Seritag
Seritag is a UK-based specialist supplier of NFC tags, stickers, and authentication software, serving SMBs and enterprises worldwide through e-commerce, custom orders, and its Ixkio management platform, with the Lumiio wearable ID product targeting healthcare and safeguarding.
- Company typePrivate
- Founded2012
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Seritag does
Seritag, a trading name of UK-registered TabDesk Ltd, is a specialist supplier of Near Field Communication (NFC) tags, stickers, and related management software, headquartered in London. The company designs, manufactures, and distributes more than 300 NFC tag types and holds over one million units in stock, fulfilling orders worldwide via its own e-commerce storefront with multi-currency checkout (GBP, EUR, USD) and a range of economy to same-day delivery options. Customers can purchase stock tags directly online, request custom-printed or custom-encoded units, or use the proprietary Ixkio platform for tag authentication and lifecycle management.
The portfolio extends beyond commodity hardware into three branded software and identity products: Ixkio, a tag authentication and management platform; Lumiio, a 2026-launched range of NFC-integrated wearable IDs designed for dementia safeguarding that stores emergency contact data directly on the device; and vCard-Go, an NFC-based virtual business card service. Revenue is generated through one-time hardware sales, custom encoding and print services, and the Ixkio subscription platform, with the long tail of SMB and individual buyers served through self-serve e-commerce and a smaller set of enterprise and public-sector accounts — notably UK Police, UK Councils, and UK safeguarding charities — supported by a direct field sales motion for the Lumiio vertical.
Seritag firmographics
Firmographics- Name
- Seritag
- Legal name
- TabDesk Ltd
- Website
- https://rapidnfc.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Seritag is a UK-based specialist supplier of NFC tags, stickers, and authentication software, serving SMBs and enterprises worldwide through e-commerce, custom orders, and its Ixkio management platform, with the Lumiio wearable ID product targeting healthcare and safeguarding.
- Ownership category
- akta.pro rank
Seritag industry classification
Industry- Product category
- NFC Tags and RFID Hardware
- NAICS
- Security Systems Services (except Locksmiths) (561621)
- akta.pro primary industry
- Card Readers & Authentication Tokens (Smart Card, NFC, OTP Keys) (HDACAFAK)
- akta.pro secondary industries
- Security, Tamper-Evident & Track-and-Trace Printing (IMALAKAJ), Data Security & Privacy Managed Services (DLP/Encryption) (BPAEADAL)
Keywords
Where Seritag is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Seritag business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- NFC Tag Hardware Sales: Sale of NFC tags and stickers, including stock products (over 1 million tags in inventory, over 300 tag types) and custom order options. Products include various form factors such as PVC discs, clear tags, on-metal tags, patrol tags, and warehouse tags. One-time purchase model for physical tags.
- NFC Tag Management Platform (Ixkio): Ixkio platform subscription for NFC tag authentication and management providing flexible, scalable control and verification. Likely subscription-based SaaS model for enterprise tag management capabilities.
- Custom Encoding Services: Fast, accurate encoding services for customers who need ready-to-use tags with pre-written data.
- Custom Print Options: Custom print capabilities allowing customers to add their design and logo to NFC tag products.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Seritag product offering
Product offeringCore offering
Seritag designs, manufactures, and supplies NFC tags and stickers for authentication, engagement, asset tracking, and safeguarding applications, stocking over 1 million tags across 300+ tag types. The offering is complemented by the Ixkio NFC tag authentication and management platform and the Lumiio NFC-integrated wearable ID system for safeguarding vulnerable individuals. Custom encoding, printing, and bespoke tag orders complete the portfolio.
Product overview
Seritag is a specialist NFC tag supplier with over five years of experience, offering a portfolio of products centered on NFC technology. The core offering includes NFC Tags & NFC Stickers (designed, manufactured and supplied for authentication and engagement worldwide), complemented by the Ixkio NFC Tag Management Platform (their authentication and management software), and the Lumiio dementia safeguarding product (NFC-integrated wearable IDs for vulnerable individuals). Additional offerings include NFC Starter Packs for testing and development, and vCard-Go for contact sharing via NFC.
Differentiator
Problem solved
Functional benefit
Brands
- Ixkio: World class NFC tag authentication and management platform for flexible, scaleable control and verification.
- Lumiio
- vCard-Go
Products and services
- NFC Tags & NFC Stickers Core product line of NFC tags and stickers available from stock or custom order, designed, manufactured, and supplied by Seritag for authentication and engagement applications worldwide. Available in various form factors including PVC discs, clear tags, on-metal tags, patrol tags, and warehouse tags.
- NFC Starter Packs Trial packs containing a curated selection of NFC tag products for testing and development of NFC tag projects, supporting onboarding of new customers and developers.
- Ixkio NFC Tag Authentication and Management Platform Software platform providing flexible, scalable control and verification of NFC tags for authentication and management purposes, supporting enterprise tag authentication workflows.
- Lumiio NFC Wearable IDs for Dementia Safeguarding NFC-integrated wearable IDs that enable first responders and community members to instantly access emergency contacts and key preferences for vulnerable individuals such as dementia patients without requiring internet connectivity, storing data locally on the device.
- vCard-Go Contact Sharing Contact sharing solution that enables users to share virtual business cards (vCards) using NFC technology for professional networking.
- Custom NFC Tag Encoding Services Service for writing or encoding data onto NFC tags to deliver ready-to-use tags with pre-written customer data.
- Custom NFC Tag Print Service Custom printing service enabling customers to add their design and logo to NFC tag products for branded deployments.
Companies that use Seritag
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles4 records
Seritag technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Seritag partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- UK PolicecorePartnership with UK police for the Lumiio NFC-enabled wearable ID program designed to help safeguard vulnerable individuals such as those with dementia. The partnership identified critical information gaps and privacy issues with existing QR-code-based alternatives.
- UK CouncilscorePartnership with UK councils for the Lumiio dementia safeguarding initiative. Councils collaborated with Seritag to address data security concerns by storing information directly on the wearable rather than in a central database.
- UK Safeguarding CharitiescorePartnership with UK safeguarding charities working with vulnerable populations including dementia patients. The partnership helped identify privacy issues with existing QR-code-based alternatives and informed the development of the offline-first Lumiio product.
Scale indicators6 records
Recent moves5 records
Expansion highlights4 records
Seritag competitors and assessment
Company assessmentBroad incumbents
- NXP Semiconductors: NXP is the dominant supplier of NFC controller chips (NTAG, NRF, MIFARE) underpinning most NFC tags and wearables. Indirectly comparable to Seritag as an upstream ecosystem enabler for the same NTAG424-based products Seritag offers.
- Impinj: Impinj is a leading provider of RAIN (UHF) RFID tag chips and connectivity for retail, logistics, and industrial asset tracking. Adjacent to Seritag's NFC offering but serving different frequencies and use cases, making Impinj a broader identification incumbent rather than a direct NFC peer.
- HID Global: HID Global supplies identification and authentication technologies including RFID/NFC tags, smart cards, and access-control systems. Overlaps with Seritag's NFC authentication and safeguarding use cases as a much larger incumbent across physical and logical access.
- Avery Dennison: Avery Dennison is a global materials-science company that, through its Smartrac acquisition, supplies NFC/RFID inlays and tags for brand authentication and supply-chain applications. Comparable to Seritag in the NFC tag and authentication category but operating at vastly larger scale across labels, apparel, and logistics.
Direct peers
- Identiv: Identiv delivers NFC and RFID identification and authentication solutions spanning physical access, IoT, and brand protection. Direct overlap with Seritag's NFC tag authentication and ixkio-style tag management offerings, particularly in identity and tamper-evident applications.
- Confidex: Confidex designs and manufactures RFID and NFC tags for industrial, logistics, and authentication use cases. A direct peer to Seritag in custom and specialty NFC tag supply, including on-metal and harsh-environment form factors.
- Beontag: Beontag (formed via the merger of Confidex and others) produces NFC and RFID tags and labels for authentication, retail, and industrial applications. A direct competitor to Seritag in NFC tag manufacturing and authentication solutions.
Emerging players
- GoToTags: GoToTags sells NFC tags and tag-management software and supports encoding, custom printing, and platform integrations. Comparable to Seritag's combination of tag supply plus ixkio-style platform and custom encoding services.
- TapTrack: TapTrack provides an NFC platform for tag encoding, reading, and app integration targeted at developers and brands. Comparable to Seritag in the platform/PLG layer of NFC authentication and engagement.
- VeryFields: VeryFields offers an NFC tag management and platform service alongside tag sales, addressing authentication and analytics use cases. Closely aligned with Seritag's ixkio platform and tag-management positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Seritag social profiles
Digital presenceSeritag financial estimates
Financial estimateRevenue estimate
Valuation estimate
Seritag leadership team
Management profileNumber of profiles
Seritag funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Seritag M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Seritag
What does Seritag do?
Seritag designs, manufactures, and supplies NFC tags and stickers for authentication, engagement, asset tracking, and safeguarding applications, stocking over 1 million tags across 300+ tag types. The offering is complemented by the Ixkio NFC tag authentication and management platform and the Lumiio NFC-integrated wearable ID system for safeguarding vulnerable individuals. Custom encoding, printing, and bespoke tag orders complete the portfolio.
Is Seritag a public or private company?
Seritag is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Seritag founded?
Seritag was founded in 2012. It employs 1 to 10 people.
Where is Seritag based?
Seritag is headquartered in London, United Kingdom, in the Europe region.
How does Seritag make money?
Four revenue lines are on record. NFC Tag Hardware Sales are the primary driver. The others are NFC Tag Management Platform (Ixkio), custom Encoding Services and custom Print Options.
Who are Seritag's main competitors?
Broad incumbents on record are NXP Semiconductors, Impinj, HID Global and Avery Dennison. Direct peers are Identiv, Confidex and Beontag. Emerging players are GoToTags, TapTrack and VeryFields.
Does Seritag have an API?
No public API is recorded for Seritag.
What industry is Seritag in?
Seritag's product category is NFC Tags and RFID Hardware. Its primary akta.pro industry code is HDACAFAK, Card Readers & Authentication Tokens (Smart Card, NFC, OTP Keys), with a secondary code of IMALAKAJ, Security, Tamper-Evident & Track-and-Trace Printing. Its NAICS code is 561621.