Bike-Store

What Bike-Store does

The customer base is exclusively individual Italian cycling enthusiasts, segmented primarily into premium mountain bike and e-bike buyers willing to invest €3,000–€11,000+ in equipment, value-conscious recreational cyclists using financing options, and service/aftermarket customers seeking certified workshop expertise. Go-to-market combines a product-led DTC motion — detailed category pages, an editorial magazine of over 520 articles, social media (Facebook, Instagram, X, Telegram), and demo-day events — with concierge services such as WhatsApp support, Pick-up & Delivery, and insured shipping for workshop jobs. The company has 11–50 employees and celebrated its 20-year anniversary in November 2025, with no disclosed external funding, parent company, or M&A activity.

Name

Bike-Store

Legal name

Bike-Store Srl

Website

https://bike-store.it

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Bike-Store Srl is a Rome-based specialty retailer founded in 2005 that sells premium mountain bikes, e-bikes, components, and apparel to Italian cycling enthusiasts through one physical store, a nationwide e-commerce site, certified workshop services, and Easy Ride financing.

Ownership category

akta.pro rank

Product category

Specialty Bicycle Retail

NAICS

Used Merchandise Retailers (459510)

akta.pro primary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

akta.pro secondary industries

E-Bike Retail (CRAMAHAE), Bike Service, Repair & Maintenance Shops (CRAMAHAH), Bike Online Retail & Omnichannel Specialists (CRAMAHAL), Bicycle Retail (New Bikes) (CRAMAHAA), Bike Parts & Components Retail (CRAMAHAB)

Keywords

• Mountain bike retail
• E-bike sales
• Cycling components
• Bike workshop services
• Cycling apparel

Headquarters

HQ city

Ciampino

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Bicycle Sales (New): One-time sale of new bicycles including mountain bikes (MTB), electric bikes (e-bike), and kids bikes. Products range from entry-level to premium brands (Yeti, Orbea, Mondraker, Rocky Mountain, Whyte, Pivot, Giant). Prices range from approximately €1,950 to €10,999.
2. Components Sales: One-time sale of bicycle components including suspension forks, handlebars, brakes, pedals, tires, wheels, seats, drivetrain components (chains, cranks, derailleurs, cassettes, crank arms), and miscellaneous components.
3. Apparel and Accessories Sales: Sale of cycling clothing including socks, helmets, jackets, gloves, underwear, jerseys, glasses/masks, pants, protective gear, shoes; and accessories such as bags, water bottles, cyclocomputers, tubeless kits, locks, lights, fenders, pumps, bike racks, cleaning/maintenance tools, backpacks.
4. Used Bicycle Sales: Sale of pre-owned bicycles, e-bikes, components, brakes, wheels, and suspensions. Products undergo evaluation and come with a 30-day zero-risk trial.
5. Workshop / Maintenance Services: Highly specialized repair and maintenance services including ordinary and extraordinary maintenance on bikes and e-bikes, new part installations for performance optimization, suspension tuning for FOX, Marzocchi, RockShox, Öhlins. Services include Pick-up & Delivery and insured shipping.
6. Easy Ride Financing: Monthly fee financing program (Easy Ride) for new and selected used bikes. Customers pay a fixed monthly rate with options to swap after 12/18/24 months or own at end of term. Revenue stream from financing arrangement facilitated with international credit institution.
7. Financing / Credit Arrangements: tassoZERO financing solutions: PayPal 3-month 0% interest installments for online purchases; extended 0% financing (10 or 12 months) at 2% contribution through a leading international credit institution on selected products.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels9 records

Core offering

Bike-Store is a specialty retailer of new and used mountain bikes, e-bikes, kids bikes, components, cycling apparel, and accessories from premium brands (Yeti, Orbea, Mondraker, Rocky Mountain, Whyte, Pivot, Giant). It operates a physical store in Rome plus an e-commerce website (bike-store.it) shipping across Italy, and runs a certified workshop providing suspension tuning (FOX, Marzocchi, RockShox, Öhlins) and e-bike motor servicing (Shimano, Bosch, Yamaha, Dyname). Customer-facing programs include the Easy Ride monthly financing subscription with bike swap options, a 30-day zero-risk trial on used bikes, and the Easy Service maintenance package.

Product overview

Bike-Store is a comprehensive bicycle retail platform based in Rome specializing in high-end mountain bikes and e-bikes. The offering includes new and used bicycles across categories (MTB, E-Bikes, Kids), a full range of components, technical clothing and apparel, and accessories. Services include certified workshop/maintenance operations for major e-bike motor systems (Bosch, Shimano, Yamaha, Dyname, TQ) and suspension brands (FOX, Marzocchi, RockShox, Ohlins). The company offers innovative financing through Easy Ride plans with flexible terms and exchange options, plus a 30-day risk-free trial for used bikes. Key brands stocked include Yeti, Orbea, Whyte, Rocky Mountain, Pivot, Mondraker, and Giant.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Free express courier delivery across Italy in 24/48 hours for orders above €99
• +5 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• ASD Rocca di Papa Trail Castelli RomaniminorStrategic or Co-development Partner · 3 March 2026Bike-Store announced an agreement with ASD Rocca di Papa Trail Castelli Romani cycling association to support trail development and cycling events in the Castelli Romani area near Rome.
• StripecoreTechnology or IntegrationStripe processes credit card payments on the e-commerce website. AES-256 encrypted transactions. Bike-Store never stores credit card data. This is a core payment infrastructure partnership.
• PayPalcoreTechnology or IntegrationPayPal used as payment processor enabling tassoZERO 0% 3-month installments on all website purchases. Core payment infrastructure partner enabling both standard payments and financing products.
• Pachamama AdventureminorStrategic or Co-development PartnerPachamama Adventure, led by Danilo Camusi, organizes e-MTB excursions in the Lazio/Abruzzo region using Giant Fathom e-bikes. Bike-Store collaborates by supplying bikes and supporting the cycling tourism ecosystem.
• Marco Gabrieli NCCminorChannel Partner/ Reseller/ DistributorNCC (noleggio con conducente) transport service partner for e-MTB tours organized with Pachamama Adventure. Provides point-to-point bike and rider transport for tour logistics.
• Insane Bike ParkminorStrategic or Co-development PartnerBike-Store collaborated with Mondraker and Insane Bike Park for demo day events, making bikes available for customer testing at the bike park.
• Double3 / Giacomo SerapigliaminorGTM or Marketing PartnerBike-Store supports Double3 brand (enduro MTB apparel) events such as the Double3 Fest 2026 in Terracina. Partnership promotes cycling culture and community events in the Lazio region.
• Canto di Eea (Ecosuoni)minorGTM or Marketing PartnerAssociation that organizes the Ecosuoni music format for community events. Partnered with Bike-Store for the Double3 Fest to provide cultural programming alongside cycling activities.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bike24: Germany-based online bike and cycling components retailer with pan-European reach. Direct competitor to bike-store.it's e-commerce channel, with overlapping SKU categories in MTB, e-bikes, components, and apparel.
• Chain Reaction Cycles: Northern Ireland-based global online cycling retailer carrying MTB, road, e-bikes, components, and apparel. Comparable on pure-play e-commerce model with wide brand portfolio including premium marques.
• Probikeshop: European online bicycle retailer (formerly French-owned) selling MTB, e-bikes, components, and apparel to consumers across multiple EU countries. Closest comparable on omnichannel premium bike e-tail model.
• Cicli Mattio: Italian premium bike retailer with physical stores and online channel, stocking high-end road, MTB, and e-bike brands. Closest domestic comparable given shared Italian market and premium positioning.
• MTB-Shop: Germany-based online specialist focused on mountain bikes, e-MTBs, and gravity/enduro components. Highly comparable on premium MTB niche specialization, mirroring Bike-Store's category focus.
• Merlin Cycles: UK-based online bike retailer specializing in road, MTB, gravel, and e-bikes with a broad brand portfolio. Comparable on direct-to-consumer premium bike e-commerce model.
• Wiggle: UK-headquartered online cycling and triathlon retailer offering bikes, components, apparel, and accessories across Europe. Comparable on direct-to-consumer e-commerce model and broad cycling category coverage.

Broad incumbents

• Decathlon Italy: Italian arm of the global sporting goods big-box retailer with broad bicycle, MTB, e-bike, apparel, and accessory ranges. Competes on price and assortment breadth rather than premium MTB specialization.
• Halfords: UK-listed omnichannel bike and motoring retailer with physical stores plus e-commerce. Comparable on combined brick-and-mortar plus online bike retail model, though broader in product mix.

Emerging players

• EasyBike (Italian e-bike retailers): Italian e-bike specialist retailers focused on city and trekking e-bikes (e.g., EasyBike network). Partial overlap on the e-bike category with Bike-Store, though typically serving a more urban/commuter segment rather than MTB.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/_BikeStore
• Facebookfacebook.com/BikeStore.srl
• Instagraminstagram.com/bikestore.roma

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bike-Store