What ed media does

ed-media GmbH is a German IT services company headquartered in Kaiserslautern, founded circa 2012 and operating with 1-10 employees. The company specializes in web-based software solutions with a core focus on the open-source Moodle Learning Management System (LMS), which it hosts, supports, customizes, and extends through proprietary plug-ins and APIs. Beyond Moodle hosting, the company delivers custom web and mobile application development, IT consulting, iterative project management, and E-Learning content production using tools such as Articulate Storyline. All infrastructure is hosted on GDPR-compliant servers in Germany.

The business operates four primary revenue streams: tiered monthly Moodle hosting subscriptions (€129-€800/month across Light, Standard, Standard-Plus, and Premium tiers covering 100-1,000 users), managed support services billed at €125/hour with minimum monthly commitments, professional services for IT consulting and custom development, and E-Learning content production. A self-service hosting acquisition channel is paired with a direct enterprise sales motion targeting German SMEs, academies, and large corporations. Named customers include IHK Akademie Koblenz (continuous engagement since 2012), Dürr Assembly Products GmbH (180+ E-Learnings produced 2019-2021), and Landesforsten Rheinland-Pfalz (since 2022).

The company is privately held and founder-led, with Dipl.-Ing. Steffen Franke serving as sole managing director. There is no disclosed external funding, no parent company, and no M&A activity. Geographic footprint is confined to Germany, and the company maintains a sub-brand ('ed-media Institut') that broadens its service offering into learning and knowledge, processes and logistics, and project development. The competitive position rests on Moodle domain specialization, long-term client relationships, and custom development IP rather than scale advantages.

Name

ed media

Legal name

ed-media education & media GmbH

Website

https://ed-media.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

ed-media GmbH is a Kaiserslautern-based IT services firm specializing in Moodle LMS hosting, support, and custom plug-in/API development for German SMEs, academies, and enterprises, complemented by E-Learning content production and web application consulting.

Ownership category

akta.pro rank

Product category

Learning Management Systems

NAICS

Software Publishers (5132), Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)

akta.pro primary industry

Open-Source & Self-Hosted LMS (EDAFAAAL)

akta.pro secondary industries

LMS Integrations, Interoperability & Identity (LTI/SCORM/xAPI, SSO, APIs) (EDAFAAAI), Learning Technology & LMS/LXP Implementation (BPACANAH), Standards, Packaging & Interoperability Tools (SCORM/xAPI/cmi5/LTI) (EDAFAHAH), Content Conversion, Digitization & LMS/SCORM/xAPI Packaging (EDAGAKAL)

Keywords

• Moodle hosting services
• Learning management systems
• E-Learning content production
• Web application development
• IT consulting services

Headquarters

HQ city

Kaiserslautern

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Moodle Hosting Packages: Monthly subscription-based Moodle hosting packages with tiered pricing based on user accounts, storage, and features. Packages range from Light (100 users, 10GB) to Premium (1000 users, 200GB).
2. Moodle Support Services: Hourly support services with minimum commitment packages (18-48 hours in year 1, reducing to 9-24 hours from year 2), billed at €125/hour.
3. IT Consulting and Development: Custom software development and consulting services for web applications, mobile apps, and digital transformation projects.
4. Additional Services (Storage, Users): Additional revenue from storage expansions (€10-90/month for 10-200GB SSD), upload limit expansions, and additional user licenses (€0.04-0.16/user/month).
5. E-Learning Content Production: Production of E-Learning content, such as the 180+ E-Learnings produced for Dürr Assembly Products using Articulate Storyline.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

ed-media GmbH provides German-hosted Moodle LMS services across four subscription tiers (Light through Premium, 100-1000 users, 10-200 GB SSD), complemented by hourly support packages, IT consulting, custom web/mobile application development, and E-Learning content production using tools like Articulate Storyline. The company focuses on open-source-based digital learning implementations, custom Moodle API and plug-in development, and iterative project delivery for SMEs, academies, and enterprises.

Product overview

ed-media GmbH offers a portfolio of web-oriented software solutions centered on Moodle, an open-source Learning Management System (LMS). The core offering consists of four Moodle hosting tiers (Light, Standard, Standard-Plus, Premium) providing 100-1000 user accounts with 10-200 GB SSD storage. Complementing the LMS hosting are add-on modules including support packages (hourly consulting at 125 EUR), storage extensions, upload limit upgrades, and additional user licenses. The company also provides IT development and consulting services for web/mobile applications, E-Learning content production using tools like Articulate Storyline, and iterative project management. All services are built on open-source systems with server infrastructure GDPR-compliant in Germany.

Differentiator

Problem solved

Functional benefit

Brands

• ed-media Institut: A division of ed-media providing services in learning and knowledge, processes and logistics, and project development and management.

Products and services

• Moodle Hosting Managed Moodle LMS hosting service running on GDPR-compliant servers in Germany, offered in four subscription tiers (Light €129/month, Standard €299/month, Standard-Plus €450/month, Premium €800/month) with 100-1000 user accounts, 10-200 GB SSD storage, 32-256 MB upload limits, included SSL certificates, unlimited courses, and full plug-in support. Targeted at German SMEs, academies, and large corporations that need a hosted, secure Moodle environment without owning infrastructure.
• Moodle Support Packages Hourly Moodle support service billed at €125/hour with minimum annual hour commitments. Package tiers include Starter (18 hours/€187.50/month), Professional (24 hours/€250/month), Business (36 hours/€375/month), and Enterprise (48 hours/€500/month), with reduced minimums from year two (9-24 hours). Targets organizations running hosted Moodle instances that need ongoing technical assistance, troubleshooting, and maintenance.
• IT & App Development Custom software development service using open-source systems and common programming languages to build web applications, mobile applications, and process automation solutions. Targets German SMEs seeking digital transformation, productivity improvements, and custom digital tools without vendor lock-in.
• IT Consulting and Support IT consulting service covering software project management, iterative system development, system operation, maintenance, and hosting advisory. Engages early in client project lifecycles to identify improvements to existing processes. Targets organizations embarking on new digital projects that need flexible consulting and a partner who can flexibly select software based on client requirements.
• E-Learning Content Production Digital learning content creation service producing interactive E-Learning modules using Articulate Storyline with features including interactivity, variable navigation, quizzes, and progress tracking, exported as SCORM packages for LMS integration. Targets enterprises that need to convert product documentation or training materials into interactive digital learning content.

Quantifiable outcome

• 180+ E-Learnings produced for single client
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Moodle Pty Ltd: The commercial entity behind the open-source Moodle LMS, offering MoodleCloud hosting and a global network of Moodle Premium Partners. ed-media operates as a regional Moodle host and customizer against Moodle's own cloud offering, making them the closest functional comparable.
• eLeDia GmbH: German e-learning solutions provider offering Moodle hosting, support, custom plug-ins, and content production. Overlaps directly with ed-media's hosting, support, and E-Learning content production services in the German market.
• Synergy Learning: A leading Moodle Premium Partner offering managed Moodle hosting, custom development, and integration services primarily in the UK and Ireland. Highly comparable to ed-media as a Moodle-specialist MSP competing for enterprise and education LMS deals.
• Lecos GmbH: A German Moodle and Digital Learning partner offering Moodle hosting, consulting, and implementation services to SMEs and public-sector organizations in the DACH region. Most direct German competitor to ed-media in the same geography and customer segments.
• Catalyst IT: Long-standing Moodle Premium Partner providing Moodle hosting, support, and bespoke development across Australia, New Zealand, and Europe. Directly comparable business model — open-source Moodle hosting plus customization — at greater scale.

Broad incumbents

• SAP Litmos: Enterprise LMS from SAP targeting corporate training at scale. Competes for the same enterprise training budget ed-media addresses when customers outgrow a self-hosted Moodle deployment and move to a managed commercial LMS.
• Docebo: Large SaaS learning management system serving enterprises globally. Represents the broader, better-capitalized incumbent LMS that ed-media competes against when its Mittelstand and corporate prospects consider moving up from open-source Moodle to a commercial SaaS platform.

Emerging players

• OpenOLAT: Open-source learning management system originating from the University of Zurich, used by universities and enterprises in German-speaking Europe. A niche open-source LMS alternative that overlaps with ed-media's educational and enterprise prospects.
• TalentLMS: Commercial SaaS LMS offering tiered hosted subscriptions targeted at SMBs and training organizations. Competes directly with ed-media's Moodle Paket Light/Standard tiers for the entry-level SME and SMB self-serve buyer.
• ILIAS: Open-source learning management system developed and widely used in German-speaking countries, especially by public-sector and university customers. A direct functional alternative to Moodle that ed-media's prospective clients may choose instead.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ed media