McDonalds

Name

McDonalds

Legal name

日本マクドナルド株式会社

Website

https://mcdonalds.co.jp

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Quick Service Restaurants

NAICS

Limited-Service Restaurants (722513), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Burger Fast Casual (THAFABAA)

akta.pro secondary industry

Coffee Chains & Franchise Cafes (THAFADAB)

Keywords

• Quick service restaurants
• Fast food chains
• Hamburger restaurant operations
• Food delivery service
• Loyalty rewards program

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Food and Beverage Sales: Core revenue from selling fast food products across dine-in, takeout, drive-through, and delivery channels. Products include burgers, chicken, sides, drinks, desserts, and coffee (McCafé). Pricing varies by product category with set meals starting from ¥420.
2. Loyalty Program Engagement: My McDonald's Rewards program drives customer retention and increased purchase frequency through points accumulation and exclusive rewards redemption.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

McDonald's Japan operates the largest quick-service restaurant chain in Japan, selling burgers, chicken, fries, beverages, breakfast items, and McCafé coffee through a network of company-owned and franchised stores. Customers can also order via the McDonald's mobile app, the McDelivery service, and earn rewards through the My McDonald's Rewards loyalty program, with accepted payment methods spanning major mobile wallets, card networks, and cash.

Product overview

McDonald's Japan operates as a fast-food restaurant chain offering a broad menu organized into core categories: Burgers (including signature items like Big Mac, Quarter Pounder-style Thick Beef series), Sets, Sides (including McFry Potatoes, Hash Browns, Chicken Nuggets), Drinks (soft drinks, juices, iced teas, McCafé beverages), Sweets, and McCafé coffee drinks. Key campaign-driven limited-time products include the VIVA! World Mac FIFA World Cup 2026 series, Shaka Shaka Potato seasonings, seasonal smoothies (Muscat, Peach), and Street Fighter and Baki anime collaborations. The digital ecosystem is anchored by the McDonald's Japan Official App, which powers Mobile Order (with drive-through, table service, and park-and-go pickup), McDelivery proprietary delivery, and My McDonald's Rewards loyalty points program. Family-oriented services include Happy Set (kids' meals with collectible toys), McAdventure (children's workplace experience), and Birthday Party bookings. Supporting digital tools include comprehensive Allergen & Nutrition Information databases, Allergen Search, and Nutrition Balance Check tools. McCafé by Barista stores offer premium espresso-based beverages using Rainforest Alliance certified coffee beans.

Differentiator

Problem solved

Functional benefit

Brands

• McCafé (マックカフェ): Coffee and cafe beverage service offered at McDonald's locations
• McDelivery (マックデリバリー)
• My McDonald's Rewards (Myマクドナルド リワード)
• Happy Set (ハッピーセット)
• McDonald's BIG MAP (マクドナルドの品質見える化)
• McDonald's University (ハンバーガー大学)

Products and services

• McDonald's Official Mobile App Official smartphone application allowing customers in Japan to browse the menu, place Mobile Orders, pay, locate stores, access coupons, manage My McDonald's Rewards points, and arrange McDelivery.
• Mobile Order (モバイルオーダー) In-app order-ahead service that lets customers place and pay for orders from their phone and pick up at the counter, drive-thru, or curbside without waiting in line.
• McDelivery (マックデリバリー) Delivery service bringing the McDonald's menu directly to customers' homes and offices, operated both in-house and through third-party delivery platforms such as Uber Eats and Demaekan.
• My McDonald's Rewards (マイマックリワード) Loyalty program allowing registered members to earn and redeem points on qualifying purchases via the McDonald's app, with tiered benefits and member-only offers.
• Happy Set (ハッピーセット) Kids meal package that includes a main item, side, drink, and a rotating Happy Toy, often linked to collaborations with popular manga, anime, and game franchises.
• McCafé In-store coffee and premium beverage bar concept offering espresso-based drinks, teas, smoothies, and seasonal beverages, with both in-restaurant and take-out service.
• McAdventure Kids engagement and entertainment program that pairs Happy Set toys and digital content with games and activities, often tied to collaborations with anime, manga, and game properties.
• Birthday Party Service Hosted children's birthday party service at participating McDonald's restaurants, providing party meals, themed decorations, and staff support for a private celebration.
• Play Place (Kid's Play Area) Indoor play area inside selected restaurants offering a safe, family-friendly environment where children can play while their families dine.
• McFry (マックフライポテト)
• McCafé Smoothies (スムージー) Premium blended fruit smoothies sold as a permanent menu item under the McCafé beverage line, available in multiple seasonal and standard flavors.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability2 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered moderate, core and minor.

• FIFA / EA SportsmoderateGTM or Marketing Partner · 9 June 2026McDonald's Japan 'VIVA! World Mac' campaign tied to FIFA World Cup 2026 featuring FIFA World Cup game coupons, original collaboration goods through My McDonald's Rewards, and public viewing events.
• Baki the GrapplermoderateGTM or Marketing Partner · 16 April 2026McDonald's Japan announced a collaboration with the fighting manga/anime franchise Baki the Grappler, featuring a Baki-themed Chicken Tatsuta meal set. The partnership coincided with the Netflix premiere of Baki-Dou and its upcoming Japanese TV broadcast, positioned as part of a broader marketing campaign.
• Oji HoldingsmoderateStrategic or Co-development Partner · 13 January 2026Oji Holdings, Japan's leading paper manufacturer, established a recycling team in 2022 that created the Renewa platform to promote paper recycling. The platform's initial project focused on recycling paper cups, which are difficult to recycle due to plastic lamination. Oji partnered with approximately 15 companies including McDonald's, Kentucky Fried Chicken, and Tully's Coffee for paper cup collection, with a goal to collect 300 tons annually by 2030.
• CapcommoderateGTM or Marketing Partner · 16 October 2025Capcom and McDonald's Japan launched a Street Fighter-themed promotion including new burger offerings based on characters like Ryu, Chun-Li, and Ken, and exclusive costumes in Street Fighter 6 that match the fast-food color scheme.
• Cocoa (可口可乐)coreStrategic or Co-development PartnerCoca-Cola products are served at McDonald's Japan locations. Recent collaboration featured Big Mac x 'I FEEL COKE' campaign with the release of a new TV commercial featuring Hosoda Mamoru's animated films 'The Girl Who Leapt Through Time' and 'Summer Wars'.
• 細田守 (Hosoda Mamoru)moderateGTM or Marketing PartnerThird collaboration between Big Mac and Hosoda Mamoru's animated films, featuring 'The Girl Who Leapt Through Time' and 'Summer Wars' in a new TV commercial with Olympic figure skaters 三浦璃来 and 木原龍一, and Sakurazaka46's 森田ひかる.
• Seven ElevenminorOthersBoth McDonald's and Seven Eleven are strengthening in-house delivery systems to reduce reliance on third-party contractors in Japan's food delivery sector facing profitability challenges.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Market position

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mcdonaldsjapan
• YouTubeyoutube.com/user/whatsupmcdonalds
• Facebookfacebook.com/McDonaldsJapan

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McDonalds