DIE PR-BERATER

What DIE PR-BERATER does

DIE PR-BERATER is a full-service public relations and marketing communications agency headquartered in Cologne, Germany, founded in 2004 by Thomas Müller. It operates as a privately held GmbH (HRB 53207, Amtsgericht Köln) with no external investors, M&A activity, or parent company. The agency delivers strategic communication consulting, crisis PR, media relations, design, digital and social media services, event organization, film production, and reputation management to a client base spanning German federal and state ministries, municipal utilities, trade associations, NGOs, and corporate enterprises. Distinctive practice areas include crisis communication for complex infrastructure and construction projects (e.g., StEB Köln Rhine culvert, DITIB mosque debate, architect Paul Böhm) and international trade-fair concept work (notably the WHITE LABEL sourcing fair with Chinatex at Berlin Fashion Week).

The business model is project-based professional services billed on a custom engagement basis, with revenue drawn from retainers, campaigns, and event execution. Go-to-market is direct enterprise and public-sector field sales with no platform, reseller, or self-service channel; pricing is not publicly disclosed. The agency is deliberately diversified across verticals (government/public institutions, corporate enterprises, trade associations, architecture/construction, healthcare, textiles, tourism), and combines strategic consulting with hands-on implementation across nine core service pillars. There is no proprietary technology platform; the underlying 'tech stack' consists of standard digital and creative tools, with the agency's primary assets being its talent bench, government relationships accumulated over two decades, and founder-led brand reputation in crisis communications.

The leadership team is small and stable: Thomas Müller as founder/CEO, Dagmar Tutein as Associated Member of Management Board since April 2023 with a remit over Consumer Brands and Influencer Relations, plus project leaders and department heads in design, crisis, and pharmaceutical communications. The firm has received industry recognition including a PR Report Award 2015 nomination, the INNOVATIONSPREIS-IT 2016 'Best of 2016' in Cloud Computing, and Kununu Top-Company 2022. No revenue, headcount, or financial figures are publicly disclosed.

Name

DIE PR-BERATER

Legal name

DIE PR-BERATER GmbH

Website

https://dieprberater.de

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

DIE PR-BERATER is a Cologne-based, founder-led full-service PR and communications agency, founded 2004, serving German government ministries, corporates, NGOs, and trade associations with strategic communications, crisis PR, media relations, design, events, and digital services.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (541820)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

PR, Corporate Communications & Crisis Management (BPAFAAAL)

akta.pro secondary industries

Reputation Management & Online PR (BPAFADAN), Social Media & Community Management (PR-led) (BPAFADAM), Content Strategy & Planning (BPAFAIAG)

Keywords

• Public relations services
• Crisis communication consulting
• Marketing communications agency
• Media relations consulting
• Corporate communications consulting

Headquarters

HQ city

Cologne

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Consulting and Concept Development: Strategic communication consulting services including message development, stakeholder analysis, and comprehensive communication concept development
2. Implementation Services: Execution of PR campaigns, media relations, press conferences, social media management, website development, and event organization

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

DIE PR-BERATER is a full-service PR and marketing communications agency that develops communication and marketing strategies, conveys client messages, manages reputation, and markets products and services. The agency operates across nine core service pillars — consulting and concept development, crisis communication, design, basic PR, marketing, online services, reputation management, trade fairs & events, and film & presentation — with particular specialization in challenging, complex communication topics.

Product overview

DIE PR-BERATER is a full-service PR and marketing communications agency based in Cologne, Germany. The agency operates as a unified service offering centered around strategic communication and marketing strategy development. The core portfolio consists of main service pillars (Consulting & Concept Development, Crisis Communication, Design, Basic PR, Marketing, Online Services, Reputation Management, Trade Fairs & Events, and Film & Presentation) that work together to deliver comprehensive communication solutions. Sub-services under Basic PR include Press Conferences, Press & Photo Opportunities, Training and Facilitation, Media Cooperation, Media Monitoring, Topic Development, and Publications. The agency also maintains a content platform (the Magazine) and has developed event products like the WHITE LABEL Sourcing Fair. All services are delivered from the agency's location at Aachener Straße 114 in Cologne.

Differentiator

Problem solved

Functional benefit

Products and services

• Consulting & Concept Development

Quantifiable outcome

• 58 media publications placed for Fairtrade Deutschland's Fair Atlas
• +4 more outcomes

Named customers29 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• Okinawa Convention and Visitors BureauminorGTM or Marketing Partner · 10 January 2014Social media consulting partnership for German tourism promotion. DIE PR-BERATER developed concepts to increase traffic on Facebook page and supported Japanese partners with campaign execution in Germany.
• Chinatex Advertising & Exhibition Co. Ltd.coreStrategic or Co-development PartnerDeveloped complete concept for WHITE LABEL sourcing trade fair during Berlin Fashion Week. DIE PR-BERATER created name, design, marketing strategy, website, visitor acquisition, and event execution for Chinese apparel sourcing fair.
• Friedrich-Ebert-Stiftung (FES)minorGTM or Marketing PartnerWorkshop partnership for campaign management training. DIE PR-BERATER project leader Guido Balke conducted workshops on 'Kampagnenmanagement' for FES.
• fashionnetworkminorStrategic or Co-development PartnerCo-organizer of Opening Fashion D event with GermanFashion Modeverband at Düsseldorf Airport.
• Igedo Fashion FairsminorGTM or Marketing PartnerPartnership for Opening Fashion D event launch, part of Igedo Fashion Fairs at Düsseldorf.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Faktor 3 AG: Independent German full-service PR and communications agency headquartered in Hamburg, serving enterprise, tech, and consumer clients — the closest independent-German-peer comparable to DIE PR-BERATER in scope, service mix, and client type.
• Fink & Fuchs AG: Wiesbaden-based German PR and communications agency active in B2B technology, enterprise, and public-sector markets — closely mirrors DIE PR-BERATER's segment mix and full-service model as an independent German specialist.
• HBI Helga Bailey GmbH: Munich-based independent PR agency specializing in B2B technology and industrial clients — comparable mid-sized independent German PR boutique competing for enterprise communication mandates in the same category as DIE PR-BERATER.
• Schwartz Public Relations: Munich-based independent PR agency focused on technology, digital, and B2B clients in German-speaking markets — comparable to DIE PR-BERATER as another independent German PR boutique competing for enterprise and public-sector mandates.

Broad incumbents

• Ketchum Germany: Global PR network with established German operations offering full-service communications, corporate, and crisis PR to multinational clients — the same core services DIE PR-BERATER provides to mid-tier German clients, but at global-network scale.
• MSL Germany: Publicis-owned global PR network's German operation covering corporate communications, consumer PR, and public affairs — directly overlaps with DIE PR-BERATER's service scope at the enterprise level, with the backing of a global holding company.
• Weber Shandwick Germany: IPG-owned global PR network with German operations covering corporate, public affairs, crisis, and digital communications — directly competes with DIE PR-BERATER for enterprise and public-sector mandates, with global-network scale advantage.
• Serviceplan Group: Europe's largest independent agency group, headquartered in Munich, offering integrated marketing and communications including PR, content, and digital — competes with DIE PR-BERATER on enterprise and public-sector mandates, with much broader scope.
• FleishmanHillard Germany: International PR and integrated communications network with German offices, active in corporate, technology, healthcare, and public affairs — directly overlaps with DIE PR-BERATER's vertical mix of enterprise, public-sector, and NGO clients.
• Edelman Germany: World's largest independent PR firm with significant German presence, providing corporate communications, crisis, public affairs, and integrated campaigns — competes with DIE PR-BERATER on the same enterprise and government segments but with substantially larger resources.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DIE PR-BERATER