Game One

What Game One does

Game One (게임원) is a privately held Korean amateur baseball information and venue-booking platform operated by StatnCo Co., Ltd. (주식회사 스탯앤코) and headquartered in Seoul, South Korea. The platform functions as a comprehensive ecosystem for the Korean amateur baseball community, integrating three booking modules (stadium, practice facility, and mercenary/친선 game reservations) with five recruitment boards (opponent matching, mercenary player recruitment, catchball partner matching, scorer/referee recruitment, and team/player search) across all 17 Korean administrative regions. Supporting infrastructure includes the Combined Ranking system, real-time scoreboard, and a Combined Guinness Records database that has tracked over 1,021,889 league games and 55,531 tournament games across 25,536 cumulative teams. Proprietary sub-brands include the Oneball (원볼) virtual currency, Oneshop (원샵) e-commerce channel, Game One Save (게임원세이브) membership/recording service, and Game One Play (게임원플레이) video playback service.

The platform serves four primary customer segments: amateur baseball teams (사회인야구), individual players, league/tournament organizers, and stadium/practice facility operators. As of 2026, the platform hosts 647,208 registered players, 34,946 teams, 265 leagues, and 80 tournaments, with 31,175 scheduled games for the 2026 season. The business model combines five revenue streams: tiered monthly membership subscriptions (Basic at 9,900 KRW/month), Oneball virtual currency bundle sales (3,300 KRW to 165,000 KRW), Oneshop sports merchandise e-commerce, venue and league booking commissions, and the Game One Save paid game-recording service with promotional discount campaigns. Distribution is exclusively direct-to-consumer through the gameone.kr web platform and native iOS/Android mobile apps, with marketing driven primarily by in-product community boards and event-based promotional campaigns rather than paid acquisition.

The company is founder/management-controlled under CEO Bae Dae-woong (배대웅), with no venture capital funding rounds, parent company, or subsidiary structure disclosed in available data. The technical stack is a standard mobile and web platform with proprietary features including a comprehensive game recording and statistics engine, an integrated 17-region booking system, and a tiered ranking system, but no AI/ML capabilities, public APIs, or third-party developer integrations are disclosed. The platform was relaunched with a redesigned mobile app in July 2024 and further updated in April 2025, with the legacy app discontinued in November 2024, signaling sustained product investment in the core platform.

Name

Game One

Legal name

주식회사 스탯앤코

Website

https://gameone.kr

Company type

Private

Operating status

Operating

Short description

Game One (게임원) is South Korea's largest amateur baseball platform, serving 647,208 players, 34,946 teams, and 265 leagues across all 17 Korean regions with integrated booking, recruitment, statistics tracking, and ranking services. It monetizes via membership subscriptions, virtual currency (Oneball), e-commerce (Oneshop), booking commissions, and paid game recording.

Ownership category

akta.pro rank

Product category

Amateur Baseball Community Platform

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Baseball & Softball Leagues (MPAKAAAC)

Keywords

• Amateur baseball platform
• Sports venue booking
• Baseball statistics tracking
• League management software
• Sports community network

Headquarters

HQ city

Songpadong

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Membership Subscriptions: Game One offers tiered membership subscriptions (베이직, 하프, 풀시즌, 12개월) providing premium features and benefits. Auto-applied immediately upon purchase, with billing on a monthly cadence.
2. Virtual Currency (원볼/Oneball): Platform proprietary virtual currency (원볼) used to pay for game recording (세이브권), premium services, and merchandise. Sold in bundles (100원볼 for 3,300원, up to 5,000원볼 for 165,000원) with bonus amounts on larger purchases. Revenue recognized as digital content consumption.
3. Marketplace / E-commerce (원샵): Integrated e-commerce channel (원샵) selling baseball equipment and merchandise. Game One ID enables cross-platform login with Oneshop for sports shopping. Revenue from merchandise sales through the platform.
4. Venue & League Booking Commissions: Platform facilitates booking of stadiums, practice facilities, and league registrations, taking a commission or service fee on transactions. Includes mercenary player game bookings across Korea's 17 regions.
5. Game Recording Service (게임원세이브): Paid video and record-keeping service for games, branded as '게임원세이브' (Game One Save). Periodic discount promotions (e.g., 2026 후반기 할인 프로모션) drive purchases of recording credits.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Game One is a comprehensive Korean amateur baseball community platform that integrates stadium booking, practice facility reservations, mercenary game matching, team and player recruitment boards, league management, real-time scoreboards, statistics tracking, and a combined ranking system across all 17 Korean administrative regions. The platform connects amateur baseball players, teams, venue operators, league organizers, and coaches in a single ecosystem, monetized through tiered membership subscriptions, a virtual currency (oneball) for paid services, booking commissions, and an integrated sports e-commerce channel (Oneshop).

Product overview

Game One is a comprehensive Korean amateur baseball community platform operating a modular ecosystem of interconnected services. The core platform centers on game organization through three booking modules (용병게임부킹 for substitute player games, 야구장부킹 for stadium reservations, 연습장부킹 for practice facilities) combined with five recruitment boards (게임모집 for opponents, 용병게임모집/캐치볼모집 for players, 기록원/심판모집 for officials, and 팀·선수 search for team/player matching). These feed into three analytics modules: 통합랭킹전 (team/player rankings across 4,849 teams), 스코어보드 (live game schedules/results), and 통합기네스 (all-time records). Supporting infrastructure includes 원볼 virtual currency for transactions, 원샵 e-commerce integration, and 게임원세이브/멤버십 subscription tiers. The platform serves 265 leagues, 80 tournaments, 34,946 teams, and 647,208 registered players nationwide.

Differentiator

Problem solved

Functional benefit

Brands

• 원볼 (One Ball): Virtual in-app currency used on the Game One platform for premium features and services.
• 원샵 (One Shop)
• 게임원 세이브 (Game One SAVE)
• 게임원플레이 (Game One Play)

Quantifiable outcome

• Platform processed 22,823 games in the 28th ranking cycle (2026.07.15) with 4,849 participating teams
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered minor.

• Oneshop (원샵)minorGTM or Marketing PartnerOneshop is an integrated e-commerce channel accessible via Game One login. Users with Game One accounts can use their credentials to access Oneshop for purchasing baseball equipment and merchandise. This partnership extends the platform's utility beyond game management into the sports commerce ecosystem, increasing user engagement and creating a complementary revenue stream.
• NH투자증권 (NH Investment & Securities)minorOthersNH투자증권's 야구장 (baseball stadium) in 고양시 문원길 71 is listed as a partner venue on the Game One platform for league games and practice sessions. The venue hosts leagues including the NH인재원 리그 (NH Talent League) and is referenced as a facility used for mercenary games and team training sessions booked through the platform.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hudl: Hudl is a leading sports video analysis and performance platform serving amateur, high school, collegiate, and professional teams globally. Comparable to Game One's game recording (Game One Save) and statistics tracking features, though Hudl operates at much broader scale across multiple sports.
• SportsEngine: SportsEngine (a NBC Sports Next product) provides league management, registration, and communication software for youth sports organizations in the US. Comparable to Game One's league creation, team registration, and scheduling tools, though SportsEngine focuses on youth sports administration rather than amateur baseball specifically.
• Genius Sports: Genius Sports is a sports data and technology company providing data feeds, official league statistics, and content to sportsbooks, media, and leagues globally. Comparable to Game One's comprehensive statistics tracking and Guinness records system at a much larger, professional-sports scale.

Direct peers

• TeamSnap: TeamSnap is a team and league management platform widely used in youth and amateur sports in North America. It provides rosters, scheduling, communication, and payments — directly comparable to Game One's league management, team/player recruitment boards, and score-tracking functionality for amateur baseball.
• Playtomic: Playtomic operates a sports booking and community platform for racquet sports (padel, tennis) across Europe and beyond, enabling players to find opponents, book courts, and join leagues. Directly comparable to Game One's stadium/practice booking, mercenary game booking, and league management features, just for a different sport and geography.
• PitchBooking: PitchBooking is a UK-based online booking platform for football/soccer and cricket pitches, enabling facility operators to manage bookings and players to reserve slots. Directly comparable to Game One's stadium booking (야구장부킹) and practice facility booking (연습장부킹) modules.

Regional players

• Kakao Sports: Kakao Sports is the sports vertical of Korean internet giant Kakao, covering KBO professional baseball news and amateur sports content. Relevant regional peer given Game One's strong KakaoTalk channel presence and target audience overlap with Kakao's Korean sports consumers.

Emerging players

• BallQ: BallQ is a US-based sports statistics platform focused on capturing player performance data through community-submitted scoring. Comparable in concept to Game One's community-driven game recording and personal locker room (player stats) model, though BallQ targets basketball and football rather than baseball.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/baseballgameone

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Game One