Garage Guex

What Garage Guex does

Garage Guex SA is a family-owned Swiss automotive retailer and service operator headquartered in Bremblens (Morges), Canton of Vaud, operating a second showroom at Nyon under the subsidiary Garage Guex Nyon SA. The company is an authorized distributor for Opel (since 1963) and Hyundai (since 2020), and a service agent for Chevrolet, Cadillac, and Corvette (since 2006), selling new, used, and demonstration vehicles from these brands alongside a multi-brand maintenance capability delivered through the proprietary 'Le Garage' training concept. Beyond vehicle sales, Garage Guex operates a mechanical workshop, a Clear Carrep bodywork and paint shop, tire and air-conditioning service, a parts department (primarily Hyundai OEM), a wash tunnel, an on-site Socar fuel station, and a vehicle rental brand called Cool Rent Guex. Revenue is generated across one-time vehicle sales, professional service fees (workshop and bodywork), parts sales, and rental transaction fees, with full-service leasing packages offered from CHF 499/month bundling insurance, taxes, and services.

The business is held under the GD Groupe holding (created 2017), which also encompasses Guex Immo, and is led by Daniel Guex (Administrator, second-generation owner since 1993) and Bertrand Pellet (Director since 2012). Garage Guex's distribution model is fully direct-to-customer through its two physical showrooms, supported by local sports sponsorships (notably FC Lausanne-Sport as the Hyundai channel partner), social media presence, and insurance preferred-repairer partnerships with AXA Winterthur, Vaudoise Assurances, and Zurich. Recent strategic moves — the Hyundai franchise, the 2022 acquisition of Centre Auto Dubler SA, and the 2022 Nyon opening — have expanded both the brand portfolio and geographic footprint within Vaud, and the business was recognized as Hyundai's global Dealer of the Year in 2024. The dealer is positioned to capture the Swiss EV transition through Hyundai's IONIQ lineup and Opel's electrified Corsa/Mokka/Grandland/Frontera range, while its after-sales, bodywork, and rental operations provide recurring revenue diversification against new-vehicle cyclicality.

Name

Garage Guex

Legal name

Garage Guex SA

Website

https://garage-guex.ch

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

11–50 employees

Short description

Garage Guex SA is a family-owned Swiss automotive dealership group founded in 1963, operating two Canton de Vaud showrooms (Bremblens and Nyon) as an authorized distributor for Opel and Hyundai, with Chevrolet, Cadillac, and Corvette service representation, multi-brand mechanical and bodywork workshops, a rental brand (Cool Rent Guex), and a parts business serving retail and local-SMB customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Morges

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. New Vehicle Sales: Sales of new Hyundai, Opel, Chevrolet, Cadillac, and Corvette vehicles through authorized dealership agreements. Revenue generated from retail customers at showrooms in Bremblens and Nyon.
2. Used Vehicle Sales: Sales of pre-owned vehicles, including trade-ins and purchased used cars. Stock available at both locations.
3. Workshop / After-sales Services: Mechanical maintenance and repair services for all vehicle brands (multibrand concept 'Le Garage'). Includes servicing, repairs, diagnostic services, and warranty work.
4. Bodywork / Carrosserie Services: Body repair and painting services through Clear Carrep concept, glass replacement, accident management including claims handling.
5. Vehicle Rental - Cool Rent Guex: Short and long-term vehicle rental services through Cool Rent Guex brand. Vehicle rental with various tariff options.
6. Parts Sales: Sale of spare parts, primarily Hyundai OEM parts, plus accessories.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Garage Guex is a multi-brand automotive dealership and service center selling new and used Opel, Hyundai, Chevrolet, Cadillac, and Corvette vehicles from two showrooms in Canton de Vaud (Bremblens and Nyon). It operates an in-house mechanical workshop, bodywork and paint shop (Clear Carrep), multi-brand service (Le Garage), tire and air conditioning services, parts sales, car wash, fuel station, and a vehicle rental business (Cool Rent Guex). The offering bundles vehicle acquisition, after-sales service, accident management, and rental under a single regional provider.

Product overview

Garage Guex is a Swiss multi-brand car dealership operating since 1963, specializing in sales, service, and repair of Opel and Hyundai vehicles, with additional representation of Chevrolet, Cadillac, and Corvette brands. The company offers a comprehensive automotive ecosystem including new and used vehicle sales, a car rental service (Cool Rent Guex), multi-brand mechanical workshop, body shop services (Clear Carrep concept), car wash, and gas station (Socar). The portfolio is structured around core vehicle brands (Opel, Hyundai, Chevrolet, Cadillac) supported by service operations (mechanical workshop, body shop, tire service, air conditioning service) and complementary businesses (Cool Rent Guex rental service). The company operates two locations in Bremblens/Morges and Nyon.

Differentiator

Problem solved

Functional benefit

Brands

• Cool Rent Guex: Car rental service operated by Garage Guex SA.
• Le Garage
• Clear Carrep

Products and services

• New Vehicle Sales (Opel, Hyundai, Chevrolet, Cadillac, Corvette) Sale of brand-new vehicles from authorized brands: Opel (since 1963), Hyundai (since January 2020), Chevrolet, Cadillac, and Corvette, offered at the Bremblens and Nyon showrooms. Targeted at individual retail buyers, with full-leasing packages from CHF 499/month available.
• Used Vehicle Sales Pre-owned vehicle sales across multiple brands with stock available at both Bremblens and Nyon locations, including trade-ins and purchased used cars. Targeted at individual retail buyers seeking an alternative to new vehicle pricing.
• Demonstration Vehicle Sales Sale of demonstration vehicles used for test drives, allowing customers to purchase low-mileage vehicles. Available at both Bremblens and Nyon locations.
• Cool Rent Guex Vehicle Rental Short and long-term vehicle rental service operated under the Cool Rent Guex sub-brand, with pricing available via a PDF tariff document. Targeted at individual and small business customers needing temporary mobility.
• Mechanical Workshop Services (Le Garage multi-brand service) Multi-brand mechanical maintenance, repair, diagnostic, and warranty services delivered through the Le Garage concept. Serves all vehicle brands (not only Opel, Hyundai, Chevrolet, Cadillac, Corvette) and includes servicing, repairs, diagnostics, and warranty work at both Bremblens and Nyon workshops.
• Bodywork and Paint Services (Clear Carrep) Body repair, painting, glass replacement, and accident management services under the Clear Carrep concept, which emphasizes modern repair technologies and repair-over-replacement. Handles insurance claim work for AXA Winterthur, Vaudoise, and Zurich.
• Tire Service Tire fitting, replacement, and seasonal tire change services for various vehicle types, delivered at the Bremblens and Nyon workshops.
• Air Conditioning Service Vehicle air conditioning maintenance, diagnostics, and repair services at the Bremblens and Nyon workshops.
• Car Wash Vehicle washing service with wash tunnel facility at the Bremblens location.
• Spare Parts Sales Sale of spare parts, primarily Hyundai OEM parts, plus accessories for various vehicle brands. Available to retail customers and used internally for workshop repairs.
• Socar Fuel Station (Bremblens) On-site fuel station operated by Socar at the Bremblens location, providing fuel services to dealership and drive-by customers.

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor, flagship and core.

• SocarminorStrategic or Co-development Partner · 1 June 2022On-site fuel station partnership at Bremblens location. Socar branded station providing fuel services to customers.
• Centre Auto Dubler SAminorStrategic or Co-development Partner · 1 June 2022Acquired June 2022. Nyon-based specialist for Audi, Seat, Skoda, and Volkswagen brands with 58+ years of presence. Staff and activities integrated into Garage Guex Nyon.
• FC Lausanne-Sport / HyundaiflagshipGTM or Marketing Partner · 1 January 2022Official sponsorship partnership. Hyundai is official sponsor of FC Lausanne-Sport. Garage Guex serves as the local dealer partner for this sponsorship, offering VIP experiences in the Garage Guex loge at matches.
• Hyundai SwitzerlandcoreChannel Partner/ Reseller/ Distributor · 1 January 2020Authorized dealer and distributor for Hyundai vehicles in the region. Since January 2020, Garage Guex SA became Hyundai distributor with dedicated showroom and workshop. Dealer of the Year 2024 recipient.
• Chevrolet / CadillacminorChannel Partner/ Reseller/ Distributor · 1 January 2006Service agent for Chevrolet and Cadillac brands since January 2006. Corvette also represented.
• Opel SuissecoreChannel Partner/ Reseller/ Distributor · 1 January 1963Authorized dealer for Opel vehicles since 1963. Multiple years recognized by Opel Suisse for sales results, customer satisfaction, and staff training excellence.
• Clear CarrepminorOthersBodywork concept partnership focusing on modern repair technologies with emphasis on repair over part replacement.
• Le GaragecoreOthersMulti-brand maintenance and repair training concept for staff. Allows Garage Guex to service vehicles of all brands, not just their dealership brands.
• AXA Winterthur, Vaudoise, ZurichminorStrategic or Co-development PartnerInsurance partners for vehicle coverage services. Preferred repairer status for accident management and claims processing.
• Various Sports Clubs (Triathlon 2026, Tennis Club, Nyon Basket Féminin, Zoe Life, FCE Chiens, TCM Morges, Patouch)minorGTM or Marketing PartnerLocal sports sponsorships creating community presence and brand awareness in the Nyon and Morges regions.

Scale indicators3 records

Recent moves17 records

Expansion highlights7 records

Others

• Inchcape plc: A global automotive distributor and retailer with multi-brand operations across multiple continents. Comparable as an industry-level peer for distribution-economics and OEM-franchise model benchmarks, though not a direct regional competitor in Vaud.

Direct peers

• Hedin Swiss: Hedin Swiss is a multi-brand automotive retail group operating multiple sites in French-speaking Switzerland, including Vaud. Comparable to Garage Guex as a regional Swiss multi-brand dealer with overlapping brand portfolios and integrated service operations, competing for the same Canton de Vaud customer base.
• Garage Paul Buergi SA: A Vaud-region authorized Hyundai dealer offering new/used vehicles and workshop services. Direct brand-level peer to Garage Guex, competing for Hyundai customers in overlapping Vaud geographies.
• Centre Auto Moudon (Haldimann): A regional multi-brand automotive dealer group in the Vaud/Broye area with sales and after-sales operations. Comparable to Garage Guex in scale and business model — independent or semi-independent multi-brand dealer serving French-speaking Switzerland.
• Garage de la Blécherette: A multi-brand authorized dealership in the Lausanne area serving the Vaud market with new/used vehicle sales and after-sales services. Comparable to Garage Guex as a regional Vaud-based multi-brand competitor targeting the same retail and fleet customers.

Broad incumbents

• AMAG Group AG: AMAG is a major Swiss automotive importer and retailer, principally representing Volkswagen Group brands (VW, Audi, Skoda, Seat, Porsche, Lamborghini). Comparable to Garage Guex as a multi-brand Swiss dealership with full sales-service-bodywork operations, but at significantly greater scale and with VW Group concentration.
• Emil Frey AG: Emil Frey is the largest automotive retail group in Switzerland, operating dozens of brands and sites across multiple cantons. It is comparable to Garage Guex as a Swiss multi-brand authorized dealer with integrated sales, service, and bodywork operations, but at materially larger scale and national reach.

Regional players

• Vertu Motors plc: A UK-based multi-brand automotive retailer operating franchised dealerships with sales, service, and aftersales. Comparable in business model and revenue mix (sales + service annuity) to Garage Guex, though serving a different geography (UK vs. Switzerland).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Customer concentration

• Facebookfacebook.com/garage.guex
• LinkedInlinkedin.com/company/garageguex
• Instagraminstagram.com/garageguex

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Garage Guex