Tamandua-edu
Tamanduá-edu operates a Brazilian OTT streaming ecosystem centered on TamanduáTV and CurtaEducação, delivering BNCC-aligned curated independent films and series to individual consumers, private schools, public education networks, ISP subscribers via Claro/NET, and government cultural projects through Lei de Incentivo partnerships.
- Company typePrivate
- Founded2019
- HeadquartersRio de Janeiro, Brazil
- Headcount—
- GTM typeB2B and B2C
- OfferingSoftware
What Tamandua-edu does
Tamanduá-edu operates a multi-platform OTT streaming ecosystem under the Curta! brand, with TamanduáTV as the core consumer-facing service and CurtaEducação as the B2B/B2G education platform. The platform is developed by Instituto Tamanduá Cultural (a nonprofit focused on royalty generation for independent audiovisual production) and operated under license by Aviva Produtos & Serviços Audiovisuais Ltda, a Brazilian private limited company headquartered in Rio de Janeiro. Its catalog spans over 3,400 Brazilian films and series, 2,866 documentaries, and 12,000+ short films via the Porta Curtas partnership, indexed along Brazil's BNCC national curriculum framework to enable pedagogical search by discipline, teaching stage, knowledge component, and skill alignment. Five distinct audience segments are served: individual consumers (CurtaOn at R$14.90/month, or T-VOD rentals), private school networks (CurtaEscolas institutional licensing), public education networks and Secretarias de Educação (CurtaRedes B2G contracts), broadband subscribers of Claro/NET (SVA bundles at no incremental cost), and government cultural agencies (Lei de Incentivo à Cultura-funded projects such as CurtaEnem and Siara+).
The technical stack is built on Microsoft Azure cloud infrastructure with Vimeo-based video hosting and playback. Google Classroom integration enables automatic retrieval of teacher and student course rosters, payment processing runs through Cielo, and user authentication supports Google OAuth and Apple/Facebook social login. Workflow features include BNCC-aligned content indexing, teacher-created lesson plans (Planos de Aula) with 638 registered entries, 994 shared usage reports (Relatos de Uso), teacher collections, and student engagement tracking. The platform provides apps for Apple TV and Android TV alongside web access. Strategic distribution partners include Claro/NET (ISP bundling), Amazon Prime Video and NOW/Claro (marketplace add-on channels), and a network of cultural institutions (MAM, MASP, Biblioteca Nacional, Circo Voador, Museu da Pessoa, São Paulo Companhia de Dança).
Revenue is generated across five streams: individual S-VOD subscriptions (R$14.90/month CurtaOn tier), transactional VOD rentals (60-hour rental windows), SVA package licensing to NET broadband subscribers, quote-based B2B institutional licensing to private schools, and quote-based B2G contracts with municipal/state education departments plus cultural-incentive sponsored projects. Disclosed commercial customers include school networks Bahema Educação, Colégio Gay Lussac, a+ Rede de Ensino, and Rede Transformação (private B2B), the Secretaria Municipal de Educação de São Manuel (municipal B2G), and the Governo do Ceará via the Cine Sala Kinross project (state cultural). No venture capital funding events are disclosed beyond a 2019 BrazilLAB accelerator participation, no headcount or revenue figures are publicly available, and the company has not been the subject of mergers, acquisitions, or public listings.
Tamandua-edu firmographics
Firmographics- Name
- Tamandua-edu
- Legal name
- AVIVA PRODUTOS & SERVIÇOS AUDIOVISUAIS LTDA
- Website
- https://tamandua.tv.br
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Short description
- Tamanduá-edu operates a Brazilian OTT streaming ecosystem centered on TamanduáTV and CurtaEducação, delivering BNCC-aligned curated independent films and series to individual consumers, private schools, public education networks, ISP subscribers via Claro/NET, and government cultural projects through Lei de Incentivo partnerships.
- Ownership category
- akta.pro rank
Tamandua-edu industry classification
Industry- Product category
- Educational Video Streaming
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Broadcasting and Content Providers (516)
- SIC
- Cable & Other Pay Television Services (4841), Services-Motion Picture & Video Tape Distribution (7822)
- akta.pro primary industry
- Video Streaming Platforms (SVOD/AVOD/TVOD) (BPAMAJAA)
- akta.pro secondary industries
- General Entertainment SVOD Platforms (MPACAAAA), Special Education & Accessibility-Optimized Media (UDL, AAC, Captioning) (EDAGALAH), Transactional Video Platforms (TVOD/EST) (MPACAAAJ)
Keywords
Where Tamandua-edu is headquartered
LocationHeadquarters
- HQ city
- Rio de Janeiro
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Tamandua-edu business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- S-VOD Subscription (Individual): Monthly subscription video-on-demand (S-VOD) for individual consumers. Free trial period of 7 days. Billed monthly via credit card after trial. Cancellation effective at end of billing month. Content includes curated Brazilian and international documentaries, series, and films.
- S-VOD Subscription - CurtaOn: Monthly subscription for CurtaOn streaming service with over 450 documentary films and series, themed collections, and original exclusive content. Available via curat on.com.br and bundled with NOW/Claro. Price R$14.90/month.
- T-VOD Rental (Transactional): Individual title rental (Transactional VOD) for any internet user. Rented content available for 60 hours per title, or 60 hours multiplied by number of episodes for series. Billed per transaction on credit card.
- SVA Package (ISP Partnership): Serviço de Valor Agregado bundles (CineBR, CineEuro, CineDocs) delivered as included benefit for NET broadband fixed subscribers at no additional cost. Licensed by Aviva to NET as value-added service. Revenue shared between content licensors and platform.
- B2B/B2G Institutional Licensing: Quote-based annual or multi-year licensing of CurtaEducação platform to private schools, public school networks, and government education departments. Includes CurtaEscolas (private school innovation), CurtaRedes (public policy, scale, compliance), and CurtaEnem (ENEM preparation, sponsored by Claro via cultural incentive law). Revenue from school network contracts and government tenders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | CurtaOn streaming subscription |
| Subscription | Annual | CurtaEscolas - Private School Plan |
| Subscription | Multi-year contract | CurtaRedes - Public Education Networks |
| Subscription | Monthly | Educadores (Teachers) Plan |
| Subscription | Monthly | SVA Packages for NET Broadband Subscribers |
| Transaction based/ take rate | Pay-as-you-go | Individual Title Rental (T-VOD) |
Go-to-market motion4 records
Distribution channels7 records
Marketing channels9 records
Tamandua-edu product offering
Product offeringCore offering
Tamandua-edu operates the TamanduáTV OTT video streaming ecosystem, offering curated Brazilian and international films and series across a portfolio that includes consumer subscription VOD (CurtaOn at R$14.90/month), BNCC-aligned educational streaming for Brazilian schools and universities (CurtaEducação, 2,000+ titles tagged by curriculum stage and competency), SVA packages bundled with NET/Claro broadband, and a free sponsored ENEM preparation platform (CurtaENEM). The platform also powers short-film portal Porta Curtas and the Ceará state cultural platform Siara+.
Product overview
Tamandua-edu operates a multi-platform video streaming ecosystem built around the core TamanduáTV OTT platform, which offers subscription VOD (S-VOD), transactional VOD (T-VOD), and bundled SVA packages for NET broadband subscribers. The portfolio includes several sub-brands: CurtaEducação — an educational platform aligned with Brazil's BNCC curriculum serving Early Childhood through Higher Education with over 2,000 films and series plus lesson plans; CurtaOn — a documentary streaming club on NOW/Claro with 450+ titles; CurtaENEM — a free ENEM preparation platform with 400+ aligned titles; Siara+ — a government streaming platform for Ceará; and Porta Curtas — the largest Brazilian short film portal with 12,000 cataloged titles. The platforms are built on Azure (Microsoft) infrastructure with video hosting via Vimeo and are operated under license by Aviva Produtos & Serviços Audiovisuais.
Differentiator
Problem solved
Functional benefit
Brands
- CurtaEducação: Educational streaming platform with curated audiovisual content aligned to BNCC for Brazilian schools and universities, offering lesson plans and teaching materials.
- CurtaOn
- CurtaENEM
- Porta Curtas
Products and services
- TamanduáTV Core OTT video streaming platform (tamandua.tv.br) offering curated Brazilian and international independent film and series content via subscription video on demand, transactional rental, and ISP-bundled packages for NET broadband subscribers. Plans provide over 70 hours of content each, with content catalog exceeding 3,400 films and series tagged by country, genre, and BNCC curriculum alignment where applicable.
- CurtaEducação Educational streaming platform facilitating pedagogical use of audiovisual content across all BNCC teaching stages from Early Childhood to Higher Education, with catalog of over 2,000 films and series organized by subject, teaching stage, and BNCC competencies. Includes collections for ENEM and Teacher Training, 638 registered lesson plans, 994 teacher usage reports, teacher collaboration tools, and dedicated portals for partner schools and municipal education departments. Sold to private schools via CurtaEscolas and to public education networks via CurtaRedes.
- CurtaOn Documentary streaming service offering over 450 films and episodes organized by themes including Music, Arts, Metacinema, Environment and Sustainability, Mythology and Religion, and Society and Thought, with exclusive original content and monthly new releases. Available as a direct subscription at R$14.90/month and as a NOW/Claro and Amazon Prime Video add-on channel.
- CurtaENEM Free ENEM and vestibular preparation platform sponsored by Claro via Brazil's Lei de Incentivo à Cultura, combining cinema, education, and technology. Provides over 400 films and series aligned with BNCC for high-school exam preparation, along with preparatory content, contests, and prizes for teachers and students.
- Siara+ Government of Ceará streaming platform developed in partnership with the Secretaria da Cultura, Cineteatro São Luiz, and Instituto Dragão do Mar, providing a curated collection of Brazilian short and feature films across styles and genres as a digital space to discover and value Brazilian cinema for Ceará audiences.
- Porta Curtas Largest Brazilian short film portal, cataloging 12,000 productions with over 800 available for streaming. Founded in 2002, it brings together classic and contemporary short films through partnerships with festivals; its catalog is part of the TamanduáTV content library.
Quantifiable outcome
- 638 lesson plans aligned to BNCC curriculum created and shared by teachers
- +4 more outcomes
Companies that use Tamandua-edu
Customer profileNamed customers7 records
Segments6 records
Ideal customer profiles5 records
Tamandua-edu technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Tamandua-edu partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core, flagship and minor.
- Instituto Tamanduá CulturalcoreFounding organization and licensor of the TamanduáTV and CurtaEducação platforms. Instituto Tamanduá Cultural's mission is facilitating royalty generation for independent audiovisual production. Develops and operates the platform under its cultural mission.
- Aviva Produtos & Serviços Audiovisuais LtdacoreLicensed operator of the TamanduáTV platform at tamandua.tv.br. Aviva manages platform operations, content licensing, and distribution under license from Instituto Tamanduá Cultural.
- Claro/NETcoreClaro/NET distributes SVA content packages (CineBR, CineEuro, CineDocs) as included benefit for NET fixed broadband subscribers at no additional cost. Three packages with 70 hours each. Revenue shared via content licensing arrangement.
- CurtaOncoreCurtaOn is a streaming club with 450+ documentary films and series, available at curtaon.com.br and bundled with NOW/Claro and Amazon Prime Video. Operated by the Curta! group ecosystem with content from TamanduáTV.
- CurtaEnemflagshipFree ENEM preparation platform sponsored by Claro via Lei de Incentivo à Cultura. Combines CurtaEducação's audiovisual content with exam preparation materials. Represents flagship case study of cultural incentive law funding for educational technology.
- Porta CurtasflagshipPorta Curtas is Brazil's largest short film portal with 12,000+ catalogued productions and 800+ available for streaming. Created in 2002, it aggregates classic and contemporary Brazilian short films through festival partnerships. TamanduáTV content library overlaps with Porta Curtas catalog.
- Porta CurtasflagshipPorta Curtas content is part of the TamanduáTV catalog and indicated on film pages as 'Este filme faz parte do acervo do Porta Curtas'. Deep content and curation partnership.
- Curta na EscolaflagshipCurta na Escola is part of the Curta! brand ecosystem focused on school-based audiovisual education. Collaborates with CurtaEducação on content and platform features for Brazilian education.
- Amazon Prime VideocoreCurtaOn channel available as add-on subscription on Amazon Prime Video (benefitId: curtaonbr). Reaches Prime Video subscriber base for documentary content distribution.
- Microsoft AzurecoreTamanduáTV streaming platform is installed on Microsoft Azure cloud infrastructure, providing compute, storage, and scalability for the streaming service.
- VimeocoreVimeo hosts video content and provides the player for TamanduáTV streaming. Videos are served via Vimeo player with capacity limited by Vimeo Business plan.
- Governo do Ceará / Cineteatro São Luiz / Instituto Dragão do MarflagshipSiará+ streaming platform was created by Ceará State Government Culture Secretariat and Cineteatro São Luiz in partnership with Instituto Dragão do Mar, delivering curated Brazilian short and feature films to Ceará audiences.
- Claro (Patrocinador CurtaEnem)flagshipClaro sponsors CurtaEnem via Lei de Incentivo à Cultura (cultural tax incentive law), enabling free ENEM preparation platform. Represents flagship cultural incentive sponsorship partnership.
- MAM (Museu de Arte Moderna)minorMAM (Museu de Arte Moderna do Rio de Janeiro) listed as cultural institution partner of TamanduáTV, indicating content and promotional collaboration with major Brazilian cultural institutions.
- MASP (Museu de Arte de São Paulo)minorMASP (Museu de Arte de São Paulo) listed as cultural institution partner, indicating content and promotional collaboration relationship.
- Biblioteca NacionalminorFundação Biblioteca Nacional listed as partner, indicating institutional collaboration with Brazil's national library for cultural content and promotion.
- Circo VoadorminorCirco Voador (Rio de Janeiro cultural venue) listed as cultural institution partner, indicating content and promotional collaboration.
- Museu da PessoaminorMuseu da Pessoa (museum of people's stories) listed as cultural partner, indicating collaborative relationship for documentary content and cultural promotion.
- São Paulo Companhia de DançaminorSão Paulo Companhia de Dança listed as cultural institution partner, indicating content collaboration for dance and performing arts documentary content.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Tamandua-edu competitors and assessment
Company assessmentDirect peers
- Mubi: MUBI is a global curated film streaming service focused on independent, classic, and art-house cinema. It directly parallels CurtaOn's positioning as a curated documentary/independent film subscription service, though MUBI lacks BNCC-aligned educational content and B2B/B2G institutional licensing.
- Looke: Looke is a Brazilian SVOD/TVOD platform offering curated films and series including independent productions. It directly competes with TamanduáTV and CurtaOn for consumer subscription dollars in the Brazilian independent/cultural film segment, with similar transactional rental and subscription options.
- Canal Curta!: Canal Curta! is the parent Brazilian subscription TV channel focused on short films and documentaries, and shares content curation and brand with TamanduáTV/CurtaOn. Both operate under the Curta! group ecosystem, with overlapping content and audience, making it the closest direct peer in the independent/cultural streaming niche.
- NOW Claro: NOW is Claro's OTT platform bundling CurtaOn content as part of its subscription packages, similar to how TamanduáTV's SVA packages are distributed via NET broadband. It represents a competing channel in the same ISP-bundled streaming space and shares the same target consumer base.
Emerging players
- Quindim: Quindim is a Brazilian educational platform providing digital reading and learning content for schools. Like CurtaEducação, it operates in the B2B/B2G Brazilian school market with curriculum-aligned content, though its focus is on reading rather than audiovisual streaming.
- Estante Mágica: Estante Mágica is a Brazilian educational platform promoting literacy and reading in schools through writing and publishing programs. While focused on reading/writing rather than audiovisual content, it serves the same B2B/B2G Brazilian school market and competes for curriculum-aligned educational technology budgets.
- Khan Academy Brasil: Khan Academy Brasil offers free, BNCC-aligned educational content (video lessons, exercises) for Brazilian students. It overlaps with CurtaEducação's curriculum-aligned educational mission and competes for teacher/student attention, though its content is instructional rather than documentary/film-based.
Regional players
- Plural (Plural Filmes): Plural Filmes is a Brazilian documentary distribution platform providing curated independent films for streaming and educational use. It overlaps with Porta Curtas/TamanduáTV in curating and distributing Brazilian independent documentaries, with similar audiences in cultural and educational institutions.
Broad incumbents
- Telecine: Telecine is a Brazilian premium movie streaming service operated by Globo, distributed via pay-TV and OTT bundles. It overlaps with TamanduáTV's transactional/SVOD offerings in the curated film segment and competes for ISP distribution partnerships, but focuses on Hollywood studio content rather than independent Brazilian productions or education.
- Globoplay: Globoplay is Globo's flagship Brazilian SVOD/AVOD platform with broad entertainment, telenovelas, news, and original content. It competes with TamanduáTV/CurtaOn in the consumer subscription segment and dwarfs the platform in scale, but does not focus on independent/cultural documentary content or B2B/B2G education licensing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Tamandua-edu social profiles
Digital presenceTamandua-edu financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tamandua-edu leadership team
Management profileNumber of profiles
Tamandua-edu subsidiaries and ownership
Company hierarchySubsidiaries4 records
Tamandua-edu funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tamandua-edu M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tamandua-edu
What does Tamandua-edu do?
Tamandua-edu operates the TamanduáTV OTT video streaming ecosystem, offering curated Brazilian and international films and series across a portfolio that includes consumer subscription VOD (CurtaOn at R$14.90/month), BNCC-aligned educational streaming for Brazilian schools and universities (CurtaEducação, 2,000+ titles tagged by curriculum stage and competency), SVA packages bundled with NET/Claro broadband, and a free sponsored ENEM preparation platform (CurtaENEM). The platform also powers short-film portal Porta Curtas and the Ceará state cultural platform Siara+.
Is Tamandua-edu a public or private company?
Tamandua-edu is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Tamandua-edu founded?
Tamandua-edu was founded in 2019.
Where is Tamandua-edu based?
Tamandua-edu is headquartered in Rio de Janeiro, Brazil, in the Latin America region.
How does Tamandua-edu make money?
Five revenue lines are on record. S-VOD Subscription (Individual) is the primary driver. The others are S-VOD Subscription - CurtaOn, T-VOD Rental (Transactional), SVA Package (ISP Partnership) and B2B/B2G Institutional Licensing.
Who are Tamandua-edu's main competitors?
Direct peers on record are Mubi, Looke, Canal Curta! and NOW Claro. Emerging players are Quindim, Estante Mágica and Khan Academy Brasil. Plural (Plural Filmes) is listed as a regional player. Broad incumbents are Telecine and Globoplay.
Does Tamandua-edu have an API?
No public API is recorded for Tamandua-edu.
What industry is Tamandua-edu in?
Tamandua-edu's product category is Educational Video Streaming. Its primary akta.pro industry code is BPAMAJAA, Video Streaming Platforms (SVOD/AVOD/TVOD), with a secondary code of MPACAAAA, General Entertainment SVOD Platforms. Its NAICS code is 516210 and its SIC code is 4841.