Sigrow
Sigrow is a Netherlands-based AgTech company that sells AI-driven wireless sensor systems—including the patented Stomata Camera, substrate sensors, and microclimate monitors—for high-tech greenhouse growers and agricultural research institutes globally, feeding data directly into existing climate computers via API.
- Company typePrivate
- Founded2015
- HeadquartersWageningen, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Sigrow does
Sigrow B.V. is a Netherlands-based AgTech company that builds AI-driven crop monitoring systems for high-tech greenhouse horticulture. Founded approximately mid-2010s and headquartered at Hoofdkwartier 86G, 6711 WW Ede—with products developed in Wageningen—Sigrow sells a platform of patented wireless sensors (Stomata Camera, Soil Pro+, Soil Mini, Pixel, Air+, Air Pro+, DrainSense, and Net Radiometer) that capture root-zone, microclimate, and computer-vision data and feed it into a cloud dashboard and, via API, directly into growers' existing climate computer systems (Priva, Ridder, Hoogendoorn, Argus, HortOS). The flagship Stomata Camera is marketed as the only patented AI-based system that uniquely measures both leaf and fruit temperature simultaneously through fused RGB and thermal imaging, enabling real-time plant stress and early disease detection (e.g., powdery mildew detection 2–3 days before visible symptoms in snack cucumber trials).
The company operates a hybrid hardware-plus-software-plus-services revenue model: quote-based enterprise sales of sensor hardware, recurring software subscriptions tied to the cloud dashboard and AI analytics, paid integration with climate computers, custom engineering for bespoke off-grid deployments, and a plant-scientist advisory service that helps growers translate data into daily cultivation decisions. A 120-day money-back guarantee covers hardware and software fees for standard systems and supported climate-computer integrations, while custom-engineered hardware and non-standard integrations fall outside the guarantee. Sigrow serves commercial greenhouse growers (KUBO, Kwekerij Verboom, Blom Kentia Palms, Syngenta, Voltiris, Harvest House), agricultural and horticultural research institutes (Wageningen University & Research, Proefcentrum Hoogstraten, TNO, NIBIO, PanAmerican Seed), and large international agricultural enterprises operating remote, off-grid sites—across Europe, the Middle East, and beyond, with a multilingual storefront in English, Dutch, German, French, and Arabic. The firm is privately held, with a 1–10 person team and only modest disclosed funding (a 2017 EISMEA grant of approximately $53,846 and 2021 Cycle Momentum program participation); ownership, investor composition, and detailed financials are not publicly disclosed.
Sigrow firmographics
Firmographics- Name
- Sigrow
- Legal name
- Sigrow B.V.
- Website
- https://sigrow.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sigrow is a Netherlands-based AgTech company that sells AI-driven wireless sensor systems—including the patented Stomata Camera, substrate sensors, and microclimate monitors—for high-tech greenhouse growers and agricultural research institutes globally, feeding data directly into existing climate computers via API.
- Ownership category
- akta.pro rank
Sigrow industry classification
Industry- Product category
- Precision Agriculture Greenhouse Monitoring
- NAICS
- Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Food Crops Grown Under Cover (11141)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823), Auto Controls For Regulating Residential & Comml Environments (3822)
- akta.pro primary industry
- Precision Sensing & Monitoring (Soil/Weather Stations, In-Field Sensors, IoT) (AFAGALAB)
- akta.pro secondary industries
- Crop Scouting & Pest/Disease Detection (Digital Scouting, Computer Vision, Alerts) (AFAGALAI), Remote Sensing & Imaging (Satellite, UAV/Drone, Aerial, Multispectral/Hyperspectral) (AFAGALAC), In-Field Sensor Hardware (Soil Moisture/Nutrient, Weather, Canopy Sensors) (AFABAMAA)
Keywords
Where Sigrow is headquartered
LocationHeadquarters
- HQ city
- Wageningen
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Sigrow business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations
Revenue model
- Hardware sales: One-time sale of Sigrow-branded hardware (Stomata Camera, Soil Pro+, Soil Mini, Pixel, Air+/Air Pro+, DrainSense, Net Radiometer) plus custom-engineered hardware for off-grid deployments. Custom hardware is non-returnable under the 120-day guarantee.
- Software subscription: Recurring software subscription tied to the cloud dashboard and AI analytics layer. The 120-day money-back guarantee explicitly references a "software subscription paid to date," indicating ongoing SaaS billing alongside hardware.
- Implementation and integration services: Paid integration services for climate-computer setup (Priva, Hoogendoorn, Ridder, Argus, HortOS), which fall under the 120-day guarantee if paid; multi-session onboarding with a dedicated success manager included in the standard sales motion.
- Custom engineering / bespoke solutions: Bespoke solution engineering for large enterprise customers (e.g., custom solar-powered central station for an international agricultural company with 100+ sites), classified as non-returnable custom hardware outside the standard guarantee scope.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Quote-based hardware + software subscription bundle, refundable within 120 days |
Go-to-market motion5 records
Distribution channels5 records
Marketing channels7 records
Sigrow product offering
Product offeringCore offering
Sigrow designs, manufactures and sells an AI-driven greenhouse monitoring platform built around the patented Stomata Camera (fused RGB + thermal imaging that measures both leaf and fruit temperature) and a family of wireless substrate and microclimate sensors (Soil Pro+, Soil Mini, Pixel, Air+/Air Pro+, DrainSense, Net Radiometer). Sensor data flows into a cloud dashboard and via API into the major climate computers growers already operate (Priva, Ridder, Hoogendoorn, Argus, HortOS), enabling precision irrigation, early disease detection and climate steering in high-tech greenhouses.
Product overview
Sigrow offers an integrated AI-driven greenhouse monitoring platform composed of a suite of patented wireless sensors and a flagship computer-vision camera, all unified through a single real-time dashboard and exposed via an API to leading climate computers (Priva, Ridder, Hoogendoorn, Argus, HortOS). The architecture is a platform-plus-modules design: the Stomata Camera is the hero computer-vision product that delivers AI-powered plant stress and disease detection; Soil Pro+ and Soil Mini form the root-zone substrate sensing layer (moisture, EC, temperature); Pixel provides canopy-level VPD, light, and microclimate sensing; DrainSense captures drain EC, pH, volume, and gutter weight; and Air+ and Air Pro+ add solar-powered wireless air and CO2 sensing. Together these products feed data into Sigrow's dashboard and into the grower's existing climate computer infrastructure, and are backed by the 120-Day Promise guarantee and Plant Scientist advisory services.
Differentiator
Problem solved
Functional benefit
Products and services
- Stomata Camera Patented AI imaging system that uniquely measures both leaf and fruit temperature using fused RGB and thermal data, enabling real-time plant stress detection, stomatal conductance measurement, VPD status and AI-powered early disease detection (e.g., powdery mildew in snack cucumbers 2–3 days before visible symptoms). Sold to high-tech greenhouse growers, research institutes and specialty crop producers.
- Soil Pro+ All-in-one wireless root-zone and microclimate sensor that measures substrate moisture (%), EC (mS/cm), substrate temperature, ambient light and VPD; used in commercial strawberry and other substrate-grown crop operations, including the Sigrow off-grid solar-powered deployment across 100+ sites.
- Soil Mini Wireless substrate sensor designed for organic substrates such as strawberry grow bags; measures substrate moisture (%), EC (mS/cm), substrate temperature, ambient light and VPD.
- Pixel Precision wireless plant and microclimate sensor that monitors VPD, light and air conditions at canopy level for optimal crop growth; used by propagation greenhouses.
- DrainSense Wireless greenhouse drain sensor that measures drain EC, pH, drain volume and gutter weight in real time; works across soil-grown and substrate-grown systems (rockwool, coco, soil, perlite).
- Net Radiometer Net radiometer sensor listed in Sigrow's solution suite; detailed technical specifications not disclosed in supplied source material.
- Air+ Solar-powered, 100% wireless ventilated air sensor that measures air temperature (±0.3 °C), relative humidity and PAR mid-canopy using LoRa Private connectivity; plug-and-play installation.
- Air Pro+ Enhanced version of Air+ that adds a CO2 sensor (±30 ppm accuracy) to the air temperature, humidity and PAR measurements; wireless, solar-powered with lithium-ion battery and Ti nano-harvest® technology, designed for mid-canopy microclimate monitoring.
- Sigrow 120-Day Promise (Satisfaction Guarantee) Risk-free 120-day commercial trial program: growers can return Sigrow systems within 120 days for a full refund of hardware and software subscription paid to date, with no restocking fee; covered work includes standard climate-computer integrations (Priva, Hoogendoorn, Ridder, Argus, HortOS).
- Sigrow Plant Scientist Advisory Service Advisory service from Sigrow plant scientists that helps growers translate sensor data into daily cultivation decisions, supports onboarding, data interpretation and ongoing plant-science consultation; delivered as part of the standard sales motion with dedicated success-manager support.
Quantifiable outcome
- 38% reduction in drain water and 19.5% reduction in total water applied, with no loss in yield, fruit size, firmness, Brix, or shelf life, in a 2023 everbearing strawberry (Karima) trial at Proefcentrum Hoogstraten
- +5 more outcomes
Companies that use Sigrow
Customer profileNamed customers20 records
Segments4 records
Ideal customer profiles4 records
Sigrow technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability8 records
Feature8 records
Sigrow partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered flagship and core.
- PrivaflagshipPriva is one of three flagship climate-computer integration partners featured on the Sigrow homepage under "Integration Partners." Sigrow sensor data flows directly into Priva systems via API, and the 120-day guarantee explicitly covers paid Priva integration work.
- RidderflagshipRidder is one of three flagship climate-computer integration partners featured on the Sigrow homepage. Sigrow sensors plug into Ridder climate computers, and the 120-day guarantee covers paid Ridder integration work.
- HoogendoornflagshipHoogendoorn is one of three flagship climate-computer integration partners featured on the Sigrow homepage. Sigrow sensors plug into Hoogendoorn systems via API, and the 120-day guarantee covers paid Hoogendoorn integration work.
- Blue RadixcoreBlue Radix is listed as one of six integration partners on the Sigrow homepage, positioned alongside climate-computer vendors to extend Sigrow's AI-driven insights into autonomous growing decision-making.
- Source (Source.ag)coreSource is listed as one of six integration partners on the Sigrow homepage, extending Sigrow's sensing layer into the Source.ag crop-planning and analytics platform for greenhouse operations.
- LedgndcoreLedgnd is listed as one of six integration partners on the Sigrow homepage, extending Sigrow's reach into additional climate or labor-management software used by growers.
- ArguscoreListed in the 120-day Promise FAQ among the climate-computer integrations covered by the guarantee ("Priva, Hoogendoorn, Ridder, Argus or HortOS"), confirming a technical integration relationship.
- HortOScoreListed in the 120-day Promise FAQ among the climate-computer integrations covered by the guarantee ("Priva, Hoogendoorn, Ridder, Argus or HortOS"), confirming a technical integration relationship.
- Proefcentrum Hoogstraten (PCH)flagshipBelgian applied research center that ran the 2023 sensor-driven strawberry irrigation trial with Sigrow under the EU Life ACLIMA project (LIFE20-CCA-BE-1720); results published in Proeftuinnieuws 20, 24 Nov 2023. Strong research-validation reference used across Sigrow marketing.
- Large international agricultural company (100+ sites, unnamed)coreBespoke custom-engineering partnership in which Sigrow designed and built a fully solar-powered central station and 2G/4G gateway for Soil Pro+ sensors, enabling continuous monitoring across 100+ remote sites without grid power.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Sigrow competitors and assessment
Company assessmentDirect peers
- 30MHz: Dutch-based IoT sensor platform purpose-built for horticulture and greenhouse growers, offering wireless substrate, climate, and microclimate sensors plus a dashboard. Direct competitor to Sigrow in greenhouse substrate and climate sensing with overlapping customer segment.
- CropX: Global AgTech company selling soil moisture, EC, and temperature IoT sensors with a cloud analytics dashboard for agriculture. Direct peer in substrate and root-zone sensing with comparable hardware-plus-SaaS model, though CropX targets broader field agriculture rather than exclusively greenhouses.
- Aranet (SAF Tehnika): Manufacturer of wireless industrial IoT sensors (soil moisture, CO2, temperature, humidity) with LoRa-based connectivity and a cloud platform. Direct peer in wireless, solar-powered environmental sensing with comparable plug-and-play deployment model for greenhouse and agricultural applications.
Broad incumbents
- Priva: Global leader in greenhouse climate computers and process control, with an installed base of high-tech greenhouses worldwide. Both a flagship distribution/integration partner of Sigrow and a potential broad incumbent competing in adjacent sensing and climate automation.
- Ridder Group: Dutch provider of greenhouse climate computers, water treatment, and screens, with a global installed base. Flagship Sigrow integration partner and a broad incumbent with overlapping sensing and automation capabilities in the same high-tech greenhouse segment.
- Hoogendoorn: Long-established Dutch climate computer and process automation vendor for high-tech greenhouses. Flagship Sigrow partner via API integration and a broad incumbent serving the same enterprise greenhouse customer base with overlapping process control capabilities.
- Semios: Large precision agriculture platform combining in-canopy sensors, pest management, and climate analytics for permanent crops (orchards, vineyards) and some greenhouse operations. Broad incumbent in sensor-driven crop intelligence with a comparable recurring-software revenue model.
Emerging players
- Blue Radix: Dutch AI software company providing autonomous growing and climate-control intelligence for greenhouses. Listed as a Sigrow integration partner (Blue Radix receives Sigrow sensor data) and a comparable emerging player in AI-driven greenhouse decision-making.
- Source.ag: Amsterdam-based AI platform for greenhouse crop planning and analytics, used by large commercial growers. Listed as a Sigrow integration partner and a comparable emerging player combining AI software with greenhouse operational data.
- Sensoterra: Dutch IoT company specializing in wireless soil moisture sensors for agriculture, landscaping, and smart cities. Emerging player with overlapping substrate/moisture sensing technology and a comparable low-power wireless sensor approach, though narrower than Sigrow's full greenhouse stack.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Sigrow social profiles
Digital presenceSigrow financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sigrow leadership team
Management profileNumber of profiles
Profiles3 records
Sigrow funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sigrow M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sigrow
What does Sigrow do?
Sigrow designs, manufactures and sells an AI-driven greenhouse monitoring platform built around the patented Stomata Camera (fused RGB + thermal imaging that measures both leaf and fruit temperature) and a family of wireless substrate and microclimate sensors (Soil Pro+, Soil Mini, Pixel, Air+/Air Pro+, DrainSense, Net Radiometer). Sensor data flows into a cloud dashboard and via API into the major climate computers growers already operate (Priva, Ridder, Hoogendoorn, Argus, HortOS), enabling precision irrigation, early disease detection and climate steering in high-tech greenhouses.
Is Sigrow a public or private company?
Sigrow is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sigrow founded?
Sigrow was founded in 2015. It employs 1 to 10 people.
Where is Sigrow based?
Sigrow is headquartered in Wageningen, Netherlands, in the Europe region.
How does Sigrow make money?
Four revenue lines are on record. Hardware sales are the primary driver. The others are software subscription, implementation and integration services and custom engineering / bespoke solutions.
Who are Sigrow's main competitors?
Direct peers on record are 30MHz, CropX and Aranet (SAF Tehnika). Broad incumbents are Priva, Ridder Group, Hoogendoorn and Semios. Emerging players are Blue Radix, Source.ag and Sensoterra.
Does Sigrow have an API?
Yes. Sigrow offers an API for climate computer integration. Sensor data flows directly into the climate computer systems (Priva, Ridder, Hoogendoorn, Argus, HortOS) that growers already use, enabling the sensor data to integrate into existing greenhouse control systems. The Dutch homepage explicitly states 'Klimaatcomputerintegratie via API' (climate computer integration via API). Specific documentation URL, auth method, rate limits, and SDK details are not publicly disclosed.
What industry is Sigrow in?
Sigrow's product category is Precision Agriculture Greenhouse Monitoring. Its primary akta.pro industry code is AFAGALAB, Precision Sensing & Monitoring (Soil/Weather Stations, In-Field Sensors, IoT), with a secondary code of AFAGALAI, Crop Scouting & Pest/Disease Detection (Digital Scouting, Computer Vision, Alerts). Its NAICS code is 334512 and its SIC code is 3823.