Zavod za udzbenike

What Zavod za udzbenike does

Zavod za udzbenike is a Belgrade-headquartered Serbian publishing company founded in 1957 and operating as the official, state-affiliated textbook publisher for the Republic of Serbia. Its registered activity is the preparation and publication of textbooks and other teaching aids and publications. The company produces and sells an end-to-end educational content portfolio covering primary school (grades 1-8), secondary school (gymnasium and vocational tracks), university-level textbooks, required reading (lektira), teaching aids (nastavna sredstva), children's books, lexicographic works, dictionaries, and special editions across Serbian (in Cyrillic and Latin scripts) and 14 minority languages including Hungarian, Romanian, Rusyn, Slovak, Bulgarian, Albanian, Bosnian, Croatian, Macedonian, Roma, Vlach, Czech, Ukrainian, and Bunjevac. It also produces specialized materials for students with disabilities (hearing, visual, and intellectual impairments).

The company's commercial operation is built on a multi-channel distribution stack consisting of an owned retail bookstore chain (knjižare) across Serbia, a direct e-commerce portal (knjizara.zavod.co.rs), B2B catalog and order-form distribution to schools, the Prosvetni Club teacher engagement program, and digital delivery through the eudzbenici.zavod.co.rs digital textbooks portal plus audio books via Knjigapriča and downloadable e-books. Logistics are executed through JP Pošta Srbije domestically and internationally via PostExport. Payment processing is handled through Banca Intesa with Visa, MasterCard, and Maestro support. Revenue is generated almost entirely through one-time unit-pricing of textbooks, book kits, general books, teaching aids, and digital content; all pricing is in Serbian dinars with VAT included, and a 15% student discount and annual school-kit discount programs exist.

The company is a private limited liability company (d.o.o.) with no disclosed external investors and no publicly traded shares; it operates with 501-1,000 employees organized into Publishing, Marketing and Sales, Finance, Legal and HR, and Development sectors under a Director's Office. It maintains active social media presence on Facebook, Twitter, Instagram, and YouTube, publishes financial statements and financial audit reports online, and conducts active participation in book fairs and seasonal promotional campaigns.

Name

Zavod za udzbenike

Legal name

Društvo s ograničenom odgovornošću Zavod za udžbenike Beograd

Website

https://zavod.co.rs

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

101–250 employees

Short description

Zavod za udzbenike is the official state-affiliated textbook publisher for the Republic of Serbia, producing and selling print and digital textbooks, teaching aids, and educational literature in Serbian and 14 minority languages through owned bookstores, an e-commerce site, and direct school distribution.

Ownership category

akta.pro rank

Product category

Educational Publishing

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131), Book Retailers and News Dealers (45921)

SIC

Miscellaneous Publishing (2741), Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAGAAAA

Core Subject Textbooks (ELA, Math, Science, Social Studies)

Education/Educational Publishing & Learning Content/K–12 Curriculum & Textbooks

SECONDARYEDAGAIAD

Children’s Reference & Encyclopedias (Dictionaries, Atlases)

Education/Educational Publishing & Learning Content/Children’s & Young Adult Educational Trade Publishing

SECONDARYEDAGABAN

Interdisciplinary/General Education & Study Skills

Education/Educational Publishing & Learning Content/Higher Education Textbooks & Courseware

SECONDARYEDAGAMAL

English Learners with Disabilities (ELD/ESL Special Education) Materials

Education/Educational Publishing & Learning Content/Instructional Materials for Special Education

SECONDARYEDAGAIAG

Children’s Language Learning & Bilingual/ESL Trade

Education/Educational Publishing & Learning Content/Children’s & Young Adult Educational Trade Publishing

SECONDARYEDAGALAH

Special Education & Accessibility-Optimized Media (UDL, AAC, Captioning)

Education/Educational Publishing & Learning Content/Educational Media & Multimedia (Video, Audio, Interactive)

SECONDARYEDAGAGAL

Education & Instructional Practice Reference (Pedagogy, Curriculum Methods for Educators)

Education/Educational Publishing & Learning Content/Professional & Technical Reference Publishing

Keywords

• Educational textbook publishing
• School book publishing
• Academic publishing services
• Teaching materials production
• Children's book publishing

Headquarters

HQ city

Belgrade

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Textbook Sales: Sale of textbooks for primary school (osnovna škola), secondary school (srednja škola), and university (univerzitetski udžbenici) to students, parents, and educational institutions. Textbooks are sold through owned retail bookstores and online store.
2. General Books and Literature Sales: Sale of general books including literature, lexicography (dictionaries, encyclopedias), children's books, special editions, collected works, and professional manuals through owned bookstores and e-commerce.
3. Teaching Aids and Educational Materials: Sale of teaching aids (nastavna sredstva) including audio recordings, audiovisual materials, biology, physics, chemistry, history, geography, art, music, mathematics, Serbian language, foreign languages, and school equipment.
4. E-books and Digital Content: Sale and download of e-books and digital textbooks through the company's digital platforms, including audio books via Knjigapriča.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Zavod za udzbenike is a Serbian educational publishing company that prepares, publishes, and distributes textbooks, teaching aids, and educational materials for the Republic of Serbia's primary, secondary, and university education systems. Its portfolio spans print textbooks in Serbian and 10+ national minority languages, digital textbooks, lexicographic works, children's books, required reading (lektira), and specialized materials for students with disabilities. The company sells through its own retail bookstore chain, e-commerce platform, and direct-to-school catalog distribution.

Product overview

Zavod za udžbenike is a Serbian educational publishing company operating as a multi-format content provider with a portfolio spanning print textbooks, digital learning materials, general books, and teaching aids. The core offering consists of traditional print textbooks for elementary school (osnovna škola, grades 1-8) and secondary school (srednja škola, including gymnasium and vocational programs), supplemented by digital alternatives through the e-udžbenici portal. The product line extends to university-level textbooks, literature selections (lektira), children's books, lexicographic reference works, and teaching aids (nastavna sredstva). The company also publishes general books through various library collections covering literature, history, science, and specialized subjects. Special education materials for students with disabilities and minority language textbooks (in Albanian, Bosnian, Hungarian, Romanian, Rusyn, Slovak, and other languages) are also part of the portfolio. E-book offerings include audio books through Knjigapriča and downloadable titles. The portfolio functions as a unified publishing platform rather than a modular software product, with physical and digital educational materials serving the Serbian education system.

Differentiator

Problem solved

Functional benefit

Brands

• e-udžbenici: Digital textbooks platform offering electronic versions of textbooks and supplementary materials

Products and services

• Primary School Textbooks (Udžbenici za osnovnu školu)

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature1 record

Partnerships

One partnership is on record.

• JP Pošta Srbije (Serbian Post)coreChannel Partner/ Reseller/ DistributorJP Pošta Srbije serves as the primary logistics and delivery partner for Zavod za udžbenike, handling all domestic shipments within Serbia (with a delivery time of up to 10 business days) as well as international shipments through its PostExport service for worldwide delivery.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Regional players

• Data Status: Serbian educational and professional publisher active in academic textbooks, professional literature, and educational materials. Comparable as a domestic Serbian competitor in adjacent segments such as higher-ed and professional reference publishing.
• Kreativni centar: Serbian educational publisher producing textbooks, children's books, teaching aids, and learning materials for preschool and primary school. Comparable as a domestic peer competing in the same primary-school textbook and children's educational content segments.
• Školska knjiga: Croatian state-affiliated educational publisher producing textbooks, lexicographic works, and school literature across the Croatian school system. Closely comparable to Zavod in product mix, state mandate structure, and language community focus.
• Profil Klett: Croatian arm of the Klett group publishing K-12 textbooks and educational materials in Croatia and the wider region. Comparable as a regional private educational publisher competing in adjacent language markets.

Broad incumbents

• Pearson: Global education and publishing incumbent spanning K-12, higher education, and digital learning platforms. Comparable as a broad incumbent operating in the same educational publishing category worldwide, albeit with vastly greater scale and a different business mix.
• Cambridge University Press: Major international educational and reference publisher with strong presence in English-language textbooks, dictionaries, and assessment. Comparable in higher-ed textbooks, dictionaries, and language learning segments.
• McGraw-Hill Education: Large US-headquartered educational publisher producing K-12 and higher-education textbooks and digital learning platforms. Comparable in core K-12/higher-ed textbook publishing and the ongoing transition to digital delivery.
• Houghton Mifflin Harcourt: US educational publisher covering K-12 textbooks, instructional materials, and assessments. Comparable as a broad incumbent in core subject textbook publishing with parallel digital pivot.
• Oxford University Press: Global academic and educational publisher with dictionaries, textbooks, and learning materials across multiple languages and education levels. Comparable for the lexicography, university textbooks, and ESL/language learning segments where Zavod also operates.

Direct peers

• Klett (Ernst Klett Verlag): Major European educational publisher with a strong presence in CEE/Germany producing K-12 textbooks and learning materials. Directly comparable to Zavod as a multi-subject textbook publisher serving national education systems across multiple countries.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/zavodzaudzbenik
• YouTubeyoutube.com/channel/UCWkLhxAa57klroYRr-SYxfg
• Facebookfacebook.com/zavodzaudzbenike
• Instagraminstagram.com/zavodzaudzbenike
• LinkedInlinkedin.com/company/zavod-za-ud-benike

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zavod za udzbenike