Elvi App

What Elvi App does

Elvi App is a Swiss white-label SaaS platform developed and operated by Vision Group AG, headquartered in Dietlikon, Switzerland. It enables independent opticians to launch their own branded contact lens webshop within five minutes, with no technical expertise, hosting, or product catalog setup required. The platform's core technology is cloud-based SaaS delivered as a Progressive Web App (PWA) running across Android, iOS, Windows Phone, and desktop browsers, featuring a pre-loaded catalog of common contact lenses, care solutions, and rewetting drops with accurate delivery ranges. Functional capabilities include intelligent multi-channel repurchase reminders (SMS and email with custom sender names), contact lens subscription management (Abo), digital lens passports (Linsenpass) controlling which products each customer can reorder, and a digital service module for capturing anamnesis, slit lamp, and refraction data.

The platform is offered in two subscription tiers: a Silver Package covering the core webshop, Web App, branding, and reminders, and a Gold Package adding subscription management, custom email senders, custom webshop addresses, and forthcoming digital eyeglass pass and campaign features. Optional add-ons include a Fulfillment layer connecting third-party logistics partners that handle procurement, warehousing, and shipping under the optician's brand with neutral packaging; an Optician Software Integration layer with native connections to Win-Opto, eyewin, and Amparex (plus API-based connectivity to EuroNet, Eye-Office, EyeSuite, P&P Software, Prisma, and iPRO); and a Service Module for clinical record-keeping. Revenue also derives from usage-based SMS charges, transaction fees on fulfillment orders, and one-time professional services (data import at EUR 150, intro campaigns at EUR 65-150, and personal training at CHF 150-450).

Elvi primarily targets independent opticians and eye-care retailers in the DACH region (Germany and Switzerland) and French-speaking markets, with platform availability in German, French, and English. Distribution is direct via the company website with a 30-day free trial, supplemented by a personal video demo channel, a learning portal (learn.elviapp.com), and VSV Versandhandel (Swiss Mail Order Association) membership. As of the latest disclosed data, over 30 opticians had adopted the platform, including named SMB customers Sträuli AG, Zürisee Optik, Herzog Optik, and Haupt Optik. The company has no external venture funding disclosed and operates as a subsidiary of Vision Group AG, led by CEO and co-owner Simon Virlis and CTO and co-owner Michael Schürpf.

Name

Elvi App

Legal name

Vision Group AG

Website

https://elviapp.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Elvi App is a Swiss white-label SaaS platform that enables independent opticians to launch their own branded contact lens webshops with automated SMS/email repurchase reminders, subscription management, and integrated fulfillment, serving SMB eye-care retailers primarily in the DACH region and French-speaking markets.

Ownership category

akta.pro rank

Product category

Optometry Practice Software

NAICS

Optical Goods Retailers (45613), Software Publishers (513210)

SIC

Ophthalmic Goods (3851), Services-Prepackaged Software (7372)

akta.pro primary industry

Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment) (HLAHAJAD)

akta.pro secondary industry

Enterprise Service Management (ESM) Platforms (HDAEALAB)

Keywords

• Optician ecommerce software
• Contact lens webshop
• Optical retail SaaS
• White-label ecommerce
• Customer retention platform

Headquarters

HQ city

Dietlikon

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Subscription (SaaS): Opticians pay a monthly subscription fee per user/license to access the Elvi platform. The subscription includes access to a White-Label webshop, Web App, communication tools, and customer retention features. Pricing is tiered into Silver and Gold packages. Additional per-user licenses are available. Cancellation requires one month notice.
2. Add-on Subscriptions: Optional add-ons including Fulfillment (no setup costs, transparent all-inclusive pricing from fulfillment partners), Optician Software Integration (monthly fee plus software-dependent setup costs), and Service Module (monthly fee, no setup costs) can be added to any base package.
3. Usage-Based Revenue (SMS): Variable usage-based costs are charged for SMS communications sent to customers. SMS costs are excluded from the free trial period but apply during both trial and paid usage.
4. Fulfillment Product Revenue: When opticians use Elvi's fulfillment partners, they purchase contact lenses and care products through Elvi at transparent all-inclusive prices (including storage, picking, packing). Elvi invoices the optician monthly for all products sourced through the fulfillment network. A commission/fee is added by Elvi on top of the fulfiller's product and shipping prices.
5. Professional Services: One-time fees for additional services including personal training (video CHF 150, in-person in Switzerland CHF 450), customer database import (EUR 150), standard intro campaign (EUR 65), and individualized intro campaign (EUR 150). Installation and onboarding at optician's premises is CHF 280 via video or CHF 450 in person.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Elvi App is a white-label, cloud-based SaaS platform that enables independent opticians to launch their own branded contact lens webshop in approximately five minutes. The platform includes a Progressive Web App, a pre-loaded contact lens and care product catalog, automated repurchase reminders via SMS and email, branded communications, subscription (Abo) management, digital capture of examination data, and optional integrations with fulfillment partners and existing optician practice management software.

Product overview

Elvi is a white-label SaaS platform for opticians to create their own contact lens webshop. The core offering consists of the Elvi Platform with two subscription tiers: Silver Package (basic webshop, Web App, branding, reordering reminders, SMS/email communication) and Gold Package (adds subscription capabilities, custom email/webshop addresses, and upcoming digital eyeglass pass and campaign features). Add-on modules include Fulfillment (third-party logistics for inventory and shipping), Optician Software integration (sync with Win-Opto, eyewin, Amparex and others), and Service (digital capture of eye examination data). Additional services include data import, intro campaigns, and personal training.

Differentiator

Problem solved

Functional benefit

Products and services

• Elvi Contact Lens Webshop Platform

Quantifiable outcome

• 30+ opticians had chosen Elvi as a platform, indicating solid early-market traction in the DACH region

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature10 records

Partnerships

Four partnerships are on record, tiered core.

• Win-OptocoreTechnology or IntegrationWin-Opto is an optician practice management software that already has an established integration with Elvi. The integration enables bidirectional synchronization of customer, address, and order data between Win-Opto and the Elvi platform, allowing opticians to manage all data within their preferred software while using Elvi for the customer-facing webshop and communication layer.
• eyewincoreTechnology or Integrationeyewin is an optician software platform with an existing integration with Elvi, enabling opticians who use eyewin to synchronize their customer and order data with the Elvi contact lens webshop and communication platform without manual data re-entry.
• AmparexcoreTechnology or IntegrationAmparex is an optician practice management software with an existing Elvi integration, allowing seamless data synchronization between Amparex and the Elvi platform for connected opticians.
• Fulfillment Partners (Unnamed Third-Party Logistics Providers)coreChannel Partner/ Reseller/ DistributorExternal fulfillment partners (Fulfiller) are third-party logistics providers connected to Elvi as an add-on. They handle procurement from their own suppliers or own warehouses, picking, packing, and shipping of contact lens products ordered through the optician's webshop. Ware is shipped in neutral packaging in the optician's name. Fulfillers must meet conditions including neutral packaging, non-traceability for the customer, and compliance with manufacturer terms. Fulfiller prices (including all-in product, storage, picking, packing costs) are transparently set in the Elvi platform, with Elvi adding a commission fee.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Solutionreach: A patient communication and engagement SaaS platform serving healthcare practices including optometry. Its multi-channel patient reminders and re-engagement features overlap with Elvi's SMS/Email repurchase reminder and contact lens control reminder functionalities.
• Hubble Contacts: A DTC contact lens subscription brand selling lenses directly to consumers. Its subscription model mirrors the Contact Lens Abo module in Elvi's Gold Package and directly targets the repeat-purchase behavior Elvi helps opticians capture.
• Brille24: A German online optical retailer selling glasses, contact lenses, and related products. As a DACH-region online optical e-commerce player, it is a direct competitor to the consumer-facing outcome Elvi enables for its optician customers.
• RevolutionEHR: A cloud-based electronic health records and practice management platform built specifically for optometrists. Its positioning as optometry-specific software overlaps with Elvi's integrations into optician practice management systems (Win-Opto, eyewin, Amparex).
• OfficeMate: An optical practice management and EHR solution for optometry practices, owned by EssilorLuxottica. It competes for the same optician software budget and integrates with dispensing workflows similar to those Elvi's integration partners serve.

Broad incumbents

• Mister Spex: A major European online optical retailer offering glasses, sunglasses, and contact lenses with integrated eye exams. As a large DTC player, Mister Spex competes for the same end-customer wallet that Elvi's optician partners rely on, making it a relevant broader incumbent.
• Warby Parker: A US-headquartered DTC eyewear brand combining e-commerce with physical retail and virtual try-on. It represents the broader incumbent playbook of digitizing optical retail that Elvi brings to independent opticians as a white-label platform.
• Lenskart: A global eyewear platform combining online and offline retail across multiple geographies. Its integrated digital eyewear model parallels the all-in-one digital retail approach Elvi is building toward for independent opticians.
• 1-800 Contacts: The largest direct-to-consumer contact lens retailer in the US, offering subscription-based lens reordering. It represents the dominant DTC alternative to optician-led reordering, the same pain point Elvi solves for its optician customers.
• Eyes + More: A European optical retail chain with bundled eyewear and contact lens offerings across multiple markets. As a chain competitor, it competes with the independent opticians Elvi serves for end-customer loyalty and recurring contact lens revenue.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Elvi-100069415014232
• LinkedInlinkedin.com/company/elvi-app

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elvi App