Invisiflm

What Invisiflm does

Invisifilm is a UK-based specialist automotive protection service provider operating since 2015, with two physical locations in Middlewich (South Cheshire) and Cheadle Hulme (North Cheshire). The company offers a focused portfolio centred on paint protection film (PPF) installation, complemented by window tinting, windscreen/screen protection, vehicle detailing, and ceramic coating applications. It positions itself as a specialist in luxury and high-performance vehicle protection, with documented case studies on Ferrari, Lamborghini, Porsche, McLaren, Aston Martin, Bentley, Rolls-Royce, Mercedes-Benz, BMW, Audi, and Land Rover vehicles, as well as ultra-rare hypercars including the Mercedes AMG ONE, Aston Martin Valkyrie, and Kimera Evo37.

The company's core technology stack is built around the XPEL product ecosystem, including XPEL Ultimate Plus (gloss self-healing film), XPEL Stealth (matte/satin finish enabling gloss-to-matte conversions), XPEL Fusion Ceramic (hydrophobic top coating), XPEL Colour PPF (15 colour options for full body colour transformation with 10-year warranty), and XPEL Windscreen Protection. XPEL products carry a 10-year warranty against yellowing, staining, cracking, blistering, and delaminating. Invisifilm differentiates through an in-house bespoke pattern design capability that handles vehicles without pre-cut templates, including complex interior carbon surfaces, floor pans, and engine bay areas. The firm also offers the INVISIFRAME line for bicycles and e-bikes, and operates the INVISIGROUP sub-brand to deliver dealership services nationwide.

The business model is direct-to-consumer plus enterprise field sales: private luxury owners and UK car dealerships source quotes via the website or phone, with pricing determined per-vehicle based on make/model, coverage level (Full Extended Kit, Full Coverage, or partial), and specific protection packages. The company is privately held (Invisifilm Ltd, registered in England and Wales, Company No. 09510978), founder-controlled by Steve Walsh (35+ years of industry experience), with no external investment identified. Invisifilm is a five-time consecutive XPEL National UK Dealer of the Year and INVISIGROUP Dealership Services Dealer of the Year, and markets primarily through its case-study-rich website and organic social channels (Instagram, Facebook).

Name

Invisiflm

Legal name

Invisifilm Ltd

Website

https://invisifilm.co.uk

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Invisifilm is a UK-based specialist installer of paint protection film, window tinting, screen protection, detailing, and ceramic coatings for luxury and high-performance vehicles, operating from two Cheshire locations and serving private owners and dealerships nationwide.

Ownership category

akta.pro rank

Product category

Automotive Protection Services

NAICS

Automotive Body, Paint, Interior, and Glass Repair (81112)

akta.pro primary industry

Collision Repair, Bodywork & Paint (Light-Duty) (TLAKAAAK)

Keywords

• Vehicle paint protection
• Window tinting services
• Automotive detailing services
• Ceramic coating application
• Luxury car protection

Headquarters

HQ city

Middlewich

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Paint Protection Film Installation: One-time installation service for XPEL Ultimate Plus and Stealth PPF. Pricing varies based on vehicle size, coverage level (full coverage vs extended kit), and specific protection areas. Includes services from partial front coverage to complete vehicle wraps.
2. Window Tinting: Vehicle window tinting service offering various shades and tint levels for glare reduction, heat reduction, security, privacy and safety.
3. Screen/Windscreen Protection: Protective film installation for windscreens and screens to prevent stone chips, cracks and scratches.
4. Detailing Services: Skilled and attentive detailing work for luxury vehicles.
5. Ceramic Coating Application: XPEL Fusion Ceramic coating application service, often combined with PPF installation for enhanced protection and easier maintenance.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Invisifilm provides specialist automotive protection installation services for luxury and high-performance vehicles, centred on paint protection film (PPF) using XPEL products, plus window tinting, windscreen/screen protection, ceramic coating, and detailing. Services are delivered at two owned locations in Cheshire and through dealership partnerships via INVISIGROUP, with pricing tailored to vehicle make, model and selected coverage package.

Product overview

Invisifilm is a specialist automotive protection service provider offering a unified portfolio of paint protection and vehicle care services for luxury vehicles. The core offering centres on Paint Protection Film (PPF) installation using premium materials including XPEL Ultimate Plus (gloss finish) and XPEL Stealth (matte/satin finish), complemented by window tinting, screen protection, windscreen protection, and ceramic coatings. The company provides tiered protection packages including the Full Extended Kit for comprehensive coverage, along with specialty offerings such as XPEL Colour PPF for colour transformations and INVISIFRAME for bicycle protection. Services are delivered through two Cheshire/Manchester locations to private individuals and dealership partners via the INVISIGROUP sub-brand.

Differentiator

Problem solved

Functional benefit

Products and services

• Paint Protection Film (PPF) Installation Professional installation of virtually invisible self-healing paint protection film (primarily XPEL Ultimate Plus and XPEL Stealth) on luxury and high-performance vehicles to protect paintwork from stone chips, scratches, swirl marks, and road debris, with coverage options from partial front-end to full vehicle wraps.
• Window Tinting Vehicle window film installation in a wide range of shades and tint levels, applied to rear windows in compliance with UK law, to reduce glare, heat, and to enhance security, privacy, and safety.
• Screen / Windscreen Protection Installation of crystal clear protective film on vehicle windscreens and other screens to protect against stone chips, cracks, scratches, and pitting caused by road debris, with the film being easily removable when damaged.
• Detailing Skilled and attentive vehicle detailing service for luxury and high-performance vehicles, carried out as a standalone service or alongside protection installations to maintain showroom condition.

Quantifiable outcome

• 10-year warranty against yellowing, staining, cracking, blistering and delaminating on XPEL products
• +1 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• XPELcoreTechnology or IntegrationAuthorized XPEL dealer providing XPEL Ultimate Plus, XPEL Stealth, XPEL Fusion Ceramic, XPEL Colour PPF, and XPEL Windscreen Protection products. XPEL offers 10-year warranty on their products. Invisifilm has been XPEL's National UK Dealer of the Year for five consecutive years.
• INVISIGROUPcoreChannel Partner/ Reseller/ DistributorPartner group network through which Invisifilm provides dealership services. Invisifilm was awarded Dealership Services Dealer of the Year through INVISIGROUP, recognizing their professional services to dealerships nationwide including vehicle protection solutions and aftersales support.
• HD WrapsminorStrategic or Co-development PartnerCustom decal and graphics provider. Collaborated with Invisifilm on McLaren Senna project to create graphics inspired by McLaren Senna GTR Track Prototype, with PPF installed over the livery.
• INVISIFRAMEminorChannel Partner/ Reseller/ DistributorProvider of bike protection kits. Invisifilm installs INVISIFRAME kits on customer bicycles and E-bikes as an additional service offering.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ceramic Pro: Global ceramic coating and vehicle protection franchise offering PPF, tint, and coating services at retail and through dealership channels; closest service-model competitor with multi-product premium offerings.
• DetailXPerts: International auto-detailing franchise offering interior and exterior detailing, ceramic coatings, and related services; competes for the discretionary car-care spend Invisifilm targets.

Others

• Autoglym: UK-based manufacturer and supplier of premium car care and detailing products; adjacent peer — Invisifilm uses such products as part of its detailing offering, and Autoglym's brand competes for end-customer attention in the same luxury segment.

Regional players

• Topaz Detailing: UK-based luxury and supercar detailing specialist offering paint correction, ceramic coatings, and protection services to high-end owners; directly comparable regional service peer.
• Ultimate Finish: Long-established UK car care specialist retailer and service provider offering detailing products, training, and protection services; competes for the enthusiast and luxury vehicle owner audience.

Broad incumbents

• SunTek (Eastman Chemical): PPF and window tint manufacturer with a UK and European dealer/installer network; competes for both consumer and dealership vehicle protection work.
• STEK Automotive: PPF and window film manufacturer with a certified installer network worldwide; directly comparable as a competing film brand that UK luxury installers could choose over XPEL.
• XPEL Inc. Manufacturer of the Ultimate Plus, Stealth, Fusion Ceramic, and Colour PPF products Invisifilm installs; operates a global certified installer network that competes with Invisifilm at the retail level while also being its core technology supplier.
• Llumar (Eastman Chemical): Window tint and paint protection film brand with an established UK installer base; overlaps directly with Invisifilm's window tinting and PPF services.
• 3M (Automotive Films Division): Major manufacturer of paint protection films and window tint products with a global authorized installer program; competes with XPEL/STEK and channels installer work for vehicles and dealerships in a similar manner to Invisifilm.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/invisifilm
• Instagraminstagram.com/invisifilm

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Invisiflm