Montrose Golf Links

What Montrose Golf Links does

Montrose Golf Links is a historic Scottish links golf facility in Montrose, Angus, founded in 1562 and recognized as the 5th oldest golf course in the world. It operates two 18-hole courses: the championship 1562 Course (6,585 yards, par 71), ranked No.43 on Scotland's Top 100 Courses in 2023, and the shorter Broomfield Course (4,771 yards, par 67), originally designed by Harry Colt in 1907. Supporting infrastructure includes a public putting green, an on-site professional shop, and PGA-led tuition using Trackman radar technology.

The business generates revenue across eight streams: dynamic-priced green fees (peak 1562 Course £130-200 per round), tiered annual season tickets (£30-£710), PGA tuition (£30-100 per session plus bundled packages), equipment hire (pull carts, electric trolleys, buggies, caddies, club hire), pro shop merchandise, tournament entry fees, putting green access, and corporate/event hire. The operating stack integrates BRS Golf and Sweetspot for tee time booking, GolfGenius for tournament management, Club V1 for member communications, and MailChimp for email marketing.

The facility is managed by Montrose Caledonia Golf Club and Royal Montrose Mercantile Golf Club in association with Angus Council. It serves individual golfers, season ticket holders, golf tour operators (Golf Around Scotland, Pro Scot Golf Tours), beginners, juniors, families, and corporate event clients. Distribution extends through reciprocal golf partnerships with five Scottish clubs (Murcar, Ladybank, Lundin Links, Newmachar, Swailend) and hotel partnerships with Links Hotel, Park Hotel, and Grey Harlings Hotel. Leadership comprises General Manager David Brown (appointed 2022), PGA Professional Jason Boyd, PGA Trainee Sean Logue, and Ross Boyd. Headcount is 11-50 and the company is privately held with no disclosed parent or external funding.

Name

Montrose Golf Links

Legal name

Montrose Golf Links

Website

https://montrosegolflinks.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Montrose Golf Links is a historic Scottish links facility operating two 18-hole courses—the 5th-oldest in the world (1562 Course) and Broomfield—serving visitors, season ticket holders, tour operators, and corporate clients via green fees, memberships, tuition, and retail.

Ownership category

akta.pro rank

Product category

Links Golf Course Operations

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG), Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)

Keywords

• Links golf courses
• Golf green fees
• Season ticket memberships
• Golf tuition programs
• Golf merchandise retail

Headquarters

HQ city

Montrose

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Green Fees: Visitors pay green fees to play the 1562 Course or Broomfield Course. Pricing varies by season (Peak, Shoulder, Winter), time slot, day of week, and player category (Adult, SGU Card Holder, Junior). Dynamic pricing applies.
2. Season Tickets/Memberships: Annual season tickets provide unlimited access to one or both courses. Options include Combined Season Ticket (1562 + Broomfield), Broomfield Only, and Winter Combined Ticket. Includes priority tee times and member benefits.
3. Golf Lessons and Tuition: PGA professional Jason Boyd offers 1:1 lessons (45min/60min), 9-hole playing lessons, and group sessions (junior, female, family). Pricing ranges from £30-£100 per session with bundle packages available.
4. Equipment Hire: Rental equipment including pull carts (£7), electric trolleys (£25-£30), buggies (£35-£50), caddies (£70+), and club hire (£50). Advanced booking recommended.
5. Pro Shop Merchandise: Branded merchandise including caps (£25), driver covers (£35-£80), ball markers (£15), pitchforks (£15), pouches (£30), and golf balls (£4). Gift vouchers available.
6. Tournament Entry Fees: Open tournaments and season ticket holder-exclusive championships throughout the year. Entry fees range from £20-£40 for visitors and £20-£25 for season ticket holders.
7. Putting Green Fees: Public access to putting green with fees of £1.50 for adults and £1.00 for children.
8. Corporate/Private Event Hire: Golf courses and facilities available for hire for charity competitions and corporate events. Catering arrangements available through affiliated clubs.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Montrose Golf Links operates two traditional Scottish links golf courses (the historic 1562 Course and the Broomfield Course) and a public putting green, offering green fees to visitors, annual season ticket memberships, structured golf tuition with a PGA Professional, tournaments, equipment hire, and branded merchandise through an on-site pro shop. Supporting services include corporate and private event hire, reciprocal golf at partner clubs, and tour operator group bookings.

Product overview

Montrose Golf Links operates as a traditional Scottish golf club with two championship courses and practice facilities. The 1562 Course (6,585 yards, par-71) is the flagship historic course ranked among Scotland's top 100, while the Broomfield Course (4,771 yards, par-67) provides a complementary shorter challenge. Supporting offerings include a public putting green, structured tuition programmes (1:1, junior, female, and family group sessions) led by PGA Professional Jason Boyd, and season ticket memberships providing year-round access with priority tee times and reciprocal golf benefits. Visitors can purchase green fees individually or book tournaments and corporate events. The on-site Pro Shop sells branded merchandise including apparel, equipment covers, golf balls, and accessories. The club partners with tour operators and local hotels to serve visiting golfers.

Differentiator

Problem solved

Functional benefit

Brands

• 1562 Course: The historic championship course at Montrose Golf Links, ranked among Scotland's Top 100 Courses. Established with 1562 naming, it features 18 holes, 6,585 yards, Par 71.
• Broomfield Course
• Get into Golf Programme

Products and services

• 1562 Course An 18-hole, 6,585-yard, par-71 traditional Scottish links championship course at Montrose Golf Links. Recognised as the 5th oldest golf course in the world and ranked No.43 on Scotland's Top 100 Courses for 2023, it features undulating fairways, fast greens, deep bunkers, sandy dunes and exposure to coastal winds, providing an authentic links experience for visiting golfers and members.
• Broomfield Course An 18-hole, 4,771-yard, par-67 links course designed by Harry Colt in 1907. A shorter but equally challenging complement to the 1562 Course, requiring delicate touch around small greens and accuracy from the tee, ideal for golfers of all abilities and particularly for testing short-game skills.
• Putting Green

Quantifiable outcome

• Ranked No.43 on Scotland's Top 100 Courses for 2023
• +1 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature1 record

Partnerships

15 partnerships are on record, tiered core and minor.

• Golf Around ScotlandcoreChannel Partner/ Reseller/ DistributorTour operator partner offering Scottish golf tours. Provides broad availability of tee times, special group rates, and loyalty benefits for repeat bookings. Part of the partner ecosystem for driving visitor traffic to Montrose Golf Links.
• Pro Scot Golf TourscoreChannel Partner/ Reseller/ DistributorTour operator partner specializing in Scottish golf experiences. Works with Montrose to provide seamless booking, competitive rates, and memorable golfing experiences for tour groups.
• Links HotelminorGTM or Marketing PartnerPartner hotel located approximately 15 minutes from the golf course. Offers 10% off meals for season ticket holders (max 10 guests). Former Edwardian Townhouse blending old and new with quality food and friendly service.
• Park HotelminorGTM or Marketing PartnerPartner hotel within short walking distance of Montrose Golf Links. Offers 10% off meals for season ticket holders. Traditional hotel known for warm, relaxed atmosphere and good value.
• Grey Harlings HotelminorGTM or Marketing PartnerPartner hotel located as close to the golf course as possible. Family-run, charming hotel with stunning views overlooking the course. Provides accommodation options for visiting golfers.
• Murcar Golf LinksminorGTM or Marketing PartnerReciprocal golf arrangement for Montrose season ticket holders. One of several partner courses providing discounted or included access.
• Ladybank Golf ClubminorGTM or Marketing PartnerReciprocal golf arrangement for Montrose season ticket holders.
• Lundin Links Golf ClubminorGTM or Marketing PartnerReciprocal golf arrangement for Montrose season ticket holders.
• Newmachar HawkshillminorGTM or Marketing PartnerReciprocal golf arrangement for Montrose season ticket holders.
• SwailendminorGTM or Marketing PartnerReciprocal golf arrangement for Montrose season ticket holders.
• Scottish GolfcoreStrategic or Co-development PartnerNational governing body partnership. Montrose's Get into Golf programme and women's golf initiatives align with Scottish Golf's national participation programmes including 'Learn to Golf' for juniors and 'Get Confident in The Basics' for women.
• Callaway GolfminorGTM or Marketing PartnerPGA Professional Jason Boyd serves as Callaway Golf Ambassador. Partnership provides access to equipment expertise and potentially promotional support.
• Montrose Community TrustminorStrategic or Co-development PartnerCommunity partnership working to make golf accessible to all ages, abilities, and backgrounds. Membership support enables provision of golf sessions to local community.
• Royal Montrose Mercantile Golf ClubcoreOthersAffiliated club providing clubhouse facilities, changing rooms, bathrooms, and post-lesson social gatherings. Catering available through the club for events.
• Montrose Caledonia Golf ClubcoreOthersAffiliated club providing additional clubhouse facilities and services for visiting golfers. Both clubs operate in association with Angus Council.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Others

• Royal Montrose Mercantile Golf Club: Affiliated club that co-manages Montrose Golf Links and provides clubhouse facilities. Connected ecosystem participant rather than direct competitor.
• Scottish Golf Union: National governing body that Montrose partners with for Learn to Golf and Get into Golf programmes. Ecosystem enabler rather than competitor, providing participation frameworks and development pathways.

Direct peers

• Carnoustie Golf Links: Championship Scottish links in Angus (near Montrose), host of multiple Open Championships. Comparable as historic coastal links with similar customer base (domestic golfers, international tourists, tour operators) and reciprocal-club-style membership options.
• Royal Troon Golf Club: Open Championship venue on Scotland's west coast with similar club governance, visitor/season ticket structure, and championship links profile. Comparable pricing tier and customer mix.
• Royal Dornoch Golf Club: High-ranked historic Scottish links course with similar heritage profile, members and visitor structure, and natural links terrain comparable to Montrose's authentic coastal layout.
• Murcar Links Golf Club: Nearby Aberdeen-area Scottish links with similar coastal character. Directly comparable as a reciprocal-club partner with overlapping visitor market and comparable green fee positioning.
• St Andrews Links Trust: Operates the Home of Golf (St Andrews Old Course), the world's most famous links with seven courses total. Directly comparable as a historic Scottish links destination with green fees, season tickets, lessons, pro shop, and tournament hosting for international visitors.
• Ladybank Golf Club: Fife-based Scottish course with reciprocal partnership with Montrose. Comparable member/visitor structure and traditional club governance model.
• Kingsbarns Golf Links: Modern Scottish links in Fife targeting international visitors with comparable green-fee-only model. Comparable customer base of golf tourists, tour operator partnerships, and pay-per-round pricing structure.

Broad incumbents

• Trump Turnberry: Luxury Scottish links resort with on-site hotel and hospitality. Comparable as premium Scottish links destination targeting international tourists, but operates at higher price point with bundled accommodation.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Montrosegolflinks/?locale=en_GB
• Xx.com/Montrosegolflin

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Montrose Golf Links