What ZPRESS Media Group does

ZPRESS Media Group (legally Z-Press Sport & Media B.V.) is a privately held, founder-owned Dutch sponsored media publisher headquartered in Dordrecht, Netherlands, founded in 1991 by Alex Klein, who remains the owner and continues to hold a governance role at Sparta Rotterdam. The company specializes in producing sponsor-funded magazines, regional newspapers, and adjacent digital and print media for Dutch sports clubs and the regional businesses that advertise in them. Its core customer base spans professional and amateur football (including Sparta Rotterdam, Go Ahead Eagles, ADO Den Haag, Excelsior Rotterdam), hockey clubs (HC Amsterdam, HC Bloemendaal, Kampong, HC Rotterdam), golf clubs (De Batouwe, Hollandsche Golfclub, ~20 partners in total), and regional business media brands (Breda Business & Lifestyle, Rotterdam Insight, Tilburg Insight, etc.). The economics center on a freemium club-magazine model: magazines are delivered to sports clubs at no charge, with costs recovered through advertising and sponsorship sold by ZPRESS account managers to local and regional businesses.

The company operates a platform-plus-modules architecture built around its initial ZPRESS Sport mediapartner business. The operating units include ZPRESS Studio (in-house design), ZPRESS Print (e-commerce printing platform at zpressprint.nl selling business cards, flyers, banners, and promotional merchandise to consumers and SMBs), ZPRESS Digital (WordPress website development and hosting for sports clubs and regional businesses, in partnership with BLIS Digital Agency), ZPRESS Sign (signage and banner production), ZPRESS Young (youth publications), ZPRESS Events (organizer of the Nationale Sport Vakbeurs and Vakbeurs Gezond & Vitaal trade fairs at Evenementenhal Gorinchem), and VoetbalJournaal (a multimedia platform and regional amateur football newspaper reaching approximately 1.2 million households bi-annually across 28+ regions and 500+ clubs). Underlying technology is conventional: WordPress for digital properties and a custom transactional e-commerce platform for print ordering; no proprietary AI, ML, or platform technology is disclosed.

Revenue mechanics are diversified across four streams: advertising-funded sponsored media publishing (the core), transactional print product sales through zpressprint.nl, professional services for media concept development, and event organization revenue (exhibitor fees and sponsorship for the Nationale Sport Vakbeurs, which attracts ~7,000 visitors and 200+ exhibitors, and Vakbeurs Gezond & Vitaal). Go-to-market is led by account managers who maintain direct personal relationships with both sports clubs and regional advertisers, operating as a bridge between the two audiences. Pricing for club magazines is effectively freemium to clubs (annual cadence); print products are sold on pay-as-you-go unit pricing online, with hybrid print-plus-design bundles offered. Revenue is not publicly disclosed.

Name

ZPRESS Media Group

Legal name

Z-Press Sport & Media B.V.

Website

https://zpress.nl

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

51–100 employees

Short description

ZPRESS Media Group is a Netherlands-based sponsored media publisher founded in 1991 that produces free club magazines, regional newspapers, and digital media for Dutch sports clubs and the regional businesses that advertise in them, operating a multi-division platform spanning sport, design, print, web, and trade fair events.

Ownership category

akta.pro rank

Product category

Sports Media Publishing

NAICS

Periodical Publishers (513120), Media Representatives (541840), Advertising, Public Relations, and Related Services (5418)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Newspapers: Publishing Or Publishing & Printing (2711), Services-Advertising Agencies (7311)

akta.pro primary industry

Consumer Lifestyle & Fashion Magazines (MPAJAEAA)

Keywords

• Sponsored media publishing
• Club magazine production
• Regional business magazines
• Corporate print services
• Sports trade fair organization

Headquarters

HQ city

Dordrecht

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Sponsored Media Publishing: Core revenue stream from publishing sponsored media content offline and online. ZPRESS produces magazines, newspapers, and promotional materials for sports clubs, funded through advertising and sponsorship from regional businesses.
2. Print Products: Online print platform (zpressprint.nl) selling business cards, flyers, banners, flags, promotional clothing, and branded merchandise. Revenue from transaction-based print sales at competitive European prices.
3. Event Organization: Revenue from organizing the annual Nationale Sport Vakbeurs (National Sports Trade Fair) in Gorinchem, including exhibitor fees and sponsorship. Also organized Vakbeurs Gezond & Vitaal.
4. Media Concept Development: Full-service media concept creation including design, production, and distribution of club magazines, presentation guides, and business magazines for sports clubs and companies.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

ZPRESS Media Group is a sponsored media publisher that produces club magazines, presentation guides, and business magazines for sports clubs (football, hockey, golf, volleyball, basketball) funded by advertising sold to regional businesses. It also operates an online print ordering platform (ZPRESS Print), a full-service design studio (ZPRESS Studio), a WordPress web development partnership (ZPRESS Digital), and an events division that organizes the Nationale Sport Vakbeurs trade fair.

Product overview

ZPRESS Media Group is a sponsored media publisher offering offline and online media solutions for sports clubs and businesses. The company operates as a platform-plus-modules architecture with distinct service teams: ZPRESS Sport handles sports media partnerships and club magazines (football, hockey, golf) for professional and amateur clubs; VoetbalJournaal provides regional amateur football newspapers across 28+ regions reaching 1.2M households; ZPRESS Studio offers full-service visual communication and design; ZPRESS Print operates an e-commerce printing platform; ZPRESS Digital provides WordPress website development; and ZPRESS Events organizes the Nationale Sport Vakbeurs trade fair. The company also publishes regional business magazines (Breda Business & Lifestyle, Rotterdam Insight, Tilburg Insight, etc.) connecting local businesses with sports communities.

Differentiator

Problem solved

Functional benefit

Brands

• VoetbalJournaal: Multimedia platform for regional amateur football news, distributing a newspaper in 28+ regions covering 500+ clubs with 1.2 million households reached bi-annually.
• Businessmagazines
• Nationale Sport Vakbeurs
• Vakbeurs Gezond & Vitaal
• ZPRESS Print

Products and services

• Voetbalmagazines (Football Club Magazines) Free club magazines for football clubs covering match previews, player interviews, club news, and business features, with production costs covered by regional advertisers. Provided to professional and amateur football clubs across the Netherlands.
• Hockeymagazines (Hockey Club Magazines) Free club magazines for hockey clubs featuring club news, player profiles, sponsor highlights, and regional coverage to strengthen member engagement and attract sponsors.
• Golfmagazines (Golf Club Magazines) Complimentary club magazines for golf clubs showcasing club developments, member spotlights, business partners, and photography to enhance member retention and regional visibility.
• Businessmagazines (Regional Business Magazines) Regional business magazine brands connecting local businesses, including Breda Business & Lifestyle, Dordtse Kil in Business, Arnhem Insight, Hoeksche Zaken, Rotterdam Insight, and Tilburg Insight.
• VoetbalJournaal Multimedia platform for regional amateur football news, publishing weekly newspapers in over 28 regions covering more than 500 clubs, reaching 1.2 million households bi-annually with both print and digital versions.
• ZPRESS Print Online printing platform for ordering custom print materials including business cards, flyers, banners, flags, promotional clothing, and branded merchandise with fast delivery and competitive European pricing. Self-service ordering with custom design upload and option for design consultation.
• ZPRESS Studio Full-service design studio providing visual communication services for sports clubs and businesses, including graphic design for print and digital materials, multimedia content, and brand identity development. Based on personal consultation, produces designs with multiple proposals and revisions until satisfaction.
• ZPRESS Digital WordPress website development and hosting services for sports clubs and businesses, operated in partnership with BLIS Digital Agency to optimize online performance and digital marketing channels.
• Nationale Sport Vakbeurs Annual national sports trade fair held in Gorinchem since 2012, serving as the facility sports trade show for Netherlands and Belgium with approximately 7,000 visitors and 200+ exhibitors, connecting sports service providers with sports clubs and municipalities.
• Vakbeurs Gezond & Vitaal Health and vitality trade fair launched in November 2023 at Evenementenhal Gorinchem, attracting over 2,000 business decision-makers with knowledge sessions and 100 exhibitors focused on sustainable employability and workplace happiness.

Quantifiable outcome

• Reaches 1.2 million households bi-annually through VoetbalJournaal newspaper distributions
• +1 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Media Mirror B.V.OthersListed as a partner in footer of ZPRESS website. Nature of partnership is not specified in detail.
• BLIS Digital AgencycoreTechnology or IntegrationZPRESS Digital is a collaboration between ZPRESS and BLIS Digital Agency, started several years ago. The goal is to continuously optimize the online performance of websites and marketing for sports clubs and businesses.
• Evenementenhal GorinchemcoreStrategic or Co-development PartnerVenue partner for the Nationale Sport Vakbeurs and Vakbeurs Gezond & Vitaal events held at the Evenementenhal Gorinchem location.

Scale indicators7 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• Messe Düsseldorf: Large German trade fair organizer with global portfolio of B2B exhibitions. Comparable to ZPRESS Events in organizing sports and lifestyle industry trade fairs, though at substantially greater scale and international reach.
• NDC Mediagroep: Dutch regional newspaper and media publisher. Comparable to ZPRESS's regional business magazine and newspaper publishing (VoetbalJournaal, Breda Business & Lifestyle, Rotterdam Insight) in producing local advertising-funded editorial.
• Roularta Media Group: Belgian/Dutch magazine and B2B media publisher. Comparable to ZPRESS in regional magazine publishing and advertising-funded editorial, particularly in the Benelux market ZPRESS also targets.
• Sanoma: Leading Nordic and European magazine and media publisher. Comparable to ZPRESS in advertising-funded consumer magazine publishing, though at significantly larger scale and across multiple European markets.
• DPG Media: Largest Dutch and Belgian media conglomerate with national newspapers, magazines, radio, and digital properties. Overlaps with ZPRESS's magazine publishing and regional advertising model, but operates across a much broader portfolio.

Direct peers

• Easyfairs: Pan-European trade fair and event organizer with strong Benelux presence. Closely comparable to ZPRESS Events in organizing B2B trade fairs for niche industry verticals and monetizing exhibitor fees.
• Voetbal International: Long-running Dutch football magazine and digital platform. Comparable to ZPRESS's football club magazine line in audience (Dutch football fans) and product (football editorial + advertising-funded model).
• Cimpress (Vistaprint): Global mass-customization printing platform operating Vistaprint and related brands. Direct competitor to zpressprint.nl in business cards, flyers, banners, and promotional print products for SMBs and individuals.
• FC Update: Dutch amateur football news and statistics platform. Directly comparable to VoetbalJournaal as a media channel serving amateur football clubs, players, and fans across regional Netherlands.
• Hockey.nl: Official Dutch hockey media platform run by the KNHB. Comparable to ZPRESS's Hockeymagazines line in serving Dutch hockey clubs, members, and sponsors with editorial and sponsor-funded content.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/zpressnl
• LinkedInlinkedin.com/company/zpress-media-group
• Xx.com/zpressnl

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ZPRESS Media Group