive Minds firmographics
Firmographics- Name
- Positive Minds
- Legal name
- Positive Minds GmbH
- Website
- https://positiveminds.io
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Positive Minds industry classification
Industry- Product category
- Omnichannel Commerce Consulting
- NAICS
- Custom Computer Programming Services (541511), Professional, Scientific, and Technical Services (54), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)
Keywords
Where Positive Minds is headquartered
LocationHeadquarters
- HQ city
- Jena
- HQ country
- Germany
- HQ region
- Europe
Offices5 records
Markets served
Positive Minds business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Consulting Services: Project-based consulting engagements including discovery, requirements analysis, system architecture, and strategy development. Includes omnichannel readiness assessments, gap analyses, and process optimization workshops.
- Implementation Services: End-to-end implementation of cloud commerce platforms including NewStore mPOS/OMS, Salesforce Commerce Cloud, and Shopify POS. Covers system configuration, integration development, testing, and go-live support.
- Shopify POS Implementation Packages: Tiered implementation packages for Shopify POS: Startup/Small (up to 5 stores, 10 staff days, 9,000 EUR), Premium (25 staff days, 6 weeks, 19,000 EUR), and Enterprise (30,000 EUR). Includes analysis, specification, proof of concept, and rollout.
- Ongoing Support & Optimization: Hypercare phase support, release management, ongoing agile development, usability analysis, conversion optimization, and continuous improvement services post-implementation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Startup/Small Package - up to 5 physical stores/locations with 10 staff days over 4 weeks |
| Subscription | Multi-year contract | Premium Package - medium-sized businesses with 25 staff days over 6 weeks |
| Subscription | Multi-year contract | Enterprise Package - large organizations and multinational enterprises |
| Other | Pay-as-you-go | Omnichannel Readiness Check Workshop |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Positive Minds product offering
Product offeringCore offering
Positive Minds is a B2B professional services firm that delivers omnichannel commerce consulting and implementation for retail brands. Its core offerings cover Mobile POS & Omnichannel enablement (NewStore, Shopify POS), Salesforce Commerce Cloud and Storefront Next e-commerce implementations, system integration via MuleSoft and AWS, and Next-Generation Order Management deployments. The company packages these as discovery, implementation, and ongoing optimization engagements, supplemented by a proprietary NewStore-MuleSoft connector.
Product overview
Positive Minds is a omnichannel commerce services company offering a portfolio of consulting, implementation, and integration services centered around three core product areas: NewStore mPOS & Omnichannel (for mobile point-of-sale and unified retail experiences), Salesforce Storefront Next (for headless B2C e-commerce transformation), and Order Management solutions. The company provides specialized integration services using MuleSoft and AWS middleware, supported by the proprietary NewStore Connector for MuleSoft. Service packages include the Omnichannel-Readiness-Check consulting workshop and ShopifyPOS implementation offerings ranging from startup to enterprise scale.
Differentiator
Problem solved
Functional benefit
Products and services
- NewStore mPOS & Omnichannel Implementation
- Salesforce Storefront Next Implementation
- System Integration & Middleware Services
- Order Management Implementation
- NewStore Connector for MuleSoft
- Omnichannel Readiness Check Workshop
- Shopify POS Implementation Packages
Companies that use Positive Minds
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Positive Minds technology and API
TechnologyTechnology focussed No
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability1 record
Feature3 records
Positive Minds partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and secondary.
- NewStorecoreFlagship technology partner for mobile POS and Order Management System. One of the first partners of NewStore. Provides the core omnichannel platform enabling stores to operate via iPhone with real-time data synchronization.
- Salesforce (Commerce Cloud)coreCertified Salesforce partner specializing in Commerce Cloud implementations. One of the first Demandware partners. Offers Storefront Next AI-first implementation services.
- Salesforce MuleSoftcoreOfficial MuleSoft partner providing data integration services. Developed proprietary NewStore-MuleSoft connector available via Anypoint Exchange.
- ShopifysecondaryShopify POS implementation partner offering tiered packages (Startup/Small, Premium, Enterprise) for retail clients seeking mobile POS solutions.
- AWS (Amazon Web Services)secondaryAWS infrastructure partner for lightweight integration approaches. Utilizes SQS, Lambda, S3, API Gateway, CloudWatch for integration development and deployment.
- empiriecomsecondaryRegional DACH partner for e-commerce implementations. Develops and operates one of the largest e-commerce solutions in the DACH region.
- FulfillmenttoolssecondaryNext Generation Order Management platform partner. Spin-off of REWE digital with proven track record in omnichannel fulfillment technology.
- ActindosecondaryDigital Operations Platform (DOP) technology partner. Provides Composable Commerce orchestration for digital business models.
- Artemis Innovations GmbHsecondaryConsensual partnership with another Salesforce service provider to provide best consulting for multi-cloud solutions (Natsana project).
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Positive Minds competitors and assessment
Company assessmentOthers
- NewStore: The mobile POS and OMS platform vendor at the center of Positive Minds' flagship offering. Not a competitor, but a strategic ecosystem leader whose partner program economics and roadmap directly determine Positive Minds' growth ceiling.
- Fulfillmenttools: Next-Generation Order Management platform (REWE digital spin-off) and Positive Minds partner. Not a direct SI competitor but a technology ally whose adoption by European retailers directly drives Positive Minds' OMS services pipeline.
- Actindo: Composable commerce / Digital Operations Platform vendor and Positive Minds technology partner. Adjacent rather than competing, but comparable in targeting the same DACH mid-market and enterprise retail buyers with platform-plus-services offerings.
Broad incumbents
- Slalom: Consultancy with a strong Salesforce ecosystem practice and dedicated retail/commerce offerings. Competes for enterprise omnichannel transformation mandates, including Salesforce Commerce Cloud and adjacent platforms.
- DEPT: Large global digital agency that absorbed the Demandware-era predecessor business referenced in Positive Minds' history. Overlaps on commerce, marketing and engineering, but operates at significantly greater scale and breadth.
- Publicis Sapient: Global digital transformation services firm with a substantial Salesforce Commerce Cloud practice. Targets the same enterprise retail buyers as Positive Minds but with end-to-end consulting, technology and marketing scale.
- Cognizant: Global IT services giant with significant Salesforce and retail commerce capabilities. Competes with Positive Minds for large enterprise retail modernization RFPs, particularly those requiring global delivery.
Direct peers
- OSF Digital: Large Salesforce Commerce Cloud and B2C commerce SI with a pan-European delivery footprint. Competes head-to-head with Positive Minds on Salesforce-led retail engagements, often with adjacent Shopify practice.
- Astound Commerce: Global Salesforce Commerce Cloud and Demandware implementation specialist with deep omnichannel capabilities. Directly competes with Positive Minds on Salesforce-led enterprise retail transformation projects across EMEA and beyond.
- empiriecom: DACH-based e-commerce implementation partner operating one of the largest DACH commerce suites. Listed as an explicit Positive Minds partner, with overlapping Salesforce and omnichannel retail delivery capabilities and shared customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Positive Minds social profiles
Digital presencePositive Minds financial estimates
Financial estimateRevenue estimate
Valuation estimate
Positive Minds leadership team
Management profileNumber of profiles
Profiles3 records
Positive Minds funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Positive Minds M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Positive Minds
What does Positive Minds do?
Positive Minds is a B2B professional services firm that delivers omnichannel commerce consulting and implementation for retail brands. Its core offerings cover Mobile POS & Omnichannel enablement (NewStore, Shopify POS), Salesforce Commerce Cloud and Storefront Next e-commerce implementations, system integration via MuleSoft and AWS, and Next-Generation Order Management deployments. The company packages these as discovery, implementation, and ongoing optimization engagements, supplemented by a proprietary NewStore-MuleSoft connector.
Is Positive Minds a public or private company?
Positive Minds is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Positive Minds founded?
Positive Minds was founded in 2019. It employs 11 to 50 people.
Where is Positive Minds based?
Positive Minds is headquartered in Jena, Germany, in the Europe region.
How does Positive Minds make money?
Four revenue lines are on record. Consulting Services are the primary driver. The others are implementation Services, shopify POS Implementation Packages and ongoing Support & Optimization.
Who are Positive Minds's main competitors?
Others on record are NewStore, Fulfillmenttools and Actindo. Broad incumbents are Slalom, DEPT, Publicis Sapient and Cognizant. Direct peers are OSF Digital, Astound Commerce and empiriecom.
Does Positive Minds have an API?
Yes. NewStore REST API integration enabling direct access for managing integration events, master data, orders, catalogs, inventory, fulfillment, and more. The NewStore-MuleSoft Connector provides access to the NewStore REST API with DataSense support for all operations, streamlining communication with backend systems and processing events from the NewStore Event Stream. Developer documentation is at positive-minds.github.io/mulesoft-newstore-extension/user-guide.html.
What industry is Positive Minds in?
Positive Minds's product category is Omnichannel Commerce Consulting. Its primary akta.pro industry code is BPAMAGAL, Omnichannel Commerce & Click-and-Collect Platforms. Its NAICS code is 541511 and its SIC code is 7370.