Online Buchung Service

What Online Buchung Service does

OBS OnlineBuchungService GmbH is a German private limited company headquartered in Regensburg that operates an online booking distribution platform for the tourism and hospitality industry. The company serves accommodation providers — including hotels, guesthouses, and vacation rentals — as well as experience providers and tourism organizations, primarily in the DACH region. Its core product is the Online Buchungstool (OBT), a single-entry channel-manager interface that propagates property listings, availability, and pricing across multiple global online booking portals, consolidating distribution for operators who would otherwise have to manage each OTA individually. The platform includes calendar management, analytics, and channel-manager functionality, complemented by personal consultant support.

Beyond the core booking tool, OBS offers an ancillary services portfolio including webinars on digital marketing, professional photo shoots, performance appointments, individual homepage creation, and business coaching. The company pursues a multi-channel go-to-market via its website, blog, social media, YouTube, WhatsApp, and trade show presence (notably Super Stay LIVE in Augsburg), and has built a partner ecosystem of 60+ tourism organizations (Destinationsmanagementorganisationen) across the DACH region.

OBS operates a pure commission-based revenue model with no fixed fees, setup costs, or training costs, monetizing solely on bookings transacted through the platform. Leadership comprises Managing Directors Magdalena Lexa and Dr. Michael Braun. The company holds a 4.8/5 customer rating across 49 reviews and operates with a headcount in the 11–50 range, consistent with a regional SMB-focused services business.

Name

Online Buchung Service

Legal name

OBS OnlineBuchungService GmbH

Website

https://online-buchung-service.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

OBS OnlineBuchungService GmbH is a Regensburg-based company that provides an online booking distribution platform connecting accommodation and experience providers in the DACH region to multiple global booking portals via a single channel-manager tool, monetizing through commissions only.

Ownership category

akta.pro rank

Product category

Hospitality Booking Distribution

NAICS

Other Travel Arrangement and Reservation Services (56159), All Other Travel Arrangement and Reservation Services (561599), Travel Arrangement and Reservation Services (5615)

akta.pro primary industry

Booking Engines & Direct Web Booking (THALACAD)

akta.pro secondary industries

Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA), Hotel CRS & Booking Engines (THALADAA), Lodging Reservations (Hotels, Vacation Rentals) (HSACALAI)

Keywords

• Online booking distribution
• Hospitality digitization
• Channel management
• Accommodation booking portals
• Tourism technology services

Headquarters

HQ city

Regensburg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Commission on Bookings: OBS charges no fixed participation fee, no setup cost, and no training cost. Revenue is earned purely on a commission basis — a percentage is taken when a booking is made and the guest has stayed. Different commission rates apply depending on the booking portal. For bookings through their partner Schmetterling Reisen, guests pay upfront to the portal and the host receives the net amount less the commission.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Online Buchung Service provides an online booking management platform that helps accommodation providers (hotels, guest houses, vacation rentals), experience providers, and tourism organizations make their offerings digitally bookable and distribute them across the most important online booking portals worldwide. The service is delivered with personal consultant support, includes a centralized listing maintenance system (Pflegesystem) for availability, pricing and cancellations, and is monetized through a commission-only model with no fixed participation, setup, or training fees.

Product overview

OBS OnlineBuchungService GmbH operates as a unified online booking management platform serving three main customer segments: accommodation providers (Gastgeber) including hotels, holiday homes, and pensions; experience providers (Erlebnisanbieter); and tourism organizations (Tourismusorganisationen). The core offering is the OBS OnlineBuchungService platform, which enables providers to distribute their offerings across major booking portals worldwide with personal support. The service is complemented by add-on modules including booking portal distribution, webinars (Webseminare), performance consultation appointments, professional photography services, and individual homepage creation. Additionally, operational coaching and a network of partner destinations support the broader tourism ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• OBS OnlineBuchungService for Accommodation Providers (Gastgeber) Online booking management service for accommodation providers that enables distribution of their properties across the most important online booking portals worldwide (including Booking.com and Schmetterling Reisen) through a single platform entry. The service includes a centralized Pflegesystem for availability calendars, pricing, and booking and cancellation conditions, with support from personal contact persons and on-site consulting in partner regions.
• OBS OnlineBuchungService for Experience Providers (Erlebnisanbieter) Online booking management service for providers of experiences and activities that enables digitalization and online booking of leisure offerings across major booking portals. The service includes content management, multi-portal distribution, and digital marketing support similar to the accommodation offering, with tailored webseminare and photo services for experience providers.
• OBS OnlineBuchungService for Tourism Organizations (Tourismusorganisationen) Service for tourism organizations that provides partner destination management, operational coaching (Betriebscoachings), and access to the OBS platform for member accommodation providers. Supports regional tourism providers with digitalization and access to a professional online booking solution.
• Performancetermine (Performance Appointments) Individual one-on-one consultation sessions (booked through the OBS website) for existing accommodation and experience provider customers to optimize their online listings, availability calendars, pricing, and overall booking performance with personalized expert advice.
• Fotoservice (Professional Photo Service) Professional photography service for accommodation and experience providers to produce high-quality images of their properties, rooms, and offerings for use on online booking portal listings, the OBS platform, and individual property websites. Targeted primarily at hosts in the OBS partner region Ostbayern.
• Individual Homepage Creation Service that creates a dedicated website for each accommodation using the data maintained in the OBS Pflegesystem (booking management system). The host can then manage and customize the website independently after approval, providing an individual web presence in addition to portal listings.
• Webseminare (Webinar Education Program) Series of educational online seminars (webinars) for hosts and experience providers covering topics such as listing optimization, pricing strategies, communication hacks with guests, calendar management, booking and cancellation conditions, and other best practices for running a bookable tourism offering online.
• Betriebscoachings (Operational Coaching) On-site operational coaching services for tourism organizations and accommodation providers focused on improving operational excellence and digital presence, delivered by OBS consultants in partner regions.

Quantifiable outcome

• 4.8/5 Google rating based on 49 verified reviews — highlighting fast response times, competent staff, and friendly support

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Schmetterling ReisencoreChannel Partner/ Reseller/ DistributorSchmetterling Reisen is a partner booking portal through which OBS distributes its hosts' accommodations. In the Schmetterling model, guests pay upfront to the portal and the host receives the net amount less the OBS commission. This represents a core distribution partnership for OBS's revenue model.
• Ostbayern (Tourismusverband Ostbayern e.V.)coreChannel Partner/ Reseller/ DistributorTourismusverband Ostbayern (TVO) is a core regional partner destination organization. As noted in the imprint, the TVO is referenced in relation to OBS's legal structure, and Ostbayern is prominently featured as the lead partner destination. OBS appears to have originated from or be closely associated with the Ostbayern tourism organization.
• Tourismusorganisationen / DMOs (60+ regional destination organizations)coreChannel Partner/ Reseller/ DistributorOBS partners with over 60 regional tourism organizations and DMOs across German-speaking Europe (DACH region). These partner destinations promote OBS services to their member accommodation providers and may jointly host consultation days. Partner destinations include Wolfenbüttel, Winterberg, Wienerwald, Wiener-Alpen, Weinviertel, Volkacher-Mainschleife, Veitshöchheim, Tettnang, Steigerwald, Hahnenklee, Siegerland-Wittgenstein, Selbitztal-Döbraberg, Schweinfurt, Saale-Unstrut, Spessart-Mainland, Rothenburg, Romantisches-Franken, Rhön-GmbH, Rhein-Voreifel-Touristik, Ahrtal, Pfronten, Oy-Mittelberg, Ostbayern, Obermain-Jura, Oberlausitz, Nürnberger-Land, Nördlingen, Nesselwang, Naturpark-Altmühltal, Mostviertel, Meisen, Marburg, Feuchtwangen, Erzgebirge, Einbeck, Donau-Niederösterreich, Dillingen, Coburg-Rennsteig, Boltenhagen, Bergische, Bayreuth, Bad-Steben, Bad-Sassendorf, Bad-Salzschlirf, Bad-Pyrmont, Bad-Neustadt-a.d.-Saale, Bad-Driburg, Bad-Mergentheim, Bad-Königshofen, Augsburg, AWK, SUT, Naumburg-Bad-Koesen, Goslar, Montabaur-Südlicher-Westerwald, Neu-Ulm, Sprendlingen-Gensingen, Wetterau, Bad-Kreuznach, Bad-Saulgau, Braunlage, among others.
• Meta Platforms (Facebook, Instagram)minorOthersMeta Platforms Ireland Limited operates Facebook and Instagram. OBS operates company pages on both platforms and uses Facebook social plugins on its website. Data processing for the Facebook fanpage is joint responsibility under Art. 26 GDPR, with Facebook taking responsibility for Insights data processing.
• TrustindexminorOthersTrustindex verifies that OBS's Google reviews are from verified sources. The Trustindex verified badge is displayed alongside OBS's Google rating of 4.8/5 (49 reviews) on the website.
• seitenwind – Kommunikation und DesignminorOthersseitenwind (Blumenstraße 18, 93055 Regensburg) is credited with the consulting, conception, design, and implementation of the OBS website.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• SiteMinder: Global channel manager and OBT for hotels and accommodation providers. Direct competitor to OBS in multi-portal distribution, with a much broader international footprint and larger R&D budget.
• SabeeApp: All-in-one hotel management software with channel manager, booking engine, and PMS for small and mid-sized properties. Comparable in scale and target customer to OBS.
• Cloudbeds: Hospitality platform combining PMS, channel manager, and booking engine for independent properties. Competes with OBS on multi-portal distribution and unified accommodation management.
• Hotel-Spider: Swiss-based channel manager and booking engine serving hotels and accommodation providers across Europe. Direct competitor to OBS in DACH-market distribution services.
• eZee Absolute: Cloud-based hotel management and channel manager serving independent hotels and small chains. Competes with OBS on multi-portal distribution and reservation management for SMB hospitality.

Broad incumbents

• Booking.com: Global OTA that is both a critical distribution partner for OBS and a potential competitor via its own channel-manager and connectivity products for accommodation providers.

Regional players

• Feratel: Austrian provider of tourism and destination technology including webcams, content systems, and booking infrastructure. Comparable in DACH regional scope and tourism-organisation client base.
• DIRS21: German tourism software suite providing CRS, channel management, and booking solutions for hotels and tourism regions. Comparable DACH footprint and DMO-adjacent positioning to OBS.

Others

• Schmetterling Reisen: German tour operator and booking portal that is currently a core distribution partner for OBS. Relevant as both a channel partner and a potential alternative distribution path for hosts.

Emerging players

• Cultuzz Digital Media: Berlin-based hospitality technology provider offering channel management and digital marketing tools to hotels in German-speaking markets. Regional competitor with overlapping DACH focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/obsonlinebuchungservicegmbh
• Facebookfacebook.com/OnlineBuchungService
• LinkedInde.linkedin.com/company/obs-onlinebuchungservice
• Instagraminstagram.com/obs_onlinebuchungservice

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Online Buchung Service