Appolice

Name

Appolice

Website

https://appolice.me

Company type

Private

Operating status

Operating

Short description

Appólice is a Brazil-based private insurtech company providing digital application and software solutions for insurance brokers transitioning to digital distribution. Founded and led by João Otávio Nogueira, the company is headquartered in Barueri.

Ownership category

akta.pro rank

Product category

Insurance Broker Software

NAICS

Software Publishers (5132), Insurance Agencies and Brokerages (52421)

SIC

Services-Prepackaged Software (7372), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL)

akta.pro secondary industry

Custom Application Development (Web/Mobile/Desktop) (BPAEAFAA)

Keywords

• Insurance broker software
• Insurtech applications
• Digital insurance platform
• Broker digitization tools
• Insurance broker apps

Headquarters

HQ city

Barueri

HQ country

Brazil

HQ region

Latin America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel

Core offering

Appolice provides an application and software designed for insurance brokers seeking to operate in the digital environment. The offering is focused on equipping brokers with the digital tools needed to conduct insurance distribution and operations online.

Differentiator

Problem solved

Functional benefit

Products and services

• Appolice Broker Application & Software

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Others

• Hubspot: HubSpot's CRM and marketing automation platform is widely adopted by insurance agencies for lead, pipeline, and customer communication workflows. It is comparable to Appólice as an alternative horizontal SaaS that brokers could adopt in place of a vertical tool.

Broad incumbents

• Vertafore: Vertafore sells agency management, rating, and connectivity software (AMS360, Sagitta, PL Rating) to insurance brokers. It is a direct competitor concept to Appólice for digitizing broker operations, although Vertafore focuses on the US market and on carriers/agents rather than Brazilian brokers.
• Salesforce Industry Cloud for Insurance: Salesforce offers an insurance-industry CRM/agent experience layer used by large broker and carrier organizations. While not focused on Brazilian brokers, it represents the platform alternative a broker might choose instead of a vertical SaaS like Appólice.
• TOTVS: TOTVS is the leading Brazilian enterprise software vendor with vertical solutions including insurance distribution. It is comparable to Appólice as a domestic incumbent already serving Brazilian brokers with management and ERP tools, representing the most direct local competitive threat.
• Applied Systems: Applied Systems is the largest North American vendor of agency management and broker workflow software (Applied Epic, TAM). It is comparable to Appólice as the established category leader for the exact buyer (insurance brokers) Appólice targets, though it serves US/Canadian brokers and offers a broader suite.

Emerging players

• InsurGrid: InsurGrid is an early-stage digital experience and quoting platform for insurance agents. It is comparable to Appólice as another emerging insurtech focused on helping agents and brokers sell digitally, with similar SMB-broker target customer.

Direct peers

• Better Agency: Better Agency is an insurance-specific CRM, sales pipeline, and automation platform for insurance agents and brokers. It overlaps with Appólice's stated mission of providing software that helps brokers operate in the digital world, and serves a similar SMB broker segment.
• EZLynx (Applied Systems): EZLynx (now part of Applied Systems) provides comparative rating, quoting, and agency workflow software to independent insurance agents. It is comparable to Appólice for the broker quoting/digital distribution functionality Appólice's software implies.
• NowCerts: NowCerts provides comparative rater, agency management, and consumer-facing tools for insurance agents and brokers. It is a like-for-like competitor to Appólice's broker enablement thesis, although NowCerts is focused on the US market.

Regional players

• 180° Seguros: 180° Seguros is a Brazilian insurtech / digital broker. It is comparable to Appólice as a Brazilian-market digital insurance intermediary, although it operates as a broker/insurer rather than as software sold to other brokers.

Market position

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Appolice