SpotCom
SpotCom GmbH & Co. KG is a German B2B audio advertising sales house (Audiovermarkter), a 100% subsidiary of ANTENNE BAYERN GROUP, marketing advertising airtime for ANTENNE BAYERN, ROCK ANTENNE, OLDIE ANTENNE, and Hitradio antenne 1 — alongside digital audio, production, and campaign research services — to agencies and direct advertisers.
- Company typePrivate
- Founded2001
- HeadquartersIsmaning, Germany
- Headcount1–10
- GTM typeB2B
- OfferingServices
What SpotCom does
SpotCom GmbH & Co. KG is a B2B audio advertising sales house (Audiovermarkter) headquartered in Ismaning, Germany, operating as a 100% subsidiary of ANTENNE BAYERN GROUP. Founded in 2001 as a marketing spin-off of ANTENNE BAYERN's internal sales function, the company markets advertising airtime for four complementary radio brands — ANTENNE BAYERN (Bavaria's highest-reach private station, 4M+ daily listeners), ROCK ANTENNE (national rock network), OLDIE ANTENNE (DAB+/satellite national oldies brand), and Hitradio antenne 1 (Baden-Württemberg regional) — and packages them into cross-media combinations (ANTENNE BAYERN Plus/Extra, RADIO-KOMBI Stuttgart) reaching 16.6M+ daily listeners across combinations. Beyond media sales, SpotCom provides in-house and partner-studio spot production (with proFMmedia and Spotfarm), audience-based campaign planning, market research through TREND RESEARCH, and custom cross-media concept development (OnAir, online, OffAir). In parallel, the company resells programmatic digital audio inventory via the AdsWizz AudioMax SSP, supporting PreStream and InStream placements on web-radio streams that total 19.12M sessions per month across the parent group's ~80 streams.
The company's revenue model rests on two streams: (i) media commissions earned when SpotCom executes advertising orders in its own name on behalf of the broadcasters it markets, and (ii) fees from ad production/creative services delivered either via in-house capability or external studios. Pricing is quote-based and not publicly disclosed; per-station media price lists (Mediapreislisten) are distributed on request and multi-year contract terms are offered, with bundle discounts available on audio combinations such as the 7% price advantage for ANTENNE BAYERN Plus versus individual bookings. The go-to-market is a direct consultative field-sales model targeting both advertising/media agencies (Media- und Kreativagenturen) and direct advertisers (Werbungtreibende), supported by a single Ismaning headquarters, the spotcom.de digital storefront, an email newsletter ('SpotCom-Post'), LinkedIn/Facebook presence, and the credibility of multiple German Radiopreis and Mediapreis awards. The team is small (1–10 employees), with named customer relationships spanning 15+ years across tourism, food/dairy, building materials, and regional marketing segments.
SpotCom firmographics
Firmographics- Name
- SpotCom
- Legal name
- SpotCom GmbH & Co. KG
- Website
- https://spotcom.de
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SpotCom GmbH & Co. KG is a German B2B audio advertising sales house (Audiovermarkter), a 100% subsidiary of ANTENNE BAYERN GROUP, marketing advertising airtime for ANTENNE BAYERN, ROCK ANTENNE, OLDIE ANTENNE, and Hitradio antenne 1 — alongside digital audio, production, and campaign research services — to agencies and direct advertisers.
- Ownership category
- akta.pro rank
SpotCom industry classification
Industry- Product category
- Radio Advertising
- NAICS
- Media Buying Agencies (541830), Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Audio/Podcast/Streaming Media Buying (MPAAABAF)
Keywords
Where SpotCom is headquartered
LocationHeadquarters
- HQ city
- Ismaning
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
SpotCom business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Radio advertising media commissions: SpotCom markets advertising airtime for private radio broadcasters (ANTENNE BAYERN, ROCK ANTENNE, OLDIE ANTENNE, Hitradio antenne 1) and executes advertising orders in its own name on behalf of the respective broadcaster, earning commissions on placed advertising spots.
- Ad production and creative services: SpotCom produces professional audio advertising elements in-house and through external production studios, charging for production and creative services separately from airtime commissions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | ANTENNE BAYERN Plus combination — bundle discount vs. individual placement |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
SpotCom product offering
Product offeringCore offering
SpotCom is a B2B audio advertising sales house (Audiovermarkter) that markets radio and digital audio advertising inventory on behalf of four private radio brands — ANTENNE BAYERN, ROCK ANTENNE, OLDIE ANTENNE, and Hitradio antenne 1 — to advertising agencies and direct advertisers across Germany. The company executes advertising orders in its own name on behalf of the respective broadcasters, earning commissions on placed airtime, and supports clients with audio campaign planning, in-house spot production, market research, and cross-media concept development (OnAir, online, OffAir).
Product overview
SpotCom is a B2B audio advertising sales and strategy platform (Audiovermarkter) operating as a subsidiary of the ANTENNE BAYERN GROUP. It offers a unified portfolio of four core radio brands — ANTENNE BAYERN, ROCK ANTENNE, OLDIE ANTENNE, and Hitradio antenne 1 — which together cover regional Bavaria, Baden-Württemberg, national Germany, and specialized demographics (rock, oldies). These radio brands are marketed individually or bundled into audio combinations (ANTENNE BAYERN Plus, ANTENNE BAYERN Extra, RADIO-KOMBI Stuttgart) that offer cross-media advertising on OnAir, online, and OffAir channels. Supporting the core radio portfolio, SpotCom also provides Digital Audio (programmatic web radio advertising via AdsWizz SSP), spot production, market research (via TREND RESEARCH), and custom audio strategy services. The four radio brands plus Digital Audio and bundled combinations constitute the primary product offerings; service modules (Audioplanung, Spotproduktion, Marktforschung, Individuelle Konzepte) support the advertising workflow end-to-end.
Differentiator
Problem solved
Functional benefit
Brands
- ANTENNE BAYERN: Bayerns reichweitenstärkster Privatradiosender (Germany's most popular private radio station in Bavaria), featuring pop music and entertainment for young adults and families.
- ROCK ANTENNE
- OLDIE ANTENNE
- Hitradio antenne 1
Products and services
- ANTENNE BAYERN Advertising inventory on ANTENNE BAYERN, Bavaria's most-listened private radio station with 4M+ daily listeners and 722,000 listeners per average hour. Reaches 14–59-year-old young adults and families through integrated cross-media OnAir, online, and OffAir placements.
- ROCK ANTENNE Advertising inventory on ROCK ANTENNE, Germany's most well-known Rock radio network reaching 2.894 million daily listeners aged 25–59 across Germany, Austria, and parts of Switzerland via DAB+, UKW, and online streaming.
- OLDIE ANTENNE Advertising inventory on OLDIE ANTENNE, Germany's #1 oldies DAB+ station playing 80s, 90s, and best oldies, targeting the 40–69 age demographic with strong purchasing power and brand loyalty.
- Hitradio antenne 1 Advertising inventory on Hitradio antenne 1, the regional radio station for Baden-Württemberg branded as 'Die Stimme der Region', reaching 1.1 million daily listeners and 160,000 per average hour among 18–49-year-olds.
- Digital Audio Online/web radio advertising placements via webradio with targeting capabilities, including PreStream (exclusive spot at stream start) and InStream (spots between music tracks). Bookable directly or programmatically via the AdsWizz AudioMax SSP. Available across the ANTENNE BAYERN GROUP's approximately 80 streams reaching 19.12 million sessions per month.
- ANTENNE BAYERN Plus Bundled audio advertising combination pairing ANTENNE BAYERN with ROCK ANTENNE, reaching 16.615 million daily listeners (Mon–Fri) with minimal audience overlap (~9,000). Offers a 7% pricing advantage versus individual bookings of both stations.
- ANTENNE BAYERN Extra Bundled audio advertising combination pairing ANTENNE BAYERN with ROCK ANTENNE and OLDIE ANTENNE, covering all of Germany with 1.162 million listeners (ma Audio 2026 I, Mon–Fri, 06–18h).
- RADIO-KOMBI Stuttgart Regional audio combination for the Stuttgart metropolitan area pairing Hitradio antenne 1 with DIE NEUE 107.7, offering combined reach in the Mittlerer Neckar/Stuttgart region.
- Spotproduktion Professional audio spot production service using in-house production capabilities and external studios proFMmedia (Augsburg) and Spotfarm (Regensburg) for high-quality audio advertising elements.
- Marktforschung Market research and campaign effectiveness measurement service delivered in partnership with TREND RESEARCH institute, offering pre-broadcast effectiveness testing and live tracking during campaign airtime.
Quantifiable outcome
- ANTENNE BAYERN reaches 4+ million daily listeners and 722,000 per average hour (ma Audio 2026 I)
- +3 more outcomes
Companies that use SpotCom
Customer profileNamed customers9 records
Segments6 records
Ideal customer profiles2 records
SpotCom technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
SpotCom partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- proFMmediaminorSpotCom partners with proFMmedia, a production studio based in Augsburg, Germany, for the production of audio advertising elements. The partnership supplements SpotCom's in-house production capabilities, enabling clients to access external studio resources for high-quality spot production according to their specific requirements.
- SpotfarmminorSpotCom works with Spotfarm, a production studio in Regensburg, Germany, for audio spot production services. Spotfarm serves as an alternative external production resource alongside SpotCom's in-house studio and proFMmedia.
- TREND RESEARCHcoreSpotCom partners with TREND RESEARCH, a market and opinion research institute operating since 1982, to offer campaign effectiveness testing before broadcast and live tracking of campaign success during airing. TREND RESEARCH conducts studies for renowned media companies, marketers, and agencies, providing SpotCom clients with independent quantitative validation of audio advertising impact.
Scale indicators6 records
Recent moves11 records
Expansion highlights5 records
SpotCom competitors and assessment
Company assessmentBroad incumbents
- Bauer Media Audio: Bauer Media Group's audio business includes radio brands and ad sales (e.g., Radio BOB!, Spreeradio). Comparable as an audio operator and marketer with a multi-brand portfolio, but operates at group scale across multiple European markets.
- AS&S (ARD-Werbung Sales & Services): National sales house for ARD's public broadcasters, offering radio and TV ad inventory at scale. A broader incumbent competing for the same audio advertiser budget pool, but with a wider portfolio that extends well beyond SpotCom's private-radio focus.
Emerging players
- Klassik Radio: Operates Klassik Radio stations and sells its own ad inventory in Germany. Comparable as a private radio network with in-house ad sales, focused on a specific demographic slice (classical/adult affluent listeners) similar to how SpotCom's OLDIE ANTENNE targets the 40–69 cohort.
Direct peers
- RMS Radio Marketing Service: Germany's largest national private radio ad sales house, aggregating inventory from most major private radio broadcasters. Direct competitor for media agency and direct-advertiser radio budgets across Germany, with the broadest national reach SpotCom competes against.
- Energy Media: Ad sales arm for the Energy radio network (Energy Bremen, Hamburg, München, Nürnberg, Stuttgart, etc.). Closely comparable B2B audio marketer selling spot campaigns and audio combinations on behalf of a multi-station private radio portfolio.
- Studio Gong: Operates and markets German radio networks such as Radio Galaxy and ROCK fm. Comparable model as a network operator with proprietary ad sales, competing for both listener share and advertiser budgets in the private radio ad market.
Others
- AdsWizz: Programmatic digital audio SSP whose AudioMax product SpotCom uses to sell digital audio inventory. Not a direct competitor — an enabling technology partner that gives SpotCom access to programmatic demand for digital audio while complementing its traditional spot sales.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
SpotCom social profiles
Digital presenceSpotCom financial estimates
Financial estimateRevenue estimate
Valuation estimate
SpotCom leadership team
Management profileNumber of profiles
Profiles8 records
SpotCom funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SpotCom M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SpotCom
What does SpotCom do?
SpotCom is a B2B audio advertising sales house (Audiovermarkter) that markets radio and digital audio advertising inventory on behalf of four private radio brands — ANTENNE BAYERN, ROCK ANTENNE, OLDIE ANTENNE, and Hitradio antenne 1 — to advertising agencies and direct advertisers across Germany. The company executes advertising orders in its own name on behalf of the respective broadcasters, earning commissions on placed airtime, and supports clients with audio campaign planning, in-house spot production, market research, and cross-media concept development (OnAir, online, OffAir).
Is SpotCom a public or private company?
SpotCom is a private company. It is classified as corporate owned and is currently operating.
When was SpotCom founded?
SpotCom was founded in 2001. It employs 1 to 10 people.
Where is SpotCom based?
SpotCom is headquartered in Ismaning, Germany, in the Europe region.
How does SpotCom make money?
Two revenue lines are on record. Radio advertising media commissions are the primary driver. The others are ad production and creative services.
Who are SpotCom's main competitors?
Broad incumbents on record are Bauer Media Audio and AS&S (ARD-Werbung Sales & Services). Klassik Radio is listed as an emerging player. Direct peers are RMS Radio Marketing Service, Energy Media and Studio Gong. AdsWizz is listed as an others.
Does SpotCom have an API?
No public API is recorded for SpotCom.
What industry is SpotCom in?
SpotCom's product category is Radio Advertising. Its primary akta.pro industry code is MPAAABAF, Audio/Podcast/Streaming Media Buying. Its NAICS code is 541830 and its SIC code is 7311.