Baimly

What Baimly does

Baimly is a Kazakhstan-based EdTech SaaS company founded in 2021 and headquartered in Astana. The company operates a multi-platform online education platform that provides preparation courses and practice tests for Kazakhstan's national standardized examinations, including the ҰБТ (Unified National Testing / Ұлттық Бірыңғай Тестілеу), КТА (Complex Testing Assessment), and qualification tests, with content aligned to official ҰТО (National Testing Center) specifications.

The product ecosystem is built as a cross-platform experience: native mobile applications on iOS (App Store) and Android (Google Play), a Windows desktop application distributed via GitHub releases, and a dedicated web-based test-taking portal at ubt.baimly.app. The platform delivers study materials, practice questions, and timed test simulations. Self-reported outcome metrics on the company's website include 130,000 registered users, 13,000 graduates, 9,264 grant recipients, an average graduate score of 112, and a highest achieved score of 136.

Baimly operates a product-led, self-serve go-to-market model with no sales team involvement; users discover and download the application directly from app stores. Customer acquisition is driven organically through social media channels (Instagram, TikTok, YouTube) and direct WhatsApp contact. The company employs 11-50 people, has not publicly disclosed funding rounds, and provides no transparent pricing on its public-facing properties. Revenue mechanics are believed to be subscription or course-fee based, though specific pricing is not disclosed.

Name

Baimly

Legal name

Baimly

Website

https://baimly.app

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Baimly is a Kazakhstan-based EdTech SaaS platform that provides cross-platform (iOS, Android, Windows, web) preparation courses and practice tests for the country's national standardized exams (ҰБТ, КТА, qualification tests), serving high school students through a self-serve, product-led growth model.

Ownership category

akta.pro rank

Product category

Test Preparation

NAICS

Exam Preparation and Tutoring (611691), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Online Exam Delivery & Test Administration Platforms (EDAFADAA)

akta.pro secondary industries

Digital Assessment Platforms & Computer-Based Testing Authorities (EDADAFAK), Higher Education Admissions & Placement Exam Prep (GRE/GMAT/LSAT/MCAT) (EDAGADAC)

Keywords

• Online test preparation
• Exam preparation platform
• Mobile learning apps
• Standardized test prep
• Education technology

Headquarters

HQ city

Astana

HQ country

Kazakhstan

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Educational Platform Services: The platform provides online courses and test preparation for ҰБТ, КТА, and qualification exams. Revenue is likely generated through subscription or course fees, though specific pricing is not publicly disclosed.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Baimly operates an online test preparation platform offering practice tests and study content for Kazakhstani standardized exams (ҰБТ/UNT, КТА, and qualification tests). The offering is delivered via dedicated iOS, Android, and Windows applications, plus a web-based test portal, and is monetized through recurring subscriptions with advertising support on the freemium tier.

Product overview

Baimly is a unified online education platform providing preparation courses and practice tests for Kazakh national standardized exams (ҰБТ, КТА, and qualification tests). The platform operates as a multi-format service with dedicated mobile apps for iOS and Android, a desktop application for Windows, and a separate test-taking web portal at ubt.baimly.app. The product ecosystem enables students to prepare for exams using smartphones, tablets, or desktop computers, with features including study materials, practice questions, and test simulations.

Differentiator

Problem solved

Functional benefit

Products and services

• Baimly mobile and desktop test preparation platform A subscription-based online test preparation platform offering practice tests and study content aligned to Kazakhstani standardized exams (ҰБТ/UNT, КТА, and qualification tests), delivered via native iOS, Android, and Windows apps and a web test portal for individual learners in Kazakhstan.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators6 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• PrepScholar: Online standardized test-prep company (SAT, ACT, GRE) with adaptive practice and self-serve subscription pricing. Comparable as a focused online test-prep brand monetizing through subscriptions for high-stakes entrance exams.
• Magoosh: Online test-prep platform for standardized exams (GRE, GMAT, TOEFL, etc.), offering subscription courses and self-serve practice. Closely comparable business model — B2C subscription test prep delivered via web/app with content authored against official exam specifications.
• Khan Academy: Free online learning platform with extensive test-prep content (SAT, MCAT, etc.) delivered via web and mobile apps at global scale. Comparable content domain (aligned-to-spec standardized exam prep) and product-led delivery model.
• BilimLand: Kazakhstan-based K-12 educational platform providing digital learning content aligned with national curriculum standards. Directly comparable as a domestic Kazakh EdTech reaching the same student demographics, though broader than Baimly's test-prep-only focus.

Broad incumbents

• IXL Learning: K-12 personalized learning platform with subscription-based online practice across subjects. Comparable subscription EdTech model and standardized-aligned practice for K-12 students across web and mobile.
• Chegg: Educational support services company offering study materials, tutoring, and test prep through subscription and a la carte products. Comparable subscription-driven test-prep and learning support at scale, but with a much broader US-anchored product.
• Coursera: Large online learning marketplace offering courses, certificates, and test-prep content across many domains. Comparable online-delivery test-prep and learning offering, but as part of a much broader catalog rather than a focused niche.
• Byju's: Large global EdTech platform with K-12, test prep, and professional courses. Comparable in scale and breadth of educational content delivered via apps, though India-anchored and broader than Baimly's exam-prep wedge.

Emerging players

• Wyzant: Online tutoring marketplace connecting students with tutors across subjects including test prep. Comparable in target use case (test preparation) but with a human-tutor marketplace model rather than Baimly's self-serve app.

Regional players

• Skillbox: Major Russian-language online education platform for professional and exam preparation, delivered via subscription models. Comparable regional-language online learning and test-prep provider serving a CIS-adjacent market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• GitHubgithub.com/baimly/desktop-app/releases/latest/download/baimly_win_x64.exe
• YouTubeyoutube.com/@baimly_ubt
• Instagraminstagram.com/baimly.app
• TikToktiktok.com/@baimly.appp
• LinkedInlinkedin.com/company/baimly

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baimly