HANSA Gruppe
HANSA Gruppe is a German senior care provider operating approximately 20 inpatient, outpatient, day-care, and service-living facilities in North and West Germany, employing more than 2,000 staff and serving roughly 1,400 elderly residents and their families under the German statutory care insurance framework.
- Company typePrivate
- Founded2011
- HeadquartersOldenburg, Germany
- Headcount—
- GTM typeB2C
- OfferingServices
What HANSA Gruppe does
HANSA Gruppe is a German senior care provider headquartered in Oldenburg (Lower Saxony), operating as HANSA Pflege & Residenzen GmbH — a private limited company (GmbH) founded in 2011. The company runs approximately 20 care facilities across North and West Germany, employing more than 2,000 staff and serving roughly 1,400 residents. Its service portfolio spans the full continuum of elderly care: full-time inpatient care (Stationäre Pflege), short-term and respite care (Kurzzeit- und Urlaubspflege), day care (Tagespflege), outpatient home care (Ambulante Pflege) delivered through five regional offices, service-enriched senior apartments (Wohnen mit Service) across nine locations, and specialized dementia and mental health care (Pflege bei Demenz, Spezialpflege). An in-house kitchen operation supplies meals across facilities, and a digital Virtual Postcard system allows visitors to send greeting cards to residents.
Revenue mechanics operate under the German statutory care insurance framework. Care fees are reimbursed through long-term care insurance (Pflegeversicherung, SGB XI), health insurance (Krankenversicherung, SGB V), and social welfare (Sozialhilfe, SGB XII), with residents paying co-payments for accommodation and optional supplementary services. The company markets directly to seniors and their families through its facility-finder website (with a dedicated Easy Language accessibility version), social media channels, an in-house magazine (ZIMMER11), and recruitment-focused events such as Azubi Days and the Digitaler Elternabend partnership with the Bundesagentur für Arbeit.
HANSA operates in a structural alliance with the AZURIT Gruppe under shared management, presenting jointly as 'AZURIT und HANSA Gruppe' with a combined footprint exceeding 80 facilities nationwide. Technology infrastructure is commodity web tooling rather than proprietary AI; the company's primary operating differentiators are regional facility density in North/West Germany, an integrated apprenticeship and training pipeline (180 second-year apprentices in 2025, the Höher Akademie für Pflegeberufe partnership), and the third-party validated Deutscher Kunden-Award 2024/25 for price-performance ratio.
HANSA Gruppe firmographics
Firmographics- Name
- HANSA Gruppe
- Legal name
- HANSA Pflege & Residenzen GmbH
- Website
- https://hansa-gruppe.info
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Short description
- HANSA Gruppe is a German senior care provider operating approximately 20 inpatient, outpatient, day-care, and service-living facilities in North and West Germany, employing more than 2,000 staff and serving roughly 1,400 elderly residents and their families under the German statutory care insurance framework.
- Ownership category
- akta.pro rank
HANSA Gruppe industry classification
Industry- Product category
- Senior Care Services
- NAICS
- Nursing and Residential Care Facilities (623), Assisted Living Facilities for the Elderly (623312), Services for the Elderly and Persons with Disabilities (624120), Nursing Care Facilities (Skilled Nursing Facilities) (62311)
- SIC
- Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082), Services-Skilled Nursing Care Facilities (8051)
- akta.pro primary industry
- Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC)
- akta.pro secondary industries
- Care Navigation & Service Coordination (Medical, Social, Community) (HSABAIAB), 24/7 Rotating Shift In-Home Care (Multiple Caregivers) (HSABAHAA), Benefits, Insurance & Entitlement Navigation (Medicare/Medicaid/VA/LTC) (HSABAIAG), Dementia & Alzheimer’s Respite Care (HSABAGAF)
Keywords
Where HANSA Gruppe is headquartered
LocationHeadquarters
- HQ city
- Oldenburg
- HQ country
- Germany
- HQ region
- Europe
Offices9 records
Markets served
HANSA Gruppe business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Stationäre Pflege (Inpatient Care): Full-time residential care services for seniors, including long-term care, short-term/respite care, and vacation care. Revenue is derived from a combination of public long-term care insurance (Pflegeversicherung, SGB XI), health insurance (Krankenversicherung, SGB V), social welfare benefits (Sozialhilfe, SGB XII), and private co-payments from residents.
- Ambulante Pflege (Outpatient/Home Care): Home-based nursing and household support services delivered at patients' residences. Covered by long-term care insurance (SGB XI) for care services and by health insurance (SGB V) for medical treatment care. Also includes privately paid additional services.
- Wohnen mit Service (Service Living): Rental of barrier-free, age-appropriate apartments near senior centers. Tenants pay rent and can opt into additional service packages. Residents receive preferred access to nearby residential care facilities when needed. Revenue comes from rental income and supplementary service fees.
- Tagespflege (Day Care): Day care services where seniors spend the day at a care facility and return home in the evening. Partially covered by long-term care insurance depending on the care grade (Pflegegrad 1-5). Transportation services available as an additional offering.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Residential care (Stationäre Pflege) – full-time inpatient care with room, board, nursing, and medical services |
| Subscription | Monthly | Outpatient care (Ambulante Pflege) – home visits for nursing and household support |
| Subscription | Monthly | Service Living (Wohnen mit Service) – barrier-free rental apartments with access to care services |
| Subscription | Monthly | Day care (Tagespflege) – daytime care with meals, activities, and nursing services |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels10 records
HANSA Gruppe product offering
Product offeringCore offering
HANSA Gruppe operates approximately 20 senior care facilities across North and West Germany providing full-time inpatient nursing care (Stationäre Pflege), short-term and respite care (Kurzzeit- und Urlaubspflege), outpatient home care (Ambulante Pflege), day care (Tagespflege), specialized dementia and mental health care, and barrier-free assisted living apartments (Wohnen mit Service). The company serves approximately 1,400 residents with more than 2,000 employees, delivering a vertically integrated care continuum under the legal entity HANSA Pflege & Residenzen GmbH.
Product overview
HANSA Gruppe operates as a senior care and nursing services provider with a multi-service portfolio. The company offers a unified platform of care services centered around approximately 20 inpatient nursing facilities (Senioren- und Pflegezentren) across northern and western Germany. Key services include Stationäre Pflege (full-time inpatient care), Tagespflege (day care), Ambulante Pflege (outpatient/home care), and Wohnen mit Service (assisted living apartments). Specialized offerings cover Pflege bei Demenz (dementia care) and Spezialpflege (specialized care for addiction and mental health). The company also provides a digital Virtuelle Postkarte service for resident communication and publishes ZIMMER11 magazine for corporate communications. With over 2,000 employees serving approximately 1,400 residents, the organization positions itself as a comprehensive senior care platform rather than a single-product provider.
Differentiator
Problem solved
Functional benefit
Products and services
- Stationäre Pflege (Inpatient Nursing Care) Full-time residential nursing care providing round-the-clock care and support for elderly residents in HANSA senior care facilities, including long-term care, accommodation, and medical services.
- Kurzzeit- & Urlaubspflege (Short-Term and Respite Care) Short-term and respite care services for elderly individuals, providing temporary relief for family caregivers for up to eight weeks per year.
- Ambulante Pflege (Outpatient Home Care) Home-based nursing and household support services where HANSA nursing staff visit patients in their own homes to provide medical treatment care, personal care, and household assistance.
- Tagespflege (Day Care) Day care services providing seniors with structured daytime care, meals, activities, and nursing support, allowing them to return home in the evening and offering respite for family caregivers.
- Pflege bei Demenz (Dementia Care) Specialized care services for elderly residents with dementia and cognitive impairments, delivered through dedicated memory care units and tailored programs.
- Spezialpflege (Specialized Care) Specialized nursing care services for residents with specific medical conditions, addiction issues, or mental health challenges requiring tailored treatment programs.
- Wohnen mit Service (Service Living / Assisted Living Apartments) Barrier-free, age-appropriate rental apartments near HANSA senior centers, allowing independent living with access to optional care service packages, 24/7 emergency call systems, and preferred access to residential care when needed.
- Virtuelle Postkarte (Virtual Postcard Service) Online platform allowing visitors to send digital greeting cards to residents in HANSA facilities, which are then printed on-site and delivered to the residents, supporting family-resident communication.
- ZIMMER11 Magazin Corporate magazine published twice a year by AZURIT and HANSA Gruppe featuring employee stories, industry news, care topics, and company updates, available digitally and by print subscription.
Quantifiable outcome
- Over 820,000 customer evaluations in DtGV study, ranking HANSA Pflege- und Residenzen GmbH as TOP price-performance in the Senioren- und Altenheime category for 2024/25.
Companies that use HANSA Gruppe
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
HANSA Gruppe technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
HANSA Gruppe partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Bundesagentur für Arbeit (German Employment Agency / Arbeitsagentur)corePartnership for the Digitaler Elternabend (Digital Parents' Evening) event on 19 February 2025, targeting parents of young people considering career paths. AZURIT HANSA Gruppe participates to promote nursing careers and apprenticeship opportunities. The event was held on Microsoft Teams.
- AZURIT GruppecoreHANSA and AZURIT operate as a combined group under shared management. AZURIT Gruppe is the parent/sister company, with combined operations of over 80 care and senior facilities across Germany, more than 2,000 employees, and shared leadership including CEO Markus von Puttkamer and Marketing & Communications Lead Esra Kirdök. The two brands maintain separate websites but share management, training programs (Azubi Days, Azubi Welcome Days), the ZIMMER11 magazine, the recruiting film, and the Höher Akademie für Pflegeberufe.
- ASB Kindergarten Kunterbunter SchmetterlingminorIntergenerational culinary project 'Kleine Leute – große Töpfe, Kochen mit Tim Topf' at AZURIT Seniorenzentrum Elbharmonie. Children from the ASB kindergarten cook weekly with elderly residents ('Kochpaten') at the senior center, fostering cross-generational connection and social engagement.
- Höher Akademie für PflegeberufecoreTraining and continuing education partnership. The Höher Akademie für Pflegeberufe provides a training voucher worth €1,000 to top-performing apprentices during Azubi Days events, supporting advanced professional development within the AZURIT and HANSA Gruppe.
- Felix BrunnerminorMotivational speaker engaged for Azubi Welcome Days 2024 and Azubi Days 2024. Presented the 'Change – Chaos – Chance!' (Change – Chaos – Opportunity) keynote to inspire apprentices and reinforce resilience and motivation in the nursing profession.
- Stefan EhlersminorJongleur and motivation coach engaged for Azubi Days 2025 in Chemnitz, delivering a session on balancing professional demands with lightness and resilience using juggling as a metaphor for managing challenges.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
HANSA Gruppe competitors and assessment
Company assessmentDirect peers
- Marseille-Kliniken AG: German publicly-traded operator of inpatient care, rehabilitation, and assisted living facilities. Comparable mix of residential nursing, specialized care, and senior housing services.
- Kursana Care (Dussmann Group): Operates inpatient and outpatient senior care facilities across Germany as part of the Dussmann service group. Directly comparable service model and target demographic to HANSA.
- Convivo Holding GmbH: Operates inpatient care facilities, assisted living, and outpatient services primarily in northern and western Germany. Geographic and service overlap make it a near-direct regional peer to HANSA.
- Pflegewerk Managementgesellschaft: Mid-sized German operator running inpatient nursing facilities, day care, and outpatient services, often in mixed urban-regional settings. Directly comparable service portfolio to HANSA Gruppe.
- Alloheim Senior-Residenzen: One of Germany's largest private senior care and assisted living operators with 200+ facilities nationwide. Directly comparable to HANSA across inpatient, outpatient, day care, and specialized dementia services.
- Schönes Leben Gruppe (formerly BHB): Operates assisted living, inpatient care, and outpatient services across Germany with a comparable full-spectrum senior care model. Directly comparable to HANSA on service mix and target residents.
- AZURIT Gruppe: HANSA's sister company under shared management; operates senior care and assisted living facilities across Germany with co-branded training, recruitment, and communications. Direct peer because the two brands operate overlapping services under the same leadership structure (Markus von Puttkamer as COO).
Broad incumbents
- Pro Seniore (Fresenius/Elsevier): German arm of French senior care operator, providing inpatient, outpatient, and assisted living services. Comparable service breadth and target demographic; broader European incumbent footprint.
- Korian Deutschland (Clariane): Subsidiary of European care giant Clariane (formerly Orpea), operating hundreds of senior care, assisted living, and home care facilities across Germany. Broader incumbent serving similar residents with a wider portfolio and pan-European scale.
Emerging players
- Bonitas Pflegegruppe: Smaller German private operator focused on intensive care and outpatient services for elderly and disabled clients. Comparable specialty care and outpatient focus but with narrower scale than HANSA.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
HANSA Gruppe social profiles
Digital presenceHANSA Gruppe financial estimates
Financial estimateRevenue estimate
Valuation estimate
HANSA Gruppe leadership team
Management profileNumber of profiles
Profiles3 records
HANSA Gruppe funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HANSA Gruppe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HANSA Gruppe
What does HANSA Gruppe do?
HANSA Gruppe operates approximately 20 senior care facilities across North and West Germany providing full-time inpatient nursing care (Stationäre Pflege), short-term and respite care (Kurzzeit- und Urlaubspflege), outpatient home care (Ambulante Pflege), day care (Tagespflege), specialized dementia and mental health care, and barrier-free assisted living apartments (Wohnen mit Service). The company serves approximately 1,400 residents with more than 2,000 employees, delivering a vertically integrated care continuum under the legal entity HANSA Pflege & Residenzen GmbH.
Is HANSA Gruppe a public or private company?
HANSA Gruppe is a private company. It is classified as corporate owned and is currently operating.
When was HANSA Gruppe founded?
HANSA Gruppe was founded in 2011.
Where is HANSA Gruppe based?
HANSA Gruppe is headquartered in Oldenburg, Germany, in the Europe region.
How does HANSA Gruppe make money?
Four revenue lines are on record. Stationäre Pflege (Inpatient Care) is the primary driver. The others are ambulante Pflege (Outpatient/Home Care), wohnen mit Service (Service Living) and tagespflege (Day Care).
Who are HANSA Gruppe's main competitors?
Direct peers on record are Marseille-Kliniken AG, Kursana Care (Dussmann Group), Convivo Holding GmbH, Pflegewerk Managementgesellschaft, Alloheim Senior-Residenzen, Schönes Leben Gruppe (formerly BHB) and AZURIT Gruppe. Broad incumbents are Pro Seniore (Fresenius/Elsevier) and Korian Deutschland (Clariane). Bonitas Pflegegruppe is listed as an emerging player.
Does HANSA Gruppe have an API?
No public API is recorded for HANSA Gruppe.
What industry is HANSA Gruppe in?
HANSA Gruppe's product category is Senior Care Services. Its primary akta.pro industry code is HLADABAC, Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place), with a secondary code of HSABAIAB, Care Navigation & Service Coordination (Medical, Social, Community). Its NAICS code is 623 and its SIC code is 8050.