Winston-Salem Dash

Minor League Baseballmilb.com

The Winston-Salem Dash is a Single-A Minor League Baseball team and Chicago White Sox affiliate that provides live home games in Winston-Salem, NC, generating revenue from ticket sales, concessions, merchandise, and MiLB.TV streaming subscriptions serving local fans and regional spectators.

Company typePrivate
Founded2009
HeadquartersPetersburg, Netherlands
Headcount11–50
GTM typeB2C
OfferingServices

What Winston-Salem Dash does

The Winston-Salem Dash is a Single-A Minor League Baseball team operating as a developmental affiliate of the Chicago White Sox, competing in the South Atlantic League and playing home games in Winston-Salem, North Carolina. The franchise was founded in 2009 and operates with a small employee base (11–50) in a regional market, generating revenue primarily through in-person ticket sales, merchandise and concessions, and centrally-priced MiLB.TV streaming subscriptions. Its product is fundamentally the live baseball game experience, augmented by access to developing MLB prospects within the Chicago White Sox player development pipeline.

The team's distribution model spans three channels: in-person attendance at the home ballpark, live and on-demand streaming via the MiLB.TV platform (priced at $9.99/year or $12.99/month and set centrally by MiLB rather than the team), and regional television broadcasts on Bally Sports. Marketing is conducted through the centralized MiLB ecosystem — including MiLB.com, the MiLB mobile app, email newsletters, and social media — supplemented by direct ticket sales through the team website. Merchandise is distributed nationally through the MiLB Store, extending the team's commercial reach beyond its local geographic catchment.

The business model is structurally event-driven and seasonal, anchored to the MiLB home-game schedule. The Dash does not own its core technology platform; streaming, ticketing infrastructure, and broadcast partnerships are operated by MLB/MiLB centrally, leaving the team as a participant in a broader league-owned ecosystem rather than an independent technology or media operator. Customer concentration is dispersed across individual consumers (local fans and families), with the principal institutional dependency being the Chicago White Sox MLB affiliation that supplies talent and franchise legitimacy.

Winston-Salem Dash firmographics

Firmographics

Name: Winston-Salem Dash
Website: https://milb.com
Company type: Private
Founded year: 2009
Headcount range: 11–50 employees
Short description: The Winston-Salem Dash is a Single-A Minor League Baseball team and Chicago White Sox affiliate that provides live home games in Winston-Salem, NC, generating revenue from ticket sales, concessions, merchandise, and MiLB.TV streaming subscriptions serving local fans and regional spectators.
Ownership category
akta.pro rank

Winston-Salem Dash industry classification

Industry

Product category: Minor League Baseball
NAICS: Sports Teams and Clubs (711211), Spectator Sports (7112)
SIC: Services-Membership Sports & Recreation Clubs (7997)
akta.pro primary industry: Baseball & Softball Leagues (MPAKAAAC)

Keywords

Minor league baseball
Professional baseball games
Sports entertainment
Live baseball streaming
Baseball ticket sales

Where Winston-Salem Dash is headquartered

Location

Headquarters

HQ city: Petersburg
HQ country: Netherlands
HQ region: Europe

Markets served

Winston-Salem Dash business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

Ticket Sales: Revenue from in-person attendance at home games at the team's ballpark in Winston-Salem, NC
Streaming Subscriptions: MiLB.TV subscription service providing access to live and on-demand Minor League Baseball games, available as monthly ($12.99) or yearly ($9.99) plans
Merchandise and Concessions: Team merchandise sales through MiLB store and concessions revenue at home games

Pricing tiers

Model	Billing	Price
Subscription	Annual	MiLB.TV Yearly Subscription
Subscription	Monthly	MiLB.TV Monthly Subscription

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Winston-Salem Dash product offering

Product offering

Core offering

The Winston-Salem Dash is a High-A Minor League Baseball team competing in the South Atlantic League as an affiliate of the Chicago White Sox. It sells live professional baseball entertainment through in-person home game attendance, regional television broadcasts on Bally Sports, and live game streaming via MiLB.TV, supplemented by team merchandise and concessions sales.

Product overview

The Winston-Salem Dash is a Minor League Baseball High-A team. The team provides live baseball game experiences as the Single-A affiliate of the Chicago White Sox. The only identified product is the baseball game events themselves, which are scheduled, streamed, and attended as the core offering. No separate product modules, digital platforms, or additional service offerings specific to Winston-Salem Dash were identified in the source data.

Differentiator

Problem solved

Functional benefit

Products and services

Winston-Salem Dash Baseball Games Live professional baseball games played at the team's home ballpark in Winston-Salem, NC, offering family entertainment as the High-A affiliate of the Chicago White Sox within the South Atlantic League.
MiLB.TV Live Game Streaming Subscription-based live and on-demand streaming of Minor League Baseball games including Winston-Salem Dash home games, available at $9.99/year or $12.99/month through the MiLB.TV platform.
Team Merchandise Winston-Salem Dash branded merchandise available for purchase through the MiLB online store.

Companies that use Winston-Salem Dash

Customer profile

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Winston-Salem Dash technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

Winston-Salem Dash partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

Chicago White SoxcoreStrategic or Co-development PartnerMLB parent organization affiliation; the Winston-Salem Dash serves as the Single-A developmental affiliate for the Chicago White Sox, providing a platform for prospects to develop before advancing to higher Minor League levels and eventually MLB.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Winston-Salem Dash competitors and assessment

Company assessment

Direct peers

Rome Emperors: High-A South Atlantic League team (Atlanta Braves affiliate) sharing the same league-wide scheduling, streaming, and ticketing infrastructure as the Dash.
Greensboro Grasshoppers: High-A South Atlantic League team (Pittsburgh Pirates affiliate) also located in North Carolina, sharing the same state media market, weather profile, and minor-league fan demographic.
Aberdeen IronBirds: High-A South Atlantic League team (Baltimore Orioles affiliate) operating under the same league-wide scheduling, streaming, and ticketing infrastructure as the Dash.
Hickory Crawdads: High-A South Atlantic League team (Pittsburgh Pirates affiliate) operating in another Carolinas market with comparable market size, schedule, and operating economics.
Kannapolis Cannon Ballers: Low-A Carolina League team also within the Chicago White Sox system, sharing the same MLB parent club, regional Carolinas market, and MiLB.TV distribution infrastructure.
Asheville Tourists: High-A South Atlantic League team (Houston Astros affiliate) that is another Carolinas-based league peer with similar ballpark economics and family-fan focus.
Jersey Shore BlueClaws: High-A South Atlantic League team (Philadelphia Phillies affiliate) with comparable family-entertainment positioning, ballpark economics, and regional broadcast footprint.
Greenville Drive: High-A South Atlantic League team (Boston Red Sox affiliate) explicitly identified in the source data as an opponent, providing the closest direct on-field and demographic comparability for the Dash.
Wilmington Blue Rocks: High-A South Atlantic League team (Washington Nationals affiliate) operating in an adjacent Carolinas/Delaware market with comparable class-level baseball entertainment and demographic profile.
Bowling Green Hot Rods: High-A South Atlantic League team (Tampa Bay Rays affiliate) competing in the same league as the Dash with a near-identical operational and revenue profile.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Winston-Salem Dash financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Winston-Salem Dash leadership team

Management profile

Number of profiles

Winston-Salem Dash funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Winston-Salem Dash M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Winston-Salem Dash

What does Winston-Salem Dash do?

When was Winston-Salem Dash founded?

Winston-Salem Dash was founded in 2009. It employs 11 to 50 people.

Where is Winston-Salem Dash based?

Winston-Salem Dash is headquartered in Petersburg, Netherlands, in the Europe region.

How does Winston-Salem Dash make money?

Three revenue lines are on record. Ticket Sales are the primary driver. The others are streaming Subscriptions and merchandise and Concessions.

Who are Winston-Salem Dash's main competitors?

Direct peers on record are Rome Emperors, Greensboro Grasshoppers, Aberdeen IronBirds, Hickory Crawdads, Kannapolis Cannon Ballers, Asheville Tourists, Jersey Shore BlueClaws, Greenville Drive, Wilmington Blue Rocks and Bowling Green Hot Rods.

Does Winston-Salem Dash have an API?

No public API is recorded for Winston-Salem Dash.

What industry is Winston-Salem Dash in?

Winston-Salem Dash's product category is Minor League Baseball. Its primary akta.pro industry code is MPAKAAAC, Baseball & Softball Leagues. Its NAICS code is 711211 and its SIC code is 7997.