Association Strategy Group

What Association Strategy Group does

Association Strategy Group (ASG) is a privately held, multi-specialty professional services firm headquartered in Atlanta, Georgia, with two office locations in the Cumberland/Vinings area. The firm provides four integrated service lines to non-profit organizations, healthcare professional associations, and corporate clients: association management (executive services, board management, financial administration, member services, non-profit compliance), government relations and legislative consulting (policy advocacy, issue management, regulatory navigation, PAC fundraising), conference and event management (venue, speaker, and exhibitor coordination with professional continuing education accreditation), and foundation/non-profit compliance advisory (Sarbanes-Oxley, IRS Code, 501(c)(3) setup). ASG is a relationship-driven boutique with no proprietary technology platform; its competitive position rests on the deep Georgia state-government network of founder Travis Lindley, who began his career in Georgia Congressional offices, and on embedded executive-director engagements with associations such as the Georgia Society of Ophthalmology and the Georgia Psychiatric Physicians Association.

ASG serves a customer base spanning healthcare professional associations (ophthalmology, psychiatry, ambulatory surgery centers), large pharmaceutical enterprises (GlaxoSmithKline, Johnson & Johnson, AstraZeneca, Alexion Pharmaceuticals), and healthcare provider organizations (United Surgical Partners International, Resurgens Orthopaedics, Strategic Healthcare Partners). The firm also manages a portfolio of physician political action committees, including the Georgia Medical PAC, Georgia Medical Eye PAC, Ambulatory Surgery Center-Georgia PAC, Georgia Psychiatry PAC, and Georgia Emergency Medicine PAC. The business model is sales-led, with custom-tailored contracts on pre-arranged fee arrangements and multi-year terms; services are delivered directly without channel intermediaries.

Geographically, ASG is anchored in Georgia but has executed grassroots and public affairs campaign work in Alabama, Texas, North Carolina, Mississippi, and Tennessee, providing a regional Southeast US footprint. The firm has a documented track record of legislative outcomes, including the 2008 Georgia Certificate of Need reform, the 2015 Georgia biosimilars law, and first-in-the-nation HIV/AIDS medication access legislation under the Georgia Psychiatric Physicians Association. The team is small (four to five named principals and staff, with a stated headcount band of 11-50) and founder-owned, with Travis Lindley as Managing Partner and Devin Krecl as Vice President. No external institutional investors, funding rounds, or M&A activity are indicated.

Name

Association Strategy Group

Legal name

Association Strategy Group

Website

https://associationstrategygroup.us

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Association Strategy Group is an Atlanta-based multi-specialty consulting firm providing association management, government affairs, legislative advocacy, conference planning, and foundation services to healthcare professional associations, non-profits, and large pharmaceutical clients primarily across the Southeast US.

Ownership category

akta.pro rank

Product category

Association Management & Government Affairs Consulting

NAICS

Business Associations (813910), Professional Organizations (813920), Professional Organizations (81392), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Membership Organizations (8600), Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYTHAHACAA

Association & Society Conference Management (Nonprofit, Professional Bodies)

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Professional Conference Organizers (PCOs) & Meeting Planners

SECONDARYBPAHAFAC

Governance & Board Effectiveness Advisory

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Risk, Compliance & Governance Advisory

SECONDARYBPAHACAA

Strategy & Corporate Development Consulting

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Management Consulting

SECONDARYTHAHAMAD

Customer/User Conferences & Client Advisory Boards

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Corporate Meetings & Summits

Keywords

• Association management services
• Government affairs consulting
• Legislative advocacy services
• Conference event planning
• Nonprofit compliance consulting

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Association Management Services: ASG provides executive services and association management to non-profit organizations including board management, financial management, member services, and non-profit compliance. Revenue is generated through contracted fee arrangements tailored to each client's specific needs and scope of services.
2. Government Affairs & Legislative Consulting: The firm offers government relations, issue management, and legislative consulting services to healthcare and education organizations. Services include policy advocacy, testimony before legislative committees, grassroots campaigns, and regulatory guidance.
3. Conference & Event Planning: Professional conference management services including venue coordination, speaker planning, exhibitor coordination, and professional continuing education programming accreditation management.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Association Strategy Group is a multi-specialty professional services firm that delivers association management, state and federal government affairs consulting, educational conference planning, and public relations services to public and private non-profit organizations, primarily in healthcare and education. Services include executive staffing, board and financial management, legislative advocacy, grassroots campaigns, continuing education accreditation, PAC fundraising, and non-profit compliance (Sarbanes-Oxley, IRS). Engagements are delivered on a pre-arranged, custom-tailored fee basis with multi-year contracts.

Product overview

Association Strategy Group (ASG) offers a unified suite of professional services for associations and non-profit organizations. The core offering combines Association Management services (including member services, board management, financial administration, non-profit compliance, conference management, professional continuing education, communications, and charitable foundation services) with Government Relations consulting (covering legislative advocacy, issue management, regulatory navigation, and political action committee support). The company operates as a multi-specialty firm providing executive staff time and expertise on a pre-arranged fee basis with customized contracts.

Differentiator

Problem solved

Functional benefit

Products and services

• Association Management
• Government Relations and Legislative Consulting
• Conference Management
• Professional Continuing Education Programming
• Non-Profit Association Compliance

Quantifiable outcome

• Led coalition to pass landmark Certificate of Need reform legislation in Georgia (2008)
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered client and primary.

• United Surgical Partners InternationalclientOthersASG provides government affairs and operations consulting services to United Surgical Partners International, a leading operator of ambulatory surgery centers.
• Resurgens OrthopaedicsclientOthersASG consults for Resurgens Orthopaedics, providing healthcare consulting and government affairs support.
• GlaxoSmithKlineclientOthersASG provides healthcare policy and government affairs consulting to GlaxoSmithKline.
• Johnson & JohnsonclientOthersASG provides healthcare policy consulting services to Johnson & Johnson.
• AstraZenecaclientOthersASG provides government affairs consulting to AstraZeneca for healthcare policy matters.
• Alexion PharmaceuticalsclientOthersASG provides healthcare consulting services to Alexion Pharmaceuticals.
• Georgia Society of Ambulatory Surgery CentersclientOthersASG provides association management and government affairs support to the Georgia Society of Ambulatory Surgery Centers.
• Strategic Healthcare PartnersclientOthersASG has a consulting partnership with Strategic Healthcare Partners.
• Georgia Medical PACclientOthersTravis Lindley manages the Georgia Medical PAC, raising funds and managing physician PAC activities.
• Georgia Medical Eye PACclientOthersTravis Lindley manages the Georgia Medical Eye PAC for ophthalmology professionals.
• Georgia Psychiatry PACclientOthersTravis Lindley manages the Georgia Psychiatry PAC for psychiatric physicians.
• Georgia Emergency Medicine PACclientOthersTravis Lindley manages the Georgia Emergency Medicine PAC for emergency medicine professionals.
• Georgia Society of OphthalmologyprimaryOthersTravis Lindley serves as Executive Director. ASG provides comprehensive association management including legislative advocacy, member services, and strategic leadership.
• Georgia Psychiatric Physicians AssociationprimaryOthersTravis Lindley serves as Executive Director. ASG provides association management and policy advocacy services. Under leadership, Georgia was first state to pass several laws on medication access.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Virtual Inc. Association management company providing executive services, conference management, and operations support to technology and professional associations. Comparable to ASG in the multi-specialty association management model.
• Forbes Tate Partners: Government affairs and public affairs firm with strong healthcare and association practice, providing strategic consulting, lobbying, and coalition management — directly comparable to ASG's policy advocacy service line.
• Cornerstone Government Affairs: Bipartisan government affairs and lobbying firm with state and federal practice groups serving healthcare, education, and association clients. Comparable to ASG in serving healthcare advocacy clients with multi-state grassroots capabilities.
• Capitol Solutions: State-level government affairs and lobbying firm serving healthcare, education, and association clients. Comparable to ASG as a regional government affairs specialist with association management overlap.
• SmithBucklin: Largest association management firm in the US providing full-service executive services, government affairs, conference management, and member services to professional and trade associations — directly comparable to ASG's bundled offering at larger scale.
• The Normandy Group: Boutique government affairs and strategic consulting firm focusing on healthcare and life sciences policy. Comparable to ASG in providing state-level advocacy and association support to healthcare clients.
• Alpine Group: Bipartisan government relations and public affairs firm with healthcare, energy, and association clients. Comparable to ASG's healthcare advocacy and association management work, particularly at the federal policy level.
• Kellen Company: Multi-specialty association management and government affairs firm representing trade associations and professional societies across multiple sectors. Comparable to ASG in combining association management with advocacy and conference services.

Broad incumbents

• Holland & Knight: Major national law firm with a substantial government affairs consulting practice serving healthcare, education, and association clients. Comparable to ASG's healthcare advocacy offering but operating at much larger scale and broader scope.
• McGuireWoods Consulting: National government affairs and consulting subsidiary of law firm McGuireWoods, providing state and federal lobbying, strategic consulting, and association advisory support. Comparable to ASG in healthcare advocacy but with broader geographic and service reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/tr?id=607708382659863
• LinkedInlinkedin.com/company/association-strategy-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Association Strategy Group