Planoly
- Company typePrivate
- Founded2018
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
Planoly firmographics
Firmographics- Name
- Planoly
- Legal name
- Planogram, LLC
- Website
- https://planoly.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Planoly is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Planoly business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Plans: Three-tier subscription model (Starter $14/mo, Growth $24/mo, Pro $47/mo) with annual billing discounts. Revenue billed monthly or annually with automatic renewal. Additional revenue from add-ons (social sets and users).
- Creator Product Sales: Revenue from facilitating print-on-demand product sales through Printful integration. Planoly acts as Merchant of Record, collecting and remitting taxes while taking transaction fees.
- Digital Products & Merchandise: Platform enables creators to sell digital products, physical merch, and services through their link-in-bio storefront with zero transaction fees on the platform side.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Starter - Best for solo creators at $14/month |
| Subscription | Annual | Growth - Best for small teams at $24/month |
| Subscription | Annual | Pro - Best for agencies at $47/month |
| Freemium | Monthly | Free Plan - Limited mobile access |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Planoly product offering
Product offeringCore offering
Planoly provides a visual social media planning and management platform that enables creators, small businesses, and social media managers to plan, schedule, and auto-post content across Instagram, TikTok, LinkedIn, Facebook, YouTube, Threads, Pinterest, X, and Amazon. It also offers a creator monetization storefront (Creator Store) with a link-in-bio page that lets creators sell digital products, services, and print-on-demand merchandise with zero platform transaction fees. Supporting capabilities include AI-powered content ideation and caption generation, visual grid planning, auto-DM automation, media library asset management, and CRM.
Product overview
Planoly is a social media management platform for content creators that offers two core products: Social Planner and Creator Store. Social Planner is a comprehensive scheduling and planning tool that supports multi-platform posting across Instagram, TikTok, LinkedIn, Facebook, YouTube, Threads, Pinterest, and X. Creator Store provides a digital storefront and link-in-bio monetization solution for selling digital products, physical merchandise, and services. The platform also includes AI-powered features (AI Idea Generator, AI Caption Writer), automation tools (Auto-DMs), visual planning tools (Grid Planner, Media Library), and CRM functionality. Planoly acquired Snipfeed in April 2024 to enhance its monetization capabilities. The platform targets small business owners, creators, and social media managers, serving over 8 million users.
Differentiator
Problem solved
Functional benefit
Brands
- Snipfeed: Creator monetization tool acquired by Planoly in April 2024 to enhance social media management and monetization capabilities
Products and services
- Social Planner A comprehensive social media management tool that enables creators and businesses to plan, create, schedule, and auto-post content across Instagram, TikTok, LinkedIn, Facebook, YouTube, Threads, Pinterest, and X. Includes visual planning (grid, list, and calendar views), AI-powered content ideas and caption generation, media library, hashtag management, and analytics.
- Creator Store A digital storefront and link-in-bio solution that enables creators to monetize their social media audience by selling digital products, physical merchandise (via Printful print-on-demand), services, and bookings directly through a customizable link-in-bio page, with zero platform transaction fees.
- Mobile App Free mobile application available on iOS (App Store) and Android (Google Play) that enables content planning, idea capture, and scheduling on-the-go with a limited free tier of 10 uploads per month.
Quantifiable outcome
- Save time with content planning and scheduling using quick schedule and auto-magic caption tools
- +1 more outcomes
Companies that use Planoly
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Planoly technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability4 records
Feature8 records
Planoly partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- SnipfeedcorePlanoly acquired Snipfeed, a creator monetization tool, in April 2024. The acquisition aimed to enhance Planoly's social media management platform and monetization capabilities. The merger was designed to streamline content planning and revenue generation for creators, transforming social media into comprehensive business platforms.
- PrintfulcoreIntegration with Printful enables creators to offer print-on-demand products through the Planoly platform. Printful serves as the third-party manufacturer, handling production and fulfillment of Creator Products. Planoly operates as the Merchant of Record for these transactions.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Planoly competitors and assessment
Company assessmentDirect peers
- Later: Later is a direct competitor in social media scheduling and visual planning for Instagram and TikTok, with a very similar creator-focused positioning and product-led growth motion. It is the closest 1:1 competitor to Planoly in visual grid planning and cross-platform scheduling.
- Buffer: Buffer is a leading social media management platform offering scheduling, analytics, and engagement tools across the same platforms Planoly supports. It targets creators and small businesses with a freemium subscription model directly comparable to Planoly's pricing structure.
- Tailwind: Tailwind is a social media scheduler and visual planner originally focused on Pinterest and Instagram, with a similar creator and small business target audience. Its drag-and-drop visual planning and AI-assisted features overlap closely with Planoly's grid planning and AI captioning capabilities.
- Preview: Preview is a mobile-first visual planner for Instagram, with grid planning, scheduling, and analytics features very similar to Planoly's core offering. It directly competes for the same solo creator and influencer segment with a comparable freemium mobile experience.
- Linktree: Linktree is the dominant link-in-bio solution with built-in commerce, digital products, and creator monetization — directly overlapping with Planoly's Creator Store. Both target creators seeking to monetize social audiences, and Linktree's scale makes it Planoly's primary competitor in the link-in-bio monetization layer.
- Iconosquare: Iconosquare is a social media analytics and management platform focused on Instagram, Facebook, LinkedIn, and TikTok. It competes directly with Planoly on scheduling and analytics for SMBs and agencies, with a stronger analytics heritage.
- Sked Social: Sked Social (formerly ScheduGram) is a social media planning and scheduling tool focused on visual-first brands and agencies. It overlaps with Planoly on Instagram-first visual planning, auto-posting, and multi-account management for agencies and SMBs.
Broad incumbents
- Hootsuite: Hootsuite is an established enterprise-focused social media management suite covering scheduling, listening, and analytics. While it overlaps heavily on core scheduling functionality, it serves a broader/more enterprise segment than Planoly's creator and SMB focus.
- Sprout Social: Sprout Social is a publicly-traded social media management platform with enterprise and mid-market focus, offering publishing, analytics, and engagement tools across major social networks. It competes with Planoly in scheduling and analytics but at a higher price point and customer segment.
Emerging players
- Stan Store: Stan Store is a creator-focused storefront and link-in-bio platform enabling creators to sell digital products, courses, and services. It overlaps with Planoly's Creator Store and represents an emerging alternative specifically optimized for digital product sales rather than full social media management.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Planoly social profiles
Digital presencePlanoly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Planoly leadership team
Management profileNumber of profiles
Profiles2 records
Planoly subsidiaries and ownership
Company hierarchySubsidiaries1 record
Planoly funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Planoly M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Planoly
What does Planoly do?
Planoly provides a visual social media planning and management platform that enables creators, small businesses, and social media managers to plan, schedule, and auto-post content across Instagram, TikTok, LinkedIn, Facebook, YouTube, Threads, Pinterest, X, and Amazon. It also offers a creator monetization storefront (Creator Store) with a link-in-bio page that lets creators sell digital products, services, and print-on-demand merchandise with zero platform transaction fees. Supporting capabilities include AI-powered content ideation and caption generation, visual grid planning, auto-DM automation, media library asset management, and CRM.
Is Planoly a public or private company?
Planoly is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Planoly founded?
Planoly was founded in 2018. It employs 11 to 50 people.
Where is Planoly based?
Planoly is headquartered in Austin, United States, in the North America region.
How does Planoly make money?
Three revenue lines are on record. Subscription Plans are the primary driver. The others are creator Product Sales and digital Products & Merchandise.
Who are Planoly's main competitors?
Direct peers on record are Later, Buffer, Tailwind, Preview, Linktree, Iconosquare and Sked Social. Broad incumbents are Hootsuite and Sprout Social. Stan Store is listed as an emerging player.
Does Planoly have an API?
No public API is recorded for Planoly.