Winston-Salem Dash
The Winston-Salem Dash is a Single-A Minor League Baseball team and Chicago White Sox affiliate that provides live home games in Winston-Salem, NC, generating revenue from ticket sales, concessions, merchandise, and MiLB.TV streaming subscriptions serving local fans and regional spectators.
- Company typePrivate
- Founded2009
- HeadquartersPetersburg, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Winston-Salem Dash does
The Winston-Salem Dash is a Single-A Minor League Baseball team operating as a developmental affiliate of the Chicago White Sox, competing in the South Atlantic League and playing home games in Winston-Salem, North Carolina. The franchise was founded in 2009 and operates with a small employee base (11–50) in a regional market, generating revenue primarily through in-person ticket sales, merchandise and concessions, and centrally-priced MiLB.TV streaming subscriptions. Its product is fundamentally the live baseball game experience, augmented by access to developing MLB prospects within the Chicago White Sox player development pipeline.
The team's distribution model spans three channels: in-person attendance at the home ballpark, live and on-demand streaming via the MiLB.TV platform (priced at $9.99/year or $12.99/month and set centrally by MiLB rather than the team), and regional television broadcasts on Bally Sports. Marketing is conducted through the centralized MiLB ecosystem — including MiLB.com, the MiLB mobile app, email newsletters, and social media — supplemented by direct ticket sales through the team website. Merchandise is distributed nationally through the MiLB Store, extending the team's commercial reach beyond its local geographic catchment.
The business model is structurally event-driven and seasonal, anchored to the MiLB home-game schedule. The Dash does not own its core technology platform; streaming, ticketing infrastructure, and broadcast partnerships are operated by MLB/MiLB centrally, leaving the team as a participant in a broader league-owned ecosystem rather than an independent technology or media operator. Customer concentration is dispersed across individual consumers (local fans and families), with the principal institutional dependency being the Chicago White Sox MLB affiliation that supplies talent and franchise legitimacy.
Winston-Salem Dash firmographics
Firmographics- Name
- Winston-Salem Dash
- Website
- https://milb.com
- Company type
- Private
- Founded year
- 2009
- Headcount range
- 11–50 employees
- Short description
- The Winston-Salem Dash is a Single-A Minor League Baseball team and Chicago White Sox affiliate that provides live home games in Winston-Salem, NC, generating revenue from ticket sales, concessions, merchandise, and MiLB.TV streaming subscriptions serving local fans and regional spectators.
- Ownership category
- akta.pro rank
Winston-Salem Dash industry classification
Industry- Product category
- Minor League Baseball
- NAICS
- Sports Teams and Clubs (711211), Spectator Sports (7112)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Baseball & Softball Leagues (MPAKAAAC)
Keywords
Where Winston-Salem Dash is headquartered
LocationHeadquarters
- HQ city
- Petersburg
- HQ country
- Netherlands
- HQ region
- Europe
Markets served
Winston-Salem Dash business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Ticket Sales: Revenue from in-person attendance at home games at the team's ballpark in Winston-Salem, NC
- Streaming Subscriptions: MiLB.TV subscription service providing access to live and on-demand Minor League Baseball games, available as monthly ($12.99) or yearly ($9.99) plans
- Merchandise and Concessions: Team merchandise sales through MiLB store and concessions revenue at home games
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | MiLB.TV Yearly Subscription |
| Subscription | Monthly | MiLB.TV Monthly Subscription |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Winston-Salem Dash product offering
Product offeringCore offering
The Winston-Salem Dash is a High-A Minor League Baseball team competing in the South Atlantic League as an affiliate of the Chicago White Sox. It sells live professional baseball entertainment through in-person home game attendance, regional television broadcasts on Bally Sports, and live game streaming via MiLB.TV, supplemented by team merchandise and concessions sales.
Product overview
The Winston-Salem Dash is a Minor League Baseball High-A team. The team provides live baseball game experiences as the Single-A affiliate of the Chicago White Sox. The only identified product is the baseball game events themselves, which are scheduled, streamed, and attended as the core offering. No separate product modules, digital platforms, or additional service offerings specific to Winston-Salem Dash were identified in the source data.
Differentiator
Problem solved
Functional benefit
Products and services
- Winston-Salem Dash Baseball Games Live professional baseball games played at the team's home ballpark in Winston-Salem, NC, offering family entertainment as the High-A affiliate of the Chicago White Sox within the South Atlantic League.
- MiLB.TV Live Game Streaming Subscription-based live and on-demand streaming of Minor League Baseball games including Winston-Salem Dash home games, available at $9.99/year or $12.99/month through the MiLB.TV platform.
- Team Merchandise Winston-Salem Dash branded merchandise available for purchase through the MiLB online store.
Companies that use Winston-Salem Dash
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Winston-Salem Dash technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Winston-Salem Dash partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Chicago White SoxcoreMLB parent organization affiliation; the Winston-Salem Dash serves as the Single-A developmental affiliate for the Chicago White Sox, providing a platform for prospects to develop before advancing to higher Minor League levels and eventually MLB.
Scale indicators1 record
Recent moves4 records
Expansion highlights3 records
Winston-Salem Dash competitors and assessment
Company assessmentDirect peers
- Rome Emperors: High-A South Atlantic League team (Atlanta Braves affiliate) sharing the same league-wide scheduling, streaming, and ticketing infrastructure as the Dash.
- Greensboro Grasshoppers: High-A South Atlantic League team (Pittsburgh Pirates affiliate) also located in North Carolina, sharing the same state media market, weather profile, and minor-league fan demographic.
- Aberdeen IronBirds: High-A South Atlantic League team (Baltimore Orioles affiliate) operating under the same league-wide scheduling, streaming, and ticketing infrastructure as the Dash.
- Hickory Crawdads: High-A South Atlantic League team (Pittsburgh Pirates affiliate) operating in another Carolinas market with comparable market size, schedule, and operating economics.
- Kannapolis Cannon Ballers: Low-A Carolina League team also within the Chicago White Sox system, sharing the same MLB parent club, regional Carolinas market, and MiLB.TV distribution infrastructure.
- Asheville Tourists: High-A South Atlantic League team (Houston Astros affiliate) that is another Carolinas-based league peer with similar ballpark economics and family-fan focus.
- Jersey Shore BlueClaws: High-A South Atlantic League team (Philadelphia Phillies affiliate) with comparable family-entertainment positioning, ballpark economics, and regional broadcast footprint.
- Greenville Drive: High-A South Atlantic League team (Boston Red Sox affiliate) explicitly identified in the source data as an opponent, providing the closest direct on-field and demographic comparability for the Dash.
- Wilmington Blue Rocks: High-A South Atlantic League team (Washington Nationals affiliate) operating in an adjacent Carolinas/Delaware market with comparable class-level baseball entertainment and demographic profile.
- Bowling Green Hot Rods: High-A South Atlantic League team (Tampa Bay Rays affiliate) competing in the same league as the Dash with a near-identical operational and revenue profile.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Winston-Salem Dash social profiles
Digital presenceWinston-Salem Dash financial estimates
Financial estimateRevenue estimate
Valuation estimate
Winston-Salem Dash leadership team
Management profileNumber of profiles
Winston-Salem Dash funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Winston-Salem Dash M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Winston-Salem Dash
What does Winston-Salem Dash do?
The Winston-Salem Dash is a High-A Minor League Baseball team competing in the South Atlantic League as an affiliate of the Chicago White Sox. It sells live professional baseball entertainment through in-person home game attendance, regional television broadcasts on Bally Sports, and live game streaming via MiLB.TV, supplemented by team merchandise and concessions sales.
When was Winston-Salem Dash founded?
Winston-Salem Dash was founded in 2009. It employs 11 to 50 people.
Where is Winston-Salem Dash based?
Winston-Salem Dash is headquartered in Petersburg, Netherlands, in the Europe region.
How does Winston-Salem Dash make money?
Three revenue lines are on record. Ticket Sales are the primary driver. The others are streaming Subscriptions and merchandise and Concessions.
Who are Winston-Salem Dash's main competitors?
Direct peers on record are Rome Emperors, Greensboro Grasshoppers, Aberdeen IronBirds, Hickory Crawdads, Kannapolis Cannon Ballers, Asheville Tourists, Jersey Shore BlueClaws, Greenville Drive, Wilmington Blue Rocks and Bowling Green Hot Rods.
Does Winston-Salem Dash have an API?
No public API is recorded for Winston-Salem Dash.
What industry is Winston-Salem Dash in?
Winston-Salem Dash's product category is Minor League Baseball. Its primary akta.pro industry code is MPAKAAAC, Baseball & Softball Leagues. Its NAICS code is 711211 and its SIC code is 7997.