DRS
DRS, operating as Addicted.org, is a family-owned free online directory and toll-free helpline that connects individuals and families across the United States with vetted drug and alcohol rehabilitation centers, generating revenue through referral arrangements with its 1,000+ listed facilities.
- Company typePrivate
- Founded2009
- HeadquartersMascouche, Canada
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What DRS does
DRS, operating under the brand Addicted.org, is a privately held, family-owned referral service founded in 2009 by Marcel Gemme and headquartered in Mascouche, Canada. The company operates a free online directory and toll-free helpline (1-800-304-2219) that connects individuals and families in the United States with vetted drug and alcohol rehabilitation facilities. The directory lists 1,000+ rehabs and treatment centers, supported by 1,300+ content pages segmented by geography, insurance carrier, and demographic profile (including LGBTQ, adolescent, and pregnant-women sub-segments). The platform has cumulatively served 15M+ users and the helpline has handled 500K+ conversations since inception.
The company's product surface consists of the Addicted.org searchable directory, the DRS Helpline, the 'From Prevention to Recovery' podcast, and the SUPE nonprofit arm. The helpline is operationally staffed by partner Wert Inc., with secondary call routing for California handled by Alli Intervention. SUPE extends addiction prevention and education programming into Kenya and Ivory Coast, constituting DRS's only documented international footprint. The technology stack is a content-managed directory with public-facing SEO pages; no proprietary clinical or matching software is disclosed.
DRS's revenue model is affiliate referral: end users are not charged, and the company is compensated via referral arrangements with the listed treatment facilities. The business is funded entirely by founder and family ownership — no external funding rounds, acquisitions, or institutional capital are disclosed. With 11-50 employees, no enterprise contracts, and outsourced call center operations, the operating model is intentionally lean. The company retains no mentionable AI/ML capabilities, patents, awards, or regulatory designations beyond standard directory operations.
DRS firmographics
Firmographics- Name
- DRS
- Legal name
- DRS (Drug Rehab Services)
- Website
- https://addicted.org
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DRS, operating as Addicted.org, is a family-owned free online directory and toll-free helpline that connects individuals and families across the United States with vetted drug and alcohol rehabilitation centers, generating revenue through referral arrangements with its 1,000+ listed facilities.
- Ownership category
- akta.pro rank
DRS industry classification
Industry- Product category
- Addiction Recovery Referral Services
- NAICS
- Other Individual and Family Services (624190)
- SIC
- Services-Social Services (8300), Services-Health Services (8000)
- akta.pro primary industry
- Substance Use Recovery & Harm Reduction Support Services (BPAGAEAO)
- akta.pro secondary industry
- Substance Use Disorder Prevention & Recovery Services (BPAGACAE)
Keywords
Where DRS is headquartered
LocationHeadquarters
- HQ city
- Mascouche
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
DRS business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Referral-based affiliate revenue: DRS operates a helpline and directory connecting individuals to rehab facilities. The company is not itself a rehab provider but facilitates connections, likely generating revenue through referral arrangements with listed treatment centers.
- Free helpline service: The helpline is free to callers and offers complete confidentiality, staffed by third-party call centers (Wert Inc. and Alli Intervention in California).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free resource for callers — no charge to access helpline or directory |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
DRS product offering
Product offeringCore offering
DRS operates Addicted.org, a comprehensive online directory and free 24/7 confidential helpline (1-800-304-2219) that connects individuals and families seeking drug and alcohol rehabilitation with vetted treatment centers across the United States. The company is not itself a rehab provider but functions as an independent referral intermediary, filtering thousands of treatment facilities by state, service type, insurance, and demographic-specific needs. Supplementary offerings include the SUPE prevention education program and the 'From Prevention to Recovery' podcast.
Product overview
DRS (Drug Rehab Services) operates Addicted.org as a unified directory and referral platform connecting individuals and families with drug and alcohol rehabilitation services across the United States. The core offering is the Addicted.org Directory, a searchable database of treatment providers supplemented by a live helpline service staffed by specialists. The company also offers educational programs through SUPE (Substance Use Prevention Education) and content via the "From Prevention to Recovery" podcast. DRS is not itself a rehab facility but serves as an intermediary resource, providing independent and unbiased guidance to help users find suitable treatment providers.
Differentiator
Problem solved
Functional benefit
Brands
- SUPE (Substance Use Prevention Education): A nonprofit initiative sponsored by DRS, dedicated to providing evidence-based drug-prevention education to students. SUPE has delivered more than 30,000 lessons across the United States, Kenya, and Ivory Coast.
Products and services
- Addicted.org Directory A comprehensive searchable online directory of drug and alcohol rehab centers across the United States, allowing users to filter by state, service type (Detox, Inpatient, Outpatient, Interventionist), insurance provider, age/gender/community options (Adolescents, LGBTQ Friendly, Men, Pregnant Women, Women), and payment options (Medicaid, Medicare, Private Insurance, Self Payment, Tricare). It is for individuals and families seeking vetted addiction treatment options.
- DRS Helpline (1-800-304-2219) A confidential, toll-free 24/7 helpline (1-800-304-2219) staffed by specialists (operated by partner Wert Inc., with Alli Intervention handling California calls) who help individuals and families assess their needs and find appropriate rehab services. Free to callers with complete confidentiality.
- SUPE (Substance Use Prevention Education) A nonprofit initiative sponsored by DRS that provides evidence-based drug prevention education to students of all ages, delivered in collaboration with schools, communities, teachers, parents, and law enforcement. Has delivered over 30,000 lessons across the United States, Kenya, and Ivory Coast.
- From Prevention to Recovery Podcast A podcast featuring conversations with frontline professionals, advocates, and people with lived experience, exploring addiction prevention and recovery support topics. Hosted by Marcel Gemme and available on YouTube, Apple Podcasts, and Spotify.
Companies that use DRS
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
DRS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
DRS partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core, secondary and flagship.
- Wert Inc.coreWert Inc. is a call center that specializes in helping individuals and families across the United States find resources for substance use disorder. They answer calls to DRS's main helpline (1-800-304-2219), providing completely independent and unbiased advice. DRS and Addicted.org do not own any rehab or addiction services, and Wert Inc. is not affiliated with any treatment providers, ensuring the helpline offers unbiased guidance.
- Alli InterventionsecondaryAlli Intervention is an intervention service based in California. When callers contact the DRS helpline from California, their calls are answered by Alli Intervention rather than the standard call center partner (Wert Inc.). This geographic-specific routing ensures localized intervention services for California residents. Callers are under no obligation to use Alli Intervention's services.
- SUPE (Substance Use Prevention Education)flagshipSUPE is a nonprofit initiative sponsored by DRS that provides evidence-based drug prevention education to students in the United States, Kenya, and Ivory Coast. With more than 30,000 lessons delivered, SUPE collaborates with schools, communities, teachers, parents, and law enforcement professionals to deliver age-appropriate substance use prevention guidance. DRS funds and supports this initiative as part of its mission to address addiction from all angles.
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
DRS competitors and assessment
Company assessmentDirect peers
- Project Know: Project Know is an online resource and directory for addiction treatment and recovery, offering facility listings, helpline-style content, and educational articles similar to Addicted.org.
- Recovery.org: Recovery.org is a treatment center directory and informational resource targeting individuals and families seeking addiction and mental health treatment, operating as a direct competitor in the referral space.
- Better Addiction Care: Better Addiction Care operates as a referral and advocacy service that connects individuals to treatment providers, comparable to DRS's helpline and directory referral model.
- DrugRehab.com: DrugRehab.com is a long-running online directory and content resource connecting individuals to addiction treatment programs, closely mirroring DRS's directory + educational content model.
- Start Your Recovery: Start Your Recovery is an informational and treatment-locator resource for individuals and families seeking substance use treatment, overlapping DRS in audience, content, and directory functionality.
- Addiction Center: Addiction Center runs a searchable directory of rehab facilities alongside educational content on substance use disorders, directly comparable to DRS's directory and content strategy.
- American Addiction Centers (Rehabs.com): American Addiction Centers operates Rehabs.com, a national directory and referral platform for addiction treatment that competes head-to-head with Addicted.org in SEO, content marketing, and treatment-center referral economics.
Emerging players
- Zinnia Health: Zinnia Health operates treatment centers and an online presence with content and referral pathways, intersecting DRS's audience through vertically integrated treatment-provider marketing and referral capture.
- Foundations Recovery Network (FRN): FRN Connect operates a treatment directory and referral platform with vetted facility listings, comparable to DRS in directory structure and referral-services positioning.
Regional players
- SAMHSA Treatment Services Locator: The federal government's official treatment locator is a free, authoritative directory that competes for the same treatment-seeker audience as DRS but operates without commercial referral revenue, anchoring the same search demand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
DRS social profiles
Digital presenceDRS financial estimates
Financial estimateRevenue estimate
Valuation estimate
DRS leadership team
Management profileNumber of profiles
Profiles1 record
DRS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DRS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DRS
What does DRS do?
DRS operates Addicted.org, a comprehensive online directory and free 24/7 confidential helpline (1-800-304-2219) that connects individuals and families seeking drug and alcohol rehabilitation with vetted treatment centers across the United States. The company is not itself a rehab provider but functions as an independent referral intermediary, filtering thousands of treatment facilities by state, service type, insurance, and demographic-specific needs. Supplementary offerings include the SUPE prevention education program and the 'From Prevention to Recovery' podcast.
Is DRS a public or private company?
DRS is a private company. It is classified as family owned and is currently operating.
When was DRS founded?
DRS was founded in 2009. It employs 11 to 50 people.
Where is DRS based?
DRS is headquartered in Mascouche, Canada, in the North America region.
How does DRS make money?
Two revenue lines are on record. Referral-based affiliate revenue is the primary driver. The others are free helpline service.
Who are DRS's main competitors?
Direct peers on record are Project Know, Recovery.org, Better Addiction Care, DrugRehab.com, Start Your Recovery, Addiction Center and American Addiction Centers (Rehabs.com). Emerging players are Zinnia Health and Foundations Recovery Network (FRN). SAMHSA Treatment Services Locator is listed as a regional player.
Does DRS have an API?
No public API is recorded for DRS.
What industry is DRS in?
DRS's product category is Addiction Recovery Referral Services. Its primary akta.pro industry code is BPAGAEAO, Substance Use Recovery & Harm Reduction Support Services, with a secondary code of BPAGACAE, Substance Use Disorder Prevention & Recovery Services. Its NAICS code is 624190 and its SIC code is 8300.