Kreativni centar

Name

Kreativni centar

Legal name

Kreativni centar

Website

https://kreativnicentar.rs

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Educational Publishing

NAICS

Book Publishers (513130), Book Publishers (51313), Book Retailers and News Dealers (45921)

SIC

Books: Publishing Or Publishing & Printing (2731), Miscellaneous Publishing (2741), Retail-Nonstore Retailers (5960)

akta.pro primary industry

Children’s Educational & Curriculum Publishing (MPAJAFAF)

akta.pro secondary industries

Core Subject Textbooks (ELA, Math, Science, Social Studies) (EDAGAAAA), Children’s Activity & Practice Books (Workbooks, Puzzles, Handwriting) (EDAGAIAE), Early Readers & Phonics (Learn-to-Read) (EDAGAIAB), Children’s Books & Educational Readers Retail (CRALAAAD)

Keywords

• Educational publishing
• Children's literature
• School textbooks
• Preschool materials
• Parenting guides

Headquarters

HQ city

Beograd (Belgrade)

HQ country

Serbia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Book Sales: Primary revenue from selling textbooks, children's books, parenting books, and educational materials through physical bookstores, e-commerce website, and partner bookstore network. Products include illustrated books, workbooks, textbooks for grades 1-8, and parenting guides.
2. Digital Products: Revenue from digital textbooks and educational materials sold or licensed to students and schools, accessible through the ekcskola.rs platform.
3. Gift Items and Toys: Sales of plush toys, gift items, and merchandise related to book characters (Pip i Pozi, Grozon, Mama Mu characters).

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels6 records

Core offering

Kreativni centar is a Serbian educational publishing house operating since 1991 that publishes, distributes, and retails children's books (from baby books to teen novels), textbooks for grades 1-8, parenting guides, preschool and teacher manuals, adult non-fiction, and character-based gift items. The company operates three owned Klub knjižara bookstores in Belgrade and Niš, sells through its e-commerce site, distributes via partner bookstores across Serbia, Montenegro, and Bosnia and Herzegovina, and offers digital textbooks through the ekcskola.rs platform.

Product overview

Kreativni centar is a Serbian educational publisher offering a comprehensive portfolio of books and learning materials across multiple segments. The core offerings include children's books (from baby books to teen novels), textbooks for grades 1-12, parenting guides, educator manuals, and adult literature. Key product lines include the Pip i Pozi picture dictionary series, Julia Donaldson picture books, the Zagonetke na svim spratovima mystery puzzle series, Mis Maca graphic novels, Duh Dule beginning reader series, and the Kreativna škola teacher manual series. Additional offerings include kindergarten materials (Korak po korak series), gift items and plush toys featuring book characters, and digital textbooks available through the E-škola (ekcskola.rs) platform. The company operates physical bookstores in Belgrade and Niš, maintains an e-commerce platform, and runs reading clubs and workshop programs. Publications span various formats including picture books, audio books, interactive flap books, sound books, and workbooks, with some titles available in Hungarian and Albanian languages. The company has received seven European textbook awards and participates in the EU-funded Kreativna Evropa program.

Differentiator

Problem solved

Functional benefit

Products and services

• Udžbenici (Textbooks for Grades 1-8) Printed textbooks for primary school grades 1-8 covering core subjects such as Serbian language and mathematics; awarded seven European textbook quality awards. Sold to schools, teachers, and parents.
• Digitalni udžbenici (E-škola digital textbook platform) Digital textbook editions hosted on ekcskola.rs featuring interactive content, multimedia, accessibility options (enlarged text, audio recordings), and progress tracking for students and teachers.
• Knjige za decu (Children's Books) Children's literature including picture books, novels, workbooks, coloring books, interactive flap books, and themed collections for ages 2 to 13+.
• Knjige za bebe (Baby Books) Books for babies and toddlers including bath books, plush books, sound books, and picture books for earliest reading encounters.
• Knjige za tinejdžere (Teen Books) Teen literature including novels, popular psychology, and humorous titles addressing topics relevant to adolescent readers aged 13+.
• Knjige o roditeljstvu (Parenting Books) Parenting guides covering pregnancy, child-rearing methods, parenting crises, and family relationships for expectant and current parents.
• Knjige za vaspitače (Preschool Educator Manuals) Manuals and methodology guides for preschool educators covering child development, literacy, communication, and creative activities; includes the Korak po korak five-volume series.
• Knjige za nastavnike (Teacher Manuals) Teacher manuals including the Kreativna škola series, project-based teaching guides, and professional development resources for primary school teachers.
• Knjige za vrtiće (Kindergarten Materials) Kindergarten workbooks, activity sheets, math books, graphomotor exercises, music books, and teacher manuals for preschool institutions.
• Lektira (Required Reading) Required and supplementary school reading list of 22 titles including classics and contemporary works by Serbian and world authors for elementary school students.
• Knjige za odrasle (Adult Books) Adult books including popular psychology, health guides, humor, and titles on contemporary social topics.
• Gift Items and Plush Toys Plush toys, gift cards, tote bags, notebooks, and gift boxes featuring characters from published book series (Pip i Pozi, Grozon, Mama Mu).

Quantifiable outcome

• 7 European textbook quality awards demonstrate international recognition of educational content quality
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Kreativna Evropa (Creative Europe)coreStrategic or Co-development PartnerEU program Creative Europe supports the project 'Čitanje nas povezuje...' (Reading Connects Us) aimed at promoting and developing reading habits among children, especially beginning readers. Project runs 2025-2026 with 20 contemporary European books planned for translation and publication from Sweden, Denmark, Poland, Finland, Czech Republic, France, Germany, Italy, and Slovakia.
• DHLminorOthersDHL handles international shipping of KC publications to customers outside Serbia with zone-based pricing and delivery times of up to 5 business days.
• ALFA, YPSILON, JADRAN, EUREKA, TARGET, SVICOMM, Gradska knjižara, Kosmos knjižara (Montenegro)minorChannel Partner/ Reseller/ DistributorPartner bookstores in Montenegro for distribution of KC publications in Budva, Podgorica, Tivat, Kotor, Nikšić, Bar, Cetinje, and Herceg Novi.
• Sladaboni / Knjižara Kultura (Bosnia and Herzegovina)minorChannel Partner/ Reseller/ DistributorDistributor for KC publications in Bosnia and Herzegovina with Kultura bookstores in Banjaluka (3 locations), Sarajevo (2), Tuzla, Bijeljina, Prijedor; plus online store kreativni-centar.ba.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Scholastic: Global children's book publisher and education company with school book clubs, fairs, and educational programs. Comparable as a broader incumbent whose model (school-channel + children's books + educational content) overlaps with KC's core operating model.
• Pearson: Global education and textbook publisher with K-12 and digital learning platforms. Comparable as a broad incumbent in educational publishing and digital textbook delivery, representing the larger-scale archetype KC's e-škola platform is moving toward.
• Usborne Publishing: UK-based children's book publisher specializing in educational and activity books for young readers. Comparable in its focus on early readers, activity books, and educational content that develops literacy.
• Oxford University Press (OUP Education): Major educational publisher producing K-12 textbooks, dictionaries, and digital learning resources globally. Comparable as a broad incumbent in educational publishing with established award-winning content and methodology.

Direct peers

• Klett izdavačka kuća: Serbian subsidiary of Klett Group (Germany), focused on K-12 textbooks and educational materials. Direct competitor in the Serbian primary/secondary school textbook market with curriculum-aligned content.
• Bigz Školstvo: Serbian K-12 textbook publisher and part of the Bigz group. Comparable as a domestic textbook competitor pursuing similar primary-school adoption cycles.
• Laguna: Major Serbian general-interest and children's publisher with active school partnerships and a sizable frontlist. Comparable in publishing model and Serbian-language market positioning, including author relationships and bookstore channel.
• Novi Logos: Serbian educational publisher producing K-12 textbooks and supplementary materials. Directly comparable in textbook-adoption-driven publishing model and school-channel sales.
• Vulkan izdavaštvo: One of the largest Serbian publishers with a broad trade and children's catalog, operating bookstores and school-channel distribution. Comparable as a competitor for both retail children's book share and K-12 textbook adoption.
• Pčelica: Serbian children's and educational publisher based in Kragujevac, publishing textbooks, picture books, and children's literature. Directly comparable as a domestic peer competing in the same K-12 textbook and Serbian-language children's book market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/kcbookmaster
• Facebookfacebook.com/kreativnicentar
• Instagraminstagram.com/kreativnicentar/?hl=en
• LinkedInlinkedin.com/company/kreativni-centar

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kreativni centar