Total Import Solutions
Total Import Solutions (TiS) is an Irish privately held broadline IT and AV distributor based in Dublin, founded in 2000. It resells multi-brand consumer electronics, computing, gaming, security, and small appliance products to B2B resellers and consumers across Ireland via dedicated account managers and an e-commerce storefront, with next-day delivery and credit terms.
- Company typePrivate
- Founded2000
- HeadquartersDublin, Ireland
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Total Import Solutions does
Total Import Solutions (TiS) is an Irish privately held broadline IT and AV distributor, founded in 2000 and headquartered in Dublin. The company sources and resells consumer electronics, computing, and technology products from a multi-brand portfolio that includes TELEFUNKEN televisions, AOC monitors, Canon printers, Philips professional displays, AVITA laptops, Verbatim and LEXAR storage, EKSA and White Shark and HUZARO gaming peripherals, CHILLBLAST gaming PCs, KAMI home security cameras, and Zanussi small domestic appliances. Under its Total ReThink sub-brand, it also distributes refurbished and recertified desktops and laptops, an initiative recognized with industry awards.
The company operates a hybrid go-to-market: dedicated B2B account managers serve resellers, retailers, and corporate buyers with attractive credit terms and next-day delivery across Ireland, while a self-serve e-commerce storefront (totalimports.ie) supports consumer and SMB transactions. Sales are transaction-based hardware revenue; pricing is not publicly disclosed and quotes are handled via account managers. Marketing runs through LinkedIn, YouTube, email campaigns, and promotional events such as Black Friday catalogues. WEEE Registration No. 00846 evidences regulatory compliance for electrical and electronic equipment, and Guaranteed Irish membership supports local provenance positioning.
There are no disclosed funding rounds, parent companies, or institutional investors. Strategic activity in 2026 includes the TELEFUNKEN 2026 TV range launch, Total ReThink's finalist placement at the Tech Excellence Awards 2026 and Best Use of Information Technology win at Ireland's Climate Change Leadership Awards, and a published market analysis on the global memory shortage. The firm operates exclusively in the Irish market and does not evidence any AI/ML capabilities or proprietary software platform.
Total Import Solutions firmographics
Firmographics- Name
- Total Import Solutions
- Legal name
- Total Import Solutions
- Website
- https://totalimports.ie
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Total Import Solutions (TiS) is an Irish privately held broadline IT and AV distributor based in Dublin, founded in 2000. It resells multi-brand consumer electronics, computing, gaming, security, and small appliance products to B2B resellers and consumers across Ireland via dedicated account managers and an e-commerce storefront, with next-day delivery and credit terms.
- Ownership category
- akta.pro rank
Total Import Solutions industry classification
Industry- Product category
- IT and AV Product Distribution
- NAICS
- Electronics and Appliance Retailers (4492)
- SIC
- Wholesale-Computers & Peripheral Equipment & Software (5045), Wholesale-Electronic Parts & Equipment, Nec (5065)
- akta.pro primary industry
- Parts, Components, Refurbished & Reverse Logistics (Electronics) Distribution (CRAOACAK)
- akta.pro secondary industries
- IT & AV Hardware Procurement (Computers, Displays, Projectors, Interactive Panels) (EDAEAIAD), Pre-Owned Electronics Buyback/Trade-In & Resale (CRACAJAE), ITAD, Electronics Recycling & Parts Harvesting Retail (CRACAJAF)
Keywords
Where Total Import Solutions is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- Ireland
- HQ region
- Europe
Offices1 record
Markets served
Total Import Solutions business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Product Sales: One-time transaction-based revenue from selling IT and AV products including televisions, laptops, monitors, printers, gaming equipment, and small domestic appliances. Revenue generated through direct sales to B2B customers via account managers and e-commerce transactions to consumers.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Total Import Solutions product offering
Product offeringCore offering
Total Import Solutions distributes and resells multi-brand IT and AV hardware products across Ireland. The company offers televisions, computer monitors, laptops, printers, gaming peripherals and chairs, storage devices, professional displays, home security cameras, gaming desktops, and small domestic appliances under brands such as TELEFUNKEN, AOC, Canon, Philips, AVITA, Verbatim, EKSA, White Shark, KAMI, CHILLBLAST, LEXAR, HUZARO, and Zanussi, alongside its own Total Rethink refurbished equipment line.
Product overview
Total Import Solutions (TiS) is an Irish IT/AV distribution company operating as a broadline distributor and reseller of consumer electronics and technology products. The company offers a multi-brand portfolio across categories including televisions (TELEFUNKEN), computer monitors (AOC), printers (Canon), laptops (AVITA, Lenovo), gaming peripherals (EKSA, White Shark, HUZARO), professional displays (Philips), storage solutions (Verbatim, LEXAR), home security cameras (KAMI), and small domestic appliances (Zanussi). The company also operates a refurbished and recertified products division under the Total Rethink brand, offering recertified desktops and laptops. TiS distributes products across B2B and B2C channels with next-day delivery, warranty services, and dedicated account managers.
Differentiator
Problem solved
Functional benefit
Brands
- Total ReThink: Award-winning brand associated with Total Import Solutions, winner of Best Use of Information Technology at Ireland's Climate Change Leadership Awards
Products and services
- TELEFUNKEN Televisions TELEFUNKEN brand televisions including DLED UHD Smart TVs with webOS and Google TV platforms, available in sizes from 50 inch to 55 inch, distributed to Irish resellers and consumers.
- AOC Monitors AOC gaming and office monitors including VA and IPS panels with refresh rates from 100Hz to 240Hz, sizes from 21.5 inch to 34 inch, distributed to Irish business and consumer buyers.
- Canon Printers Canon PIXMA MEGATANK inkjet printers, MAXIFY business inkjet printers, i-SENSYS laser printers, and related cartridges and supplies for Irish office and home users.
- Philips Professional Displays Philips interactive education displays, hospitality TVs, professional signage, and audio equipment including soundbars for Irish commercial and institutional customers.
- AVITA Laptops AVITA laptops including LIBER V series with ultra-narrow bezels and PURA lightweight laptops available with AMD processors, for Irish business and consumer buyers.
- Fujitsu Laptops Fujitsu brand laptops distributed to Irish business and consumer buyers through the TiS catalogue.
- Verbatim Storage and Accessories Verbatim USB drives, memory cards, SSDs, docking stations, portable monitors, webcams, and 3D printer filaments distributed to Irish buyers.
- LEXAR Memory Products LEXAR memory cards, USB drives, and microSD Express cards including products compatible with Nintendo Switch 2, distributed to Irish buyers.
- EKSA Gaming Peripherals EKSA gaming headsets, gaming desks, headphone stands, and gaming accessories including RGB products, distributed to Irish gaming and consumer buyers.
- White Shark Gaming Chairs and Peripherals White Shark gaming chairs, cooling pads, mouse pads, microphones, and gaming peripherals distributed to Irish gaming buyers.
- HUZARO Gaming Chairs and Desks HUZARO gaming chairs including Force mesh series and Hero RGB LED electric desk organizers distributed to Irish gaming buyers.
- CHILLBLAST Gaming PCs CHILLBLAST gaming desktops including the FNATIC series with AMD Ryzen processors and NVIDIA RTX graphics, distributed to Irish gaming customers.
- KAMI Home Security Cameras KAMI baby monitors, indoor cameras, and outdoor security cameras with color night vision capabilities for Irish consumer and small business buyers.
- Total Rethink Refurbished Products Total Rethink branded refurbished and recertified IT equipment including desktops and laptops, offering cost-effective and sustainable alternatives to new hardware for Irish buyers.
- Zanussi Small Domestic Appliances Zanussi kettles, toasters, and small kitchen appliances distributed to Irish consumer buyers.
Companies that use Total Import Solutions
Customer profileSegments2 records
Ideal customer profiles2 records
Total Import Solutions technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Total Import Solutions partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Guaranteed IrishminorTotal Import Solutions is a member of Guaranteed Irish, an organisation that supports and promotes businesses operating in Ireland. The membership signals the company's commitment to Irish business standards and sustainable job creation in the local market.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Total Import Solutions competitors and assessment
Company assessmentDirect peers
- Northamber: UK-listed IT distributor with a broad AV and IT product portfolio sold to resellers and integrators. Comparable in distribution model, customer type (B2B channel partners), and product breadth spanning displays, networking, and computing accessories.
- Compu b: Irish-headquartered IT distributor (part of the Compu b Group) supplying computing, AV, and consumer electronics to Irish resellers, retailers, and B2B customers. Closely comparable in geographic focus, vendor mix, and customer segmentation.
- Datapac: Irish-owned IT distribution and services company serving resellers and enterprise customers across Ireland. Directly comparable as a domestic IT distributor with overlapping vendor relationships (HP, Lenovo, Microsoft) and a B2B-led go-to-market model in the same geography.
- Westcoast: UK-based broadline IT distributor with extensive reseller channel across the UK and Ireland. Comparable broadline IT/AV product mix, B2B account-manager-led sales motion, credit terms, and next-day logistics — operating in overlapping geographies with TiS's reseller base.
- Exertis (DCC Technology / Exertis Ireland): One of the largest IT and consumer electronics broadline distributors in Ireland and the UK. Directly comparable to Total Import Solutions: same customer base (Irish resellers, retailers, B2B accounts), same vendor portfolio categories (computing, AV, peripherals), and same next-day-delivery credit-terms distribution model.
Regional players
- Euronics: European consumer electronics buying group and retailer network with Irish members (e.g., DID Electrical, Harvey Norman). Comparable in product category breadth (TVs, SDA, IT) and channel structure, though Euronics operates a retail/buying-group model rather than wholesale distribution.
Broad incumbents
- TD SYNNEX (formerly Tech Data): Global IT distribution giant with significant Ireland presence. Operates the same reseller-facing IT/CE distribution model at vastly larger scale; the principal benchmark for what TiS competes against in the Irish channel.
- Currys plc: Largest UK/Ireland consumer electronics retailer with significant Irish store and online presence (Currys / PC World). Competes with TiS for the Irish consumer/SMB wallet across TVs, laptops, gaming, and small appliances, but at vastly larger scale via owned retail.
- ALSO Group: Major European broadline IT distributor operating across multiple countries including Ireland via local resellers. A larger incumbent with overlapping IT/CE product categories; TiS competes for the same end-reseller wallet but from a domestic-Ireland position rather than pan-European scale.
Emerging players
- CHILLBLAST: UK-based specialist gaming PC builder whose FNATIC systems TiS distributes in Ireland. Comparable in adjacent product category (gaming/IT hardware) and partially overlapping channel, though CHILLBLAST also sells direct-to-consumer while TiS is a multi-brand distributor.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Total Import Solutions social profiles
Digital presenceTotal Import Solutions compliance and trust
Trust signalCompliance1 record
Total Import Solutions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Total Import Solutions leadership team
Management profileNumber of profiles
Total Import Solutions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Total Import Solutions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Total Import Solutions
What does Total Import Solutions do?
Total Import Solutions distributes and resells multi-brand IT and AV hardware products across Ireland. The company offers televisions, computer monitors, laptops, printers, gaming peripherals and chairs, storage devices, professional displays, home security cameras, gaming desktops, and small domestic appliances under brands such as TELEFUNKEN, AOC, Canon, Philips, AVITA, Verbatim, EKSA, White Shark, KAMI, CHILLBLAST, LEXAR, HUZARO, and Zanussi, alongside its own Total Rethink refurbished equipment line.
Is Total Import Solutions a public or private company?
Total Import Solutions is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Total Import Solutions founded?
Total Import Solutions was founded in 2000. It employs 11 to 50 people.
Where is Total Import Solutions based?
Total Import Solutions is headquartered in Dublin, Ireland, in the Europe region.
How does Total Import Solutions make money?
One revenue line is on record: product Sales.
Who are Total Import Solutions's main competitors?
Direct peers on record are Northamber, Compu b, Datapac, Westcoast and Exertis (DCC Technology / Exertis Ireland). Euronics is listed as a regional player. Broad incumbents are TD SYNNEX (formerly Tech Data), Currys plc and ALSO Group. CHILLBLAST is listed as an emerging player.
Does Total Import Solutions have an API?
No public API is recorded for Total Import Solutions.
What industry is Total Import Solutions in?
Total Import Solutions's product category is IT and AV Product Distribution. Its primary akta.pro industry code is CRAOACAK, Parts, Components, Refurbished & Reverse Logistics (Electronics) Distribution, with a secondary code of EDAEAIAD, IT & AV Hardware Procurement (Computers, Displays, Projectors, Interactive Panels). Its NAICS code is 4492 and its SIC code is 5045.