Haus Rabenhorst O. Lauffs

What Haus Rabenhorst O. Lauffs does

Haus Rabenhorst O. Lauffs GmbH & Co. KG is a German family-owned producer of premium fruit and vegetable juices founded in 1805 in Unkel am Rhein. The company operates three core brands — Rabenhorst (premium adult wellness juices), Rotbäckchen (family nutrition and supplements, established 1952), and Dr. Steinberger — across a portfolio of more than 80 SKUs including mother juices (Muttersäfte), multi-fruit juices, lacto-fermented vegetable juices, premium 60ml shots, cooking sauces, and liquid nutritional supplements. Manufacturing is anchored in an in-house Kelterei (press house) using gentle direct pressing techniques that preserve natural cloudy substances and bioactive compounds, with organic DE-ÖKO-005 certification and HACCP-compliant food safety management; production reached over 37 million bottles in 2020.

The business operates a dual B2C/B2B model. B2C revenue is generated through traditional retail (Reformhäuser, Naturkostläden, pharmacies), drugstores (notably dm-drogerie markt), dedicated online brand shops (rabenhorst-shop.de, rotbaeckchen-shop.de), and an on-site factory outlet at Unkel headquarters. B2B revenue comes from wholesale and export distribution across more than 40 countries, with active expansion into China and South Korea managed by a dedicated International Sales Director. The company has approximately 51–100 employees, reported turnover stabilised at €60M+ in 2021 (approximately 5% growth), and has received the Bundesehrenpreis 10 times (twice in gold) and the DLG Long-Standing Product Quality Prize for 11 consecutive years.

Name

Haus Rabenhorst O. Lauffs

Legal name

Haus Rabenhorst O. Lauffs GmbH & Co. KG

Website

https://haus-rabenhorst.de

Company type

Private

Founded year

1805

Operating status

Operating

Headcount range

51–100 employees

Short description

Haus Rabenhorst O. Lauffs is a 200+ year-old German family-owned producer of premium fruit and vegetable juices and liquid supplements under the Rabenhorst, Rotbäckchen, and Dr. Steinberger brands, serving health-conscious consumers and B2B trade partners across more than 40 countries.

Ownership category

akta.pro rank

Product category

Premium Fruit and Vegetable Juices

NAICS

Beverage Manufacturing (3121), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114), Fruit and Vegetable Canning, Pickling, and Drying (31142)

SIC

Beverages (2080), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Preserved Specialty Foods Manufacturing (Olives, Antipasto, Relishes) (AFAKACAN)

akta.pro secondary industry

Pesto, Cooking Pastes & Concentrated Flavor Bases Manufacturing (AFAKADAN)

Keywords

• Fruit juice production
• Vegetable juice production
• Nutritional supplements
• Organic beverages
• Direct pressed juices

Headquarters

HQ city

Unkel

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. B2C Juice and Food Supplement Sales: The company generates the majority of its revenue through the sale of premium fruit and vegetable juices, functional shots, and nutritional supplements under the Rabenhorst, Rotbäckchen, and Dr. Steinberger brands through retail stores, drugstores, health food shops, and online direct-to-consumer channels.
2. B2B / Commercial Accounts: Supply of juices and food supplements to commercial customers including drugstores (dm), Reformhäuser, Naturkostläden, pharmacies, and food service operators. The company maintains a dedicated B2B sales team and exports to over 40 countries.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Haus Rabenhorst is a German family-owned producer of premium fruit and vegetable juices, manufacturing pure direct juices from first pressing (Muttersäfte), multi-fruit juices, functional vegetable juices, shots, dietary supplements (Vital Magnesium, Eisen PLUS), and cooking juices under the brands Rabenhorst, Rotbäckchen, and Dr. Steinberger. Production takes place in its own Kelterei (pressing facility) using gentle processing and organic-certified methods, with products sold via drugstores, health food stores, e-commerce, factory outlet, and export to 40+ countries.

Product overview

Haus Rabenhorst O. Lauffs is a traditional German family company (founded 1805) specializing in premium fruit and vegetable juices. The company operates three core brands: Rabenhorst (offering over 80 juice varieties including mother juices, multi-fruit juices, vegetable juices, and shots), Rotbäckchen (established 1952, offering multi-fruit juices and nutritional supplements), and Dr. Steinberger. Product portfolio includes pure direct juices from first pressing, functional vegetable juices with added vitamins/minerals, dietary supplements (Vital Magnesium, Eisen PLUS), culinary sauces, and premium shots. The company also offers an online Saftfinder tool for product recommendations and operates a factory outlet for direct sales.

Differentiator

Problem solved

Functional benefit

Brands

• Rotbäckchen: Brand established in 1952 offering healthy multi-fruit juices and nutritional supplements for the whole family. Known for the 'magic formula' balanced blend of ingredients.
• Rabenhorst
• Dr. Steinberger

Products and services

• Rabenhorst Brand Premium juice brand for adult wellness and functional nutrition, offering over 80 juice varieties including pure direct juices from first pressing (Muttersäfte), multi-fruit juices, functional vegetable juices, shots, and cooking juices. Targeted at health-conscious consumers seeking natural, unprocessed products with high-quality organic ingredients.
• Rotbäckchen Brand Premium multi-fruit juice and nutritional supplement brand established 1952, offering multi-fruit juices, vitamin and mineral supplements, and Power Pack shots. Positioned as a quality seal for healthy nutrition across generations and targeted at families.
• Dr. Steinberger Brand Brand under the Haus Rabenhorst umbrella, mentioned alongside Rotbäckchen and Rabenhorst in company communications and packaging.
• Rabenhorst Muttersäfte (Mother Juices) 100% pure direct juices from first pressing (Muttersaft), unfiltered and particularly natural. Includes Granatapfel (pomegranate), Aronia, and Schwarze Johannisbeere (blackcurrant) in 700ml and 330ml formats. Targeted at health-conscious consumers seeking authentic mother juices with preserved natural cloudy substances.
• Rotbäckchen Sag's mit Rotbäckchen Limited Edition 2026 Limited gift edition of Rotbäckchen Morgenstark and Immunstark juices featuring new greeting messages (Glücksbringer, Dankeschön, Kleines Lächeln, Mutmacher) on labels in 125ml bottles, targeted at the gifting market.
• Rotbäckchen Morgenstark Mild multi-vitamin multi-fruit direct juice from pears, apples, oranges, passion fruit, banana, mango, apricot, pineapple, acerola cherries, guava and grapefruit. Contains Provitamin A and vitamins B1, B2, B6, B12, C, E, Niacin, Pantothenat, Folic acid and Biotin. Targeted at families and health-conscious consumers.
• Rotbäckchen Immunstark Fruity multi-fruit direct juice from red grapes, apples, aronia and elderberries with acerola cherries, enriched with vitamin C and zinc supporting normal immune function. Targeted at health-conscious consumers seeking immune support.
• Rotbäckchen Vital Magnesium Fruity dietary supplement juice with magnesium citrate-malate and vitamins B6 and B12, supporting normal muscle function, energy metabolism, and nervous system. For adults and children from 4 years. 450ml at €7.99 UVP.
• Rabenhorst Eisen PLUS Liquid nutritional supplement based on direct juices of pear, cherry, blackcurrant, grape, blackberry and lemon, with herbal extract (rosehip shells, chamomile flowers, fennel) and honey, supplemented with iron and vitamins C, B1, B2, B6, B12. Targeted at adults with iron deficiency. 450ml at €9.99 UVP.
• Rabenhorst Acid-Base Balance with Zinc Pure vegetable juice from tomato, beetroot, potato, carrot, celery and lemon, supplemented with zinc to support normal acid-base balance. Partially lacto-fermented for a mild taste. Targets consumers seeking functional vegetable juice for acid-base balance.
• Rabenhorst Immune Power with Vitamin C and Zinc Pure vegetable juice from tomato, carrot, sauerkraut, parsnip and beetroot with spice salt. Vitamin C and zinc contribute to normal immune function. Partially lacto-fermented. Targeted at consumers seeking functional vegetable juice for immune support.
• Rabenhorst Mildes Sauerkraut Bio direct juice from lacto-fermented white cabbage. Rich in vitamin C, vegan, low-calorie (10 kcal per 100ml). 700ml at €3.99 UVP. Now available at dm drugstores. Targeted at health-conscious consumers seeking fermented functional juices.
• Rabenhorst Turmeric-White Tea Shot Premium shot in 60ml brown glass combining oranges, mango, turmeric and lemon with Pai Mu Tan white tea essence in 100% organic quality. €1.69 RRP. Part of the Shots product category launched in 2020.
• Rabenhorst Ginger-Yerba Mate Shot Premium shot in 60ml brown glass combining apples, ginger, passion fruit, lemon and yerba mate essence from controlled organic cultivation. €1.69 RRP. Part of the Shots product category launched in 2020.
• Rabenhorst Würzsäfte (Cooking Juices) 100% Bio direct juices for cooking, mixing, and refining dishes. Includes Bio Ingwer and Bio Maracuja varieties in 125ml format, designed for use in desserts, bowls, dressings, and smoothies. Targeted at premium cooking enthusiasts.
• Rotbäckchen Power Packs Pure juice shots in handy to-go format under the Rotbäckchen brand. Varieties include Immune Protection, Concentration, and Vitaminkick, with added vitamins and minerals for targeted nutritional support.
• Rotbäckchen Mama Folic Acid+ Nutritional supplement for expectant and breastfeeding mothers, based on high-quality pure juices with folic acid and iodine for needs-based supply during the childbearing phase and early pregnancy.
• Rabenhorst Enjoy Health Range Multi-fruit direct juices supplemented with vitamins and minerals, including Relax with Magnesium, Protect with Zinc, and Feel Good with Iron variants. Targeted at consumers seeking functional wellness support.
• Rabenhorst Spicy Vegetables Mixed organic vegetable juice containing tomatoes, carrots, beetroot, cucumber, celery, ginger, sauerkraut, onion juice, sea salt, black pepper, chilli, white wine vinegar, parsley, basil, lovage, dill and lemon juice, with special spiciness from ginger, chilli and pepper.
• Rabenhorst Organic Pure Apricot Juice Pure organic apricot juice from carefully selected, sun-ripened apricots in a 330ml brown glass bottle. Suitable for vegan diet with no added sugar. Targeted at consumers seeking organic single-fruit juices.

Quantifiable outcome

• 11 consecutive DLG Gold awards for long-standing product quality (2022)
• +5 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Bio Planet (Poland)minorChannel Partner/ Reseller/ DistributorPolish organic/natural food wholesaler that helped organise and coordinate the humanitarian aid shipment of 90,000 Rotbäckchen multi-fruit juices to Ukraine. DHL provided free transport of 33 pallets from Germany to Warsaw.

Scale indicators8 records

Recent moves7 records

Expansion highlights3 records

Emerging players

• True Fruits: True Fruits is a German premium cold-pressed smoothie/juice brand with a small but growing distribution footprint, primarily through modern grocery and convenience; overlaps with Haus Rabenhorst in the consumer segment for natural/cold-pressed fruit beverages.

Broad incumbents

• SunOpta Inc. SunOpta is a North American organic food and beverage company with significant operations in organic fruit juice concentrates and ingredients; comparable in operating organic juice manufacturing and supply but at substantially larger scale and with broader product scope.
• Innocent Drinks: Innocent (a Coca-Cola-owned brand) is a European smoothies and juice company with strong shelf presence in DACH retailers; comparable as a premium-positioned juice/smoothie competitor with significantly larger scale and marketing reach than Haus Rabenhorst.
• Hain Celestial Group: Hain Celestial is a global organic and natural products company operating across beverages (including juice brands like Earth's Best) and food categories; comparable in the premium/natural beverage space but with a much broader portfolio and international footprint.
• Eckes-Granini (incl. Granini brand): Eckes-Granini is one of Europe's largest juice brand portfolios (including Granini, hohes C, Joker), operating across multiple categories, geographies and price tiers; a broader incumbent with overlapping distribution but a much wider portfolio and bigger marketing budget than Haus Rabenhorst.

Direct peers

• Beck's Bester: Beck's Bester is a German mid-sized premium juice manufacturer offering direct juices, multi-fruit juices, and shots for retail and food-service channels, with a brand positioning around naturalness and quality very similar to Rabenhorst - making it a direct competitor in the DACH premium juice market.
• Biotta AG: Biotta is a Swiss organic fruit and vegetable juice producer specializing in lacto-fermented vegetable juices and direct premium juices marketed for health benefits - directly comparable to Haus Rabenhorst's ferment-based product lines (e.g., Mildes Sauerkraut, Vegetable Plus) and similar organic/natural positioning.
• Rauch (Rauch Fruchtsäfte): Rauch is one of the largest Austrian fruit juice producers with a broad portfolio including direct juices, nectars, and private-label offerings; comparable to Haus Rabenhorst in fruit juice manufacturing and overlap on private-label B2B trade supply for retail customers across Europe.
• Pfanner (Hermann Pfanner Getränke): Pfanner is a family-owned Austrian beverage company producing fruit juices, iced teas, and related premium drinks distributed across DACH and export markets; comparable to Haus Rabenhorst in product mix (multi-fruit and direct juices) and similar family-business heritage.
• Voelkel: Voelkel is a German family-owned organic fruit and vegetable juice producer headquartered in the Lower Saxony region, similarly focused on direct juices, lacto-fermented vegetable juices, and premium organic SKUs sold through health-food and natural retail channels - making it a closely comparable peer to Haus Rabenhorst's organic juice portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/haus-rabenhorst-o-lauffs-gmbh-und-co-kg

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haus Rabenhorst O. Lauffs