Cicli Mattio

What Cicli Mattio does

Cicli Mattio (legal entity CICLIMATTIO S.R.L.) is an Italian specialty bicycle retailer founded in 1996 and headquartered in Piasco, Cuneo (Piedmont), Italy. The company operates a hybrid omnichannel model combining a physical showroom and full-service workshop at Via Donatori di Sangue 1 with a multilingual e-commerce storefront at ciclimattio.com, supported by live chat, WhatsApp, and phone customer service in Italian, English, and French. It carries a curated catalog of premium cycling brands (Bianchi, Cannondale, Colnago, Pinarello, Scott, Trek, Wilier, Cervélo, Focus, Santa Cruz, Factor, ENVE) across road, gravel, mountain bike, e-bike, city, track, and triathlon categories, with frame-only sales, components, accessories, apparel, helmets, eyewear, cycling electronics, wellness products, and a used-bike resale vertical.

The underlying technology is a relatively standard e-commerce platform with integrated product catalog, category navigation across more than a dozen verticals, live chat, WhatsApp channel, and content publishing via the CM magazine blog. There is no proprietary AI, no mobile app, and no disclosed API or platform integrations beyond Findomestic for installment financing and major shipping carriers (DHL, UPS, Fedex, GLS, BRT, Poste Italiane) for fulfillment. The company's value-added service layer, including professional bike assembly tiers (Entry Level included, Smart at €65, Deluxe at €100), in-house workshop repairs, custom bike builds (Bici Custom), and a Strava-affiliated community (Cicli Mattio Club), differentiates it from pure-play online competitors.

Cicli Mattio generates revenue primarily through one-time product sales spanning price points from ~€1,500 entry-level bikes to >€15,000 professional models, supplemented by professional assembly fees, workshop repair services, used-bike resale and rentals, gift cards, and a financing-referral arrangement with Findomestic Banca S.p.A. The target customer base comprises Italian cycling enthusiasts ranging from beginners and used-bike buyers to semi-professional and professional-level athletes, with international reach enabled by multilingual site support and EU-wide shipping. The company is privately held, with no disclosed parent, subsidiaries, funding rounds, or public revenue figures.

Name

Cicli Mattio

Legal name

CICLIMATTIO S.R.L.

Website

https://ciclimattio.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Cicli Mattio is an Italian specialist bicycle retailer founded in 1996, operating a hybrid physical-store and multilingual e-commerce platform in Piasco that serves cycling enthusiasts across Italy and internationally with premium bikes, components, apparel, and professional assembly and workshop services.

Ownership category

akta.pro rank

Product category

Specialty Bicycle Retail

NAICS

Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

akta.pro secondary industries

Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC), Bike Parts & Components Retail (CRAMAHAB), Bike Service, Repair & Maintenance Shops (CRAMAHAH), Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD), E-Bikes & Electric Bicycles (CRACASAA)

Keywords

• Bicycle retail
• Cycling equipment
• Bike workshop services
• Premium cycling brands
• Cycling apparel

Headquarters

HQ city

Piasco, CN

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Product Sales: Revenue generated from selling bicycles (road, gravel, MTB, e-bikes), frames, components, spare parts, accessories, cycling clothing, helmets, eyewear, nutrition supplements, and wellness/creams products. The store carries premium brands including Bianchi, Cannondale, Colnago, Pinarello, Scott, Trek, Wilier, and others. Products range from entry-level bikes (~€1,500-2,500) to professional road bikes exceeding €15,000.
2. Assembly Services: Professional bicycle assembly and quality control services offered to customers. Three tiers: Entry Level (included with purchase), Smart (€65), and Deluxe (€100). These services include quality control, frame serial verification, dedicated packaging, photo documentation, video assembly instructions, electronic component updates, test ride by mechanics, priority shipping, and ready-to-ride reassembly.
3. Workshop Services: Full-service repair workshop offering 360-degree bicycle repair, accessory sales, consumables (tires, chains, grips), new bike assembly, component upgrades, electronic diagnostics, and maintenance services.
4. Used Bikes: Resale of pre-owned bicycles including road bikes, components, e-bikes, gravel bikes, and MTB. Also offers bike testing and rental services.
5. Financing Services: Partnership with Findomestic for installment payment options, enabling customers to purchase high-value bikes through financed payments.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Cicli Mattio is an Italian specialty bicycle retailer that sells complete bikes (road, gravel, MTB, e-bikes, city, track, chrono/triathlon), frames, components, spare parts, accessories, cycling apparel, helmets, eyewear, electronics, and wellness products from premium brands. The company operates a hybrid retail model combining a physical store and full-service workshop in Piasco with a multilingual e-commerce platform, and offers tiered professional assembly services and custom bike building.

Product overview

Cicli Mattio is an Italian online bicycle retailer established in 1996, operating both an e-commerce platform and physical store in Piasco, Italy. The company offers a comprehensive cycling product portfolio centered around complete bicycles and frames from premium brands (Bianchi, Cannondale, Colnago, Cervélo, Pinarello, Trek, Scott, Wilier, Focus, Santa Cruz, Factor, Enve, and others). The offering spans: (1) complete bikes across categories (road, gravel, MTB, e-bikes, city, track); (2) high-end frames sold separately; (3) components and spare parts; (4) bike accessories; (5) cycling apparel and sportswear; (6) helmets and eyewear; (7) cycling electronics (GPS, power meters); (8) wellness products (creams, oils, supplements); (9) maintenance products; and (10) used/test bikes. The company complements its retail operations with value-added services including custom bike building, professional workshop repairs, and tiered assembly services (Entry, Smart, Deluxe) for bikes purchased online.

Differentiator

Problem solved

Functional benefit

Brands

• CM magazine: Company blog featuring cycling guides, training tips, and destination recommendations.

Products and services

• Bicycles (Bici)

Quantifiable outcome

• 14-day return window for customer satisfaction
• +1 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bike-discount: German online cycling retailer with deep assortment across bikes, components, apparel, and accessories. Direct comparator on European online multi-brand cycling retail.
• Wiggle: Major European online cycling and triathlon retailer with multi-category product range including bikes, components, apparel, and accessories. Competes with Cicli Mattio across both performance and price-conscious segments.
• Chain Reaction Cycles: Global online cycling retailer offering bikes, components, apparel, and accessories across road, MTB, and e-bike categories. Direct competitor on premium and mid-range cycling gear via e-commerce.
• Merlin Cycles: UK-based online cycling retailer offering bikes, components, apparel, and accessories with a strong road and MTB focus. Comparable premium-brand multi-category cycling e-commerce model.
• All4Cycling: Italian online cycling retailer specializing in road, MTB, and gravel bikes, components, and apparel. Closest Italian-market direct competitor to Cicli Mattio's e-commerce offering.
• Probikekit: European online cycling retailer offering bikes, parts, accessories, and apparel with a focus on performance segments. Direct comparator on multi-brand e-commerce and premium cycling gear.
• Bikeinn: Online cycling specialist within the Tradeinn group selling bikes, components, apparel, and accessories across Europe. Comparable multi-brand cycling retailer with similar catalog and target customer.
• Bike24: Large pan-European online cycling and e-bike retailer selling bikes, components, apparel, and accessories. Direct competitor to Cicli Mattio's e-commerce storefront with broader assortment and logistics scale.

Broad incumbents

• Decathlon: Global sporting goods mass-market retailer with extensive own-brand bike assortment, accessories, apparel, and in-store workshops. Overlaps with Cicli Mattio across the entry-to-mid range and accessories, with much larger scale.

Regional players

• Evans Cycles: UK-focused multi-channel cycling retailer combining physical stores, workshop services, and online sales of bikes, components, and apparel. Comparable hybrid omnichannel model with click-and-collect and assembly services, though primarily UK-based.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cicli-mattio

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cicli Mattio