OGN

What OGN does

OGN (有限会社OGN) is a Sapporo-headquartered, privately held limited liability company operating as a web design and digital marketing agency primarily for small and mid-sized businesses in Hokkaido and, increasingly, other major Japanese metros. Founded in 2003 and formally incorporated in November 2005 with registered capital of ¥5 million yen, the firm runs a small team of approximately nine staff, led by Representative Director Kobayashi Yasunari alongside Web Directors Shimizu Nanae and Azuma Chie, and serves a diversified SMB base spanning real estate, education (kindergartens), dental and healthcare, construction, legal and tax, retail, and sports/nonprofit verticals — a cumulative installed base of 350+ clients and 400+ production cases over its operating history.

The company's offering is built around four service lines: custom website production, ongoing website update and maintenance, photography and video production/editing, and (launched in 2025) Instagram management outsourcing. Core production technology is a conventional web stack — hand-coded HTML/CSS plus WordPress CMS — augmented by SEO optimization tooling and in-house photography/videography capabilities; there is no proprietary platform, AI/ML layer, or developer-facing product. On-site production and photography services are delivered beyond Hokkaido to Tokyo, Nagoya (Aichi), Osaka, and Fukuoka in addition to the Sapporo HQ.

OGN operates a hybrid revenue model. A monthly fixed-rate subscription bundles website hosting, unlimited updates, SEO maintenance, browser and system compatibility work, and periodic strategy meetings — embedding OGN into the client's ongoing digital workflow and creating switching costs. One-time (spot) projects cover bespoke site builds. The Instagram service is structured in three tiers — Trial at ¥22,000/month, Standard at ¥46,200/month, and Full delegation at ¥78,100/month, with a separate ¥26,400 onboarding fee — and on-site photography is billed at ¥16,500/hour for Sapporo clients. Pricing and contract structures are tailored to SMB budgets, and 2026 hiring activity for a web designer/HTML coder and an accounting clerk signals incremental capacity build rather than a step-change in scale.

Name

OGN

Legal name

有限会社OGN

Website

https://7ee7.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

OGN is a Sapporo-based web design and digital marketing agency serving SMBs across Hokkaido and major Japanese metros, offering custom websites, ongoing maintenance, photography/video, and Instagram management on subscription and project-based pricing.

Ownership category

akta.pro rank

Headquarters

HQ city

Sapporo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Web Management (定额料金プラン): Monthly recurring revenue model combining website production (free setup), ongoing updates, SEO optimization, browser compatibility management, system updates, and strategy meetings. Clients pay a fixed monthly fee for comprehensive web services including unlimited update requests.
2. One-Time Website Production (スポットプラン): One-time production fee for website creation with no ongoing management fees. Suitable for clients who prefer self-management. Additional updates billed separately per project.
3. Instagram Management Services: Monthly subscription services for Instagram account management including content planning, posting, and analytics. Plans range from trial (2 posts/month) to full delegation (6 posts/month with video content).
4. Website Update Services: Per-update services for existing websites including image editing, content changes, page additions, banner creation, blog posts, and product/listing management.
5. Photography and Video Production: Professional photography and videography services for website content, including building photography, work process documentation, staff portraits, and promotional video editing.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

OGN is a Sapporo-based web design and digital marketing agency offering four interconnected services: custom website production with built-in SEO optimization, ongoing website update and management, professional photography and video production for web content, and Instagram account management. Services are delivered either via a fixed monthly subscription that bundles production with unlimited updates and SEO support, or via a one-time production-only spot plan with separately billed updates.

Product overview

OGN is a web design and digital marketing agency based in Sapporo offering four interconnected services: website production (ホームページ制作) with custom design and SEO optimization, website update/mangement (ホームページ更新代行) for ongoing maintenance, photography and video editing (撮影・映像編集) for visual content creation, and Instagram management (instagram運用代行) for social media operations. Services are offered through two pricing models: a fixed-rate monthly subscription plan (定額料金プラン) that bundles production with ongoing updates and support, and a one-time spot plan (スポットプラン) for production only with optional paid support. Instagram services are priced separately across three tiers: trial plan (月額22,000円), standard plan (月額46,200円), and full delegation plan (月額78,100円).

Differentiator

Problem solved

Functional benefit

Products and services

• Website Production (ホームページ制作) Website design and development service offering SEO-optimized systems and original custom designs based on client requirements, for SMB clients needing corporate, e-commerce, or CMS-based sites.
• Website Update Service (ホームページ更新代行) Website update and maintenance service handling content changes, image edits, page additions, banner creation, blog posts, and product/listing management on behalf of clients without requiring technical knowledge from them.
• Photography and Video Production (撮影・映像編集) Professional photography and video production services for websites, including staff portraits, facility images, product photography, building photography, work process documentation, and promotional video editing.
• Instagram Management Service (インスタグラム運用代行) Instagram account management and content creation services including post planning, image/video production, hashtag strategy, posting, and performance reporting. Offered in three subscription tiers ranging from trial to full delegation.

Quantifiable outcome

• 平均年間3件の注文住宅問い合わせが网站建设から成交
• +2 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Ferret One: Japanese B2B web marketing and CMS platform targeting SMBs with website production, content management, and lead-generation tooling. Closely comparable to OGN's SMB-focused web production and update service model, though delivered as SaaS rather than agency services.
• Jimdo: DIY website builder with a strong Japan presence (Jimdo Japan) serving small businesses needing simple websites. Directly competes with OGN's core production offering by enabling non-technical customers to self-serve without an agency.

Emerging players

• STUDIO: Japanese-originated no-code website design platform that lets SMBs and designers build websites without code. Competes with OGN's WordPress-based production service for the same small-business segment, particularly for design-led SMB sites.

Broad incumbents

• Squarespace: Premium global website builder serving SMBs, creators, and small retailers with design-led templates. Competes for the same Japanese SMB and small-shop customers OGN targets with its production and update services.
• Wix.com: Global DIY website builder with active SMB acquisition in Japan. Operates broadly across web design, commerce, and bookings; not a niche specialist but a direct substitute for some of OGN's small-business website production customers.
• WordPress.com: Managed WordPress hosting and builder service operated by Automattic. Directly comparable to the WordPress-based foundation of OGN's production stack, and offers SMBs a self-serve alternative to engaging an agency.
• Canva: Global design platform expanding into websites, social media graphics, and video. Competes with OGN's design and social-media content production service line, particularly for SMB customers seeking lower-cost self-serve design.
• GMO Pepabo: Major Japanese internet services group offering hosting, website builders, e-commerce platforms, and creator tools (e.g., lolipop, heteml, minne). Provides overlapping SMB web infrastructure that competes with the production and ongoing management services OGN sells.

Others

• Later: Social media management platform focused on Instagram scheduling, link-in-bio, and analytics. Adjacent competitor for the Instagram management subscriptions OGN sells to SMB clients, particularly on the self-serve vs. outsourced dimension.
• Planoly: Social media planning, scheduling, and analytics platform with Instagram management capabilities. Comparable as a competing channel for the Instagram operations management service OGN launched in 2025, though Planoly is a tool rather than an agency.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/OGNsapporo
• Instagraminstagram.com/7ee7ogn
• LinkedInlinkedin.com/company/ogn

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OGN