Fricote

What Fricote does

Fricote is a privately-held French food brand headquartered in Lille that manufactures and sells Clean Label legume-based products — including Aperitif tartinable spreads, Houmous, and Pois Chiches grillés — directly to health-conscious consumers through a WooCommerce e-commerce storefront. The company’s core proposition is minimal processing from raw materials, the shortest possible ingredient lists, and a gourmet culinary positioning built around French production in the Hauts-de-France region and short agricultural supply chains (circuits courts). Supporting the storefront is a recipe content library (chickpea, lentil, and white bean / lingot recipes) that functions as SEO-driven top-of-funnel content marketing and an email newsletter capture mechanism for mid-funnel engagement.

The business model is a single-revenue direct-to-consumer transaction stream, with the company operating as an independent, founder-led entity of 1–10 employees and no disclosed parent company, institutional investors, or external funding beyond an association with the Euralimentaire food business cluster. Manufacturing and packaging are handled locally in Hauts-de-France, enabling the brand’s reduced-packaging and controlled carbon-cost claims that underpin its responsible-sourcing narrative. No pricing details, certifications, patents, awards, or partnerships are publicly disclosed in the available source material, and the company has not announced any retail listings, geographic expansion, or hiring signals beyond its regional French footprint.

Name

Fricote

Legal name

Fricote

Website

https://fricote.co

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Fricote is a French Lille-based DTC food brand that produces and sells minimally processed, Clean Label legume products (hummus, roasted chickpeas, spreads) directly to health-conscious consumers via its WooCommerce storefront, sourcing from short supply chains in Hauts-de-France.

Ownership category

akta.pro rank

Product category

Packaged Legume Foods

NAICS

Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114), Food Manufacturing (311), Specialty Canning (311422)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Food And Kindred Products (2000)

akta.pro primary industry

Canned Beans, Legumes & Pulses Manufacturing (AFAKACAC)

akta.pro secondary industries

Refrigerated Dips & Spreads (Cream Cheese, Hummus, Salsa, Guacamole) (CRADACAG), Dips, Salsas, Relishes & Chutneys Manufacturing (AFAKADAM)

Keywords

• Clean label foods
• Legume products
• Plant-based snacks
• Hummus spreads
• Roasted chickpeas

Headquarters

HQ city

Lille

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Legume Product Sales: Revenue generated from selling legume-based food products including chickpeas, lentils, white beans, hummus, and roasted chickpeas directly to consumers through their e-commerce platform.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Fricote manufactures and sells a range of legume-based food products, including spreadable appetizers (Apéritif tartinable), traditional hummus (Houmous), and roasted chickpeas (Pois Chiches grillés), under Clean Label principles with minimal processing and short ingredient lists. The company sources raw materials primarily from French agriculture through short supply chains and transforms/handles production in Hauts-de-France, selling directly to consumers via its own WooCommerce e-commerce storefront.

Product overview

Fricote is a single-brand food products company that democratizes legume consumption through a portfolio of healthy, responsible, and gourmet products. The offering includes ready-to-eat spreads such as Aperitif tartinable, Houmous, and Pois Chiches grillés, as well as a range of legume-based ingredients (Pois Chiche, Lentilles, Haricots Blancs) sold under the Fricote brand. All products adhere to Clean Label principles with minimal processing and short supply chains sourced from Hauts-de-France.

Differentiator

Problem solved

Functional benefit

Products and services

• Aperitif tartinable

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Regional players

• Triballat Noyal: French dairy and plant-based manufacturer. Comparable in French plant-based CPG manufacturing, though larger and more diversified across dairy and non-dairy categories.
• Le Petit Olivier: French specialty food brand with Provençal roots. Comparable as a small-to-mid French CPG brand with provenance-based positioning and specialty retail distribution.

Direct peers

• Sabra Dipping Company: Leading hummus and legume dip brand. Direct competitor in the chickpea-based spread category that Fricote targets with its Houmous and Aperitif tartinable SKUs.
• Cassegrain: Iconic French canned legume and vegetable brand. Comparable as a French packaged-legume CPG brand with retail distribution and a long-standing provenance story.
• Houlà: French hummus and legume-spread brand. Directly comparable product category, French market, and health-conscious consumer positioning.
• Sojade: French plant-based food brand (soya drinks, yogurts, hummus-style spreads). Comparable as a French plant-based DTC and retail CPG brand with health/clean positioning.
• Jardin Bio (Léa Nature): French organic food brand including canned and jarred legumes. Comparable as a French organic, plant-based CPG brand with similar provenance and sustainability claims.

Broad incumbents

• Bjorg: French organic and plant-based CPG brand spanning multiple categories. Broad incumbent sharing the same health-conscious French consumer base and retail channels.
• St Michel (Saint-Michel Biscuits): Established French packaged-food brand. Comparable as a French CPG manufacturer with regional production roots and a national retail presence, though in a different category.
• Bonduelle: Global French leader in canned and frozen vegetables, including legumes. Broad incumbent in the same legume category, with much larger scale and distribution reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fricote-co

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fricote