What Curta Na Escola does

Curta Na Escola is a Brazilian non-profit educational platform that makes Brazilian short films available as classroom-ready pedagogical tools. Founded in 2014 and managed by OSCIP Instituto Tamanduá Cultural, the platform serves educators and schools (Estadual, Federal, Municipal, and Particular) across Brazil, with Petrobras acting as the primary sponsor via the Porta-Curtas Petrobras project. The product consists of three integrated components: an Acervo Pedagógico (Pedagogical Library) of 466 curated short films classified by discipline, age group, education level, and transversal theme; a Plano de Aula (Lesson Plan) module with 624 BNCC-aligned lesson plans; and a Banco de Relatos (Teacher Reports) database of 961 published teacher experience accounts.

The underlying technology is a web-based video streaming platform (browser-accessible, no native mobile app) supporting educator self-registration, school registration, lesson plan creation, and teacher report submission. Distribution is entirely self-serve and direct, supplemented by in-school referral through designated Pontos de Contato (contact points) and an email newsletter (Boletim Curta Na Escola). The platform has registered 27,606 schools — 13% of the MEC 2010 census — covering roughly 15.8 million students, or 32% of the national student population, with stronger penetration in public schools (34% student coverage) than private (21%).

The business model is freemium with no paid tiers publicly disclosed; the platform is free for educators and schools, and operational funding flows through institutional sponsorships and partnerships rather than user fees. The project is currently undergoing a strategic migration: expanded content (feature films and series episodes) is being moved to the Tamanduá EDU platform (tamandua.tv.br/escolas/), which introduces a subscription-based model ("para escolas de todo o país assinarem") and BNCC classification by education stage. The first Festival Filmes Que Ensinam has been launched on Tamanduá EDU to drive educator engagement during the transition.

Name

Curta Na Escola

Legal name

Curta Na Escola

Website

https://curtanaescola.org.br

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Brazilian non-profit educational platform, run by OSCIP Instituto Tamanduá Cultural since 2014, offering free streaming of 466 curated short films and 624 BNCC-aligned lesson plans to 27,606 registered schools, currently migrating to the Tamanduá EDU subscription platform.

Ownership category

akta.pro rank

Product category

Educational Content Platform

NAICS

Educational Support Services (611710), Elementary and Secondary Schools (6111)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Integrated Tutoring + Learning Content Platforms (Curriculum + Tutors) (EDANAGAL)

Keywords

• Educational film platform
• Short films education
• Lesson plans
• Teacher resources
• BNCC curriculum

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel

Revenue model

1. Free Platform Access for Educators: The Curta Na Escola platform is freely accessible to registered educators and schools across Brazil. There is no indication of paid subscriptions; the platform appears to be funded through sponsorships and institutional partnerships.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Curta Na Escola is a Brazilian educational web platform that provides a curated library of 466 Brazilian short films (curtas-metragens) for classroom use, along with 624 ready-made lesson plans (Planos de Aula) aligned with the BNCC (Base Nacional Curricular Comum) and a Banco de Relatos (teacher report database) where educators document and share pedagogical experiences. The platform enables self-registration for teachers and schools across Brazil and is transitioning its expanded content base (feature films and series episodes) to the Tamanduá EDU platform.

Product overview

Curta Na Escola is a single unified educational platform that provides Brazilian short films for classroom use. The platform consists of a film catalog (Acervo Pedagógico), lesson plan suggestions (Planos de Aula), and a teacher experience database (Banco de Relatos). Schools and educators can register to access content and share pedagogical experiences. The platform is transitioning to Tamanduá EDU as its new base platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Curta Na Escola Platform A web-based educational platform providing Brazilian short films, lesson plans aligned with BNCC, and a teacher report-sharing database for educators and schools across Brazil.
• Tamanduá EDU Platform Expanded educational platform hosting long-format films and series episodes classified by education stage and aligned with the Base Nacional Curricular Comum (BNCC) for schools across Brazil to subscribe.

Quantifiable outcome

• 1,165 reported film screening sessions in schools with 59,795 students participating
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• OSCIP Instituto Tamanduá CulturalcoreStrategic or Co-development PartnerThe Curta Na Escola project is managed by OSCIP Instituto Tamanduá Cultural. This is the governing entity overseeing the platform's operations, content curation, and strategic direction.
• Instituto ParamitascoreImplementation/ SI/ Consulting PartnerResponsible for Pedagogical Coordination, Editorial, and Executive Partnership. Provides the pedagogical framework and editorial oversight for the platform's educational content.
• Canal CurtaminorChannel Partner/ Reseller/ DistributorPromotional partnership with Canal Curta (curtanaescola.org.br sponsor logo visible on site), providing additional distribution visibility for the project's content.
• Tamanduá EDUcoreStrategic or Co-development PartnerThe Curta Na Escola platform is transitioning its expanded content (longas and series episodes) to Tamanduá EDU (tamandua.tv.br/escolas/). This platform offers BNCC-aligned content classified by education stage for schools to subscribe. The first Festival Filmes Que Ensinam was hosted on this platform.
• Secretaria de Estado de Cultura do Rio de JaneirominorGTM or Marketing PartnerGovernment cultural body listed as a supporting partner for films produced by the Coletivo Cinema para Todos program, enabling audiovisual education in schools.
• Secretaria de Estado de Educação do Rio de JaneirominorGTM or Marketing PartnerState education authority listed as a supporting partner for films in the Coletivo Cinema para Todos program, facilitating school-based audiovisual education projects.
• Instituto Cultura em MovimentominorGTM or Marketing PartnerCultural institute supporting the Coletivo Cinema para Todos program, which produces student-made short films for pedagogical use.
• Praga ConexõesminorGTM or Marketing PartnerPartner organization supporting the Coletivo Cinema para Todos audiovisual education program.

Scale indicators11 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Leiturinha: Brazilian children's digital reading platform offering curated book content for schools and families. Comparable as a Brazilian K-12 educational content subscription focused on literacy and curated media resources.
• Estante Mágica: Brazilian educational platform enabling students to publish their own books, used in K-12 schools. Comparable as a school-focused educational content initiative with community-driven content creation and classroom integration.

Broad incumbents

• Geekie: Brazilian EdTech offering adaptive learning, BNCC-aligned content, and teacher tools for K-12 schools. Comparable as a BNCC-aligned Brazilian EdTech platform serving schools and educators, though with a paid B2B model.
• Descomplica: Major Brazilian EdTech offering online preparatory courses and K-12 supplemental content. Comparable as a large-scale Brazilian digital education provider, though primarily focused on test prep and paid subscriptions.
• Khan Academy: Global non-profit providing free, curriculum-aligned educational content (videos, exercises, lesson plans) to students and teachers. Comparable as a free educational content platform with teacher-facing tools and broad subject coverage.
• Common Sense Education: Non-profit providing educational media reviews, curriculum, and teacher resources including film and video integration guides. Comparable as a teacher-facing resource hub for integrating media content into K-12 instruction.

Direct peers

• Nova Escola: Brazilian non-profit teacher resource platform providing curriculum-aligned content, lesson plans, and pedagogical guidance for K-12 educators. Most directly comparable peer given similar BNCC-aligned, free-to-educator model and Brazilian K-12 focus.
• Tamanduá EDU: Sister BNCC-aligned educational platform from the same Tamanduá ecosystem, where Curta Na Escola is migrating its expanded content. Comparable because it offers subscription-based audiovisual educational content classified by Brazilian education stages.
• Plataforma Árvore: Brazilian digital reading and educational content platform for K-12 schools, offering curated literature and pedagogical resources. Comparable as a Brazilian school-focused educational content subscription service.

Regional players

• ReadWorks: US-based non-profit offering free, curriculum-aligned reading passages and lesson plans for K-12 educators. Comparable as a free teacher-facing platform providing curated content with lesson plans, though operating in a different geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/curta-na-escola

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Curta Na Escola