Asgard Secure Steel Storage

What Asgard Secure Steel Storage does

Asgard Secure Steel Storage is a UK manufacturer and direct-to-consumer retailer of premium heavy-duty galvanised steel outdoor storage products, operating as a trading division of Flexiform Business Furniture Limited (parent founded circa 1975). The company designs, manufactures, and ships made-to-order metal garden sheds, motorcycle storage units, secure bike storage, and ancillary categories such as mobility scooter storage, quad bike storage, school storage, fishing tackle storage, gas bottle storage, and outdoor wood burners from its 118,000 square-foot facility at 1392 Leeds Road, Bradford, West Yorkshire, which operates 24 hours per day. Core product technology centres on heavy-gauge galvanised weatherproof steel construction with integral metal floors, pick and drill-resistant multi-point locking systems, hidden ventilation systems for condensation reduction, and inside-out construction with no external fixtures; many ranges carry Secured by Design police approval and Loss Prevention Certification Board (LPCB) Level 1 certification. The 10-year warranty and 70+ stone unit weights are explicit quality and durability signals relative to competitors.

Asgard operates an exclusively direct-to-consumer e-commerce model through asgardsss.co.uk, with prices ranging from approximately £584 for entry-level garden sheds to over £5,000 for large workshops, and from £624 to £3,482 for bike storage. Revenue streams comprise one-time hardware sales of made-to-order units, optional professional installation services, accessories and spares, and financing-driven conversion via Klarna (pay in 30 days or 3 interest-free instalments) and PayPal Credit (0% for 4 months). Distribution is via the company's own delivery fleet providing free UK mainland delivery with 4-hour customer windows, supplemented by cycle-club and association discount partnerships and a Blue Light Card 15% discount for emergency services workers. Current lead times are 8-9 weeks from order, indicative of demand-constrained capacity.

The company serves UK homeowners, cyclists, motorcyclists, schools, caravan site operators, and specialist hobbyists, alongside UK Government agencies including the Police, Houses of Parliament, MI5, and various councils via the Crown Commercial Service framework. High-profile individual customers include Team GB Olympic cyclists Laura Kenny and Jason Kenny, British astronaut Tim Peake, and various UK celebrities featured for marketing purposes. The business carries no disclosed external venture capital or private equity backing and operates as a wholly-owned subsidiary of the privately-held Flexiform group. Geographic reach is UK-only with explicit restrictions on Scottish Highlands, parts of Wales, and Devon/Cornwall due to delivery logistics.

Name

Asgard Secure Steel Storage

Legal name

Flexiform Business Furniture Limited

Website

https://asgardsss.co.uk

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

51–100 employees

Short description

Asgard Secure Steel Storage is a UK manufacturer and direct-to-consumer retailer of heavy-duty galvanised metal garden sheds, motorcycle storage, and secure bike storage, made to order at its Bradford facility and serving UK homeowners, cyclists, motorcyclists, schools, caravan operators, and government agencies.

Ownership category

akta.pro rank

Headquarters

HQ city

Bradford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Metal Storage Product Sales: One-time purchase of made-to-order metal sheds, bike storage, and motorcycle storage units. Products are manufactured to order and sold directly through the website with own delivery fleet.
2. Installation Services: Optional professional assembly and installation service available at checkout for larger products, particularly the Garrison workshop range which is supplied fully installed.
3. Accessories and Spares: Sale of complementary accessories including shed bases, guttering kits, hooks, eyelets, lighting, locks, anchors, shelves, ramps, and replacement parts.
4. Financing Services: Partnered with Klarna and PayPal to offer interest-free credit and buy-now-pay-later options, increasing purchase accessibility.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Asgard manufactures and supplies heavy-duty galvanised metal outdoor storage products directly to UK consumers via its e-commerce website. The portfolio comprises Secure Bike Storage units (in ranges sized for 1 to 14+ bikes), Metal Garden Sheds (compact to XL/workshop sizes), Motorcycle Storage units (standard, extended, mobility scooter, quad bike), Gas Bottle Storage for caravan sites, and Outdoor Living items including wood burners and planters. All units are made-to-order at the company's West Yorkshire factory using heavy-gauge weatherproof steel with integral metal floors, multi-point locking systems, and ventilation for condensation control.

Product overview

Asgard Secure Steel Storage is a UK-based manufacturer of heavy-duty, galvanised metal storage products. The portfolio spans multiple product lines: Bike & Cycle Storage (ranges including Access/Maxess, Addition/Annexe, Centurion, Gladiator, Garrison, Sentry, Trojan, and Bike Lockers), Metal Garden Sheds (ranges including Access/Maxess, Addition/Annexe, Flexistore, Centurion, Gladiator, Saracen, Secure Store, Sentry, Trojan, Vertical Storage, and Garrison Workshop), Motorcycle Storage (standard, extended, mobility scooter, quad bike), Caravan Park Storage (gas bottle storage), Outdoor Living (wood burners, planters), High Security Sheds, School Storage, and Fishing Tackle Storage. All products feature integral metal floors, ventilation systems for condensation reduction, and various locking mechanisms (3-point to 5-point deadbolt systems). Many products are Police Preferred Specification (Secured by Design), LPCB certified, and Locksmith Association approved. Products are manufactured to order in West Yorkshire with delivery via the company's own fleet.

Differentiator

Problem solved

Functional benefit

Brands

• Asgard: Primary brand name for high-security metal bike storage, metal sheds, and motorcycle storage garages.

Products and services

• Secure Bike Storage units (Access/Maxess, Addition/Annexe, Centurion, Garrison, Gladiator, Sentry, Trojan ranges and Bike Lockers) Galvanised steel bike storage units sized for 1 to 14+ bicycles, featuring integral metal floors, multi-point locking systems (3-point on Sentry/Trojan; 5-point and LPCB Level 1 on Centurion, Gladiator, Garrison), optional pre-drilled electrical mounting plates for e-bike charging, ventilation systems to reduce condensation, and Secured by Design Police Preferred Specification on qualifying ranges. Sold directly to UK cyclists, e-bike owners, schools, and households via the Asgard e-commerce website.
• Metal Garden Sheds (Access/Maxess, Addition/Annexe, Flexistore, Centurion, Gladiator, Saracen, Secure Store, Sentry, Trojan, Vertical Storage ranges) Heavy-duty galvanised weatherproof steel garden sheds available in small, large, and XL sizes with integral metal base, 3-point or 5-point locking systems, and a 10-year warranty. Ranges include compact (Saracen, Secure Store, Vertical Storage), versatile mid-size (Access/Maxess, Addition/Annexe, Flexistore), Police Preferred Specification premium (Centurion, Gladiator), and flexible combination garden/bike storage (Sentry, Trojan). Sold to UK homeowners, schools, and specialist enthusiasts for tool, equipment, and outdoor furniture storage.
• Motorcycle Storage (Standard, Extended, Mobility Scooter, Quad Bike) Steel motorcycle and powersports storage units (including dedicated configurations for mobility scooters and quad bikes/ATVs) built with heavy-gauge weatherproof steel and integral metal floors, approved by Bennetts Motorcycle Insurance as equivalent to a brick lockable garage. Sold to motorcyclists, mobility scooter users, ATV owners, and caravan park operators across the UK.
• Gas Bottle Storage Metal gas bottle storage units certified as the only Calor Gas-approved gas bottle storage system available in the UK, designed for caravan parks and mobile leisure sites to meet gas safety compliance while protecting bottles from weather and tampering.
• Outdoor Wood Burner Outdoor wood-burning stoves for garden heating, supplied by Asgard with delivery in 7–10 working days. Sold to UK homeowners for outdoor living and patio heating.
• Outdoor Planters Metal outdoor planters for garden decoration and planting, part of Asgard's outdoor living range. Sold to UK homeowners.
• High Security Sheds Top-tier security metal sheds carrying both Secured by Design and Loss Prevention Certification Board (LPCB) certifications, designed for buyers with premium protection requirements such as owners of high-value equipment or institutional users. Sold via the Asgard UK e-commerce website.
• Garrison Garden Workshops Large metal garden workshops (10x7 to 10x18 sizes) with Police Preferred Specification, OSB3 subflooring, electrical mounting plates, enhanced ventilation, and free professional installation included. Sold to UK homeowners and serious hobbyists needing a fully fitted workshop.
• School Storage & Lockers Metal storage solutions designed for schools, including secure playground storage units and metal school lockers, built to withstand high-use institutional environments. Sold to UK schools and educational institutions.
• Fishing Tackle Storage Specialised metal sheds configured for storing fishing equipment and tackle, providing secure weatherproof storage for hobbyists' valuable gear. Sold to UK fishing enthusiasts.
• Bike Locks & Ground Anchors Security accessories including Sold Secure ground anchors, disc padlocks, lock and chain kits, and Yale weatherproof padlocks, providing additional bicycle and motorcycle security layers complementary to Asgard storage units. Sold direct to UK consumers via the Asgard e-commerce website.
• Aftercare & Maintenance Products Maintenance and replacement items including replacement keys, lock replacement kits, gas lifts, LED sensor lights, touch-up paint, screws, levelling shims, and shed bases, supporting the longevity of all Asgard products throughout their 10-year warranty period. Sold direct to UK customers.
• Professional Installation Service Optional professional assembly and full installation service available at checkout, providing expert on-site assembly of larger Asgard units. Free installation is included with the Garrison workshop range and is otherwise a paid add-on. Customers must prepare a suitable level base in advance.

Quantifiable outcome

• 10-year warranty covering product faults and outer skin perforation by rust under normal working conditions.
• +2 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Bennetts Motorcycle InsurancecoreGTM or Marketing PartnerBennetts motorcycle insurance offers discounts on motorcycle insurance premiums for Asgard Motorcycle Garage owners. Bennetts classifies Asgard motorbike garages equivalent to a brick lockable garage for insurance purposes.
• Yellow Jersey Cycle InsurancecoreGTM or Marketing PartnerYellow Jersey cycle insurance approves Asgard bike storage as insurance-rated secure storage, helping cyclists reduce insurance premiums.
• Calor GasminorStrategic or Co-development PartnerAsgard's range of gas bottle storage is the only Calor Gas-approved system available. Products designed for safe storage of Calor gas bottles.
• Blue Light CardminorGTM or Marketing PartnerBlue Light Card discount programme offering 15% off all Asgard sheds for emergency services workers, NHS staff, and armed forces.
• UK GovernmentcoreOthersAsgard is part of Flexiform group, one of only 6 prestigious CCS manufacturers in the UK supplying products and services to the UK Government. Has supplied Police, Houses of Parliament, and MI5.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Trimetals: UK-based manufacturer of metal bike storage and motorcycle storage units, including Secure storage ranges. Directly comparable to Asgard in product category, customer base (UK cyclists/motorcyclists), and security-focused value proposition.
• Sapphire Sheds: UK garden shed retailer supplying metal and other outdoor storage buildings to UK consumers. Directly comparable as another UK-based source for premium outdoor garden storage.
• Globel Industries: UK-based manufacturer of metal garden sheds, bike storage and steel outdoor storage buildings, focused on the same residential and small-business customer base as Asgard.
• Biohort: Austrian manufacturer of high-end metal garden sheds and bike storage products sold across Europe. Directly comparable in product category (galvanised steel outdoor storage), premium positioning, and security-led design, though primarily serving Continental European markets.
• Yardmaster: UK metal garden shed manufacturer offering a comparable product range of steel storage buildings for gardens, tools, and equipment, distributed through retail channels in the UK.

Broad incumbents

• Lifetime Products: US-based manufacturer of outdoor storage sheds (both plastic and metal) with broad product portfolio serving residential and light-commercial customers. Adjacent competitor in the outdoor metal storage category.
• Arrow Shed: US manufacturer of metal storage sheds and outdoor buildings with broad distribution. Indirect competitor offering metal sheds in the outdoor storage category that Asgard competes in.
• Keter: Global leader in resin and plastic garden storage, sheds, and outdoor furniture. Broad incumbent offering lower-cost, lighter-weight alternatives to metal sheds, competing with Asgard in the same household outdoor storage category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/AsgardStorage
• Facebookfacebook.com/asgardsss
• LinkedInlinkedin.com/company/asgard-secure-steel-storage

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asgard Secure Steel Storage