Media Mirror
Media Mirror is a Dutch media bureau that sells advertising space on an installed network of interactive digital mirrors placed in football stadium business lounges, hospitality venues, theaters, and swimming pools, serving regional B2B advertisers across the Netherlands as a subsidiary of ZPRESS Media Group.
- Company typePrivate
- Founded2011
- HeadquartersEtten, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Media Mirror does
Media Mirror is a Dutch media bureau that operates an installed network of interactive digital advertising mirrors (reclamespiegels) in football stadium business lounges, hospitality venues, theaters, sports facilities, and swimming pools. The mirror hardware functions as a digital display that alternates between informational and commercial content, with two product variants: Media Mirror Display (static digital) and Media Mirror Digital (video). A dedicated sub-brand, Toiletreclame, targets restroom placements where audiences are captive and undistracted. The mirrors are engineered for low operating cost, drawing only 20 Watts of power and rated for more than 60,000 hours of continuous use, and are managed centrally so advertisers can update campaign content remotely.
The company commercializes its mirror inventory by selling advertising space to B2B advertisers, primarily Dutch regional businesses, MKB (small and medium-sized enterprises), and zzp'ers (self-employed professionals), with the specific value proposition of reaching business club members and visitors at high-attention moments. The network spans 21 professional Dutch football clubs across the Eredivisie and Keuken Kampioen Divisie, including PSV Eindhoven, AZ Alkmaar, FC Utrecht, NAC Breda, and Sparta Rotterdam, supplemented by hospitality, theater, and swimming pool venues from the Randstad to South Limburg. Pricing is quote-based and not publicly disclosed, with annual campaigns and two creative update moments per year; full-service creative production is provided through parent company ZPRESS Media Group.
Media Mirror is a privately-held subsidiary of ZPRESS Media Group, headquartered in Dordrecht, Netherlands (Amstelwijckweg 11). The company operates a sales-led, direct field-sales model: a small team of accountmanagers is assigned to specific football club portfolios and conducts both phone outreach and on-site meetings at stadiums to acquire and retain B2B advertisers. There is no reseller or distributor layer; the company sells directly to advertisers and partners directly with venue owners (location holders) who share in the value through revenue sharing or use of the mirrors for their own informational messaging. No funding rounds, acquisitions, or public-market events are disclosed.
Media Mirror firmographics
Firmographics- Name
- Media Mirror
- Legal name
- Media Mirror
- Website
- https://media-mirror.nl
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Media Mirror is a Dutch media bureau that sells advertising space on an installed network of interactive digital mirrors placed in football stadium business lounges, hospitality venues, theaters, and swimming pools, serving regional B2B advertisers across the Netherlands as a subsidiary of ZPRESS Media Group.
- Ownership category
- akta.pro rank
Media Mirror industry classification
Industry- Product category
- Digital Out-of-Home Advertising
- NAICS
- Indoor and Outdoor Display Advertising (541850), Media Representatives (541840)
- akta.pro primary industry
- B2B Sports Digital Syndication & White-Label Streaming Services (MPAKAOAJ)
Keywords
Where Media Mirror is headquartered
LocationHeadquarters
- HQ city
- Etten
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Media Mirror business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Supply Chain, Technology or R&D
Revenue model
- Digital Advertising Space Sales: Media Mirror sells advertising space on its network of digital mirrors installed across Dutch sports stadiums, hospitality venues, and public facilities. Advertisers purchase campaigns to display their brand messaging on mirrors in specific regional locations, reaching business club members and visitors. The company provides full-service support including creative content development through its partner ZPRESS Media Group.
- Venue Partnership / Location Holder Model: Media Mirror partners with venue owners (football clubs, hospitality venues, theaters, swimming pools) to install mirrors in their spaces. Venue holders benefit from revenue sharing or the ability to use mirrors for their own informational messaging alongside commercial content, while Media Mirror monetizes the advertising inventory.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Display (Static) advertising |
| Other | Annual | Digital / Video advertising |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Media Mirror product offering
Product offeringCore offering
Media Mirror installs and operates a network of interactive digital advertising mirrors in high-traffic, captive-audience venues across the Netherlands — primarily business lounges and restroom facilities of professional football stadiums, plus hospitality venues, theaters, and swimming pools. The company sells advertising space on this mirror network to B2B advertisers, providing full-service campaign support including creative content development through its parent ZPRESS Media Group.
Product overview
Media Mirror operates as a media bureau specializing in interactive advertising mirrors. The product portfolio consists of the core Media Mirror platform with two primary variants: Media Mirror Display (static digital advertising) and Media Mirror Digital (video advertising). A key sub-brand is Toiletreclame, which specifically targets advertising placements in restroom facilities. The mirrors are deployed across high-traffic public venues including 21 professional football stadiums, hospitality venues, and sports accommodations throughout the Netherlands, providing guaranteed visibility 24/7 with regional targeting capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Media Mirror Interactive digital advertising mirrors installed in high-traffic public spaces such as sports stadium business rooms, hospitality venues, and sports facilities. The mirrors display targeted advertising content during one-on-one contact moments with audiences. Sold as advertising campaigns to B2B advertisers.
- Media Mirror Display Static display mirror advertising offering full audience attention without distractions, with year-round visibility and two annual content updates. Targets regional business spaces of professional football clubs and popular hospitality venues. Sold to B2B advertisers via quote-based annual contracts.
- Media Mirror Digital Video advertising mirror enabling impactful campaigns with longer, intimate contact moments to build personal connections with audiences. Content is adjustable at any time. Includes full-service creative content development. Sold to B2B advertisers via quote-based annual contracts.
- Toiletreclame (Toilet Advertising) Advertising mirrors specifically installed in toilet facilities at high-traffic public locations. Capitalizes on captive restroom audiences who are not distracted by phones or competing stimuli, offering higher attention value than other advertising locations.
Quantifiable outcome
- People visit the toilet an average of 2 times per venue visit, providing multiple contact opportunities per visitor
- +3 more outcomes
Companies that use Media Mirror
Customer profileNamed customers22 records
Segments4 records
Ideal customer profiles3 records
Media Mirror technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Media Mirror partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered core, flagship and minor.
- ZPRESS Media GroupcoreMedia Mirror is a subsidiary (onderdeel) of ZPRESS Media Group. ZPRESS Media Group provides creative studio services for Media Mirror's advertising campaigns, developing impactful visual content for advertisers based on their wishes including brand style, tone of voice, message sentiment, and call-to-action.
- PSV EindhovenflagshipPSV is one of Media Mirror's flagship venue partners, with mirrors installed in the Philips Stadion business club spaces (Kamer X, Kamer Y). The partnership provides access to top-tier B2B audiences including corporate executives and entrepreneurs during matches and mid-week events.
- AZ AlkmaarflagshipAZ Alkmaar is a flagship venue partner with mirrors installed across multiple lounges and skyboxes in the AFAS Stadion, including Grand Café Louis van Gaal, Kees Kist Lounge, BMW Dusseldorp Lounge, George Kessler Lounge, and skyboxes.
- NAC BredacoreNAC Breda is a core venue partner with mirrors installed in multiple business spaces including Cordial, Businessclub 1st and 2nd floors, the Parel, Mark en Aa lounge, and Supportershome.
- FC UtrechtcoreFC Utrecht is a venue partner with mirrors installed in 't Wed & Waard Lounge (2nd floor), Businessclub (3rd floor), and Skyboxen (4th floor) of Stadion Galgenwaard.
- Vitesse / GelreDomecoreVitesse is a venue partner with mirrors installed in the GelreDome event and business spaces including Serius Mercurius Lounge, Orionzaal, and Geminizaal (all 3rd floor).
- Sparta RotterdamcoreSparta Rotterdam is a venue partner with mirrors installed in Jupiler Lounge (1st floor) and skyboxen (2nd and 3rd floors) of Sparta Stadion.
- Willem IIcoreWillem II is a venue partner with mirrors installed across multiple Koning Willem II Stadion spaces including Co Adriaanse Zaal, Young Businessclub, Central space, Grand Café, Restaurant, and Supporterscafé D'n Beitel.
- ADO Den HaagcoreADO Den Haag is a venue partner with mirrors installed in the Businessclub (ground floor) and Ernst Happel Lounge (1st floor) of Cars Jeans Stadion.
- PEC ZwollecorePEC Zwolle is a venue partner with mirrors installed in MAC3Park Stadion's Businessclub (1st floor) and skyboxen (2nd floor).
- NECcoreNEC is a venue partner with mirrors installed in the Gofferstadion in spaces including Bikkels (ground floor), Gaanderij (1st floor), and Supportershome De Schup.
- Fortuna SittardcoreFortuna Sittard is a venue partner with mirrors installed in the Rabobank businessclub (1st floor) and Brand Lounge (1st floor) of Fortuna Sittard Stadion.
- FC VolendamcoreFC Volendam is a venue partner with mirrors installed across extensive Kras Stadion business spaces including Botterzaal, Club van 200, Runderkamp Lounge, Spelershome, Zuiderzee Zaal, Mercedes Benz Lounge, Rabo Lounge, and Red Carpet Lounge.
- RKC WaalwijkcoreRKC Waalwijk is a venue partner with mirrors installed in Mandemakers Stadion's Naessens Lounge and Willy Naessens businessroom.
- VVV-VenlocoreVVV-Venlo is a venue partner with mirrors installed in Seacon Stadion De Koel's Lindeboom Voetbalcafé and Rabobank Lounge (1st floor).
- Roda JCcoreRoda JC is a venue partner with mirrors installed in the Vriendenhome (1st floor) and Businessclub (2nd floor) of Parkstad Limburg Stadion.
- SC TelstarminorSC Telstar is a venue partner with mirrors installed in the Rabobank IJmond Stadion businessclub.
- FC DordrechtminorFC Dordrecht is a venue partner with mirrors installed in Brasserie de Schaapskooi and Spelershome at Riwal Hoogwerkers Stadion.
- Excelsior RotterdamminorExcelsior Rotterdam is a venue partner with mirrors installed in the businessclub on the 1st floor of Van Donge & De Roo Stadion.
- TOP OssminorTOP Oss is a venue partner with mirrors installed in Frans Heesenstadion's Businesslounge and 9 skyboxen.
- FC Den BoschminorFC Den Bosch is a venue partner with mirrors installed in a skybox on the 2nd floor of their stadium.
- FC EindhovenminorFC Eindhoven is a venue partner with mirrors installed in the stadium business spaces.
- Almere City FCminorAlmere City FC is a venue partner with mirrors installed in Yanmar Stadion's businessclub, reaching MKB and zzp audiences.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Media Mirror competitors and assessment
Company assessmentBroad incumbents
- Outfront Media: US-based outdoor and transit advertising company with sports venue DOOH presence. Comparable venue-based ad sales model targeting advertisers seeking premium audience moments.
- Clear Channel Outdoor Holdings: Major global DOOH and roadside advertising company with sports venue and transit media. Operates in the same broader out-of-home advertising space with comparable venue-based digital ad sales.
- Ocean Outdoor: UK premium DOOH operator focused on high-attention venues including sports stadiums and entertainment locations. Comparable high-engagement venue-based digital ad sales approach.
- Lamar Advertising: One of the largest US outdoor advertising companies with extensive DOOH capabilities across venues and roadside. Comparable advertising media operator selling space on physical displays.
- Global (formerly Exterion Media): European DOOH company (formed from Exterion Media and others) with extensive venue and transit digital screen networks. Broad incumbent in the same European out-of-home advertising space.
- JCDecaux: Global outdoor advertising leader with significant Netherlands presence and extensive sports-venue and transit advertising contracts. Broad incumbent operating across DOOH including venue-based digital displays comparable to Media Mirror's mirror network.
- Ströer SE & Co. KGaA: Largest German DOOH operator with strong sports, stadium, and experiential advertising franchises. Comparable European venue-based digital ad model with similar advertiser profile.
Direct peers
- Captive Media: UK-based interactive washroom advertising company that places digital screens in venue restrooms to capture captive one-on-one audience moments. Directly comparable to Media Mirror's Toiletreclame sub-brand and shared captive-audience mirror/screen advertising model.
Emerging players
- Neo Advertising: Swiss digital out-of-home advertising company operating premium venue-based digital screens across Europe. Comparable niche DOOH operator with venue-exclusive digital ad inventory in adjacent European geographies.
Regional players
- Hillenaar: Dutch outdoor advertising operator with roadside and venue digital screens in the Netherlands. Regional peer operating in the same Dutch out-of-home market with comparable advertiser base.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Media Mirror social profiles
Digital presenceMedia Mirror financial estimates
Financial estimateRevenue estimate
Valuation estimate
Media Mirror leadership team
Management profileNumber of profiles
Profiles3 records
Media Mirror funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Media Mirror M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Media Mirror
What does Media Mirror do?
Media Mirror installs and operates a network of interactive digital advertising mirrors in high-traffic, captive-audience venues across the Netherlands — primarily business lounges and restroom facilities of professional football stadiums, plus hospitality venues, theaters, and swimming pools. The company sells advertising space on this mirror network to B2B advertisers, providing full-service campaign support including creative content development through its parent ZPRESS Media Group.
Is Media Mirror a public or private company?
Media Mirror is a private company. It is classified as corporate owned and is currently operating.
When was Media Mirror founded?
Media Mirror was founded in 2011. It employs 1 to 10 people.
Where is Media Mirror based?
Media Mirror is headquartered in Etten, Netherlands, in the Europe region.
How does Media Mirror make money?
Two revenue lines are on record. Digital Advertising Space Sales are the primary driver. The others are venue Partnership / Location Holder Model.
Who are Media Mirror's main competitors?
Broad incumbents on record are Outfront Media, Clear Channel Outdoor Holdings, Ocean Outdoor, Lamar Advertising, Global (formerly Exterion Media), JCDecaux and Ströer SE & Co. KGaA. Captive Media is listed as a direct peer. Neo Advertising is listed as an emerging player. Hillenaar is listed as a regional player.
Does Media Mirror have an API?
No public API is recorded for Media Mirror.
What industry is Media Mirror in?
Media Mirror's product category is Digital Out-of-Home Advertising. Its primary akta.pro industry code is MPAKAOAJ, B2B Sports Digital Syndication & White-Label Streaming Services. Its NAICS code is 541850.