Biozoom

What Biozoom does

Biozoom Services GmbH is a German health technology company headquartered in Kassel, Germany, founded in 2009, that develops and manufactures non-invasive optical sensors for measuring biomarkers in human skin. The company's core technology is MSRRS (Multiple Spatially Resolved Reflection Spectroscopy), a patented optical method using LEDs and spatially resolved reflectance spectroscopy to measure carotenoid antioxidant levels, heart rate variability, pulse, BMI, and biological age from the thenar (palm base). The technology is protected by five granted patents across the US (10,416,079; 11,085,876; 11,662,309 B2) and Europe (EP 3013217; EP 3175783), and has been clinically validated against resonance Raman spectroscopy with correlations of R=0.83 for total carotenoids.

The company's primary product is the Vitality Check Pocket Scanner, priced at €1,203.40 for new units and €935.88 for refurbished B-Ware units, sold exclusively direct-to-consumer through the company's own e-commerce storefront at mybiozoom.com. Hardware sales are supplemented by recurring software license fees (€12/month) bundled into 24-month licenses, with an accompanying free Biozoom Vitality Check app distributed via Google Play and Apple App Store. Distribution is exclusively direct-to-consumer; no retail or third-party reseller channels are mentioned. Biozoom is a privately-held GmbH with 1-10 employees, founder-managed under CEO Hardy Hoheisel, and has no disclosed external funding rounds.

Biozoom serves a heterogeneous mix of individual health-conscious consumers, healthcare providers (doctors, naturopaths, therapists), corporate wellness programs, health insurers, pharmacies, and research institutions. The device has been used in NASA's Human Exploration Research Analog (HERA) Campaign and in studies at Charité Berlin and the University of Regensburg. As of May 2023, the company reports over 7.4 million cumulative measurements performed globally across 13 countries. In 2024 the company announced a next-generation scanner and an explicit shift into B2B sales via social media and content marketing, while deepening its AI/ML capabilities through a partnership with the University of Kassel.

Name

Biozoom

Legal name

biozoom Services GmbH

Website

https://mybiozoom.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Biozoom Services GmbH, founded in 2009 in Kassel, Germany, sells a patented handheld optical scanner that non-invasively measures skin carotenoids, heart rate variability, pulse, BMI, and biological age via its MSRRS technology, serving health-conscious consumers, clinicians, and corporate wellness programs in 13 countries.

Ownership category

akta.pro rank

Product category

Consumer Health Monitoring Devices

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345)

SIC

Electromedical & Electrotherapeutic Apparatus (3845), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Hydration, Nutrition & Metabolic Tracking Devices (Smart Bottles, Breath/Metabolic Analyzers) (CRACAQAI)

akta.pro secondary industries

Pulse Oximeters & Respiratory Monitors (Consumer) (CRACAQAF), Connected Medical Devices & Wearables (Sensors, Patches, Implantables) (HLACAPAB)

Keywords

• Non-invasive health monitoring
• Antioxidant measurement devices
• Spectroscopic biosensors
• Wellness tracking hardware
• Nutritional biomarker analysis

Headquarters

HQ city

Kassel

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Hardware Scanner Sales: One-time sale of physical scanner devices (Vitality Check pocket scanner) at prices ranging from €935.88 (B-Ware) to €1,203.40 (new), with hardware being the primary upfront purchase.
2. Software License/Subscription: Ongoing license fees for scanner usage - B-Ware model includes €288.00 for 24-month license at €12.00/month. Usage rights can be purchased for time-limited or unlimited periods, with potential for quota-based measurement plans.
3. E-commerce Sales: Direct online sales of scanners through company-owned e-commerce storefront at mybiozoom.com, with payment processing through PayPal, credit card, invoice/Klarna financing, and advance payment options.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Biozoom designs, manufactures and sells the Vitality Check Pocket Scanner, a patented handheld optical device using Multiple Spatially Resolved Reflection Spectroscopy (MSRRS) to non-invasively measure skin carotenoid antioxidants, heart rate, heart rate variability, BMI and biological age. The scanner pairs via WiFi/USB with the free Biozoom Vitality Check mobile app, which displays results, delivers coaching recommendations and tracks historical measurements for individual consumers, healthcare professionals, corporate wellness programs and research institutions.

Product overview

Biozoom offers a non-invasive health monitoring ecosystem centered on its patented MSRRS (Multiple Spatially Resolved Reflection Spectroscopy) technology. The core offering consists of the Vitality Check Pocket Scanner hardware device, which measures carotenoid antioxidants and cardiovascular biomarkers through spectroscopic analysis of skin tissue. The free Biozoom Vitality Check App serves as the companion software, providing measurement results, coaching recommendations, and progress tracking. The Vitality Check branding encompasses the complete measurement system including nutrition check (antioxidant measurement), fitness check (pulse/HRV), and body status assessment (BMI, biological age).

Differentiator

Problem solved

Functional benefit

Products and services

• Vitality Check Pocket Scanner Handheld, pocket-sized optical scanner using patented MSRRS (Multiple Spatially Resolved Reflection Spectroscopy) technology to non-invasively measure carotenoid antioxidant levels in skin tissue on the thenar, together with heart rate, heart rate variability, BMI and biological age. Priced at €1,203.40 (ex-VAT) for new units, connects via WiFi or USB Type-C to the free Biozoom Vitality Check app for result display and coaching. Manufactured in Germany.
• Vitality Check Pocket Scanner (B-Ware) Refurbished Vitality Check Pocket Scanner sold at a reduced price with minor cosmetic defects such as small scratches but full technical functionality. Bundle priced at €935.88 (ex-VAT), comprising scanner hardware €567.48, 24-month software license €288.00 (€12.00/month), and setup/registration €80.40; includes full manufacturer warranty.
• Biozoom Vitality Check App Free companion smartphone app for iOS (App Store) and Android (Google Play) that pairs with the Vitality Check Pocket Scanner, displays measurement results (antioxidants, HRV, pulse, BMI, biological age), provides coaching hints and lifestyle recommendations, and stores historical trend data. Compatible with Android 8+ and iOS 8+.

Quantifiable outcome

• 7.4 million+ measurements performed worldwide
• +4 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability6 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• University of Kassel, Department of Intelligent Embedded Systems (IES)coreStrategic or Co-development Partner · 1 January 2023Research partnership with University of Kassel (Prof. Dr. rer. nat. Bernhard Sick) for optimization of calibration and quality assurance processes of spatially resolved reflection spectrometers using artificial intelligence. Project funded by the state of Hesse. IES contributes machine learning algorithms for data analysis and modeling to improve pass/fail decisions in sensor quality assurance.
• Prof. Dr. Dr.-Ing. Jürgen LademanncoreStrategic or Co-development PartnerScientific collaboration in the field of carotenoid measurement. Prof. Lademann is a leading expert in non-invasive carotenoid measurement in skin, conducting research at the interface of dermatology, pharmacology, and biophysics at Charité - Universitätsmedizin Berlin. He is editor of multiple journals including 'Skin Pharmacology and Physiology' and President of IFSCC.
• Prof. Dr. Thomas LoewcoreStrategic or Co-development PartnerScientific collaboration in the field of heart rate variability (HRV) and pulse measurement. Prof. Loew is professor of psychosomatic medicine at University of Regensburg and chief physician of psychosomatic department at Donaustauf Clinic. Validated the accuracy of Biozoom's pulse measurement in a scientific study.
• NASA / German Aerospace Center (DLR)flagshipStrategic or Co-development PartnerBiozoom devices are part of NASA's Human Exploration Research Analog (HERA) Campaign project and international NASA project in China. Used for experiments studying the influence of isolation on brain structure, cognitive performance, and subjective well-being. Project scientifically supported by the German Aerospace Center (DLR).

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Withings: French consumer health devices company offering connected scales, blood pressure monitors, sleep analyzers, and hybrid smartwatches. Directly comparable as a maker of premium consumer health hardware combining multiple biomarkers with app-based coaching, similar hybrid hardware-plus-subscription model.
• Oura: Finnish health wearables company offering a smart ring that tracks HRV, sleep, readiness, and increasingly metabolic biomarkers. Direct competitor in the consumer premium wellness device space with subscription-based health insights, targeting health-conscious consumers.
• Lumen: Israel-based consumer breath analyzer device that measures metabolic state via exhaled CO2 to inform nutrition decisions. Directly comparable handheld hardware-plus-app metabolic tracking device targeting health-conscious consumers with coaching recommendations.
• Whoop: US-based subscription fitness and health wearable focused on HRV, recovery, and strain metrics. Comparable as a premium subscription-model wellness tracker collecting continuous physiological data and providing coaching recommendations.
• iHealth: Consumer-focused connected health devices company offering blood pressure monitors, glucometers, and other vital sign measurement tools with accompanying apps. Comparable as a maker of consumer-grade clinical measurement hardware with app-driven coaching.

Broad incumbents

• Garmin: Global wearables incumbent offering smartwatches and fitness trackers with HRV, heart rate, body composition, and stress monitoring. Relevant incumbent competing for the same health-conscious consumer with broader feature sets and reach.
• Apple (Apple Watch / Health): Apple Watch and Health ecosystem provide HRV, heart rate, and increasingly health biomarkers across a global installed base of hundreds of millions. Critical incumbent competing for the same nutritional/cardiovascular self-monitoring use case.
• Philips: Global health technology company with consumer health devices including smart watches, blood pressure monitors, and connected health platforms. Broad incumbent in clinical-grade and consumer health measurement with similar validation-driven positioning.

Emerging players

• Levels Health: US consumer metabolic health platform using CGMs for nutrition optimization. Comparable in the consumer nutrition-tracking category with subscription-based insights, though using a different biomarker (glucose vs carotenoids).
• NutriSense: US-based metabolic health platform using continuous glucose monitors (CGMs) paired with nutrition coaching. Compares to Biozoom as a consumer-facing metabolic/nutrition tracking service with subscription model, though focused on glucose rather than carotenoids.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/biozoominc
• Instagraminstagram.com/biozoomservicesgmbh
• LinkedInlinkedin.com/company/biozoom-services-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Biozoom