Loretto Housing
Loretto Housing is a Scottish registered social landlord managing 2,792 homes across nine local authority areas in Scotland's central belt as part of Wheatley Group. It provides affordable housing, supported living for older residents, and housing for asylum seekers and refugees, alongside digital inclusion and welfare support services.
- Company typePrivate
- Founded1977
- HeadquartersGlasgow, United Kingdom
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Loretto Housing does
Loretto Housing Association Limited is a registered social landlord operating in Scotland's central belt, managing 2,792 homes across nine local authority areas. Founded in 1977 and headquartered at Wheatley House in Glasgow, the organization is a wholly-owned subsidiary of Wheatley Group, Scotland's largest housing, care and property-management group, which collectively serves over 210,000 people across 19 local authority areas. Loretto generates the bulk of its revenue from recurring weekly and monthly rental income on its social, mid-market, and full-market housing stock, with a 6.9% rent uplift applied for the 2024/25 financial year; rents are largely funded through tenant payments supplemented by Universal Credit housing cost allowances.
The company's core digital product is the My Loretto online tenant portal (my.lorettoha.co.uk), which enables rent payments, repair reporting, and account management, supported by a 24/7 Customer First Centre (0800 952 9292) and in-person housing officers. Adjacent products and services include the MyHousing application system for prospective tenants, Click & Connect digital inclusion centres across Glasgow and West Dunbartonshire, the award-winning Customer Voice engagement programme, and Wheatley Foundation education bursaries and welfare benefits advice. Translation and interpretation services are delivered via a partnership with DA Languages to support non-English-speaking and deaf tenants.
Loretto serves three primary customer segments: individuals and families seeking affordable social housing, residents aged 55+ requiring supported independent living, and asylum seekers or refugees needing temporary or permanent housing. As a charitable cooperative registered under the Co-operative and Community Benefit Societies Act 2014 and regulated by the Scottish Housing Regulator, Loretto is structured as a non-profit social landlord rather than a commercially-driven entity; it does not have external shareholders, and surpluses are reinvested into housing stock, tenant services, and community programmes including an £8.8m annual Wheatley Foundation investment and an EatWell emergency food programme.
Loretto Housing firmographics
Firmographics- Name
- Loretto Housing
- Legal name
- Loretto Housing Association Limited
- Website
- https://lorettoha.co.uk
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Loretto Housing is a Scottish registered social landlord managing 2,792 homes across nine local authority areas in Scotland's central belt as part of Wheatley Group. It provides affordable housing, supported living for older residents, and housing for asylum seekers and refugees, alongside digital inclusion and welfare support services.
- Ownership category
- akta.pro rank
Loretto Housing industry classification
Industry- Product category
- Social Housing
- NAICS
- Services to Buildings and Dwellings (5617), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Affordable Housing Property Management (BPAJAGAJ)
- akta.pro secondary industry
- Independent Living Real Estate Owners/Operators (REITs & Management Companies) (HLADAAAG)
Keywords
Where Loretto Housing is headquartered
LocationHeadquarters
- HQ city
- Glasgow
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Loretto Housing business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Infrastructure, Personnel, Operations, Others, Technology or R&D
Revenue model
- Rental income: Loretto Housing generates revenue primarily through rental income from its 2,792 homes in the central belt of Scotland. Rents are charged to tenants with various support mechanisms including Universal Credit housing cost payments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Weekly/Monthly | Social housing rentals with mid and full-market rent options |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Loretto Housing product offering
Product offeringCore offering
Loretto Housing is a registered social landlord that lets and manages 2,792 affordable homes across nine local authority areas in Scotland's central belt, delivering tenancy services through the My Loretto online portal, a 24/7 Customer First Centre, and in-person housing-officer visits. Complementary offerings include repairs and maintenance, welfare-benefits and financial-wellbeing advice, the Click & Connect digital-inclusion programme, and the award-winning Customer Voice tenant-engagement programme, supported by Wheatley Foundation bursaries and community programmes.
Product overview
Loretto Housing is a social housing provider and part of Wheatley Group, offering tenant management services through a digital platform. The core product is My Loretto, an online tenant portal for rent payments, repairs reporting, and account management. Supporting services include MyHousing for housing applications, Click & Connect free computer learning centres for digital inclusion, the Customer Voice Programme for resident engagement, and Wheatley Foundation bursaries for education support.
Differentiator
Problem solved
Functional benefit
Products and services
- My Loretto Online Tenant Portal Online self-service portal for Loretto tenants to pay rent, report repairs, view account balances and access housing services 24/7.
- MyHousing Application System Online housing application system allowing prospective tenants to apply for available homes and check their housing-application status.
- Click & Connect Digital Inclusion Centres Free community-based computer learning centres helping Loretto tenants and local residents access the internet and develop digital skills.
- Customer Voice Engagement Programme Tenant engagement programme enabling residents to join panel discussions and feedback sessions on housing-service delivery.
- Social Housing Lettings and Tenancy Management Core service of letting and managing 2,792 social, mid-market and full-market rental homes across nine local authority areas in central Scotland, including tenancy management, repairs and welfare support.
- Accessibility and Translation Services Multi-language and BSL interpretation service for non-English-speaking and deaf Loretto tenants, delivered via partner DA Languages.
- Wheatley Foundation Bursaries and Welfare Support Education bursaries (up to £1,500 full-time, £750 part-time), welfare benefits advice, fuel/energy advice, and EatWell emergency food support for disadvantaged Loretto tenants.
Quantifiable outcome
- 11,000 homeless households supported by Wheatley Group
- +2 more outcomes
Companies that use Loretto Housing
Customer profileSegments3 records
Ideal customer profiles3 records
Loretto Housing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Loretto Housing partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and supporting.
- Wheatley GroupcoreLoretto Housing is a subsidiary of Wheatley Group, Scotland's leading housing, care and property-management group. The group includes Wheatley Homes Glasgow (43,246 homes), Wheatley Homes South (10,336 homes), Wheatley Homes East (7,796 homes), Wheatley Care (care services to 6,100 people), Lowther Homes, Wheatley Solutions, Wheatley Foundation, and City Building (Glasgow).
- DA LanguagessupportingDA Languages provides translation and interpretation services for Loretto Housing to support non-English speaking customers. Services include face-to-face, over-the-phone, and video interpreting through BSL translation service for deaf customers.
- Click and Connect Centre PartnerssupportingNetwork of free computer learning centres across Glasgow and West Dunbartonshire communities including 160 Club, Bridge Library, Bridgeton Community Learning Campus, Calvay Centre, and 30+ other locations. Helps tenants get online and develop digital skills.
- Wheatley FoundationcoreCharitable trust investing £8.8m annually in creating opportunities for disadvantaged people. Provides education bursaries (up to £1,500 for full-time, £750 for part-time students), welfare benefits advice, fuel advice services, and emergency food support through EatWell programme.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Loretto Housing competitors and assessment
Company assessmentDirect peers
- Link Group: One of Scotland's largest housing associations operating across central Scotland with a similar mix of social rent, mid-market rent, and supported housing offerings.
- Dunedin CanMore Housing: Scottish registered social landlord providing social housing, supported accommodation, and older-person housing — a closely comparable mission and product mix to Loretto.
- Wheatley Homes Glasgow: Sibling registered social landlord within Wheatley Group, operating 43,246 homes in Glasgow; directly comparable in business model, regulatory framework, and tenant base as the largest social housing provider in Scotland.
- Sanctuary Scotland: Registered social landlord providing affordable and social housing across Scotland, sharing Loretto's customer base, regulatory environment, and rental-income revenue model.
- Wheatley Care: Sibling entity within Wheatley Group providing care services to 6,100 people in central Scotland; closely comparable on supported-living business model and the same operating geography/regulator.
Broad incumbents
- Peabody: One of the UK's largest housing associations operating ~67,000 homes; provides a benchmark for larger-scale social landlord operations, support services, and digital tenant platforms.
Regional players
- Port of Leith Housing Association: Edinburgh-based registered social landlord providing social and supported housing in a different Scottish geography, offering a useful comp for asset-quality, rent levels, and tenant services.
- Berwickshire Housing Association: Smaller Scottish RSL providing social rent and supported housing; useful as a comparable for cost structure and service delivery at a smaller scale than Loretto.
- Key Housing: Scottish housing association operating across the central belt, comparable to Loretto in scale, geography, and customer demographic.
Others
- City Building (Glasgow): Wheatley Group's construction and repairs arm; an internal counterparty/peer for capital works, retrofit, and maintenance delivery comparable to how Loretto procures services.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Loretto Housing social profiles
Digital presenceLoretto Housing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Loretto Housing leadership team
Management profileNumber of profiles
Profiles2 records
Loretto Housing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Loretto Housing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Loretto Housing
What does Loretto Housing do?
Loretto Housing is a registered social landlord that lets and manages 2,792 affordable homes across nine local authority areas in Scotland's central belt, delivering tenancy services through the My Loretto online portal, a 24/7 Customer First Centre, and in-person housing-officer visits. Complementary offerings include repairs and maintenance, welfare-benefits and financial-wellbeing advice, the Click & Connect digital-inclusion programme, and the award-winning Customer Voice tenant-engagement programme, supported by Wheatley Foundation bursaries and community programmes.
Is Loretto Housing a public or private company?
Loretto Housing is a private company. It is classified as corporate owned and is currently operating.
When was Loretto Housing founded?
Loretto Housing was founded in 1977. It employs 501 to 1,000 people.
Where is Loretto Housing based?
Loretto Housing is headquartered in Glasgow, United Kingdom, in the Europe region.
How does Loretto Housing make money?
One revenue line is on record: rental income.
Who are Loretto Housing's main competitors?
Direct peers on record are Link Group, Dunedin CanMore Housing, Wheatley Homes Glasgow, Sanctuary Scotland and Wheatley Care. Peabody is listed as a broad incumbent. Regional players are Port of Leith Housing Association, Berwickshire Housing Association and Key Housing. City Building (Glasgow) is listed as an others.
Does Loretto Housing have an API?
No public API is recorded for Loretto Housing.
What industry is Loretto Housing in?
Loretto Housing's product category is Social Housing. Its primary akta.pro industry code is BPAJAGAJ, Affordable Housing Property Management, with a secondary code of HLADAAAG, Independent Living Real Estate Owners/Operators (REITs & Management Companies). Its NAICS code is 5617 and its SIC code is 6531.